The Ad Podcast

Dylan Conroy

a podcast where host Dylan Conroy interviews the c suite of media companies, agencies, brands and thought leaders on his quest to build the worlds greatest sales culture

  1. 1 giờ trước

    Galina Shubik - Co-Founder - Affect Group

    Galina Shubik, Co-Founder at Affect Group—an international digital marketing agency with over two decades of performance growth experience. Galina is an Effie and Shorty Award-winning strategist who has led digital growth and client service transformation for global powerhouses like PepsiCo, MasterCard, LEGO, and Mercedes-Benz. Beyond agency leadership, she serves as an Effie Awards juror and a marketing mentor with Alchemist Accelerator and HerAllies, helping high-growth startups and global enterprises bridge the gap between behavioral psychology and performance marketing. Today, we’re diving into applying cognitive biases to performance creative, scaling agency client service, and how performance marketing is shifting in an era of platform automation.

    Galina Shubik - Co-Founder - Affect Group

  2. 3 giờ trước

    Nikki Lindgren - CEO - Pennock

    Nikki Lindgren is an e-commerce performance marketing leader, CEO, and the Founder & Managing Partner of Pennock (pennock.co). Starting her career in product development at Pottery Barn and joining the foundational e-commerce team at Cost Plus World Market, she moved agency-side to oversee digital marketing strategy across high-profile e-commerce accounts. She launched Pennock to bridge the gap between clients and paid media execution, specializing in scaling DTC beauty, lifestyle, and wellness brands. Over her career, she has guided growth for over 75 DTC brands, managed more than $40M in ad spend, and hosts The Pennock Knockdown podcast, exploring modern growth strategies like generative engine optimization (GEO/AEO), paid media, and creator-led marketing.

    Nikki Lindgren - CEO - Pennock

  3. 1 ngày trước

    Sandra Leung - VP, Search & Media Operations - Cosmo5

    Sandra Leung is an digital marketing executive and the VP, Search & Media Operations at Cosmo5. Cosmo5 is a digital agency and performance media partner that specializes in paid search, programmatic advertising, media strategy, and growth analytics for scaling brands.In her leadership role at Cosmo5, Sandra oversees search operations, campaign performance frameworks, and cross-channel media execution. She focuses on optimizing paid acquisition channels, streamlining search strategy, and driving measurable ROI through data-driven media operations and emerging martech.

    Sandra Leung - VP, Search & Media Operations - Cosmo5

  4. 3 ngày trước

    Kevin DiLorenzo - Partner & CEO - Rise and Shine

    Kevin DiLorenzo is the Partner & CEO of Rise and Shine and Partners, an award-winning independent creative, brand strategy, and advertising agency based in Minneapolis. With over 30 years of experience in advertising and communications, he has guided creative and brand strategies for major national and regional brands, including Target, Best Buy, BMW, McDonald's, Capital One, Andersen Windows, and UnitedHealth Group.Before joining Rise and Shine, Kevin spent a decade as CEO of Olson, scaling it into one of the top 10 full-service independent agencies in North America, and held leadership roles at top agencies like Fallon and Carmichael Lynch Spong. He started his career as a television news reporter after graduating from the University of St. Thomas.

    Kevin DiLorenzo - Partner & CEO - Rise and Shine

  5. 4 ngày trước

    Mary Knight - President - Hydrogen Advertising

    Mary Knight is an advertising executive, creative director, and the President and Co-Owner of Hydrogen Advertising, an award-winning independent agency based in Seattle, Washington. With decades of industry experience, Knight spent years as an Executive Creative Director at major global agency networks—including FCB Global and DDB Worldwide—before stepping into leadership at independent shops. Honored with the American Advertising Federation (AAF) Silver Medal Award for outstanding contributions to advertising, she has served on juries for prestigious industry awards like The One Show, Effie, and Communication Arts. Philosophy: Known for advocating against the "sea of sameness"—the trap of safe, forgettable brand marketing. Brand Portfolio: Has led campaigns for major global and regional brands including Boeing, DiGiorno, Tabasco, American Airlines, Motorola, and Group Health Cooperative.

    Mary Knight - President - Hydrogen Advertising

  6. 13 thg 8

    John Dawson - VP Strategy - Jellyfish

    John Dawson is VP Strategy at Jellyfish, with 15 years of experience working across Australia, Denmark, China and the United States. He brings an international perspective to developing strategies for global brands at a time of media convergence and disruption. He helps clients navigate the evolving landscape through AI, data and media innovation, and importantly, helps them understand and improve how they are represented across large language models and AI-powered search. He is a regular industry speaker and thought leader on AI, marketing effectiveness and the future of brand discovery.

    John Dawson - VP Strategy - Jellyfish

  7. 12 thg 8

    Christina Garnett - Chief Customer Officer - Neuemotion

    Christina Garnett is a fractional Chief Customer Officer, trust strategist, author, and keynote speaker. Operating through her venture Neuemotion (neuemotion.com), she advises executive teams and high-growth companies on building Customer Trust Infrastructure, scaling customer advocacy, and treating brand-customer relationships as emotional, high-leverage assets. She is the author of Transforming Customer–Brand Relationships (Kogan Page) and the creator of the Customer Trust Equation. Previously, she served as Principal Marketing Manager at HubSpot, where she built and scaled the HubFans customer advocacy program. Today, her work at Neuemotion helps organizations bridge the gap between audience engagement, community-building, and long-term customer lifetime value.

    Christina Garnett - Chief Customer Officer - Neuemotion

  8. 11 thg 8

    Monetizing Exit Traffic & Mastering Answer Engine Optimization (AEO) | Mark Mamber, Tiki, Chief Executive Officer

    As search funnels compress and over 60% of digital queries end without a website click, enterprise leaders are forced to rethink how they monetize audience attention and maintain search visibility. Dylan Conroy sits down with Mark Mamber, CEO of Tiki, to break down the mechanics of monetizing lost web traffic and leveraging Answer Engine Optimization (AEO) to capture market share across AI platforms. Key Topics Covered: Monetizing the 95% Exit Void: How contextual page signals and automated exit triggers convert lost site traffic into high-margin ad yield. Enterprise Auction Mechanics: Deep-linking intent-driven consumers directly to tier-one global travel networks like TripAdvisor, Expedia, and Kayak. Interactive AI Ad Syndication: Deploying custom brand LLMs as interactive chatbot units across third-party media networks (Envoy Reach). Answer Engine Optimization (AEO) via Reddit: How human-in-the-loop AI posting seeds clean source data into Large Language Models (Envoy Join). Real-Time Market Intelligence: Turning interactive consumer ad queries into strategic data dashboards for C-suite decision-makers. Mark Mamber is the CEO of Tiki, a proprietary ad-tech engine that has served the global travel vertical for over 15 years. He specializes in yield monetization infrastructure, interactive media solutions, and generative search strategies for publishers, OTAs, and Destination Marketing Organizations. Connect & Resources: Connect with Guest Mark Mamber: https://www.linkedin.com/in/markmamber/ Visit Tiki: https://www.tiki.com/ Follow Host Dylan Conroy: https://www.linkedin.com/in/dylanconroy/ Scaled Performance Automation by Strike Social: https://strikesocial.com/guaranteed-paid-social-media-ads-outcomes/

    Monetizing Exit Traffic & Mastering Answer Engine Optimization (AEO) | Mark Mamber, Tiki, Chief Executive Officer
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Giới Thiệu

a podcast where host Dylan Conroy interviews the c suite of media companies, agencies, brands and thought leaders on his quest to build the worlds greatest sales culture

Thông Tin

  • Nhà sáng tạo
    Dylan Conroy
  • Năm hoạt động
    2018 - 2026
  • Tập
    470
  • Xếp hạng
    Sạch
  • Bản quyền
    © Dylan Conroy
  • Trang web chương trình
    The Ad Podcast