Behavioural Science for Marketers

PhillipAdcock
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Behavioural Science for Marketers is a podcast series that explores the psychology behind consumer decision-making and how it can be applied to modern marketing. Each episode breaks down key concepts from behavioural science, like cognitive biases, choice architecture, habit formation, and persuasion, and translates them into practical strategies for brands, campaigns, and customer experiences. Designed for marketers, brand leaders, and communicators, the series blends academic insights with real-world case studies, giving listeners actionable tools to influence behaviour ethically and effectively.

  1. Module 10 - Understanding Cognitive Biases and Their Extraordinary Potential

    7月1日

    Module 10 - Understanding Cognitive Biases and Their Extraordinary Potential

    This Podcast focuses on shopper psychology, specifically how cognitive biases influence consumer behaviour and purchase decisions. It explains what cognitive biases are, why they exist due to human evolution and brain processing (System 1 and System 2), and their importance for brands and retailers. The session explores various types of biases, including social, memory, decision-making, and probability biases, demonstrating their application in marketing and retail strategies like Prospect Theory, social proof, loss aversion, and processing fluency. Ultimately, the course aims to equip professionals with the knowledge and tools to leverage cognitive biases for increased sales and improved brand performance through effective communication.

    19 分鐘
  2. Module 9 - How To create More Effective Shopper Communications

    6月1日

    Module 9 - How To create More Effective Shopper Communications

    This professional Podcast covers shopper psychology, a discipline focused on understanding consumer behaviour to enhance business growth. Specifically it explores and explains various aspects of effective communication with shoppers, including how human vision and emotional responses influence purchasing decisions. The session emphasises the power of images over words, the strategic use of biomimicry, and the impact of multi-sensory experiences. Furthermore, the materials explore the psychology behind copy, fonts, numbers, promotions, colours, and shapes.

    22 分鐘
  3. Module 8 - Hacking Human Emotion To Influence Purchasing Decisions

    5月1日

    Module 8 - Hacking Human Emotion To Influence Purchasing Decisions

    This session provides an overview of a professional training course focused on shopper psychology and the role of emotion in consumer decision-making. The session highlights how understanding human psychology, particularly emotional responses, can help businesses enhance brand visibility, appeal, engagement, and ultimately sales. It covers key concepts such as the "three Fs" (fight, flight, find a mate), the See, Appeal, Engage & Buy model, and the impact of multi-sensory triggers on shopper perceptions. The Podcast also distinguishes between System 1 (fast, emotional) and System 2 (slow, rational) thinking in purchasing decisions and offers practical tools like the "Why, Why, Why game" to uncover deeper emotional motivations.

    26 分鐘
  4. Module 7 - Decoding The Customer Journey

    4月1日

    Module 7 - Decoding The Customer Journey

    A Podcast that provides comprehensive details on the customer journey and shopper psychology, originally created by by expert Phillip Adcock. The session emphasises understanding how consumers make purchasing decisions, both in-store and online, by exploring various touchpoints and the psychological processes at play. Key topics include the SAEB (See, Appeal, Engage, Buy) model, graphic hierarchies for effective communication, and the five modes of shopping (Inexperienced, Experiential, Considered, Grab & Go, Impulse), which categorise different shopper behaviors. The sources aim to equip learners with strategies to optimize brand preference and sales by aligning interventions with shopper mindsets and evolutionary predispositions.

    22 分鐘
  5. Module 6 - Applied Psychology For More Sales

    3月2日

    Module 6 - Applied Psychology For More Sales

    This Podcast  focuses on sales performance through the lens of shopper psychology and behavioural science. It explores how understanding human evolutionary instincts and emotional drivers are paramount to influencing purchasing decisions, often before rational thought kicks in. The content emphasises practical strategies for optimising in-store and pre-store marketing, detailing the effective use of visuals, numbers, promotions, and calls to action. Additionally, it differentiates between shopper and consumer needs, addresses barriers to purchase, and highlights the significance of personalisation and priming in the sales process.

    20 分鐘
  6. Module 5 - Decoding Shopper Engagement

    2月2日

    Module 5 - Decoding Shopper Engagement

    Here's an overview and summary of a comprehensive professional training course on shopper psychology, emphasising its importance in driving brand engagement and business growth. Phillip Adcock, a seasoned expert, originally designed a model for understanding shopping behaviour by breaking down the shopping process into "See, Appeal, Engage, and Buy." This Podcast explains cognitive processes like System 1 (fast, automatic) and System 2 (slow, deliberative) thinking, and how they influence purchase decisions. Furthermore, the session highlights the significance of multi-sensory engagement, processing fluency (making information easy to understand), and the impact of context, priming, and anchoring in influencing shopper perceptions and ultimately, sales. The commentary include real-world examples to help listeners apply these psychological principles to optimise in-store and online marketing strategies.

    23 分鐘
  7. Module 4 - The Psychology of Brand Appeal

    1月6日

    Module 4 - The Psychology of Brand Appeal

    This session focusses on driving brand appeal. The content, originally created Phillip Adcock, a veteran in consumer psychology, outlines how to understand and influence shopping behaviour through various psychological principles. Key topics covered include the impact of emotion before reason, the significance of first impressions, the power of multi-sensory communication, and the optimisation of messaging through processing fluency, humanization, and social proofing. The Podcast aims to equip professionals with the skills to enhance brand visibility, engagement, and sales by aligning marketing strategies with the inherent ways human brains process information.

    21 分鐘
  8. Module 3 - The Shopper Psychology of Brand Visibilty

    2025/12/01

    Module 3 - The Shopper Psychology of Brand Visibilty

    This Podcast on shopper psychology, specifically focusses on driving brand appeal. The content, created by Phillip Adcock, a veteran in consumer psychology, outlines how to understand and influence shopper behaviour through various psychological principles. Key topics covered include the impact of emotion before reason, the significance of first impressions, the power of multi-sensory communication, and the optimisation of messaging through processing fluency, humanization, and social proofing. The session aims to equip professionals with the skills to enhance brand visibility, engagement, and sales by aligning marketing strategies with the inherent ways human brains process information.

    18 分鐘
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簡介

Behavioural Science for Marketers is a podcast series that explores the psychology behind consumer decision-making and how it can be applied to modern marketing. Each episode breaks down key concepts from behavioural science, like cognitive biases, choice architecture, habit formation, and persuasion, and translates them into practical strategies for brands, campaigns, and customer experiences. Designed for marketers, brand leaders, and communicators, the series blends academic insights with real-world case studies, giving listeners actionable tools to influence behaviour ethically and effectively.

資訊

  • 創作者
    PhillipAdcock
  • 活躍年代
    2025年 - 2026年
  • 集數
    16
  • 年齡分級
    兒少適宜
  • 版權
    © Copyright 2025 All rights reserved.
  • 節目網站
    Behavioural Science for Marketers