More Than A Brand: CX Podcast

Lindsay Tramel-Jones
  • 5.0 (13)
  • ENTREPRENEURSHIP
  • UPDATED WEEKLY

The "People's CXO" for scaling founders ready to stop being the bottleneck. You’ve built a fierce brand and cleared the six-figure mark—now comes the hard part. As your business scales, the manual "duct-tape" systems that got you here are starting to red-line. Every new lead feels like a threat to your schedule, and revenue is leaking through the gaps in your customer journey. Welcome to More Than a Brand, hosted by Lindsay Tramel-Jones, the People’s CXO and the CEO of Fierceified Creative & Consulting. This isn’t a podcast about "vibes" or vague marketing ideas. This is a masterclass in Customer Experience (CX) Engineering. Each episode, we strip away the manual hustle and dive into the proprietary RISE Method—Research, Innovate, Strategize, and Evolve—to help you build a business that can hold 10x the volume without 10x the effort. We move past surface-level customer service and into the deep work of Infrastructure Integrity, where we turn your brilliant visions into documented, automated, and soul-backed systems. We explore: The Diagnostic MRI: Using data and FlowLab to find exactly where your journey is breaking. Systemic Command: How to move from execution to observation, leading a machine that delivers your promise while you sleep. The Rituals of Retention: Engineering loyalty so powerful that your customers never want to leave. If you’re ready to stop patching processes and start engineering flow, you’re in the right place. You’ve already done the hard part by building the vision; now, let’s build the machine. Stop being the engine. Become the architect. This is More Than a Brand.

  1. 1D AGO

    Creating Value Your Customers Crave

    In this episode of More Than a Brand, Lindsay Tramel-Jones, CEO of Fierceified Creative and Consultant, explores the importance of aligning product offerings with customer needs. She discusses the pitfalls creative CEOs face when they launch products without customer input and emphasizes the need for strategic timing and capacity in launching new initiatives. Lindsay shares insights on predicting customer journeys and ensuring each touchpoint in the business ecosystem delivers a seamless experience. This episode is a must-listen for scaling founders who want to transform from being the bottleneck to the architect of exceptional customer experiences. 00:00 Introduction to More Than a Brand Podcast 00:48 Challenges Faced by Creative CEOs 01:56 The Importance of Customer Feedback 03:28 Timing and Capacity in Business Decisions 05:04 Predicting Customer Journeys 07:01 Final Thoughts and Advice 09:14 Conclusion and Social Media Links Learn more: https://fierceified.agency/ Mentioned in this episode: Learn about Flowtribe FlowTribe is our 10 CX Accelerator for founders that are ready to stop being the bottleneck and ready to retain clients.

    11 min
  2. Why Your Scaling Business Is Leaking Customers (And How to Stop It)

    JAN 29

    Why Your Scaling Business Is Leaking Customers (And How to Stop It)

    In this episode of the More Than a Brand podcast, host Lindsay Tramel-Jones, CEO of Fierceified Creative and Consultant, dives deep into the crucial transition from manual customer management to scalable retention systems. Lindsay discusses the common pitfalls scaling businesses face around the $100-150K mark, emphasizing the importance of customer retention over acquisition. She explains three critical reasons why businesses struggle to retain customers: the lack of post-transaction relationship strategies, focusing on symptoms rather than systems, and ineffective onboarding processes. Lindsay also shares insights on using the RISE method—Research, Innovate, Strategize, Evolve—to identify and fix the root causes of customer churn. The episode concludes with practical steps to audit and enhance your customer experience, ensuring it remains clear, intentional, and sustainable. 00:00 Introduction to More Than a Brand Podcast 00:51 The Struggles of Scaling Businesses 01:19 The Importance of Customer Retention 02:51 Reason 1: The Dropped Feeling 06:11 Reason 2: Fixing Symptoms, Not Systems 07:27 Reason 3: The Onboarding Gap 08:46 The RISE Method for Customer Experience 10:46 Conclusion and Next Steps 11:29 Closing Remarks and Subscription Reminder Mentioned in this episode: Learn about Flowtribe FlowTribe is our 10 CX Accelerator for founders that are ready to stop being the bottleneck and ready to retain clients.

    13 min

  3. 09/09/2025

    The Importance of Marketing and Conversion Funnels in Business Growth

    In this episode, host Lindsay Tramel-Jones sits down to explore the essence of identity beyond titles and roles with Eightx CEO, Matt Putra. Matt reflects on his journey from aspiring NBA player to becoming the CEO of EightX, a company specializing in fractional CFO services. He shares poignant moments from his childhood, including the impact of his grandfather’s death, which initially inspired him to pursue a career in medicine. However, after a year of pre-med studies, he realized that the long educational path wasn’t for him and decided to venture into the workforce instead. Through candid conversations, Matt emphasizes the importance of feeling significant in different aspects of life, whether as a parent, partner, or professional. Join us for an insightful discussion on dreams, identity, and the pursuit of importance. Get to know more about Matt and his company at: https://eightx.co/ Follow Fierceified on Linkedin at: https://www.linkedin.com/company/fierceified-agency Learn more about our services: https://fierceified.agency/ Mentioned in this episode: Intro to More Than A Brand Thanks For Listening

    19 min

  4. 08/09/2025

    The R.I.S.E. Method: Revolutionizing Customer Experience with FlowLab

    Automate to Elevate: How Flow Lab is Revolutionizing Customer Journey Audits In this episode of More Than a Brand, host Lindsay Tramel-Jones reveals how she transformed her labor-intensive customer journey audits into an automated SaaS product called FlowLab. She walks through her journey from manually conducting audits that took up to 10 hours, to identifying common patterns, and finally, creating a diagnostic tool that leverages AI to provide actionable insights in minutes. Lindsay introduces her RISE methodology (Research, Innovate, Strategize, and Evolve), which forms the backbone of Flow Lab, allowing service providers to identify and fix revenue leaks efficiently. This episode is a valuable listen for service providers looking to productize their expertise and optimize their customer journeys. 00:00 Introduction and Personal Story 01:40 The Problem with Manual Audits 04:51 The RISE Method Framework 06:27 Automating the Research Phase 07:35 Building Flow Lab 09:06 Flow Lab in Action 13:36 Lessons Learned and Advice 15:25 Conclusion and Launch Announcement Get access to FlowLab at https://flowlab.fierceified.agency/ and used code FOUNDERS50 before August 31, 2025 to get 50% off the first 6 months. Follow us on Instagram @fierceifeid.agency

    19 min

  5. 07/21/2025

    The Art of Retention: Ken Rapp on Keeping Customers Hooked

    The Art of Post-Sale Customer Engagement with Ken Rapp In this episode of More Than a Brand podcast, host Lindsay Tramel-Jones interviews Ken Rapp, the co-founder of Blustream. The discussion revolves around the importance of post-sale product experiences and how Blustream helps brands transform their customers into loyal advocates. Ken shares insights on Blustream’s journey from creating sensors for guitars to developing sophisticated customer engagement solutions. The conversation also delves into Ken's personal interests, such as playing guitar and water skiing, adding a personal touch to the entrepreneurial dialogue. Ken emphasizes the use of AI cautiously to enhance personalized customer journeys and highlights the significant impact of customer retention and referrals on a business's success. 00:00 Introduction to More Than a Brand Podcast 00:42 Meet Ken Rap: Co-Founder of Blustream 01:08 Ken's Personal Story and Interests 02:30 Understanding Blustream's Mission 09:04 The Role of AI in Customer Engagement 14:23 The Genesis of Blustream 20:17 Final Thoughts and Contact Information 23:18 Closing Remarks and Social Media Learn more about Blustream at: https://blustream.io/ Visit our website at https://fierceified.agency/ Join The FlowLab Waitlist: https://fierceified.myflodesk.com/flowlab

    24 min

  6. 05/13/2025

    AI and Empathy: Stephen Sakachs on Revolutionizing Marketing

    In this episode, we dive into a conversation with Stephen Sachs, founder of Zero Company and co-founder of AICMO. Stephen discusses the essence of his identity beyond titles, emphasizing the importance of empathy and love in our systems. He introduces The Bliss Method, which stands for "build love into scalable systems," and shares his vision of transforming random acts of kindness into a more systematic approach that fosters continuous empathy and compassion. Stephen reflects on the natural maturation process of empathy and how it evolves as we grow, encouraging listeners to integrate love into their personal and professional lives. Join us for an inspiring discussion on building a more empathetic world. [00:00:38] Systems of love in marketing. [00:09:10] Emotional connection in marketing. [00:14:23] Higher purpose in business. [00:16:22] AI and marketing integration. [00:21:53] Marketing for small businesses. [00:27:17] Normal vs. New Normal. Learn More: Join our CX Experience Vault to help you transform your customer experience: https://courses.morethanabrand.co/experience-vault/ www.Fierceified.agency Learn More about Stephen 👇🏾 AICMO: aicmo.io The Bliss Business Podcast: https://www.theblisspodcast.com/ Mentioned in this episode: Join our Experience Vault Discover The Experience Vault—a customer experience (CX) hub designed for solopreneurs, growing founders, and scaling CEOs ready to turn clicks into clients and clients into loyal fans. Inside the Vault, you’ll find tools, trainings, and strategies to optimize every stage of your customer journey—from awareness to retention. Whether you’re DIY-ing your way to visibility or leading a growing team, The Experience Vault gives you big-brand CX tactics built for real-life entrepreneurship. Learn more at courses.morethanabrand.co/experience-vault

    31 min

  7. 04/01/2025

    The Youngest Sibling Advantage: How Jose Dominguez Built His Branding Agency

    Welcome to the More Than a Brand Podcast! In this episode, host Lindsay Tramel-Jones sits down with Jose Dominguez, the founder of Alta, to explore the intersection of personal growth and branding. As our first male guest and a proud Mexico native, Jose shares his journey from a traditional 9 to 5 to launching his own branding agency. Join us as we dive into: Jose's background and how being the youngest of four siblings shaped his entrepreneurial spirit. The transition from New York City to Chicago and how it influenced his business approach. The importance of human factors in branding and how to measure success beyond just numbers. The role of AI in branding and the delicate balance between technology and the human touch. Jose's vision for Alta and the type of clients he aims to work with in the future. Whether you're an aspiring entrepreneur or simply curious about the world of branding, this episode is packed with insights and inspiration. Don't forget to subscribe for more stories that go beyond the brand! Connect with Jose: Website: alta.design LinkedIn: Jose Pablo Dominguez Follow Us: Instagram: @fiercified.agency Facebook: Fiercified Creative and Consulting Hit that subscribe button and join us for the next episode!

    19 min
  8. Building Community in Fashion: The Heart Behind Michelle Mae

    03/18/2025

    Building Community in Fashion: The Heart Behind Michelle Mae

    The Journey of Ashley Lacer and Michelle Mae: A People-First Approach in FashionIn the latest episode of the More Than A Brand Podcast, host Lindsay Trammell-Jones interviews Ashley Lacer, the founder of Michelle Mae, a fashion brand dedicated to providing stylish and comfortable clothing for women of all sizes. Ashley's journey is not just about building a successful business; it's about creating a positive impact on the lives of others, particularly women entrepreneurs. The Heart Behind the BrandAshley emphasizes that her identity extends beyond her roles as a business owner, wife, and mother. At her core, she aims to leave a positive mark on everyone she encounters, whether personally or professionally. This philosophy is reflected in the mission of Michelle Mae, which was born out of Ashley's frustration with the fashion industry's lack of options for women of all sizes. She recognized a gap in the market for quality, fashionable clothing that didn't come with inflated prices based on size. Building Community and RelationshipsOne of the standout features of Michelle Mae is its commitment to fostering a community among its retailers. Ashley has created a private Facebook group for boutique owners who carry her brand, allowing them to share experiences, photos, and support one another. This collaborative environment sets Michelle Mae apart from other wholesale brands, as it emphasizes relationship-building over mere transactions. Ashley believes that when businesses prioritize people over profits, success naturally follows. Advice for Balancing Life and BusinessFor those juggling multiple roles, Ashley offers valuable advice: take a breath and reassess your priorities regularly. Time is a precious currency, and being mindful of how it’s spent can lead to a more fulfilling life. She encourages others to live without regrets and to focus on what truly matters. In conclusion, Ashley Lacer's story is a testament to the power of a people-first approach in business. Through Michelle Mae, she is not only redefining fashion for women of all sizes but also creating a supportive community that uplifts and empowers others. Her journey serves as an inspiration for entrepreneurs everywhere to prioritize relationships and integrity in their business practices. Get to know Ashley at: Instagram: https://www.instagram.com/entrepreneurAshley/ https://www.michellemaewholesale.com/

    19 min
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About

The "People's CXO" for scaling founders ready to stop being the bottleneck. You’ve built a fierce brand and cleared the six-figure mark—now comes the hard part. As your business scales, the manual "duct-tape" systems that got you here are starting to red-line. Every new lead feels like a threat to your schedule, and revenue is leaking through the gaps in your customer journey. Welcome to More Than a Brand, hosted by Lindsay Tramel-Jones, the People’s CXO and the CEO of Fierceified Creative & Consulting. This isn’t a podcast about "vibes" or vague marketing ideas. This is a masterclass in Customer Experience (CX) Engineering. Each episode, we strip away the manual hustle and dive into the proprietary RISE Method—Research, Innovate, Strategize, and Evolve—to help you build a business that can hold 10x the volume without 10x the effort. We move past surface-level customer service and into the deep work of Infrastructure Integrity, where we turn your brilliant visions into documented, automated, and soul-backed systems. We explore: The Diagnostic MRI: Using data and FlowLab to find exactly where your journey is breaking. Systemic Command: How to move from execution to observation, leading a machine that delivers your promise while you sleep. The Rituals of Retention: Engineering loyalty so powerful that your customers never want to leave. If you’re ready to stop patching processes and start engineering flow, you’re in the right place. You’ve already done the hard part by building the vision; now, let’s build the machine. Stop being the engine. Become the architect. This is More Than a Brand.

Information

  • Creator
    Lindsay Tramel-Jones
  • Years Active
    2022 - 2026
  • Episodes
    53
  • Rating
    Explicit
  • Copyright
    © Copyright 2026 Lindsay Tramel-Jones
  • Show Website
    More Than A Brand: CX Podcast