Modern Attention

Conversmart
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Building a loyal audience is key to growing an ecommerce business today. Join David Hoos, Director of Marketing at Conversmart, as he talks with the best in the DTC space about audience building. If you’re trying to grow your traffic, subscribers, or customer base for your brand, or are simply interested in hearing engaging stories from brands, then tune in to Modern Attention today.

Episodes

  1. Why viewing your DTC store as a retail store improves your customer experience with Kristen LaFrance

    12/01/2020

    Why viewing your DTC store as a retail store improves your customer experience with Kristen LaFrance

    In this episode we talk about Kristen's personal journey into DTC and on to Shopify retail and the lessons she’s learned, we discuss her perspectives on the relationship between DTC and retail, and her views on the role of data in commerce today.

    36 min
  2. Why building an owned audience will make your online store more resilient with Joel Padron.

    12/01/2020

    Why building an owned audience will make your online store more resilient with Joel Padron.

    In this episode, I talk with CrossNet's Director of Marketing, Joel Padron. In it we discuss his start in marketing and how he approaches it, how he ended up joining CrossNet, and why he started running SMS.

    24 min
  3. Finding the balance between performance and brand marketing with Marjorie Chelius

    12/01/2020

    Finding the balance between performance and brand marketing with Marjorie Chelius

    In this episode, we talk about how Marjorie moved from management consulting into her DTC role at Native, her convictions about the balance between brand and performance marketing, and more.

    33 min
  4. How one survey helped innovate their product and marketing with Sean McGinnis

    11/12/2020

    How one survey helped innovate their product and marketing with Sean McGinnis

    In this episode, I talk with Sean McGinnis of Kuru Footwear about their unusual path to becoming a DTC brand, his move into marketing there, and how he used one survey to help bring about improvements to multiple parts of the company.

    38 min
  • 4 Episodes

About

Building a loyal audience is key to growing an ecommerce business today. Join David Hoos, Director of Marketing at Conversmart, as he talks with the best in the DTC space about audience building. If you’re trying to grow your traffic, subscribers, or customer base for your brand, or are simply interested in hearing engaging stories from brands, then tune in to Modern Attention today.

Information

  • Creator
    Conversmart
  • Years Active
    2K
  • Episodes
    4
  • Rating
    Explicit
  • Copyright
    © All rights reserved
  • Show Website
    Modern Attention