The Story of a Brand Show

CommerceFocused Media, Inc.
  • 4,9 (134)
  • EMPREENDEDORISMO
  • DIÁRIO

Welcome to The Story Of A Brand Show. Hear the unique entrepreneurial journeys of 1000+ Consumer Brand founders. We tap into the doubts, failures, wins and inspirations that come with building Consumer Brand startups in extremely competitive times. Whether you own a brand or work for one, you will learn from our guests as they share the building blocks of their brand's evolution. Who knows, you may even discover a few new products that become faves.

  1. NOWFUL - How Tiny Rituals Build an Unstoppable Life

    HÁ 5 H

    NOWFUL - How Tiny Rituals Build an Unstoppable Life

    In this episode, I sit down with someone whose inner strength and personal reinvention truly moved me: Angelica Fuentes, Founder & CEO of NOWFUL.  From navigating profound personal challenges to building a wellness system rooted in clarity, self-love, and deep inner work, Angelica shares a journey that is both inspiring and practical. Her story begins with a simple but life-altering moment of gratitude and self-awareness at age 19 — a moment that sparked a lifelong path toward inner connection. Throughout our conversation, Angelica opens up about the masks we all wear, the pain we numb rather than face, and how her 40-year journey of self-discovery eventually led to the creation of NOWFUL: a complete mind-body-spirit wellness system.  What struck me most is how each product — from the mushroom complex to the sleep cream to the affirmation cards — directly reflects what she relied on to survive some of the darkest moments of her life, including losing everything at age 52 and rebuilding from the ground up. Key Moments From the Episode * The moment that changed everything: At 19, a friend challenged Angelica's sadness, opening the door to decades of inner work and self-awareness.  * Shedding masks and facing the truth: Angelica shares how she confronted emptiness, fear, and a lifetime of expectations placed on her as a woman in a traditional Mexican family.  * How NOWFUL was born: Each product in the NOWFUL system comes from practices she used to survive everything from leadership stress to life-altering loss — including losing her businesses, her assets, and nearly her daughters in a 24-hour period.  * The power of ritual: Angelica explains why tiny, consistent habits are the foundation for resilience, clarity, and courage — and how they helped her rebuild her life at 52 and launch a new company at 62.  * Inside the NOWFUL system: From a 10-mushroom complex to a grounding essential oil, magnesium sleep cream, and smart affirmation cards linked to CBT — Angelica walks through how each piece helps reconnect you to your inner strength.  Join me, Ramon Vela, in listening to the episode. If you've ever felt stressed, disconnected, overwhelmed, or simply unsure of your next step, you will find so much wisdom and strength in this conversation. Angelica's story is a reminder that everything we need already lives within us — we just need the right rituals to awaken it. Tune in to hear her powerful journey and learn more about the NOWFUL system.   For more on NOWFUL, visit: https://nowfuljourney.com/ If you enjoyed this episode, please leave The Story of a Brand Show a rating and review.  Plus, don't forget to follow us on Apple and Spotify.  Your support helps us bring you more content like this! * Today's Sponsors: Saral - The Influencer OS: https://www.getsaral.com/demo SARAL is the all-in-one influencer platform that finds brand-aligned creators, automates outreach, and manages everything in one place. Request a live demo today. Let the SARAL team know you're a The Story of a Brand Show podcast listener to get an extended free trial! Visit the link above.

    1h6min
  2. Rodan + Fields - Transformation from the Inside Out: Building a Modern Omni-Channel Powerhouse

    HÁ 1 DIA

    Rodan + Fields - Transformation from the Inside Out: Building a Modern Omni-Channel Powerhouse

    When you think about transformation in beauty, few stories are as fascinating as the one unfolding at Rodan + Fields.  In this episode, Rose Hamilton, CEO of Compass Rose Ventures, sits down with Anncy Rowe, Chief Commercial Officer, who is leading the company through one of the most ambitious reinventions in the industry — evolving from a billion-dollar direct-selling brand into a modern omni-channel powerhouse.  Anncy's background includes some of the most iconic names in beauty — Maybelline, Garnier, and IT Cosmetics — and she's now using that experience to bridge legacy and innovation at Rodan + Fields. What struck me most about Anncy's leadership is her ability to balance conviction and curiosity. She's fiercely protective of the brand's DNA — its female-founded roots, dermatology-driven credibility, and loyal consultant community — while introducing fresh storytelling, modern retail partnerships, and a bold "Love What You See" campaign that redefines clinical luxury for today's consumer. Here are a few highlights from our conversation: * Purpose Meets Reinvention: How Rodan + Fields is blending its heritage of women-led dermatology with a new omni-channel model that meets consumers wherever they shop — from consultants to DTC to Ulta. * Clinical Luxury, Redefined: The brand's unique formulation philosophy — "no more, no less" — and why restraint, not volume, is the most powerful form of innovation. * Storytelling with Conviction: Anncy's approach to brand transformation is rooted in founder DNA, purpose, and authenticity rather than chasing trends. * Female-Founded Advantage: How being the #1 female dermatologist-founded skincare brand is both a point of pride and a call to elevate more women in science and leadership. * Culture as the Growth Engine: Inside the company's transformation — from hiring and leadership mindset shifts to building agility, clarity, and confidence across teams. Join us in listening to this episode to hear how Anncy Rowe and the Rodan + Fields team are proving that legacy and reinvention can coexist beautifully — and that true transformation starts with purpose, people, and belief. For more on Rodan & Fields, visit: https://www.rodanandfields.com/en-us/ If you enjoyed this episode, please leave The Story of a Brand Show a rating and review.  Plus, don't forget to follow us on Apple and Spotify.  Your support helps us bring you more content like this!

    53min
  3. PostPilot - The Future of Commerce Isn't Digital—It's Personal

    5 DE NOV.

    PostPilot - The Future of Commerce Isn't Digital—It's Personal

    When you've been in eCommerce long enough, you start to see the cycles — the rise of new platforms, the decline of others, and the constant search for what's next. In this episode, I sit down with Neal Goyal, SVP at PostPilot, to talk about how he's helping brands rediscover one of the most powerful, proven, and now AI-enhanced channels out there: direct mail.  Neal shares how PostPilot is turning mail into a data-driven, performance-marketing channel for modern brands — one that's not only defensible against AI disruption, but also amplified by it. What I loved most about this conversation is Neal's clarity and conviction about where commerce is headed. He's seen the evolution of digital saturation, rising acquisition costs, and "tech bloat" — and he believes the brands that will win are those who balance smart automation with authentic connection.  PostPilot is doing just that, helping brands cut through the digital noise, drive measurable results, and build stronger customer relationships with physical mail — reinvented for today's marketers. Here are a few highlights from our conversation: *  AI Meets Direct Mail: How PostPilot uses data and automation to make direct mail as dynamic and trackable as digital.   * Defensible Channels: Why direct mail remains one of the few marketing channels that AI can't replace — but can help scale.   * The Meta for Mail: How PostPilot is creating an acquisition engine that behaves like a digital ad platform, with the intimacy of print.   * Performance That's Measurable: How brands can track incrementality, integrate with Klaviyo, and optimize ROI in real time.   * Culture and Customer Obsession: The story behind PostPilot's founders and why customer service is their ultimate growth advantage.   Join me, Ramon Vela, as we listen to the episode to hear how Neal and the PostPilot team are reinventing an old-school medium for the modern era — proving that, in a world dominated by digital, real connection still delivers.   For more on PostPilot, visit: https://www.postpilot.com/ If you enjoyed this episode, please leave The Story of a Brand Show a rating and review.  Plus, don't forget to follow us on Apple and Spotify.  Your support helps us bring you more content like this! * Today's Sponsors: Saral - The Influencer OS: https://www.getsaral.com/demo SARAL is the all-in-one influencer platform that finds brand-aligned creators, automates outreach, and manages everything in one place. Request a live demo today. Let the SARAL team know you're a The Story of a Brand Show podcast listener to get an extended free trial! Visit the link above.

    1h7min
  4. Mike Fata - From Personal Health to a $419M Exit

    22 DE OUT.

    Mike Fata - From Personal Health to a $419M Exit

    In this episode of The Story of a Brand Show, my co-host Rose Hamilton, CEO of Compass Rose Ventures, sits down with Mike Fata, Founder and past Chairman & CEO of Manitoba Harvest Hemp Foods.  Mike's story is one of personal transformation fueling a movement. What began with his own health journey, losing weight, regaining strength, and discovering hemp seeds, evolved into co-founding a company that pioneered an entire food category and scaled it all the way to a $419 million strategic exit. Mike shares how belief, discipline, and governance shaped his entrepreneurial path. From facing stigma around hemp in the early days, to building a trusted brand on quality and education, to evolving his own leadership from founder to CEO to chairman, Mike gives us a masterclass in resilience and scaling with integrity.  Today, he's paying it forward as a mentor, investor, and author of "Grow: 12 Unconventional Lessons for Becoming an Unstoppable Entrepreneur." Here are some of the key moments from the episode: * How personal health struggles inspired Mike to co-found Manitoba Harvest * The power of storytelling and education in building belief in a new category * Why governance, values, and discipline were non-negotiable guardrails for scaling * The mindset shift required to evolve from founder to CEO to chairman * Why mentorship and continuous improvement remain at the core of his legacy Join us in listening to the episode and hear how Mike Fata transformed passion into purpose, purpose into a category-defining brand, and now, wisdom into mentorship for the next generation of founders. For more on Mike Fata, visit: https://www.mikefata.ca/ To buy Mike Fata's book, "Grow: 12 Unconventional Lessons for Becoming an Unstoppable Entrepreneur," visit Bookshop.org, Amazon, or wherever you purchase books and audiobooks.  If you enjoyed this episode, please leave The Story of a Brand Show a rating and review.  Plus, don't forget to follow us on Apple and Spotify.  Your support helps us bring you more content like this!

    40min
  5. Pvolve - Movement Is Medicine

    9 DE OUT.

    Pvolve - Movement Is Medicine

    I had the pleasure of sitting down with Rachel Katzman, the founder of Pvolve, a functional fitness company that's redefining what it means to truly move your body with purpose.  Rachel's story is deeply personal and inspiring. What started as a search for relief from back pain and scoliosis evolved into creating a method that blends functional fitness with resistance equipment, delivering not only results but also long-term health and mobility. In our conversation, Rachel opened up about her journey with Lyme disease, how it reshaped her perspective on wellness, and why she believes movement is medicine. We also explored how Pvolve scaled from a scrappy start-up to a global brand with both digital and studio presences, why clinical studies matter in fitness, and what it means to franchise a mission-driven brand. Some key moments from the episode include: * Rachel's personal health journey and how it inspired the Pvolve method.   * Why functional fitness addresses more than aesthetics; it prevents injury, improves posture, and supports longevity.   * The pivotal role of clinical studies in validating fitness methods and building consumer trust.   * How Pvolve thrived during the pandemic with its digital platform and transitioned into a fast-growing franchise model.   * The impact of celebrity advocates like Jennifer Aniston in amplifying the brand's credibility.   Join me, Ramon Vela, as we listen to the episode and discover how Pvolve is changing the fitness landscape with an approach that goes beyond sweat; it's about strength, mobility, and living pain-free. For more on Pvolve, visit: https://pvolve.com/ If you enjoyed this episode, please leave The Story of a Brand Show a rating and review.  Plus, don't forget to follow us on Apple and Spotify.  Your support helps us bring you more content like this! * Today's Sponsors: REViVE Amazon Marketing Partners: https://revivemp.com/ REViVE Amazon Marketing Partners helps better-for-you CPG brands win on Amazon with niche expertise, founder-led strategy, and a true partnership model. Built by a CPG founder with a successful exit, REViVE only works with brands it believes in. Are you curious if Amazon is right for you? Book a Free Deep Dive Strategy Session today.   Workspace6 - Private Community for 7, 8, 9-figure Brands: https://www.workspace6.io/ Workspace6 is a private community where over 950 seven-, eight-, and nine-figure brand operators share insights, solve problems, and accelerate growth. It's the anti-fluff operator's room, and for your first 30 days, it's just $1. Get real answers and skip the trial and error.

    1h
  6. Lauren Kleinman - Why Data-Driven Storytelling Matters Now

    8 DE OUT.

    Lauren Kleinman - Why Data-Driven Storytelling Matters Now

    In this episode of The Story of a Brand Show, I sit down with Lauren Kleinman, Founder of Dreamday and Co-founder of Quality Media. Lauren shares her journey from working at Ritual and Scopely to building not just one, but two thriving agencies that are reshaping how brands approach PR, affiliate, and paid media. Her story is rooted in curiosity, courage, and a clear vision for how the media landscape is evolving. What stood out to me is how Lauren built Dreamday around the idea of "performance PR," combining traditional press with measurable ROI through affiliate links. Then, she and her partners created Quality Media to bring media buying, creative, and paid amplification under one roof.  Together, the agencies form a closed loop where press, content, and paid all fuel each other, driving growth and brand equity in ways most agencies can't match. Here are some highlights from our conversation: * How Dreamday coined the concept of "performance PR" and why it's more relevant than ever.   * The origin story of Quality Media and its unique performance publishing model powered by The Quality Edit.   * Why the media landscape is shifting to diversified channels, such as TikTok, Substack, and even ChatGPT search.   * How AI is reshaping agency work and why Lauren calls Dreamday and Quality Media "people-first, AI-enabled agencies."   * Lauren's personal journey as a mom, yoga teacher, and leader striving to create workplaces that become the highlight of her team's careers.   Join me, Ramon Vela, as I listen to the full episode to hear how Lauren is building intentional, future-ready agencies while staying grounded as a leader. This is a must-listen for founders, marketers, and anyone curious about the future of brand storytelling and performance marketing.   For more on Dreamday, visit: https://www.dreamday.la/ For more on Quality Media, visit:  https://www.qualitymedia.com/ If you enjoyed this episode, please leave The Story of a Brand Show a rating and review.  Plus, don't forget to follow us on Apple and Spotify.  Your support helps us bring you more content like this! * Today's Sponsors: Saral - The Influencer OS: https://www.getsaral.com/demo SARAL is the all-in-one influencer platform that finds brand-aligned creators, automates outreach, and manages everything in one place. Request a live demo today. Let the SARAL team know you're a The Story of a Brand Show podcast listener to get an extended free trial! Visit the link above.

    1h8min
  7. Iovate Health Sciences International - The Future of Supplements: Precision and Personalization

    7 DE OUT.

    Iovate Health Sciences International - The Future of Supplements: Precision and Personalization

    When it comes to building lasting health and wellness brands, few people have as much lived experience as Raza Bashir. As Chief Innovation Officer at Iovate Health Sciences International, Raza has spent nearly two decades turning cutting-edge science into products that make a real difference in people's lives. From MuscleTech to Hydroxycut, his fingerprints are on some of the most influential supplement brands of our time. In this conversation, hosted by Rose Hamilton, CEO of Compass Rose Ventures, we delve into the journey of innovation: what it truly entails behind the scenes, why transparency is non-negotiable, and how balancing margins with quality is one of the most challenging yet critical aspects of brand building.  Raza also shares what inspires his product innovation, lessons from products like Clear Muscle, and his perspective on the fast-changing landscape of consumer wellness. Here are some of the key moments from the episode: * The early days at Iovate and how a culture of speed and passion shaped innovation * Why storytelling and consumer feedback remain as important as the science behind the product * The Clear Muscle case study—how testing, iteration, and positioning made all the difference * Building consumer trust through transparency, science, and third-party validation * The future of supplements: precision nutrition, peptides, and the rise of consumer "stacks" Join Rose Hamilton in listening to the episode and hear how Raza Bashir is helping shape the next era of health and wellness through innovation, trust, and intentional leadership. For more on Iovate Health Sciences International, visit: https://www.iovate.com/ Iovate Brands: For more information on MuscleTech, visit www.muscletech.com For more information on Six Star, visit: www.sixstarpro.com For more information on Hydroxycut, visit: www.hydroxycut.com For more information on Purely Inspired, visit: www.purelyinspired.com If you enjoyed this episode, please leave The Story of a Brand Show a rating and review.  Plus, don't forget to follow us on Apple and Spotify.  Your support helps us bring you more content like this! * Today's Sponsors: Color More Lines: https://www.colormorelines.com/get-started Color More Lines is a team of ex-Amazonians and e-commerce operators who help brands grow faster on Amazon and Walmart. With a performance-based pricing model and flexible contracts, they've generated triple-digit year-over-year growth for established sellers doing over $5 million per year. Use code "STORY OF A BRAND" and receive a complimentary market opportunity assessment of your e-commerce brand and marketplace positioning.    1 Commerce: https://1-commerce.com/story-of-a-brand Scaling a DTC brand becomes harder the bigger you grow, especially when you're limited to selling on just one channel.  While you're focused on day-to-day ops, your competitors are unlocking marketplaces like Amazon, Walmart, and even retail shelf space—and capturing customers you're missing. That's where 1-Commerce comes in.  They help high-growth brands expand beyond their sites, handle end-to-end fulfillment, and scale through a revenue-share model that means they only win when you do.  As a Story of a Brand listener, you'll get one month of free storage and a strategy session with their CEO, Eric Kasper.

    55min
  8. Kuli Kuli Foods - Surviving an Avalanche and Building a Brand That Lasts

    4 DE OUT.

    Kuli Kuli Foods - Surviving an Avalanche and Building a Brand That Lasts

    I had such a powerful and eye-opening conversation with Lisa Curtis, Founder & CEO of Kuli Kuli Foods.  Lisa shared her incredible journey that began in the Peace Corps in Niger, where she first discovered moringa, a nutrient-packed "tree leaf" that transformed her health.   What started as a simple act of self-care in a rural village has grown into Kuli Kuli Foods, a pioneering superfoods brand that now partners with thousands of small farmers across Africa and India, empowers women, and brings nutritious, climate-smart foods to shelves nationwide. Lisa opened up about the early hurdles, navigating FDA approvals, raising money through crowdfunding, and hustling at farmers' markets, and how those small proof points led to partnerships with Whole Foods, Walmart, and more.   We also explored the resilience it takes to keep going for over 12 years, her gratitude practice, and the leadership lessons that continue to guide her. This episode is packed with inspiration for entrepreneurs and food lovers alike. Here are some highlights from our conversation:   How a Peace Corps experience in Niger led to the discovery of moringa and sparked the founding of Kuli Kuli Foods.   Overcoming early supply chain and regulatory challenges, including a $70,000 FDA hurdle with creativity and mentorship.   The role of farmers' markets and crowdfunding in proving demand and landing Whole Foods as their first big customer.   Building impact by partnering with 3,000 small farmers and reinvesting 10% of profits into community projects worldwide.   Lisa's advice for entrepreneurs: map out small proof points, celebrate wins, and keep the courage to start and persist. Join me, Ramon Vela, as I listen to Lisa's inspiring story of grit, gratitude, and global impact, and to discover how Kuli Kuli is changing the way we think about superfoods. For more on Kuli Kuli Foods, visit: https://www.kulikulifoods.com/ If you enjoyed this episode, please leave The Story of a Brand Show a rating and review.  Plus, don't forget to follow us on Apple and Spotify.  Your support helps us bring you more content like this! * Today's Sponsors: REViVE Amazon Marketing Partners: https://revivemp.com/ REViVE Amazon Marketing Partners helps better-for-you CPG brands win on Amazon with niche expertise, founder-led strategy, and a true partnership model. Built by a CPG founder with a successful exit, REViVE only works with brands it believes in. Are you curious if Amazon is right for you? Book a Free Deep Dive Strategy Session today.   Workspace6 - Private Community for 7, 8, 9-figure Brands: https://www.workspace6.io/ Workspace6 is a private community where over 950 seven-, eight-, and nine-figure brand operators share insights, solve problems, and accelerate growth. It's the anti-fluff operator's room, and for your first 30 days, it's just $1. Get real answers and skip the trial and error.

    58min
Ver tudo (299)

4,9
de 5
134 avaliações

Sobre

Welcome to The Story Of A Brand Show. Hear the unique entrepreneurial journeys of 1000+ Consumer Brand founders. We tap into the doubts, failures, wins and inspirations that come with building Consumer Brand startups in extremely competitive times. Whether you own a brand or work for one, you will learn from our guests as they share the building blocks of their brand's evolution. Who knows, you may even discover a few new products that become faves.

Informações

  • Criado por
    CommerceFocused Media, Inc.
  • Anos de atividade
    2018 - 2025
  • Episódios
    299
  • Classificação
    Livre
  • Copyright
    © Copyright 2020 - CommerceFocused Media - All Rights Reserved
  • Site do podcast
    The Story of a Brand Show

Você também pode gostar de