Moonee Valley Voices

Content Hype Studio | Moonee Ponds

Welcome to Moonee Valley Voices, the unique show where we not only celebrate the stories of Moonee Valley’s top business owners and community leaders but also provide a new platform for our community to be heard as the presence of local media continues to diminish. In each episode, we chat with local business owners and community leaders about what drove them to start their businesses or get involved in local sports, their thoughts on the local area, and tips for fellow business owners.Tune in every week as we explore the ups and downs of business in Moonee Valley, talk to our guests about their journeys, and celebrate the business community in our backyard Whether you’re a local resident, business owner, or simply curious about the stories behind the businesses, Moonee Valley Voices is more than just a source of inspiration and connection. It's a treasure trove of tips and insights from our esteemed guests, making it a valuable resource for all. Are you a local business person or a local doing great things? Your story matters to us. We’d love to hear from you today! Contact: matt@contenthype.com.au

  1. 08/27/2025

    Branding Beyond the Logo with Rosie Lo Grasso of ideapro

    In this episode of Moonee Valley Voices, we sit down with lifelong Moonee Valley local and Marketing & Brand Strategist Rosie Lo Grasso from ideapro.  Rosie shares her journey from running her own fashion label and navigating corporate marketing, to co-founding ideapro with her husband Anthony – a business built on the belief that branding goes far deeper than just a logo. We talk about: Rosie’s path through retail, fashion, and corporate marketing before joining Anthony in ideaproThe lessons she learned from her first business (including a hard truth about deposits)Why branding is more than colours and logos – and how consistency, customer understanding, and clarity set great businesses apartHow ideapro helps local businesses in Moonee Valley and beyond to uncover their unique identity and connect with their ideal customersRosie’s love for the Moonee Valley community, from school runs and local sport to favourite spots like Mister Hoffman, Perry’s, Little Sister, Tookaiya, and Classe 90Rosie also shines a light on some local businesses she’s proud to have supported, including Thriving Wealth and Bridesmaids Dressing Room, (check out our episodes with John and Aneta) showing how strong branding and implementation can transform a business. This episode is packed with practical branding insights and local flavour – perfect for business owners who want to build a brand that truly resonates.

    32 min
  2. 05/19/2025

    Orange with Purpose: SES Essendon’s Volunteer Spirit

    In this National Volunteer Week special of Moonee Valley Voices, host Matthew Galea brings together two of SES Essendon’s longest-serving volunteers - Justin Navas, Volunteer Unit Commander, and John Bates, Unit Controller - to celebrate 50 years of VICSES and explore the heartbeat of community resilience. Episode Highlights: Origins & Roles: Justin and John share how they found their calling in SES and the unique leadership responsibilities they hold.Evolution Over 50 Years: Discover how VICSES has grown from grassroots beginnings in 1975 to a modern emergency-response force.Behind the Call-Outs: Vivid anecdotes of major flood and storm responses, including joint efforts with Fire Rescue Victoria, Ambulance Victoria and even local AFL players.Volunteer Culture: Insights into recruitment, training pipelines and the camaraderie that keeps 41 volunteers ready 24/7.Wear Orange Wednesday: What it means to “turn the town orange,” host community events and amplify gratitude with #ThankYouSES.Get Involved: Step-by-step advice on signing up, hosting a WOW Day morning tea or pitching in with fundraising and equipment drives.Valley Faves: A light-hearted rapid-fire round uncovering the best cafés, parks and hidden gems in Moonee Valley.Whether you’re considering signing up as a volunteer or simply want to learn how SES protects our streets and waterways, this episode is packed with actionable tips, inspiring stories and a genuine celebration of community spirit. Listen now on Spotify, Apple Podcasts or watch on YouTube.

    48 min
  3. 04/02/2025

    Natalie Piscopo on Supporting the NDIS Community in Moonee Valley and Beyond

    In this engaging episode of Moonee Valley Voices, Matthew Galea chats with Natalie Piscopo, founder and director of StellaFortis Consulting (formerly VCJ Recruitment) and Disability Network Coordinator at CoCo Support Services. Natalie shares her inspiring personal and professional journey, discusses the critical importance of quality recruitment in allied health and disability sectors, and offers practical insights into navigating the complexities of the NDIS. Discover Natalie's unique approach to building genuine relationships in business, her passion for supporting local communities, and valuable tips on selecting the right disability support providers. Natalie also discusses recent NDIS funding changes and their impact on service delivery. *Important Note:* Since recording this episode, Natalie's recruitment business has rebranded from VCJ Recruitment to StellaFortis Consulting. Visit https://www.stellafortis.com.au/ or follow @stellafortisconsulting https://www.instagram.com/stellafortisconsulting on Instagram. *Chapter Markers:* - 00:00:09 - Introduction and Welcome - 00:00:56 - Natalie’s Background and Career Journey - 00:04:13 - Transition to Allied Health and Disability Recruitment - 00:06:00 - Working with Local Moonee Valley Businesses - 00:07:07 - Navigating NDIS Challenges and Provider Shortages - 00:09:29 - Tips on Finding Reputable NDIS Providers - 00:12:09 - Recommended Local Disability Support Services - 00:15:18 - In-demand Allied Health Roles (Speech Pathology & OT) - 00:16:42 - Moving Back to Moonee Valley Community - 00:18:36 - Growing a Business and Recruitment Strategies - 00:22:33 - Adapting to NDIS Changes (October 2024) - 00:27:38 - Importance of Personality Matching in Recruitment - 00:30:13 - Quick-fire Moonee Valley Favourites (Cafés, Restaurants, Sports Clubs) - 00:32:05 - Where to Connect with Natalie *Enjoy the episode and don't forget to subscribe to Moonee Valley Voices!*

    33 min
  4. 03/14/2025

    Building Business Connections in Moonee Valley – Jordan Leask on Networking, Business Essendon, Strategy & Growth

    How do you build a thriving business network in Moonee Valley? In this episode of Moonee Valley Voices, we sit down with Jordan Leask, a highly experienced commercial leader, entrepreneur, and co-founder of Business Essendon—a network dedicated to helping local business owners connect, collaborate, and grow. Jordan shares his journey from corporate sales and partnerships in sports and entertainment to launching a business consultancy and creating a relationship-first business network for the North-West Melbourne region. What You’ll Learn in This Episode:  ✅ Why networking isn’t just about transactions—but relationships  ✅ How Business Essendon is creating new opportunities for local business owners  ✅ The biggest B2B opportunities in Moonee Valley right now  ✅ Lessons from Jordan’s career at Etihad Stadium, Essendon Football Club & TIXSTAR  ✅ How to approach networking strategically to get real business results If you’re a business owner looking to expand your network, gain insights from an industry leader, and discover new ways to grow, this episode is a must-listen! 🎧 📢 Listen Now & Connect with Business Essendon: https://businessessendon.com.au/ 🔗 https://www.linkedin.com/company/business-essendon  @businessendon on Instagram 📩 info@businessessendon.com.au 🔔 Subscribe for more stories from Moonee Valley’s business leaders!  #MooneeValleyVoices #BusinessNetworking #LocalBusiness #MooneeValley #Entrepreneurship

    35 min

About

Welcome to Moonee Valley Voices, the unique show where we not only celebrate the stories of Moonee Valley’s top business owners and community leaders but also provide a new platform for our community to be heard as the presence of local media continues to diminish. In each episode, we chat with local business owners and community leaders about what drove them to start their businesses or get involved in local sports, their thoughts on the local area, and tips for fellow business owners.Tune in every week as we explore the ups and downs of business in Moonee Valley, talk to our guests about their journeys, and celebrate the business community in our backyard Whether you’re a local resident, business owner, or simply curious about the stories behind the businesses, Moonee Valley Voices is more than just a source of inspiration and connection. It's a treasure trove of tips and insights from our esteemed guests, making it a valuable resource for all. Are you a local business person or a local doing great things? Your story matters to us. We’d love to hear from you today! Contact: matt@contenthype.com.au