Monetized

Lukas Steiner
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Behind every top creator, there’s a business. This is Monetized — the podcast that uncovers how money really flows through the creative economy. From bedroom pop stars to global streamers, from managers to operators — we reveal the untold stories behind the business of getting paid.

Episódios

  1. HÁ 4 DIAS

    EP 05 - From Hyper Hyper to AI Hits: Jens Thele on Building Scooter and Reinventing Dance Music

    In this episode, we sit down with Jens Thele, the mastermind behind Kontor Records and the long-time partner of HP Baxxter (Scooter). Jens isn't just a label boss; he’s an architect of the electronic music scene.He talks about hustling in the physical era of vinyl and MTV, navigating the shift to digital and YouTube, and why long-term success comes from betting early on electronic music, trusting young talent, and going the extra mile when others won’t. The conversation also dives into wild early Scooter stories, the realities of live touring, and how AI, catalog deals, and TikTok are reshaping A&R and the future of hits.Music creditsIntro music: “Fragments” by Rusanda Panfili & Johannes Winkler.Outro music: “Know My Number” by Lucy Dreams. -------------------------------------------------------learn more about Talentir and what we are building here:https://www.talentir.com/home#Scooter #HPBaxxter #HyperHyper #KontorRecords #TechnoHistory #Frontschwein #ElectronicMusic #90sTechno

    41min

  2. 11 DE FEV.

    EP 04 - The End of Monthly Salaries? Future Researcher on Money, AI & Banking

    What if monthly salaries are just as outdated as fax machines?We sit down with a trend researcher and futurologist Tristan Horx who advises banks, Fortune 500 companies, and governments across Europe. We explore why monthly pay is a cultural relic from the industrial age, how crypto was a rebellion against broken financial systems, why Gen Z has stopped believing in the future, and why Europe is stuck while the digital age is already here.​This conversation will change how you think about your paycheck, your career, and the systems we've been told are "just the way things are."​More from our guest:https://www.tristan-horx.com/Music creditsIntro music: “Fragments” by Rusanda Panfili & Johannes Winkler.Outro music: “Know My Number” by Lucy Dreams.

    46min

  3. 4 DE FEV.

    EP 03 - From Adult Content to Creator Economy: How Maloum Built the Anti-OnlyFans

    When three WU Vienna students accidentally discovered demand for a niche creator marketplace, they built it strategically, not chasing hype. Today, Maloum processes millions in creator transactions monthly with 80-90% profit margins.In this episode, our Tobias Mittendorfer reveals how they've outmaneuvered larger competitors through payment reliability, personalized creator support, and an obsessive focus on profitability over vanity metrics.From bootstrapping through their first euro, navigating VC constraints in regulated markets, to expanding globally while maintaining Austrian values: this is the insider's playbook for building sustainable creator infrastructure that creators actually trust. Music creditsIntro music: “Fragments” by Rusanda Panfili & Johannes Winkler.Outro music: “Know My Number” by Lucy Dreams.

    47min

  4. 28 DE JAN.

    Ep 02 - NFTs, Financial Literacy, and the future of Tokenization

    In this episode, we sit down with Yat Siu, founder and CEO of Animoca Brands—a Web3 venture capital firm managing $1.8 billion in assets and supporting 600+ portfolio companies.Yat breaks down why the current creator economy is rigged, how platforms like Apple, Google, and Spotify extract massive fees while controlling distribution, and why blockchain technology and tokenization are the only real path to creator independence. Discover why owning your IP isn't optional—it's essential.From the economics of virtual property to financial literacy as the new competitive advantage, this is the conversation every creator, musician, and artist needs to hear. Music creditsIntro music: “Fragments” by Rusanda Panfili & Johannes Winkler.Outro music: “Know My Number” by Lucy Dreams.

    46min

  5. 12 DE JAN.

    Ep 01 - The YouTube Truth: Debunking the Instagram Monetization Myth

    Join us for the first episode of Monetized with guest Sara Lombardo—a content creator with 300K+ followers and 100M+ YouTube views.Sara debunks the biggest lies about online monetization and reveals why YouTube is the platform where creators actually make money. Discover why your Instagram followers won't convert to YouTube subscribers and how to build a sustainable content strategy that doesn't lead to burnout. Music creditsIntro music: “Fragments” by Rusanda Panfili & Johannes Winkler.Outro music: “Know My Number” by Lucy Dreams.

    49min
  • 5 episódios

Sobre

Behind every top creator, there’s a business. This is Monetized — the podcast that uncovers how money really flows through the creative economy. From bedroom pop stars to global streamers, from managers to operators — we reveal the untold stories behind the business of getting paid.

Informações

  • Criado por
    Lukas Steiner
  • Anos de atividade
    2 mil
  • Episódios
    5
  • Classificação
    Explícito
  • Copyright
    © 2026 Lukas Steiner