Mixternal Messaging

Liger
  • 5.0 (1)
  • MARKETING

Mixternal Messaging focuses on the crucial link between internal and external brand messaging. It offers deep insights into both the challenges and strategies required to craft a unified brand narrative that resonates both internally and externally. Listeners will gain valuable perspectives from marketing and communication experts who excel in blending these elements across various industries, sharing real-life stories and experiences from the MarCom field.

  1. 08/27/2025

    Breathe, Then Build: Creating Calm in the Chaos of Agency Life

    In this episode of Mixternal Messaging, Cynthia Hayes sits down with Katy Lucey, former agency leader and now founder of Metric Impact, to explore what's really driving burnout inside today's agency teams. Katy shares why traditional consulting often misses the mark, how she's creating space for teams to think, and why empathy and enablement aren't just buzzwords, they're a necessary foundation for better work and better results. From mini "therapy" sessions to leadership mindset shifts, Katy unpacks how slowing down, listening more, and customizing solutions lead to stronger teams and smarter marketing. If you're leading or working in an agency, this episode will bring you some peace of mind. To connect with Katy, click here: https://www.linkedin.com/in/katylucey To connect with Cynthia, click here: https://www.linkedin.com/in/cynthiahayes To subscribe to our YouTube channel, click here: https://www.youtube.com/channel/UCbiiVRIqMa2mDOLD34GfyFg

    24 min

  2. 08/13/2025

    Leading Change from the Inside Out

    In this episode of Mixternal Messaging, Liger's Cynthia Hayes sits down with Maddison Grigsby of LOCAL for a deep dive into the art of internal storytelling and change management. Maddison shares powerful insights on why employees naturally resist change, and how leaders can overcome that resistance by building trust, meeting people where they are, and weaving a consistent narrative throughout the entire employee experience. To connect with Maddison, click here: https://www.linkedin.com/in/maddisongrigsby/ To connect with Cynthia, click here: https://www.linkedin.com/in/cynthiahayes To subscribe to our YouTube channel, click here: https://www.youtube.com/channel/UCbiiVRIqMa2mDOLD34GfyFg

    28 min

  3. 07/16/2025

    Internal Clarity, External Impact: The Product Ops Balancing Act

    In this episode of Mixternal Messaging, host Cynthia Hayes talks with Poonam Nath, Executive Leader of Product Operations at Fiserv, about what it takes to deliver successful product launches and create a positive client experience—especially when the road gets bumpy. From managing cross-functional teams to aligning C-suite expectations with real-world challenges, Poonam shares her tactical approach to keeping initiatives on track, navigating resistance, and using data to improve outcomes. You'll hear how she turns friction into forward momentum and balances transparency with trust, inside and out. Whether you're in product, marketing, or operations, this episode offers real strategies for turning internal communication into external wins. To connect with Poonam, click here: https://www.linkedin.com/in/poonam-nath-l/ To connect with Cynthia, click here: https://www.linkedin.com/in/cynthiahayes To subscribe to our YouTube channel, click here: https://www.youtube.com/channel/UCbiiVRIqMa2mDOLD34GfyFg

    19 min

  4. 07/09/2025

    Making LinkedIn Work for Your Brand, Your Team, and Your Bottom Line

    In this episode of Mixternal Messaging, host Cynthia Hayes sits down with Stacy Blaiss, a seasoned B2B marketing leader with 25+ years of experience across telecom, fintech, and cybersecurity. Together, they dig into the dynamic role of LinkedIn in today's B2B world—both as a brand-building powerhouse and a tool for internal alignment. From enabling your sales team to speak confidently online, to strengthening your employer brand and building authentic employee advocacy, Stacey shares smart, actionable advice for creating content that connects across departments and audiences. And yes, they talk memes, Barbie passwords, and why not everything should be AI-generated. If you're looking to amplify your company's presence on LinkedIn while empowering the humans behind your brand, this one's a must-listen. To connect with Stacy, click here: https://www.linkedin.com/in/stacyt/ To connect with Cynthia, click here: https://www.linkedin.com/in/cynthiahayes To subscribe to our YouTube channel, click here: https://www.youtube.com/channel/UCbiiVRIqMa2mDOLD34GfyFg

    21 min

  5. 12/18/2024

    Redefining Recruitment: People-First Strategies with Relate Search

    In this episode of Mixternal Messaging, host Cynthia Hayes sits down with David Armendariz and Sara Luther, co-founders of Relate Search, to explore how they've built a people-first recruiting firm rooted in authenticity and impact. From fostering a culture of collaboration to navigating generational shifts in the workplace, they share insights on crafting messaging that resonates with candidates and clients alike. Discover how hybrid work models, intentional feedback, and authentic storytelling are reshaping professional relationships and driving meaningful connections. Whether you're hiring or building a brand, this episode is packed with actionable takeaways. To connect with David, click here: https://www.linkedin.com/in/dmarmendariz/ To connect with Sara, click here: https://www.linkedin.com/in/saratluther/ To connect with Cynthia, click here: https://www.linkedin.com/in/cynthiahayes To subscribe to our YouTube channel, click here: https://www.youtube.com/channel/UCbiiVRIqMa2mDOLD34GfyFg

    29 min

  6. 11/06/2024

    Partnership Playbook: Building Authentic Connections in College Sports

    In this episode of Mixeternal Messaging, host Cynthia Hayes welcomes Shelby Wright, a Senior Account Executive at Learfield, who brings over a decade of experience in brand marketing and partnership development. Shelby dives deep into the world of sports marketing, specifically her role in fostering corporate partnerships for UGA Athletics. She emphasizes the significance of strategy over tactics, illustrating how aligning on objectives can lead to successful collaborations. Shelby also discusses the evolving landscape of college sports marketing and offers practical advice on how brands can connect authentically with their audiences. Join Cynthia and Shelby for an engaging discussion about building effective partnerships, the nuances of brand marketing, and the unique challenges faced by businesses in today's dynamic environment. To connect with Shelby, click here: https://www.linkedin.com/in/shelbylwright/ To connect with Cynthia, click here: https://www.linkedin.com/in/cynthiahayes To subscribe to our YouTube channel, click here: https://www.youtube.com/channel/UCbiiVRIqMa2mDOLD34GfyFg

    32 min

  7. 10/09/2024

    Inside the Merger: Strategies for Effective Internal and External Messaging

    In this episode of Mixternal Messaging, host Cynthia Hayes is joined by Vanessa Martinez, Liger's Director of Revenue, and Katarina Taylor, Liger's Operations Manager. They dive into the exciting, complex process of merging Liger with Tarkenton. Together, they explore the intricacies of blending teams, navigating internal communications, and aligning core values during this major transition. Listeners will learn valuable insights about handling internal and external messaging during a merger, the importance of core values in driving a cohesive company culture, and the steps needed to foster team collaboration, trust, and ongoing success. Whether you're preparing for a merger or want to strengthen your internal communication strategy, this episode provides actionable advice from those who've lived through it. To connect with Vanessa, click here: https://www.linkedin.com/in/vmarti1/ To connect with Katarina, click here: https://www.linkedin.com/in/katarinataylor/ To connect with Cynthia, click here: https://www.linkedin.com/in/cynthiahayes To subscribe to our YouTube channel, click here: https://www.youtube.com/channel/UCbiiVRIqMa2mDOLD34GfyFg

    30 min

  8. 08/14/2024

    Fueling Connections: How PDI Technologies Drives Innovation in the Convenience Industry with Kelly O'Brien

    In this episode of Mixternal Messaging, host Cynthia Hayes welcomes Kelly O'Brien, the VP of Global Communications and PR at PDI Technologies. They delve into the vast scale of the convenience industry and PDI's pivotal role in it. Kelly shares insights on how PDI powers technology in convenience stores globally and discusses their significant brand, GasBuddy. Kelly shares the excitement and complexities of this merger, highlighting the importance of aligning internal and external messaging. She details a typical launch day, emphasizing the steps taken to communicate effectively with both the acquiring and acquired companies, the market, and internal teams. To connect with Kelly, click here: https://www.linkedin.com/in/psukelly To connect with Cynthia, click here: https://www.linkedin.com/in/cynthiahayes To subscribe to our YouTube channel, click here: https://www.youtube.com/channel/UCbiiVRIqMa2mDOLD34GfyFg

    36 min
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About

Mixternal Messaging focuses on the crucial link between internal and external brand messaging. It offers deep insights into both the challenges and strategies required to craft a unified brand narrative that resonates both internally and externally. Listeners will gain valuable perspectives from marketing and communication experts who excel in blending these elements across various industries, sharing real-life stories and experiences from the MarCom field.

Information

  • Creator
    Liger
  • Years Active
    2024 - 2025
  • Episodes
    15
  • Rating
    Clean
  • Copyright
    © 2024
  • Show Website
    Mixternal Messaging