MindShift Podcast

lelandiben

MindShift Most people know how to start a business. Few know how to build one that thrives without depending on them. MindShift is the podcast for business owners who are ready to think differently about leadership, growth, systems, profitability, and creating a business that lasts. Hosted by business coach and entrepreneur Lee Iben, each episode features candid conversations with successful business owners, founders, and industry leaders who share the mindset shifts, hard lessons, and practical decisions that changed the trajectory of their businesses. Whether you're leading a family business, scaling a growing company, preparing for succession, or simply trying to get out of the daily grind, MindShift delivers real-world insights you can apply immediately. You'll hear conversations about leadership, culture, hiring, accountability, financial performance, marketing, succession planning, AI, innovation, and the realities of business ownership that rarely get discussed. If you're ready to stop working in your business and start leading it, welcome to MindShift. Because the business changes the moment the owner's thinking changes.

Episodes

  1. Aug 6

    MindShift with Lee Iben featuring Jennie at Studio H2O

    From Army Officer to Business Owner: The Mindset Shift No One Warns You About What happens when a West Point graduate, Army officer, and combat veteran suddenly finds herself responsible for leading a multi-generation family business? In this episode of MindShift, Lee Iben sits down with Jennie Wunderlich, co-owner of Studio H2O in Iowa City, for an honest conversation about the emotional and mental transition from employee to owner. Jennie shares how serving in Afghanistan and Iraq prepared her for leadership, but not for the unique weight of business ownership. Together, they discuss the realities few people talk about: • Why owning a business feels completely different than working in one • The responsibility of leading employees whose livelihoods depend on your decisions • Learning to balance humility with accountability • Managing culture, expectations, and difficult conversations • Why KPIs and accountability aren't micromanagement • Adapting to AI, technology, and constant change • The loneliness many business owners experience—and how to overcome it • The grit required to build something that lasts for generations Whether you're launching your first business, leading a family company, or preparing for succession, this conversation offers practical wisdom and reassurance that every owner needs to hear. You are not alone. And the mindset required to own a business is different from the mindset required to work in one. Subscribe to MindShift for candid conversations with business owners, entrepreneurs, and leaders about the decisions, challenges, and mindset shifts that build enduring businesses.

  2. Aug 5 ·  Video

    MindShift with Lee Iben featuring Jennie with Studio H2O

    From Army Officer to Business Owner: The Mindset Shift No One Warns You About What happens when a West Point graduate, Army officer, and combat veteran suddenly finds herself responsible for leading a multi-generation family business? In this episode of MindShift, Lee Iben sits down with Jennie Wunderlich, co-owner of Studio H2O in Iowa City, for an honest conversation about the emotional and mental transition from employee to owner. Jennie shares how serving in Afghanistan and Iraq prepared her for leadership, but not for the unique weight of business ownership. Together, they discuss the realities few people talk about: • Why owning a business feels completely different than working in one • The responsibility of leading employees whose livelihoods depend on your decisions • Learning to balance humility with accountability • Managing culture, expectations, and difficult conversations • Why KPIs and accountability aren't micromanagement • Adapting to AI, technology, and constant change • The loneliness many business owners experience—and how to overcome it • The grit required to build something that lasts for generations Whether you're launching your first business, leading a family company, or preparing for succession, this conversation offers practical wisdom and reassurance that every owner needs to hear. You are not alone. And the mindset required to own a business is different from the mindset required to work in one. Subscribe to MindShift for candid conversations with business owners, entrepreneurs, and leaders about the decisions, challenges, and mindset shifts that build enduring businesses.

About

MindShift Most people know how to start a business. Few know how to build one that thrives without depending on them. MindShift is the podcast for business owners who are ready to think differently about leadership, growth, systems, profitability, and creating a business that lasts. Hosted by business coach and entrepreneur Lee Iben, each episode features candid conversations with successful business owners, founders, and industry leaders who share the mindset shifts, hard lessons, and practical decisions that changed the trajectory of their businesses. Whether you're leading a family business, scaling a growing company, preparing for succession, or simply trying to get out of the daily grind, MindShift delivers real-world insights you can apply immediately. You'll hear conversations about leadership, culture, hiring, accountability, financial performance, marketing, succession planning, AI, innovation, and the realities of business ownership that rarely get discussed. If you're ready to stop working in your business and start leading it, welcome to MindShift. Because the business changes the moment the owner's thinking changes.