22 episodes

This podcast gives Demand Gen Marketers new ideas on how to grow big. MKG Marketing is a digital advertising agency specializing in SEO, Digital Advertising, and Analytics. This podcast steps outside of our specialities to give marketers new ideas.

MKG Marketing Kerry Guard

    • Marketing
    • 5.0, 4 Ratings

This podcast gives Demand Gen Marketers new ideas on how to grow big. MKG Marketing is a digital advertising agency specializing in SEO, Digital Advertising, and Analytics. This podcast steps outside of our specialities to give marketers new ideas.

    #22 Latane Conant -- Account Based Marketing (ABM) Meets Artificial Intelligence (AI) and Big Data

    #22 Latane Conant -- Account Based Marketing (ABM) Meets Artificial Intelligence (AI) and Big Data

    Latane Conant is the Chief Marketing Officer at 6sense, an A.I. powered Account-Based Marketing platform. Her mission is to utilize big data to personalize engagement with the coveted, in-market accounts that are most likely to purchase and succeed with a product.  

    • 48 min
    #21 Xenia Muntean -- Social Media Marketing Meets Streamlining

    #21 Xenia Muntean -- Social Media Marketing Meets Streamlining

    Social media marketing has expanded and grown in importance within the marketing mix. However, teams are consistently hindered by the lack of cohesion and clarity regarding workflow. Xenia Muntean is the CEO and co-founder of Planable, a social media tool that acts as a one-stop-shop for the entire creation process, from writing content to scheduling and distributing across a multitude of channels. 

    • 48 min
    #20: Scott Brinker -- Digital Marketing Meets Management & Technology (Martech At A Glance)

    #20: Scott Brinker -- Digital Marketing Meets Management & Technology (Martech At A Glance)

    Scott Brinker is a Software Product Leader at HubSpot. He directs the company’s platform strategy, business programs, and tech partners.

    His mission is to offer guidance in the best practices to utilize evolving and expanding marketing technology ("Martech") to streamline and coordinate the various aspects of a project. 

    • 27 min
    #19: Ashley Cohen & Sabrina Galati -- Digital Marketing Meets The RFP Match Maker

    #19: Ashley Cohen & Sabrina Galati -- Digital Marketing Meets The RFP Match Maker

    Ashley Cohen and Sabrina Galati are marketing solutions architects with TenX4 (Ten by Four”)

    Their Mission- To help marketers be more effective and cost-efficient in the long-term by aiding the agency-client relationship from the start.

    TenX4’s goal is to ensure the best possible B2B partnership through intensive review, pain-point recognition, and client-agency matching.

    • 37 min
    #18: Roderick Jefferson -- Digital Marketing Meets The Sales Enabler

    #18: Roderick Jefferson -- Digital Marketing Meets The Sales Enabler

    Roderick Jefferson is a Leading Sales Enablement Consultant who has worked with many innovative, category-leading companies (AT&T, eBay, Oracle, Marketo, and Paypal to name a few)

    His Mission- Drive growth in small and midsized businesses (SMBs) and Fortune 500 companies.

    He does this by coordinating and conducting multiple units (HR, Product, Marketing, and Sales) to ensure that the sales team receives the necessary support to effectively close deals.

    Resources

    Website: https://roderickjefferson.com/

    Twitter: @ThevoiceofRod

    Sales Coaching: https://www.lessonly.com/sales-coaching/

    • 45 min
    #17: Carmen Collins -- Digital Marketing Meets Community and People

    #17: Carmen Collins -- Digital Marketing Meets Community and People

    Carmen Collins is the Senior Social Media and Talent Brand Manager at Cisco.

    Her Mission - Build personal connections with future talent by amplifying authentic content from current employees.

    She does this by using marketing tools to talk about what it’s like to work at a company rather than to “sell” a product, commercial good, or service.

    Resources

    https://www.facebook.com/WeAreCisco/

    https://twitter.com/WeAreCisco

    https://www.linkedin.com/in/carmenshirkeycollins/

    • 36 min

Customer Reviews

5.0 out of 5
4 Ratings

4 Ratings

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