Modern Gov Matters

CivAll

Modern Gov Matters is a podcast for civic engagement and communications professionals in local government. Host Sarah Loyd sits down with practitioners from cities and counties nationwide to talk about what's actually working (and what's not) in their communities. Real stories, honest takes, practical insights. New episodes every other week. Presented by CivAll.

Episodes

  1. Communicating through Explosive Growth with Bridget Saxton

    5d ago

    Communicating through Explosive Growth with Bridget Saxton

    Bridget Saxton came into government communications through an unexpected door: nearly eight years as a 911 dispatcher. That instinct for triage, prioritization, and communicating clearly under pressure turned out to be exactly what she needed when she became Communications Director for the City of Melissa, Texas — one of the fastest-growing cities in the country. When Bridget arrived in 2023, the department was brand new and the city had made six Facebook posts the entire previous year. Today, Melissa's page has nearly 15,000 followers and a highly engaged — self-described "feral" — audience. In this episode, she talks about what rapid growth actually feels like from inside the comms office, how she brought the community conversation onto the city's own platforms, and why transparency isn't always pretty but is always worth it. In this episode:How nearly eight years as a 911 dispatcher shaped Bridget's approach to government communicationsWhat 64% population growth in three years actually feels like from inside the comms officeManaging two very different audiences — longtime residents and brand-new ones — on the same platformsHow Melissa grew its Facebook following from 5,400 to nearly 15,000 by leaning into transparency and two-way conversationWhy one-way posting is a dead end, and what intentional content planning looks like insteadWhat Bridget would build first if she could start the role over: strategy, crisis planning, and workflows before anything elseHelping residents understand what their council can and can't actually control — and why that mattersResources & LinksCivAllSocial News DeskBridget Saxton on LinkedInCity of Melissa on FacebookCity of Melissa on Instagram Modern Gov Matters is presented by CivAll, powered by Social News Desk.

    20 min
  2. Being the Bad Guy: Communicating Unpopular Decisions with Steven Baird

    May 1

    Being the Bad Guy: Communicating Unpopular Decisions with Steven Baird

    Steven Baird didn't set out to become a government communicator. With a journalism degree from Sacramento State, a background in professional photography, and a pool cleaning business under his belt, he landed at Las Virgenes Municipal Water District as a field operations tech—reading meters and digging out meter boxes. But when the opportunity arose to combine his photography skills with public affairs work, he made the jump to communications. Now, as Public Affairs Associate II, he manages everything from Instagram to podcasts to crisis response. In 2022, Steven's team faced one of the toughest communications challenges imaginable: telling wealthy homeowners in Calabasas and Westlake Village - including celebrities - that the district would literally restrict their water flow if they didn't stop watering their lawns during a historic drought. The work earned his team CAPIO's Crisis Communicator of the Year Award, but it wasn't without personal cost. Steven talks openly about being the face of unpopular decisions, managing online anger, and why leaning into equity messaging - "you can't pay your way out of this drought" - was key to their success. Connect with Steven: LinkedInFollow Las Virgenes MWD on social media to see Steven's photography and video workGet involved with CAPIO (California Association of Public Information Officials) Modern Gov Matters is presented by CivAll, powered by Social News Desk. For more episodes, visit moderngovmatters.com.

    21 min

About

Modern Gov Matters is a podcast for civic engagement and communications professionals in local government. Host Sarah Loyd sits down with practitioners from cities and counties nationwide to talk about what's actually working (and what's not) in their communities. Real stories, honest takes, practical insights. New episodes every other week. Presented by CivAll.