Mompreneur Mastery

Sydney OBrien
  • 5.0 (20)
  • MARKETING
  • UPDATED WEEKLY

Welcome to Mompreneur Mastery, the podcast that helps you create a content strategy that sells, without spending all day online or relying on pressure tactics that don’t sit right. You don’t need to post every day, learn a dozen platforms, or chase vanity metrics while creating content that feels nothing like you. What you do need is a real marketing strategy andclear messaging that meets people where they’re at, not where some bro-marketer says they should be. That’s the secret to converting your audience into buyers. Here, we keep things honest, strategic, and doable so your content can connect, convert, and give you your time back. Because more posts ≠ more sales. But the right message at the right time? That’s where the magic happens.

  1. FEB 2

    Less Hustle for Better Business with Tracy Stanger

    What if the problem isn’t that you’re not doing enough, but that you’re doing too much of what doesn’t actually work for you? In this episode of Mompreneur Mastery, I’m joined by Tracy Stanger for a conversation about building a business that fits your life, your brain, and your actual capacity. We talk about why copy-paste strategies and guru formulas leave so many business owners burned out, how Tracy’s background and early motherhood shaped her anti-hustle approach, and why “less but better” starts with noticing what you hate, what drains you, and what actually gets results. This episode also dives into designing your business around your personality, embracing neurodivergence, and reframing selling as a human conversation instead of a high-pressure performance. If you’ve ever felt like most online business advice wasn’t built for moms or real life, this one will feel grounding. MENTIONED IN THIS EPISODE:Instagram: @tracy.stangerFree resources and private podcast: Simple Human SellingGet Sydney's free Content Chaos Reset here

    32 min

  2. JAN 26

    “Planned-ish” Beats Perfect for Mom Business Owners with Alexandra Marziello

    Alexandra Marziello is a twin mom, former corporate finance professional, and the founder of Back to Home Base. She left her corporate job, started a business almost immediately, and built it while parenting two toddlers and embracing a very planned-ish approach to life and work. In this episode, we talk about what it actually looks like to run a business from home with kids, including: why strict schedules fall apart fast and what works better insteadbuilding a business in short pockets of timeletting go of perfection and focusing on strengths early onthe mental shift required when work and motherhood overlap constantlycreating boundaries that are flexible enough to survive sick kids and real life We also touch on how her value of connection shows up in her work at Back to Home Base, and why her offers are designed to make life easier, not more complicated. If you’re trying to grow a business without forcing yourself into routines that don’t fit your season, this one will hit. Mentioned In This Episode:Instagram: @backtwohomebase Website: www.backtohomebase.comPodcast: Planned-ishFree mini party playbookGet Sydney's Content Chaos Reset

    31 min

  3. JAN 19

    Running a Business as a Mom When You’ve Hit Capacity with Candice Catoire

    Therapist and coach Candice Catoire joins me to talk about burnout, capacity, and why so many business owners feel stuck even when they love their work. We get into what burnout actually looks like in business (and why it’s often mistaken for laziness or lack of discipline), how anxiety and burnout overlap, and the small, overlooked factors that quietly drain your energy. We also talk about why rigid routines don’t work for a lot of business owners, especially moms, and how thinking in rhythms instead can make your business feel doable again. Topics covered What burnout actually looks like for business ownersBurnout vs anxiety vs depression and why the distinction mattersCapacity, procrastination, and avoidance in businessWhy routines and productivity systems often backfireBuilding rhythms instead of strict schedulesEnergy management for moms running businessesSmall shifts that reduce burnout before it takes over MENTIONED IN THIS EPISODE Cozy Rhythm Archetype QuizFollow Candice on InstagramSoul Cadence Coaching on YouTubeGet your next 2 weeks of content planned with the Content Chaos Reset

    39 min

  4. JAN 12

    2026 Instagram Strategy for Busy Business Owners

    Instagram changed again in 2025. Shocking, I know. As we head into 2026, I wanted to talk through what actually matters when it comes to Instagram strategy, especially if you’re a busy business owner or mompreneur who does not have the time or energy to chase trends, hacks, or “post this audio today” advice. In this episode, I share how I’m thinking about Instagram marketing in 2026, why connection matters more than reach when the app updates (again), and why posting with purpose beats trying to go viral every time. We also talk about why you don’t need to post every day, how Instagram fits into a bigger content and marketing strategy, and why your content should work together across Instagram, email, podcasts, and blogs instead of feeling scattered. If your Instagram content feels busy, inconsistent, or like it’s not actually helping your business, this episode will help you zoom out and get clearer about what’s worth your time. Mentioned in this episodeContent Chaos Reset - A free custom GPT that helps you plan two weeks of coordinated content based on what you’re working on right now, so your posts, emails, and long-form content actually work together.

    17 min
  5. Introverted Business Owners and Social Media Burnout with Amber Hansel

    JAN 5

    Introverted Business Owners and Social Media Burnout with Amber Hansel

    Amber Hansel is back on the podcast to talk about introversion, communication, and why so many business owners are rethinking how they show up online. We get into how social media has changed, why short-form content can feel draining for introverts, and where deeper connection actually happens now. We also talk about using writing and long-form content as a strength, setting realistic limits around time and energy, and how communication in business overlaps with parenting more than we expect. Topics covered Introverted communication styles in businessSocial media burnout and changing algorithmsShort-form vs long-form content for introvertsBuilding connection without constant postingMarketing with limited time and energyConversations, boundaries, and people-pleasingParenting, communication, and leadership MENTIONED IN THIS EPISODE Authentic DM Conversations for Introverts (Amber’s guide) Listen to Amber's podcast, Introverts Unmuted Follow Amber on Instagram Get your free Buyer Journey Content Map here

    30 min

  6. 12/15/2025

    Your 2026 Content Plan for the New Buyer Journey

    Sales in 2025 were… weird. And this isn’t just a “vibe,” Google actually researched it and is calling it the Messy Middle. So what does that mean for your 2026 content plan? In this episode I talk about: • what the Messy Middle looks like in real buying behavior • why people are taking longer, circling offers, and lurking before they decide • why trendy content and old funnel templates aren’t pulling their weight anymore • how to shift your content toward more connection and actual conversations • the changes I’m making in my own marketing for 2026, including in-person connection • how to think about “slow” buying without assuming something is wrong with your offer If you’re planning Q1 and want a strategy that matches how people are actually making decisions right now, this episode walks you through it. MENTIONED IN THIS EPISODE: Content to Client Club Buyer Journey Content Plan

    14 min

  7. 12/08/2025

    Is Online Business Coaching Out of Control? Fake Urgency, Shame Tactics and How to Protect Yourself

    Online business coaching has gotten chaotic in a very specific way. Too many people are selling support they are not qualified to give, recycling the same scripts, leaning on borrowed credibility, and creating this MLM adjacent loop where coaches hire other coaches just to stay afloat. Meanwhile buyers are left confused, pressured, or wondering why something felt off. In this episode I'm joined by my business bestie Stacy Braga and we talk about why the coaching space feels out of control, how shame gets used to pressure people into programs, how “mindset” gets used to deflect real problems, why so many strategies have not evolved with buyers, and what actually helps you make better decisions before investing in anyone. Inside the episode we cover: • How shame gets used as a pressure tactic • How “mindset” gets positioned as the reason something didn’t work • Why fake urgency still hooks people who know better • The inbreeding effect of coaches coaching coaches • How borrowed credibility shows up in marketing • Parasocial friendship pressure and why it feels manipulative • What ethical support actually looks like • What to ask before you invest so you can protect yourself MENTIONED IN THIS EPISODE: Connect with Stacy online: www.stacybragacopy.com Listen to Stacy's podcast: CozyPreneur Podcast Connect with Sydney on Instagram: @sydneyobrien.co Grab the Buyer Journey Content Map

    54 min

  8. 12/01/2025

    What to Post When You’re Too Busy Hiding the Elf (Holiday Content Made Easy)

    Holiday chaos is here and your brain is already doing enough. If posting on Instagram or writing emails feels impossible, this episode gives you the lowest-lift ways to still show up without draining the last 2% of your energy. You’ll hear: • why going totally silent from Thanksgiving to New Year’s isn’t the move • the easiest content to share when you’re fried • how to reuse old posts, blogs, and podcast episodes so you’re not reinventing anything • what to focus on if you’re not selling vs what to do if you are • my own “bare minimum but still strategic” holiday plan MENTIONED IN THIS EPISODE: • Content to Clients Club • Free Buyer Journey Content Map • DM me on Instagram: @sydneyobrien.co

    16 min
See All (125)

5
out of 5
20 Ratings

About

Welcome to Mompreneur Mastery, the podcast that helps you create a content strategy that sells, without spending all day online or relying on pressure tactics that don’t sit right. You don’t need to post every day, learn a dozen platforms, or chase vanity metrics while creating content that feels nothing like you. What you do need is a real marketing strategy andclear messaging that meets people where they’re at, not where some bro-marketer says they should be. That’s the secret to converting your audience into buyers. Here, we keep things honest, strategic, and doable so your content can connect, convert, and give you your time back. Because more posts ≠ more sales. But the right message at the right time? That’s where the magic happens.

Information

  • Creator
    Sydney OBrien
  • Years Active
    2023 - 2026
  • Episodes
    125
  • Rating
    Clean
  • Copyright
    © 2025 Mompreneur Mastery: Simple Instagram Strategy for Busy Moms
  • Show Website
    Mompreneur Mastery