More 2 Marketing Podcast - Expert advice on marketing, product and all things business

Susan Walsh
  • 5.0 (2)
  • Business
  • Updated Weekly

More 2 Marketing is a space where any concept in marketing, product and everything business will be discussed. A conversational podcast where specialist in their field will come along and share their insights and knowledge - with the understanding that everyone has something to learn. @more2marketing

  1. Why most FMCG marketing is wasted with Mark Curry

    3d ago

    Why most FMCG marketing is wasted with Mark Curry

    Why most FMCG marketing is wasted with Mark Curry This podcast episode features Susan Walsh interviewing Mark Curry, founder of Savvy Beverage, a nootropic drink companythat has challenged traditional FMCG marketing approaches. Mark shared his journey from corporate lawyer to entrepreneur, launching Savvy in 2016 with just $17,000 in savings after developing a nootropic formula while working in a law firm. He explained how he initially distributed products through direct sales to corporate offices and truck drivers, avoiding traditional marketing channels due to limited funding. Mark discussed Savvy's product range, which includes energy and calm-focused beverages, and his commitment to using proper dosages of high-quality ingredients based on scientific research, rather thancutting costs like many competitors. He also shared insights about the Australian recycling tax system and its impact on beverage pricing. The conversation highlighted how Mark built his business through creative networking, testing products with colleagues, and listening to customer feedbackto pivot his product line, ultimately growing to over 1,000 stores across Australia and New Zealand while winning 24 awards.   Mark Curry Linkedin - https://www.linkedin.com/in/markuscurry/ Mark Curry | Founder & Nutritionist Savvy Beverage | Honorary Fellow at University of Technology Sydney | Speaker | Mark Curry works as founder and nutritionist for SAVVYBEVERAGE, passionate about improving lives through functional nutrition, with a particular interest in improving brain health. Mark is an Award-Winning Entrepreneur, FunctionalNutritionist, Honorary Fellow at University of Technology Sydney (UTS), UTS Startups Mentor, Vice Chair Board-member for Australian Mental Health Charity, Lawyer of the Supreme Court of NSW, University Medallist and Speaker. Mark has product formulation experience in RTD “better for you” products including performance drinks, alcoholic andnon-alcoholic kombucha, protein, collagen and nootropics. He has also formulated functional nutrition powders + bars. Learn more at https://www.savvybeverage.com.au/   Visit ⁠@more2marketing⁠   www.more2marketing.com Don't forget to follow to be the first to hear the next podcast and for transcripts.   Please note: This is a conversation style podcast - raw and authentic. If you have any questions or who like to be on guest on More 2 Marketing, please⁠ contact us⁠.

    1h 2m
  2. What it really takes to reposition a heritage brand without losing its identity with Toni Briggs-Brown

    May 17

    What it really takes to reposition a heritage brand without losing its identity with Toni Briggs-Brown

    What it really takes to reposition a heritage brand without losing its identity with Toni Briggs-Brown In this podcast of More 2 Marketing we feature Toni Briggs-Brown, the re-founder and creative lead of T.H. Brown, an iconic Australian furniture brand celebrating 115 years. Toni shared her journey of reviving the heritage brand while maintaining its core identity of quality craftsmanship and design, discussing how she made the pivotal decision to continue the business after a tactile moment with one of the furniture pieces. They explored how T.H. Brown has balanced its heritage with modern marketing approaches, particularlyadapting to COVID-19 and online shopping changes, and implementing strategies like the "In Residence" program to showcase real customer stories. Toni emphasised the importance of testing marketing strategies, understanding the long path to purchase for high-end furniture, building relationships with competitors, and celebrating small wins along the way. The discussion highlighted key lessons for repositioning heritage brands, including maintaining core values, authentic storytelling, data-driven decision making,and the human element in business relationships.   Toni Briggs-Brown Re-Founder - TBH Brown LinkedIn: https://www.linkedin.com/in/tonibriggsbrown/ https://www.thbrown.com.au   Toni Briggs-Brown is the ReFounder of Australian furniture brand TH Brown, a mentor, advisory board member and small business coach. Based in Australia, she has led the revival of the heritage label by drawing on its mid-century design archive while building contemporary brand, product andchannel strategies. Her coaching and advisory work focuses on helping business owners grow through product development, channel optimisation, and brand and marketing, with a particular interest in supporting women in business.   Visit ⁠@more2marketing⁠   www.more2marketing.com Don't forget to follow to be the first to hear the next podcast and for transcripts.   Please note: This is a conversation style podcast - raw and authentic. If you have any questions or who like to be on guest on More 2 Marketing, please⁠ contact us⁠.

    48 min
  3. Lessons from world-class brands: How to build a legendary customer experience with Joseph Michelli

    Mar 2

    Lessons from world-class brands: How to build a legendary customer experience with Joseph Michelli

    Lessons from world-class brands: How to build a legendarycustomer experience with Joseph Michelli In this podcast, Dr. Joseph Michelli, a customer experience expert, shared his background in organisational development and psychology, highlighting his work with both large and small businesses toimprove service delivery and customer experiences. The discussion explored customer experience strategy across different business sizes, emphasising the importance of aligning marketing, sales, and service delivery while maintaining emotional connections with customers. The conversation concluded with insights on implementing customer experience improvements through programs likeStarbucks' customer walk initiative, while emphasizing the need for human interaction and proper oversight of AI tools in service delivery. Joseph Michelli - Chief Executive Officer,Assistant Professor and an Advisory Board Member Linkedin https://www.linkedin.com/in/josephmichelli/ *Board Member for Customer-Centric Businesses *Consultant/Customer Attraction, Retention, and Referral Expert *Ph.D. in Clinical Psychology from the University of Southern California (emphasis in human systems) *Certified Customer Experience Professional (CustomerXperience Professional Association) *New York Times #1 Bestselling Author of McGraw-Hill Published Books Including:  - Stronger Through Adversity  - The Airbnb Way  - Driven to Delight  - Leading the Starbucks Way  - The Zappos Experience  - The Starbucks Experience  - Prescription for Excellence  - The New Gold Standard  - When Fish Fly *Certified Professional Speaker (National SpeakersAssociation) on Leadership, Employee Engagement, Customer Experience, Customer Loyalty, and Consumer Advocacy. *Mission to "serve those who have a passion to serve well." Eager to help leaders design and deliver loyalty-building human experiences. *Voted Top 5 Global Guru in Customer Service for over 7 years and a top Global Customer Experience Influencer. Learn more at Blog - https://www.josephmichelli.com/blog/ Stronger through Adversity - https://amzn.to/3iZvEeF   Visit ⁠@more2marketing⁠   www.more2marketing.com Don't forget to follow to be the first to hear the next podcast and for transcripts.   Please note: This is a conversation style podcast - raw and authentic. If you have any questions or who like to be on guest on More 2 Marketing, please⁠ contact us⁠.

    41 min
  4. Signal-based multichannel – Offline's big comeback in a cookieless world

    Feb 27

    Signal-based multichannel – Offline's big comeback in a cookieless world

    Signal-based multichannel – Offline's big comeback in a cookieless world In this podcast, we discussed the resurgence of signal-based multi-channel marketing in response to the challenges faced by digital performance marketing, including audience fatigue, cookie limitations, and privacy regulations. Susan explained how this approach leverages customer behaviours and data across various channels such as email, direct mail, out-of-home advertising, and retail to create personalised and impactful marketing campaigns. She highlighted the importance of integrating offline and online marketing efforts, using tools like Lavio, HubSpot, and Iterable, and emphasised the need forfirst-party data and opt-in triggers. Susan also stressed the importance of measuring campaign performance and iterating based on customer feedback to ensure success.   Visit ⁠@more2marketing⁠   www.more2marketing.com Don't forget to follow to be the first to hear the next podcast and for transcripts.   Please note: This is a conversation style podcast - raw and authentic. If you have any questions orwho like to be on guest on More 2 Marketing, please⁠ contact us⁠.

    8 min
  5. The mad scientist marketer: how data-driven creativity is changing marketing in the AI era with Terry Seitz

    Feb 22

    The mad scientist marketer: how data-driven creativity is changing marketing in the AI era with Terry Seitz

    The mad scientist marketer: how data-driven creativity is changing marketing in the AI era with Terry SeitzIn this podcast, Terry discussed his career transition from a traditional commercial artist to a "mad scientist" of marketing, emphasizing the shift from creative arts to data-driven, evidence-based approaches. He highlighted how the marketing industry has evolved over the past 25 years, moving from a free-form artistic process to a more formal and measurable one, accelerated by advancements in data and AI. Terry's journey reflects the broader transformation in marketing, where creativity is now combined with scientific rigor to drive measurable results and engage with C-suites effectively. Terry Seitz - CMO Linkedin - https://www.linkedin.com/in/terry-seitz-57aa654/ Marketing executive with 20+ years driving brand transformation, digital growth and high-impact partnerships for global companies that accelerate revenue, strengthen brand equity and deliver extraordinary ROI.At Visa (L10.5Y), he led U.S. Consumer Marketing deploying full McKinsey Funnel campaigns across Sponsorships (NFL, FIFA, Olympics), eCommerce and Digital Wallets/Solutions that drove product adoption, cardholder usage and marketshare.As a leader, he builds and scales high-performing teams, align cross-functional partners (Finance, Product and Sales) and turn complex business challenges into demonstrable bottom line business outcomes.   Visit ⁠@more2marketing⁠   www.more2marketing.com Don't forget to follow to be the first to hear the next podcast and for transcripts.   Please note: This is a conversation style podcast - raw and authentic. If you have any questions or who like to be on guest on More 2 Marketing, please⁠ contact us⁠.

    1h 1m
  6. AI-native product organisation – Tools, Rituals, Hard Lessons

    Feb 21

    AI-native product organisation – Tools, Rituals, Hard Lessons

    AI-native product organisation – Tools, Rituals, Hard Lessons In this podcast, we discussed the evolution of product organisations toward AI-native models, exploring how teams are shifting from traditional 10-15 person setups to smaller 4-8 person teams augmented by AI agents that handle 60-70% of execution tasks. The discussion covered how AI can automate workflows, generate insights, and reduce development timelines from weeks to hours, while highlighting potential risks such as quality issues and technical debt. The podcast detailed a typical day in an AI-native SaaS organization, including morning health checks, stand-ups, prototype sprints, and evening reflections, while emphasising the importance of proper tool selection and governance toprevent model drift and ensure successful implementation. Case studies from fintech and e-commerce sectors were shared to illustrate both successful AI adoption and failed implementations, underscoring the need for discipline andproper oversight in AI-native product organisations.   Visit ⁠@more2marketing⁠   www.more2marketing.com Don't forget to follow to be the first to hear the next podcast and for transcripts.   Please note: This is a conversation style podcast - raw and authentic. If you have any questions or who like to be on guest on More 2 Marketing, please⁠ contact us⁠.

    11 min
  7. How to achieve organic sustainable growth for your new business with Annika Welander

    Feb 2

    How to achieve organic sustainable growth for your new business with Annika Welander

    How to achieve organic sustainable growth for your new business with Annika Welander In this podcast Susan meets Annika Welander, the managing director of Chicago-based creative agency Some Oddpilots, about organic and sustainable business growth strategies. Annika shared her background and the agency's evolution from a record label to a brand and creative agency, while exploring the differences between organic and inorganic growth approaches and their impact on brand building. The conversation coveredvarious aspects of organic growth, including team composition, brand management, and marketing strategies, with Annika providing examples from their work with clients and emphasising the importance of authentic brand identityand long-term investment in brand building.   Annika Welander - Co-founder and COO, Someoddpilot Linkedin https://www.linkedin.com/in/annikawelander/ As Co-founder and COO at Someoddpilot, Annika shapes the strategic vision for Someoddpilot’s portfolio of companies. Spearheading operational strategy, business development, and key partnerships, Annika is responsible for 15x agency revenue growth over the past 15 years. A Crain’s Notable LGTBQ executive and former captain of the Princeton golf team, she brings her wit, leadership, and experience guiding teams to a pointed ande ffective end goal every day. Annika is an expert on leadership of creative and strategy teams, as she's played an integral role in building the agency's teams and business as a whole from the ground up. She can also provide advice to listeners on operations and business transformation, specifically how to successfully run a small business profitably and create organic sustainablegrowth. Learn more at http://www.someoddpilot.com/ http://www.thispublicworks.com/   Visit ⁠@more2marketing⁠   www.more2marketing.com Don't forget to follow to be the first to hear the next podcast and for transcripts.   Please note: This is a conversation style podcast - raw and authentic. If you have any questions or who like to be on guest on More 2 Marketing, please⁠ contact us⁠.

    1 hr
  8. How to build zero-party data

    Jan 26

    How to build zero-party data

    How to build zero-party data In this podcast, we discuss the importance of zero-party data, which is voluntarily shared by customers and offers benefits like higher conversion rates and better engagement through privacy-compliant methods. Susan provides examples of successful implementations and emphasised the value of creating engaging tools and experiences that encourage data sharing while ensuring accuracy and compliance. Susan concluded by discussing various strategies for post-purchase engagement and highlighted the potential for interactive diagnostic tools and social activities to increase customer interaction and lead generation.   Visit ⁠@more2marketing⁠   www.more2marketing.com Don't forget to follow to be the first to hear the next podcast and for transcripts.   Please note: This is a conversation style podcast - raw and authentic. If you have any questions or who like to be on guest on More 2 Marketing, please⁠ contact us⁠.

    7 min
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More 2 Marketing is a space where any concept in marketing, product and everything business will be discussed. A conversational podcast where specialist in their field will come along and share their insights and knowledge - with the understanding that everyone has something to learn. @more2marketing

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