210 episodes

If you’re at an early stage startup, you're in the right place. A lot of stuff out there focuses on the WHAT (tactics) and is not tailored to your critical early stage so you're not sure what to do. If you do try some things, you're not sure WHY you're doing them. Welcome to Season 4 where I'll be asking WHY to help bring more clarity to the messy world of early stage startup marketing. Learn more about the host at furmanovmarketing.com.

Modern Startup Marketing Anna Furmanov

    • Business
    • 4.8 • 27 Ratings

If you’re at an early stage startup, you're in the right place. A lot of stuff out there focuses on the WHAT (tactics) and is not tailored to your critical early stage so you're not sure what to do. If you do try some things, you're not sure WHY you're doing them. Welcome to Season 4 where I'll be asking WHY to help bring more clarity to the messy world of early stage startup marketing. Learn more about the host at furmanovmarketing.com.

    209 - The Blog Isn't King Anymore And Why You Need An Owned Media Portfolio (Ian Faison, Founder of Caspian Studios)

    209 - The Blog Isn't King Anymore And Why You Need An Owned Media Portfolio (Ian Faison, Founder of Caspian Studios)

    Ian Faison is CEO and Founder of Caspian Studios where they create shorts, shows and moonshots (with podcasts and videos) for B2B companies. Ian wrote to me and said “I have an idea for your show…” and when Ian writes with an idea, I will of course say yes.  



    Here’s what we cover:

    The old and dusty content marketing strategy;

    The new content marketing strategy and why companies are adopting an Owned Media Portfolio;

    Examples of shorts, shows and moonshots;

    How do you create a podcast that breaks through the noise;

    What goes into a Moonshot like Murder in HR;

    How does an Owned Media Portfolio create ROI and how do you measure it;

    How can early stage startups best leverage this new way of creating content;

    AMA: Ian asks me his burning question which I answer at the end of our episode.



    You can find Ian on LinkedIn: www.linkedin.com/in/ianfaison

    Check out Caspian Studios: www.caspianstudios.com



    For more content, subscribe to Modern Startup Marketing on Apple or Spotify or wherever you like to listen, and don't forget to leave a review if you're lovin' the show!



    And whenever you’re ready, there are 3 ways I can help you:



    1. fractional head of marketing for early stage startups >> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠www.furmanovmarketing.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠



    2. sponsor my Top 5% podcast and get startup founders, marketers and VCs hearing about your brand >> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠podcast.furmanovmarketing.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠



    3. ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠sign up to get my monthly early stage startup marketing newsletter⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ where I’m sharing playbooks and insights and cracking some jokes



    You can also find me hanging out on LinkedIn, definitely say hello and tell me what you're building >> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠www.linkedin.com/in/annafurmanov⁠


    ---

    Send in a voice message: https://podcasters.spotify.com/pod/show/anna-furmanov/message

    • 50 min
    208 - Creative Marketing Ideas That Are So Worth Testing Right Now

    208 - Creative Marketing Ideas That Are So Worth Testing Right Now

    In the last episode, Drew Brucker asked me “What are some creative marketing ideas that you or someone on the show has shared that are 100% worth experimenting with?” Drew, you’re in luck because I focused on creativity in Season 3 of the podcast and then I wrote a whole article called “36 Startups Share Their Top Creative Marketing Ideas” so in this episode I pull out those I believe startups should test.



    For more content, subscribe to Modern Startup Marketing on Apple or Spotify or wherever you like to listen, and don't forget to leave a review if you're lovin' the show!



    And whenever you’re ready, there are 3 ways I can help you:

    1. fractional head of marketing for early stage startups >> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠www.furmanovmarketing.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠



    2. sponsor my Top 5% podcast and get startup founders, marketers and VCs hearing about your brand >> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠podcast.furmanovmarketing.com⁠⁠⁠⁠⁠⁠⁠⁠



    3. ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠sign up to get my monthly early stage startup marketing newsletter⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ where I’m sharing playbooks and insights and cracking some jokes



    You can also find me hanging out on LinkedIn, definitely say hello >> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠www.linkedin.com/in/annafurmanov


    ---

    Send in a voice message: https://podcasters.spotify.com/pod/show/anna-furmanov/message

    • 6 min
    207 - BONUS: Why Image Creation At Scale Matters For Startups (Drew Brucker, Founder at brainchild)

    207 - BONUS: Why Image Creation At Scale Matters For Startups (Drew Brucker, Founder at brainchild)

    Drew Brucker is the Founder and Creative Director at brainchild, a solo agency that helps brands with their creative and marketing execution. He's also master of Midjourney (genAI that generates beautiful images).



    Here’s what we cover:

    Why are you going big on Midjourney;

    What are some of your best prompts;

    How will Midjourney impact photography in the future;

    Why images are so important for standing out and how to leverage that;

    How can early stage startups incorporate Midjourney into their workflows;

    AMA: Drew asks me his burning question which I will answer next week.



    You can find Drew on LinkedIn: www.linkedin.com/in/drewbrucker

    Join Drew’s Midjourney workshop: https://tally.so/r/meRrR0 



    For more content, subscribe to Modern Startup Marketing on Apple or Spotify or wherever you like to listen, and don't forget to leave a review if you're lovin' the show!



    And whenever you’re ready, there are 3 ways I can help you:



    1. fractional head of marketing for early stage startups >> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠www.furmanovmarketing.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠



    2. sponsor my Top 5% podcast and get startup founders, marketers and VCs hearing about your brand >> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠podcast.furmanovmarketing.com⁠⁠⁠⁠⁠⁠⁠⁠⁠



    3. ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠sign up to get my monthly early stage startup marketing newsletter⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ where I’m sharing playbooks and insights and cracking some jokes



    You can also find me hanging out on LinkedIn, definitely say hello and tell me what you're building >> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠www.linkedin.com/in/annafurmanov⁠


    ---

    Send in a voice message: https://podcasters.spotify.com/pod/show/anna-furmanov/message

    • 25 min
    206 - How Solopreneurs Are Changing The Hiring Game For Startups (Ryan Bettencourt, Co-Founder of Growth Collective)

    206 - How Solopreneurs Are Changing The Hiring Game For Startups (Ryan Bettencourt, Co-Founder of Growth Collective)

    There are so many skills you need in a rockstar marketing hire, plus so many marketing channels. It's really challenging for a company to spend $120k+ and hire one single marketer and be happy with the result. It also takes time to find just the right (full-time) person.

    Traditionally, companies had to choose between hiring an in-house marketing person or an agency. With the rise of remote work and solopreneurs, many of the best marketers are now working for themselves.

    How can startups best leverage this growing trend? I asked Ryan Bettencourt (Co-Founder of Growth Collective) to join me on the show to discuss.

    Growth Collective connects high-growth startups, agencies, and VC firms with vetted and highly experienced fractional marketing experts.



    We also cover:

    Why "Workforce" is changing into more of a "Work Web" and what that means for the future of the workplace;

    Companies that use Growth Collective's network of fractional marketers, what are they loving the most about the experience;

    What are companies still skeptical about when it comes to hiring fractional;

    AMA: Ryan asks me his burning questions.



    Quick note: I mention at the end of the episode that working for myself is amazing and yes it is but it's also challenging! Don't want to give the impression that it's always rainbows and roses :)



    You can find Ryan on LinkedIn: www.linkedin.com/in/ryanbettencourt

    Learn more about Growth Collective: www.growthcollective.com



    For more content, subscribe to Modern Startup Marketing on Apple or Spotify or wherever you like to listen, and don't forget to leave a review if you're lovin' the show!



    And whenever you’re ready, there are 3 ways I can help you:

    1. fractional head of marketing for early stage startups >> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠www.furmanovmarketing.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠



    2. sponsor my Top 5% podcast and get startup founders, marketers and VCs hearing about your brand >> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://podcast.furmanovmarketing.com⁠⁠⁠⁠⁠⁠⁠



    3. ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠sign up to get my monthly early stage startup marketing newsletter⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ where I’m sharing playbooks and insights and cracking some jokes



    You can also find me hanging out on LinkedIn, definitely say hello and tell me what you're building and how it's going >> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠www.linkedin.com/in/annafurmanov


    ---

    Send in a voice message: https://podcasters.spotify.com/pod/show/anna-furmanov/message

    • 25 min
    205 - How To Start Up Marketing At Your Startup And Tie It Back To Growth

    205 - How To Start Up Marketing At Your Startup And Tie It Back To Growth

    I was on Marketerhire's podcast (The Marketer Show) where Blake Emal asked me to talk about MaaS Method, the 10-step systematic approach I built and use after working with dozens of early stage startups.


    Here’s what you’ll learn:
    - Why you should start with the customer in your marketing research

    - How to think about positioning and messaging at your early stage B2B startup

    - How to build a content strategy "wedge"

    - Creating your custom GTM strategy



    For more content, subscribe to Modern Startup Marketing on Apple or Spotify or wherever you like to listen, and don't forget to leave a review if you're lovin' the show!



    And whenever you’re ready, there are 3 ways I can help you:



    1. fractional head of marketing for early stage startups >> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠www.furmanovmarketing.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠



    2. sponsor my Top 5% podcast and get startup founders, marketers and VCs hearing about your brand >> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠podcast.furmanovmarketing.com⁠⁠⁠⁠⁠⁠⁠⁠



    3. ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠sign up to get my monthly early stage startup marketing newsletter⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ where I’m sharing playbooks and insights and cracking some jokes



    You can also find me hanging out on LinkedIn, definitely say hello and tell me what you're building >> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠www.linkedin.com/in/annafurmanov⁠


    ---

    Send in a voice message: https://podcasters.spotify.com/pod/show/anna-furmanov/message

    • 22 min
    204 - BONUS: The #1 Improvement Area When I Work With Startup Clients

    204 - BONUS: The #1 Improvement Area When I Work With Startup Clients

    Erin Balsa (Founder of Haus of Bold) asked me this question in our last episode:

    “What is the #1 improvement area when you work with new startup clients?”

    So I'm going to answer it now.

    Happy Friday!



    For more content, subscribe to Modern Startup Marketing on Apple or Spotify or wherever you like to listen, and don't forget to leave a review if you're lovin' the show!



    And whenever you’re ready, there are 3 ways I can help you:



    1. fractional head of marketing for early stage startups >> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠www.furmanovmarketing.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠



    2. sponsor my Top 5% podcast and get marketers hearing about your brand >> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠podcast.furmanovmarketing.com⁠⁠⁠⁠⁠⁠⁠⁠



    3. ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠sign up to get my monthly early stage startup marketing newsletter⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ where I’m sharing playbooks and insights and cracking some jokes



    You can also find me hanging out on LinkedIn, definitely say hello and tell me what you're building and how it's going >> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠www.linkedin.com/in/annafurmanov⁠


    ---

    Send in a voice message: https://podcasters.spotify.com/pod/show/anna-furmanov/message

    • 3 min

Customer Reviews

4.8 out of 5
27 Ratings

27 Ratings

evforija ,

Top-tier guests

No fluff interviews with some of the best marketers around.

amcgovea ,

Great listen!

I’m a huge fan of Anna’s perspective and how she relates to her guest. A must listen!

h011yw00d ,

Solid insight and on target content

I’ve listened to Anna now for quite a few weeks. I’ve been looking for a podcast that fits the needs of being in marketing early on in a startup and have connected with the episodes Anna is creating. I am finding the quality of guestss to be high, conversational nature fun and the themes relevant. Thank you and looking forward to the next episode.

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