Roofing Success

Jim Ahlin

The Roofing Success Podcast is a show created to inspire roofing contractors to achieve optimal success in their roofing businesses. The host, Jim Ahlin, is the co-author of the book, "Internet Marketing For Roofing Contractors, How to TRIPLE Your Sales and Turn Your Roofing Website Into an Online Lead Generation Machine", and Co-Founder of Roofer Marketers, the Digital Marketing Agency for the roofing industry. On each episode, Jim will be sitting down with industry leaders to talk about their processes, the lessons they learned, and how to find success in roofing.

  1. hace 6 h

    How to Build a Roofing Company That Survives the Tough Years

    The roofing business has ups and downs. John Famularo has survived them for 39 years. He’s watched prices rise, markets slow down, and roofing companies disappear. Through it all, ABC Roofing has kept moving forward. John says the key is knowing your numbers, taking care of your people, and being willing to change when the market changes. In this conversation, John shares: - How to protect your company when business slows down - Why keeping cash in the business matters - How great employees, service, and warranties create long-term growth The good years won’t last forever. Neither will the bad ones. Build your company to survive both. Connect with John: https://www.instagram.com/abcroofingcorp https://www.abcroofingcorp.com/about-abc-roofing-corp https://www.facebook.com/abcroofing Listen to the episode on Spotify & Apple Podcasts (326) 👇 🎧 https://roofingpod.com/spotify 🍏 https://roofingpod.com/apple-podcasts PODCAST SPONSORS:  - JobNimbus Marketing: https://roofingpod.com/jobnimbus-marketing-get-started - Day 41 Thrive: https://roofingpod.com/day-41-thrive IG: https://www.instagram.com/roofingsuccess/ FB: https://www.facebook.com/groups/roofingsuccess Join Our Facebook Group: https://roofingpod.com/facebook 📱 Text Jim @ (612) 512-1812 – Say Hi! 💬 Leave Us a Review: https://roofingpod.com/review Chapters: 00:00 How to Build a Roofing Company That Survives Tough Times 01:58 How John Famularo Built ABC Roofing Over 39 Years 03:18 How to Keep a Roofing Company Profitable in a Down Market 10:23 How to Manage Cash Flow During Slow Roofing Seasons 13:34 How to Price Roofing Jobs Without Racing to the Bottom 18:22 How Referrals and Local Branding Drive Roofing Leads 20:48 How ABC Roofing Grew From One Truck to 50 Employees 28:12 How to Choose the Right Roofing Technology and Marketing Channels 40:36 How Service Work and New Services Protect Roofing Revenue 49:06 How to Build and Retain a Strong Roofing Team 56:01 Advice for Building a Roofing Business That Lasts

  2. 15 sep

    The Roofing Companies That Scale Learn to Say No

    More revenue doesn’t always mean more profit. Duncan McClung learned this while growing Almost Heaven Roofing. His company started in general contracting and took on all kinds of work. But spreading the team too thin came with expensive lessons. Duncan eventually narrowed the company’s focus to roofing. Revenue dropped at first, but the bottom line improved substantially. In this conversation, Duncan shares: - Why learning to say “no” protects your profit - How to get sales and production working together - How to build a company that can run without you Sometimes scaling isn’t about doing more. It’s about getting focused, setting standards, and trusting the right people to do their jobs. Connect with Duncan: https://www.almostheavenroofing.com https://www.facebook.com/AlmostHeavenRoofing Listen to the episode on Spotify & Apple Podcasts (325) 👇 🎧 https://roofingpod.com/spotify 🍏 https://roofingpod.com/apple-podcasts PODCAST SPONSORS:  - JobNimbus Marketing: https://roofingpod.com/jobnimbus-marketing-get-started - Day 41 Thrive: https://roofingpod.com/day-41-thrive IG: https://www.instagram.com/roofingsuccess/ FB: https://www.facebook.com/groups/roofingsuccess Join Our Facebook Group: https://roofingpod.com/facebook 📱 Text Jim @ (612) 512-1812 – Say Hi! 💬 Leave Us a Review: https://roofingpod.com/review Chapters: 00:00 Why Communication Matters in Roofing 00:48 From General Contracting to Roofing 03:53 Why Roofing Companies Need to Say No 08:23 How Specializing in Roofing Improved Profitability 11:56 Building a Production-First Roofing Company 14:46 Aligning Roofing Sales and Production 22:18 Hiring the Right People and Setting Standards 29:02 How Roofing Owners Can Stop Micromanaging 34:51 Improving the Roofing Customer Experience

  3. 8 sep

    Why This Roofer Stopped Waiting for the Next Storm with Daniel Cloteaux

    What happens when your roofing company no longer has to wait for the next big storm to stay busy? In this episode of the Roofing Success Podcast, Jim Ahlin sits down with Daniel Cloteaux, founder of Cloteaux Roofing & Construction and a third-generation roofer, to talk about building a business that can succeed with or without a hurricane. Daniel shares how combining retail and insurance roofing changed his approach to growth, along with the leadership, hiring, and financial lessons he learned along the way. In this episode: • Building a roofing business that doesn’t depend on storms • Balancing retail and insurance roofing • Hiring, leadership, and building the right culture • Lessons from workers’ comp, taxes, and scaling Connect with John:  https://cloteauxroofing.com https://www.facebook.com/CloteauxRoofingandConstruction https://www.instagram.com/cloteauxroofing Listen to the episode on Spotify & Apple Podcasts (324) 👇 🎧 https://roofingpod.com/spotify 🍏 https://roofingpod.com/apple-podcasts PODCAST SPONSORS:  - JobNimbus Marketing: https://roofingpod.com/jobnimbus-marketing-get-started - Day 41 Thrive: https://roofingpod.com/day-41-thrive IG: https://www.instagram.com/roofingsuccess/ FB: https://www.facebook.com/groups/roofingsuccess Join Our Facebook Group: https://roofingpod.com/facebook 📱 Text Jim @ (612) 512-1812 – Say Hi! 💬 Leave Us a Review: https://roofingpod.com/review Chapters: 00:00 How to Present Roofing Estimates to Homeowners 01:39 How Daniel Cloteaux Got Started in Roofing 07:33 How to Train Roofing Sales Reps to Inspect Roofs 09:46 How to Build a Better Roofing Sales Process 15:58 What Successful Roofing Sales Reps Do Differently 22:32 Why Rebranding Can Help a Roofing Company Grow 29:03 How to Hire and Lead a Roofing Sales Team 38:04 How to Grow a Roofing Company Without Storms 47:59 Expensive Roofing Business Mistakes to Avoid

  4. 1 sep

    The Difference Between Average and Elite Roofing Companies with John Eggen

    What separates an average roofing company from an elite one? John Eggen, COO of Big League Roofers, believes it comes down to understanding. Listen before you speak. Inspect before you recommend. Educate instead of just sell. And make “above and beyond” the standard. In this episode, John and Jim Ahlin talk about building better salespeople, stronger leaders, and processes that help a roofing company grow without losing quality. John also shares how Big League Roofers is making the shift from insurance to retail, why losing on price isn’t always a loss, and why trust will beat being the cheapest contractor. As John puts it, “Roofs are what we build, but understanding is what we leave behind.” Connect with John:  https://bigleagueroofers.com https://www.facebook.com/bigleagueroofers https://instagram.com/bigleagueroofers https://www.youtube.com/@bigleagueroofers Listen to the episode on Spotify & Apple Podcasts (323) 👇 🎧 https://roofingpod.com/spotify 🍏 https://roofingpod.com/apple-podcasts PODCAST SPONSORS:  - JobNimbus Marketing: https://roofingpod.com/jobnimbus-marketing-get-started - Day 41 Thrive: https://roofingpod.com/day-41-thrive IG: https://www.instagram.com/roofingsuccess/ FB: https://www.facebook.com/groups/roofingsuccess Join Our Facebook Group: https://roofingpod.com/facebook 📱 Text Jim @ (612) 512-1812 – Say Hi! 💬 Leave Us a Review: https://roofingpod.com/review Chapters: 02:18 From Roofing Supplier to Roofing Contractor 03:32 The Biggest Gaps in the Roofing Industry 07:39 If Your Customer Is Wondering, You’re Losing 09:29 Making “Above and Beyond” the Standard 11:59 How to Build High Standards Across Your Team 15:38 What Average Roofing Companies Get Wrong 17:11 Training Roofing Sales Reps to Be Professionals 19:31 Stop Measuring Only the Sale 23:15 The Leadership “Helicopter” View 27:21 How to Lead Without Becoming the Bottleneck 29:28 Turning Field Experience Into Better Processes 32:46 Building a Healthy Owner-COO Relationship 35:58 Making the Shift From Insurance to Retail Roofing 40:03 Building Trust Instead of Selling on Price 43:36 What to Do When You Lose on Price 48:29 A Leadership Lesson Learned the Hard Way 50:58 What the Roofing Industry Needs Right Now

  5. 25 ago

    Why Roofing Companies Need Standards Before They Scale with Jonathan Baldivino

    Every roofing company wants to grow, but scaling without standards can turn small problems into big ones. Jonathan Baldivino started in roofing doing cleanup, worked his way up to installer, and eventually built Roofscapes Northwest. As the company grew, he learned that hard work alone wasn’t enough. He needed clear standards, better systems, the right numbers, and great people. In this episode, Jonathan and Jim Ahlin talk about building standards your team can actually follow, using data instead of gut feelings, hiring the right people, and knowing when your company is truly ready to scale. Learn more about Roofscapes Northwest:  https://www.roofscapesnw.com https://www.youtube.com/channel/UCCtAlgA8Htp_ugQPZ7OCxeA https://www.instagram.com/roofscapes_nw/ https://www.facebook.com/Roofscapesnw Listen to the episode on Spotify & Apple Podcasts (322) 👇 🎧 https://roofingpod.com/spotify 🍏 https://roofingpod.com/apple-podcasts PODCAST SPONSORS:  - JobNimbus Marketing: https://roofingpod.com/jobnimbus-marketing-get-started - Day 41 Thrive: https://roofingpod.com/day-41-thrive IG: https://www.instagram.com/roofingsuccess/ FB: https://www.facebook.com/groups/roofingsuccess Join Our Facebook Group: https://roofingpod.com/facebook 📱 Text Jim @ (612) 512-1812 – Say Hi! 💬 Leave Us a Review: https://roofingpod.com/review Chapters: 00:00 From Homeless to Roofing Business Owner 07:50 Turning a Roofing Career Into a Business 12:09 The Early Struggles of Running a Roofing Company 17:30 Building the Right Roofing Team 22:18 Why Roofing Companies Need Clear Standards 30:32 Building Systems to Grow a Roofing Business 37:41 The Marketing Metrics Roofing Companies Should Track 42:19 Why You Need to Say No to the Wrong Customers 47:32 Using Data and KPIs to Make Better Business Decisions 53:10 Systems, Hiring, and Scaling a Roofing Company

  6. 18 ago

    Storms Don't Build Great Roofing Companies. Systems Do... with Trey Hostetler

    How do you build a roofing company that lasts? For Trey Hostetler, owner of Titan Roofing in Springfield, Ohio, it started with one simple belief. You're either growing or you're dying. In this conversation, Trey shares his journey from installing roofs to building one of the fastest-growing roofing companies in the country. We talk about leadership, hiring, company culture, mentorship, faith, and the lessons that shaped him along the way. If you're a roofing company owner looking to build a stronger team, become a better leader, and keep growing no matter what challenges come your way, you'll get a lot from this conversation. Learn more about Trey and Titan Roofing: https://commercialroofingtitans.com https://www.instagram.com/titanroofingllc https://www.facebook.com/tracroofing https://www.youtube.com/channel/UCli6opyMZXlwjMBYQE93EyA Listen to the episode on Spotify & Apple Podcasts (321) 👇 🎧 https://roofingpod.com/spotify 🍏 https://roofingpod.com/apple-podcasts PODCAST SPONSORS:  - JobNimbus Marketing: https://roofingpod.com/jobnimbus-marketing-get-started - Day 41 Thrive: https://roofingpod.com/day-41-thrive IG: https://www.instagram.com/roofingsuccess/ FB: https://www.facebook.com/groups/roofingsuccess Join Our Facebook Group: https://roofingpod.com/facebook 📱 Text Jim @ (612) 512-1812 – Say Hi! 💬 Leave Us a Review: https://roofingpod.com/review Chapters: 00:00 Why Great Roofing Companies Are Built on Systems 00:36 Meet Trey Hostetler of Titan Roofing 02:55 From Roofing Installer to Business Owner 07:58 The Opportunity That Changed Everything 09:33 The Entrepreneur Mindset Every Roofer Needs 16:47 Why Coaching and Mentorship Accelerate Growth 24:34 Building a Roofing Company Culture That Lasts 33:58 Hiring Great Roofing Employees and Retaining Them 39:00 AI, Skilled Trades, and the Future of Roofing 42:37 Why Your Company Must Be Worth Following 48:44 Collaboration, Competition, and Long Term Success

  7. 11 ago

    The Roofing Companies That Thrive Do This Differently with Jacob Vanhorn

    What separates roofing companies that keep growing from the ones that struggle when the market changes? Jacob Vanhorn, CEO of Birdcreek Roofing, shares the systems, leadership principles, and sales strategies that have helped his company navigate both record-breaking storm years and slower retail markets. If you want to build a roofing company that lasts, this episode is packed with practical lessons. In this episode, you'll learn: - Why storms expose your processes while slow markets expose your people. - How to protect profit margins and build a stronger sales team. - The referral system that helped Birdcreek Roofing become the trusted name in its market. Connect with Jacob:  https://www.birdcreekroofing.com https://www.facebook.com/BirdcreekRoofing https://www.instagram.com/birdcreekroofing Listen to the episode on Spotify & Apple Podcasts (320) 👇 🎧 https://roofingpod.com/spotify 🍏 https://roofingpod.com/apple-podcasts PODCAST SPONSORS:  - JobNimbus Marketing: https://roofingpod.com/jobnimbus-marketing-get-started - Day 41 Thrive: https://roofingpod.com/day-41-thrive IG: https://www.instagram.com/roofingsuccess/ FB: https://www.facebook.com/groups/roofingsuccess Join Our Facebook Group: https://roofingpod.com/facebook 📱 Text Jim @ (612) 512-1812 – Say Hi! 💬 Leave Us a Review: https://roofingpod.com/review Chapters: 00:00 Revenue Follows Systems, Not Sales 00:27 The Birdcreek Roofing Growth Story 05:41 How Storms Expose Broken Roofing Systems 11:22 Why Profit Matters More Than Revenue 16:18 Values That Build a Better Roofing Company 32:00 How to Win in a Tough Roofing Market 38:20 Building a Sales Team for Retail Roofing 46:11 Protecting Profit Margins During Slow Markets 52:58 How to Build a Referral Machine That Lasts

  8. 4 ago

    Why the Best Roofers Build Relationships, Not Just Roofs with Stephen Lane

    What does it take to build a roofing company that thrives without relying on storms? Stephen Lane of Roughneck Roofing shares how he built a strong retail roofing business by focusing on relationships, community involvement, and delivering an outstanding customer experience. In this episode, you'll learn: - How referral partners can create a steady stream of high-quality roofing leads. - Why customer communication is your biggest competitive advantage. - The lessons Stephen learned about cash flow, marketing, and growing a business the right way. Connect with Stephen:  🌐 https://roughneckroofingllc.com Listen to the episode on Spotify & Apple Podcasts (319) 👇 🎧 https://roofingpod.com/spotify 🍏 https://roofingpod.com/apple-podcasts PODCAST SPONSORS:  - JobNimbus Marketing: https://roofingpod.com/jobnimbus-marketing-get-started - Day 41 Thrive: https://roofingpod.com/day-41-thrive IG: https://www.instagram.com/roofingsuccess/ FB: https://www.facebook.com/groups/roofingsuccess Join Our Facebook Group: https://roofingpod.com/facebook 📱 Text Jim @ (612) 512-1812 – Say Hi! 💬 Leave Us a Review: https://roofingpod.com/review Chapters: 00:00 Why Marketing Put Roughneck Roofing on the Map 00:29 From Oilfield to Roofing Company Owner 05:41 Cash Flow Lessons Every Roofing Business Must Learn 10:23 How Referral Partners Create Year-Round Roofing Leads 16:35 Community Marketing That Builds a Local Roofing Brand 29:00 The Customer Experience That Wins More Roof Sales 40:04 Why Roofers Lose Sales Through Poor Communication 46:59 Two-Call Close vs. One-Call Close for Roofing Sales 53:23 The Biggest Growth Challenge for Roofing Business Owners

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The Roofing Success Podcast is a show created to inspire roofing contractors to achieve optimal success in their roofing businesses. The host, Jim Ahlin, is the co-author of the book, "Internet Marketing For Roofing Contractors, How to TRIPLE Your Sales and Turn Your Roofing Website Into an Online Lead Generation Machine", and Co-Founder of Roofer Marketers, the Digital Marketing Agency for the roofing industry. On each episode, Jim will be sitting down with industry leaders to talk about their processes, the lessons they learned, and how to find success in roofing.

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