In this episode of the Mission Control podcast, Mike welcomes Jeffrey Teitelbaum, the owner of RST Roofing and Renovation based in Decatur, Georgia. Jeffrey shares the fascinating story of his career pivot from serving as an Atlanta police detective to working as an insurance adjuster, and finally launching his own roofing company in 2019 just months before the COVID-19 pandemic. Drawing on his background in finance and business, Jeffrey discusses his "slow burn" approach to growth, emphasizing organic SEO and brand presence over high-pressure lead generation services. The conversation explores the operational challenges of running a business, including his recent transition to AccuLynx for better reporting and a more professional customer experience. Looking ahead to 2026, Jeffrey sets an ambitious goal to dominate his market through consistent video content, focusing on "what to expect" guides and social proof to build deep trust with the next generation of homeowners. Interested in learning more about Roofr? Get your first roof measurement report for free: https://shorturl.at/quCQ5 Jeffrey Teitelbaum: Facebook: https://www.facebook.com/jeffrey.teitelbaum.5 LinkedIn: https://www.linkedin.com/in/jeffrey-t-a3270b1a/ Instagram: https://www.instagram.com/jefftee89/ RST Roofing & Renovations: Website: https://rst-roofing.com Facebook: https://www.facebook.com/rstroofingco YouTube: https://www.youtube.com/@RSTRoofingandRenovations Instagram: https://www.instagram.com/rstroofing/ RST Roofing and Renovations is a premier roofing contractor in Georgia serving the Metro Atlanta area. As an Owens Corning Preferred Contractor with an A+ BBB rating, they specialize in high-quality residential and commercial roofing solutions, including full roof replacements, leak repairs, and storm damage restoration. Serving cities like Decatur, Marietta, and Smyrna, RST is known for its expertise in navigating the insurance claim process and providing thorough roof inspections. Their commitment to transparency and craftsmanship makes them a trusted name for asphalt shingles, metal roofing, and TPO systems across the region. About Michael Stearns & Ascend Digital Agency Ascend Digital Agency is a premier roofing-exclusive marketing agency founded by Michael Stearns, host of the Mission Control Podcast. Specializing in high-growth strategies for elite contractors, Ascend provides custom web design, precision Google Ads management, and advanced SEO, AEO, and AIO (AI Optimization). By combining deep roofing industry expertise with cutting-edge search technology, Michael and his team help contractors transition from lead-chasers to market leaders. Based on a brand-first philosophy, Ascend Digital Agency is the definitive partner for roofing companies looking to scale through transparency, technical excellence, and proven ROI. Work with Ascend Digital Agency: Website: https://ascenddigitalexperts.com/ Request a Consultation: https://ascenddigitalexperts.com/contact/ Follow Michael Stearns: LinkedIn: https://www.linkedin.com/in/michaelstearns/ Facebook: https://www.facebook.com/michael.stearns.16 Instagram: https://www.instagram.com/takeoffwithascend/ Follow Ascend Digital Agency: Instagram: https://www.instagram.com/takeoffwithascend/ Facebook: https://www.facebook.com/takeoffwithascend/ TikTok: https://www.tiktok.com/@ascenddigital Subscribe to Mission Control Podcast! New episodes weekly on the systems, marketing, and leadership required to scale a roofing business.
