26 episodes

Welcome to the Minds On B2B podcast, I’m your host Dan Harris, VP of Client Success here at Minds On. Our team has designed this show to be more than a podcast. It’s your audio classroom. The guests are our teachers and coaches. Our goal is to have them share their stories and passion for the profession, and at the same time teach us all something we can apply tomorrow.

Minds On B2B Dan Harris

    • Business

Welcome to the Minds On B2B podcast, I’m your host Dan Harris, VP of Client Success here at Minds On. Our team has designed this show to be more than a podcast. It’s your audio classroom. The guests are our teachers and coaches. Our goal is to have them share their stories and passion for the profession, and at the same time teach us all something we can apply tomorrow.

    Episode 26: Showcase Episode with The Orange Effect Foundation - Pam and Joe Pulizzi

    Episode 26: Showcase Episode with The Orange Effect Foundation - Pam and Joe Pulizzi

    ABOUT THIS EPISODE:

    In this extraordinary episode, we are taking a break from marketing and sales conversations and showcasing a non-profit organization that is making a difference in our world. Joe and Pam Pulizzi, founders of The Orange Effect Foundation, share their stories. They provide insight into how the foundation is benefiting recipients and explain how you can apply for a grant, donate, or contribute to the cause.

    BIOS:

    Pam Pulizzi

    Pam is the co-founder and executive director for The Orange Effect Foundation. Her background originates as a social worker, and she is raising a son with autism, so the opportunity to start and direct this non-profit is a dream come true. She has been a critical leader in the OEF, the OEF Golf for Autism, and a champion for many other non-profit organizations.

    Joe Pulizzi

    Joe is co-founder and board member for The Orange Effect Foundation. His primary focus is actively fundraising for the Orange Effect Foundation, which he and his wife founded in 2014 to help children with speech disorders pay for therapy.

    Learn more: http://theorangeeffect.org/

    Donate online today: via Paypal

    Donate by Check: Make check payable to The Orange Effect Foundation. Send it to: The Orange Effect Foundation 17040 Amber Drive, Cleveland, OH 44111

    Email: info@theorangeeffect.org

    • 17 min
    Episode 25: How To Get A 100% Response Rate with Contact Marketing - Stu Heinecke

    Episode 25: How To Get A 100% Response Rate with Contact Marketing - Stu Heinecke

    ABOUT THIS EPISODE:
    In this episode, you will have a chance to hear from author and Wall Street Journal cartoonist, Stu Heinecke. Stu provides listeners with tips, ideas, and examples of contact marketing that has the potential to deliver 100% response rates. 

    BIO:
    Stu Heinecke is a Wall Street Journal cartoonist, award-winning marketer, international best-selling author of How To Get A Meeting with Anyone - Available today. A new book titled Get The Meeting - Available in October 2019. You can pre-order that book today. Stu believes in creative, innovative, and imaginative approaches that producing unfair advantages for B2B sales teams using Contact Marketing. 

    Connect on LinkedIn linkedin.com/in/stuheinecke

    Follow on Twitter: https://twitter.com/byStuHeinecke

    Visit the website: cartoonlink.com 

    E-mail: stuheinecke@gmail.com

    • 32 min
    Episode 24: How to Exceed Sales Goals Using Artificial Intelligence - Ilan Kasan - Exceed.ai

    Episode 24: How to Exceed Sales Goals Using Artificial Intelligence - Ilan Kasan - Exceed.ai

    ABOUT THIS EPISODE:
    In this episode, Ilan Kasan, Co-founder and CEO for Exceed.ai, describes the key challenges facing marketing, sales development reps, and the opportunity lost due to the lack of nurturing and follow-up. He shares a solution to this challenge, and everyone will want to hear about it. If you're in sales and marketing, interested in exceeding your sales goals, this is a must-listen episode. Take a listen, and then share with your peers. You won't be sorry. 

    BIO:
    Ilan is the co-founder and CEO of Exceed.ai.  He is an accomplished product leader with proven successes in driving product, user experience, strategy, and execution. His passion is building products that users and enterprises love, such as Webex and others. With deep expertise in mobile, web, & application software & SaaS products, I have built an 18-year career in general management, product management for leading global technology companies including, Cisco, WebEx, Comeet and others. 

    Connect on LinkedIn: linkedin.com/in/ilankasan
    Follow on Twitter: ilankasan
    Visit the website: https://exceed.ai/

    • 25 min
    Episode 23: A CMO Perspective and Approach - The First Thirty Days - Alison Shurell

    Episode 23: A CMO Perspective and Approach - The First Thirty Days - Alison Shurell

    ABOUT THIS EPISODE:

    In this episode, Alison Shurell, the global market leader for Oracle's Health Science team, describes her systematic approach to the first thirty days in a leadership position. 

    BIO:

    Business-to-business (B2B) software executive with a 20-year record of excellence leading marketing efforts to increase and sustain revenue contribution. Demonstrated success in launching new brands and new markets on a global level through rigorous market analysis, message development, go-to-market strategy, sales training, and effective marketing. Charismatic, energetic and sincere, able to motivate and lead both direct and cross-functional teams and build strong and lasting relationships with analysts, media, and the market.

    Connect on LinkedIn: https://www.linkedin.com/in/alisonshurell/

    • 24 min
    Episode 22: Getting Tradeshow Results Starts With People Preparation and Process

    Episode 22: Getting Tradeshow Results Starts With People Preparation and Process

    ABOUT THIS EPISODE:

    In our last episode with Greg Lindsey, we covered how to build purpose-driven tradeshow events, In this follow-up episode on face-to-face marketing and trade shows, we’re going to turn our focus from purpose, to people and process, and sharing Ideas and insights event and marketing managers can apply immediately.  

    BIO:

    Greg Lindsey is the vice president for New Albany-based Exhibitpro. He is nationally recognized as a leader in face-to-face marketing and trade show and event strategy. Greg has built his reputation as an industry leader in tradeshow marketing and client engagement. Greg has been asked by numerous clients to work with their on-site teams to maximize attendee engagement at corporate events and tradeshows, and has published articles to share his expertise. He can often be found on-site at our client’s tradeshows, offering consultation and making last-minute adjustments to maximize the experience.

    Connect on LinkedIn: https://www.linkedin.com/in/greglindseyna/

    Visit the Exibitpro Website: https://www.exhibitpro.net/

    Email Greg: glindsey@exhibitpro.net

    Prefer calling: 614-885-9541

    • 17 min
    Episode 21: How to Build and Manage Purpose-Driven Tradeshow Events

    Episode 21: How to Build and Manage Purpose-Driven Tradeshow Events

    ABOUT THIS EPISODE: 

    In this installment, Greg Lindsey. VP at Exhibitpro and I discuss the importance of creating a face-to-face tradeshow experience with a purpose-driven mindset. Greg shares insights and great questions event teams should ask and answer before they invest in a tradeshow as a strategic and tactical initiative.   

    BIO: 

    Greg Lindsey is the vice president for New Albany-based Exhibitpro. He is nationally recognized as a leader in face-to-face marketing and trade show and event strategy. Greg has built his reputation as an industry leader in tradeshow marketing and client engagement. Greg has been asked by numerous clients to work with their on-site teams to maximize attendee engagement at corporate events and tradeshows, and has published articles to share his expertise. He can often be found on-site at our client’s tradeshows, offering consultation and making last-minute adjustments to maximize the experience.

    Connect on LinkedIn: https://www.linkedin.com/in/greglindseyna/

    Visit the Exibitpro Website: https://www.exhibitpro.net/

    Email Greg: glindsey@exhibitpro.net

    Prefer calling: 614-885-9541

    • 26 min

Customer Reviews

astewartaaa ,

Marketing and Sales Knowledge Goldmine!

Dan is a great host and his guests are experts in their field. I am smarter after every podcast. An excellent resource for anyone who wants to communicate better with prospects and customers.

REBarnhart ,

A relevant and practical B2B Podcast!

B2B marketing and sales can be complicated. Trying to find advice and insight that is practical and helpful can be even more complicated. Minds On B2B simplifies things while touching on all the areas a marketer and sales person needs to successfully achieve their business outcomes. You will find a topic which will help you and insight which will show you something new and innovative! And host Dan Harris does a really good job of making it make sense!

Velvet2x4 ,

Great Content!

This is what happens when you give a group of smart, passionate people a microphone. Great work Dan!

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