Monetized Attention

Jepkoech Kendagor
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Monetized Attention focuses on discovering brands, their marketing strategies and the attention economy Hello, I'm Jep. I'm a Marketing Strategist with a deep passion for emotional branding, business and communication. I have a Masters Degree in Digital Marketing and Communication from Rennes School of Business (France). I like exploring how we use our attention and how that translates to business especially in today's interconnected world. 💌To contact me: jepkendagor@gmail.com

  1. 11/03/2025

    If AI takes your job, this is what will happen

    If Artificial intelligence takes your job, what will happen to you? How will you live? Some people say that everyone will get universal basic income but is that really true? In this episode of monetized attention, I am sharing my point of view on this matter including my theory of what will happen from my understanding of the foundational systems of the world of today like capitalism and patriarchy. Contact me: jepkendagor@gmail.com Monetized Attention podcast is on Youtube, Spotify and Apple Podcasts

    8 min

  2. 09/12/2025

    Which platform has the most valuable followers?

    If you want to be a successful content creator, it’s not enough to just create content. You also have to ensure that the platform you are creating on is helping you to achieve your goals whether it’s visibility, reputation, community or monetization. You can choose Instagram, TikTok, Substack, LinkedIn, YouTube or many other content creation platforms but the key metric should be how valuable the users are because not all users carry the same weight. Contact me: jepkendagor@gmail.com Available on Youtube, Spotify and Apple Podcasts as Monetized Attention 00:00 intro 01:22 long form 04:38 short form 08:47 short vs long 10:20 in short…

    11 min

  3. 09/10/2025

    Why everyone loves these celebrity brands: Rhode skin, Fenty beauty, Rare beauty

    They might have a key similarity of being celebrity brands but they also offer many business lessons on how to create successful billion dollar companies. In this episode, I highlight Rhode Skin by Hailey Bieber, Fenty beauty by Rihanna and Rare beauty by Selena Gomez and the key takeaways to help you to build a successful business for yourself. Contact me: jepkendagor@gmail.com Available on Youtube, Spotify and Apple Podcasts as Monetized Attention 00:00 intro 00:31 the winning trinity 01:29 Rhode skin 04:41 Rare beauty 08:24 Fenty beauty 11:03 key takeaways

    15 min

  4. 09/05/2025

    Why going viral can be a trap

    Going viral will literally change your life and it can be in a positive way but if you aren’t prepared, in very negative way which is not so fun. That’s why in this podcast episode, I am sharing some lessons from going viral on social media to help you prepare especially mentally, if you are an aspiring content creator, a business person or anyone who wants to monetize attention. Contact me: jepkendagor@gmail.com Available on Youtube, Spotify and Apple Podcasts as Monetized Attention 00:00 premise 01:10 you’re influenced 02:22 it’s not special 03:37 mental distress 05:19 clarity 06:45 fleeting lie 10:44 you can create virality 12:07 be intentional

    13 min

  5. 09/02/2025

    Why social media isn’t social anymore

    What happens when social media is no longer what it promised to users, creators and even businesses? The last few years social media platforms have fully become hosts of media and also advertising platforms leaving many users with nostalgic feelings but it’s clear there’s no turning back. Facebook, instagram, TikTok are the drivers of these key changes as they focus on making money instead of proving communal spaces for global connectivity as they promised. Contact me: jepkendagor@gmail.com Available on Youtube, Spotify and Apple Podcasts as Monetized Attention References Appel G, Grewal L, Hadi R, Stephen AT. (2019). The future of social media in marketing. https://pmc.ncbi.nlm.nih.gov/articles/PMC7222052/#Sec4 Qu, Fei & Hu, Jing. (2025). Research on the Causes of Declining User Engagement on Social Media Platform and Management Countermeasures. Journal of Social Science and Humanities. https://bit.ly/45J9fwF Farooq A, Dahabiyeh L, Maier L. (2022). Social media discontinuation: A systematic literature review on drivers and inhibitors. https://www.sciencedirect.com/science/article/pii/S0736585322001575 Creating safe digital spaces free of trolls, doxing, and hate speech. https://www.unwomen.org/en/articles/explainer/creating-safe-digital-spaces-free-of-trolls-doxing-and-hate-speech 00:00 episode context 00:44 social media now 06:04 causes of decline 18:11 mixed media 21:19 AI and social media 22:32 in short…

    23 min

  6. 08/15/2025

    The rapid rise of stupidity in modern society

    Critical thinking has become abnormal in the world of today according to numerous sources but is it really true that people are becoming more stupid? In this episode, I explore this idea highlighting some of the reasons that make people that stupidity is on the rise and why society is not interested in teaching people to be smart in an economy highlight driven by capitalism. Contact me: jepkendagor@gmail.com Available on Youtube, Spotify and Apple Podcasts as Monetized Attention 00:00 the problem 00:36 the past vs present 04:30 bean soup theory 08:08 stupid is profitable 10:04 thinking isn’t sexy 12:03 in short

    12 min

  7. 08/07/2025

    Why SEO doesn’t (really) matter on YouTube

    SEO has always been hailed as the one and only thing you need to master in order for your YouTube videos to be watched by millions of people. And while this is true, it is not the only factor that you need to prioritize. There are other qualitative factors such such biases that people have that influence whether someone will click to watch your video or not. This is what I am covering in this episode. SEO will help your content to get to the right audience but SEO cannot make a viewer click on your video. Contact me: jepkendagor@gmail.com Available on Youtube, Spotify and Apple Podcasts as Monetized Attention 00:00 preview 00:16 problem statement 02:16 psychology of people 12:06 interest algorithms 13:10 take home

    13 min

  8. 07/25/2025

    Why African startups need white founders

    African startups heavily depend on foreign investors from Europe and North America for funding and one of the key demands for a lot of them is for African startups to have white founders in order to be considered for funding. Some call this demand a form of discrimination which is what this episode seeks to expound on from a business perspective. Contact me: jepkendagor@gmail.com Available on Youtube, Spotify and Apple Podcasts as Monetized Attention 00:00 premise 00:44 familiarity 01:58 perception 03:23 failed mzungu startups 06:26 why not us? 08:48 ball in our court

    9 min
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About

Monetized Attention focuses on discovering brands, their marketing strategies and the attention economy Hello, I'm Jep. I'm a Marketing Strategist with a deep passion for emotional branding, business and communication. I have a Masters Degree in Digital Marketing and Communication from Rennes School of Business (France). I like exploring how we use our attention and how that translates to business especially in today's interconnected world. 💌To contact me: jepkendagor@gmail.com

Information

  • Creator
    Jepkoech Kendagor
  • Years Active
    2K
  • Episodes
    26
  • Rating
    Clean
  • Copyright
    © Jepkoech Kendagor
  • Show Website
    Monetized Attention