Moving The Needle

Chris Fink
  • 5.0 (1)
  • MARKETING
  • UPDATED WEEKLY

Welcome to "Moving The Needle," the podcast dedicated exclusively to medical spa owners and practice managers who want to leverage digital marketing to drive real, measurable results. Each episode is designed to deliver actionable insights, proven strategies, and expert interviews, all specifically tailored to the unique challenges and opportunities within the medical spa industry. Discover how top-performing med spas are using SEO, social media, paid advertising, and reputation management to attract more patients, boost revenues, and achieve sustainable growth. Hosted by Chris Fink.

  1. 6D AGO

    The Patient Magnet Masterclass

    In this episode, Chris Fink breaks down one of the most misunderstood concepts in med spa marketing: diminishing returns. When CAC rises or performance flattens, most owners assume their ads have stopped working. In reality, ads are rarely the problem. More often, diminishing returns are caused by strain inside the patient journey. Chris explains the three types of diminishing returns, the early warning signals most practices miss, and the adjustments that restore performance before growth stalls. You’ll learn how weak conversion, rebooking gaps, and retention breakdowns create the illusion of rising CAC — and how to diagnose what’s actually happening using The Patient Magnet framework. This episode gives med spa owners a practical, numbers-driven way to scale responsibly without overstretching their systems. What You’ll Learn Why ads are rarely the true cause of diminishing returns The three types of diminishing returns and how to identify each Early signals that reveal system strain before performance drops How weak rebooking inflates CAC on paper Why retention stabilizes the economics of your practice When performance decline is real — and when it’s a misdiagnosis How to fix plateaus across Attract, Convert, and Retain How The Patient Magnet framework supports sustainable scale Chapters Introduction The myth of diminishing returns The three types and what causes each Early warning signs inside the patient journey How system strain impacts conversion LTV gaps and their effect on CAC When diminishing returns are real Breaking through performance plateaus Scaling with The Patient Magnet Final takeaways Key Takeaways Most diminishing returns are caused by internal system strain Ads amplify what’s already happening inside your practice Conversion and retention matter more than short-term CAC shifts Show rates, consult clarity, and rebooking protect performance LTV is the stabilizer that allows safe scaling True diminishing returns are far rarer than operational issues Free Strategy Session If you want a custom blueprint for your med spa, book a free strategy session. You will get a clear plan for improving demand quality, tightening your consult process, increasing retention, and building a growth engine that supports your long term goals. Book here: https://themedspaagency.com/discovery-call/ Website: https://themedspaagency.com Facebook: https://www.facebook.com/themedspaagency Instagram: https://www.instagram.com/themedspaagency/ LinkedIn: https://www.linkedin.com/company/themedspaagency YouTube: https://www.youtube.com/@TheMedSpaAgency Twitter/X: https://x.com/medspaagency TikTok: https://www.tiktok.com/@themedspaagency #MedSpaMarketing #MedSpaPodcast #MedSpaGrowth #AestheticsMarketing #MedicalSpa #MedSpaSuccess #DigitalMarketingForMedSpas #MarketingStrategy #MedSpaOwnerTips #MovingTheNeedlePodcast #PatientMagnet

    17 min

  2. FEB 2

    Why Low-Ticket Offers Are Failing Med Spas — And What Actually Drives High-Ticket Growth

    In this episode of Moving the Needle, Chris Fink breaks down why low-ticket offers often fail to create sustainable growth for Med Spas. While discounted services can increase demand, they don’t automatically lead to patient retention, high-ticket conversions, or long-term profitability. Chris explains the economics behind patient acquisition, price sensitivity, and patient behavior, and why low-ticket strategies can lead to provider burnout without a clear ascension path. He also covers the critical role of provider alignment, open schedule capacity, and structured consult processes in converting entry-level patients into high-ticket buyers. The episode introduces the Patient Magnet Framework, a strategic approach to attracting, converting, and retaining the right patients through intentional pricing, consult structure, and patient experience design. 👉 Get your free Med Spa Brand & Funnel Audit: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://themedspaagency.com/discovery-call/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ 👉 Join our⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Facebook Group for Med Spa Marketing Tactics and Tips⁠⁠⁠⁠

    11 min

  3. JAN 19

    7 Ways Med Spa Owners Waste Money on Ads Without Realizing It

    Are your marketing dollars going to waste? In this episode, Chris explains the most common mistakes med spa owners make with advertising and how proper delegation, strategy, and budgeting can prevent costly errors. Learn why hiring a marketing manager isn’t just about salary, how to avoid burnout by distributing responsibilities, and why execution matters as much as strategy. Chris breaks down: The real cost of hiring marketing talent, including salaries, benefits, and tools Why salary alone does not guarantee effective strategy How focusing on actions that move the needle can save time and money Delegation strategies to prevent burnout and improve results Key Takeaways: Avoid burnout by distributing responsibilities wisely Focus on activities that actually impact results Entry-level marketing managers typically cost $45k–$60k; experienced talent $65k–$90k, before benefits and tools Salary ≠ strategy; execution requires proper delegation Investing in strategy is as important as hiring talent Understanding hiring costs is essential for realistic budgeting 👉 Get your free Med Spa Brand & Funnel Audit: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://themedspaagency.com/discovery-call/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ 👉 Join our⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Facebook Group for Med Spa Marketing Tactics and Tips⁠⁠⁠

    13 min

  4. JAN 13

    Empowering Aesthetic Practices Insights

    In this episode of Moving the Needle, host Chris Fink sits down with Brandon Mullen, founder and CEO of Empower (MPWR) Aesthetics & Wellness, for a candid, high-level conversation on what it really takes to build a profitable, sustainable, and values-driven med spa. Brandon shares his unconventional journey from critical care nursing and case management into aesthetic medicine, revealing how business strategy, patient education, and genuine human connection have shaped his two-location practice in Pennsylvania. Together, Chris and Brandon unpack the realities of launching and scaling a med spa—from early mistakes and costly lessons to smart growth decisions around services, team building, and marketing. You’ll hear practical insights on: Blending aesthetics and wellness into a cohesive, patient-centered model Hiring and developing the right clinical and operations team Avoiding common financial and operational pitfalls that stall growth Marketing strategies that actually work at the local level The importance of education, expectation-setting, and long-term patient retention What med spa owners should prepare for as aesthetics and wellness continue to evolve Brandon also discusses his leadership beyond the treatment room, including founding the Aesthetics Practice Management Group, speaking at major industry conferences, and co-hosting popular podcasts like Aesthetics Injector Gang and Injector Business Blueprint. If you’re a med spa owner, practice manager, injector, or industry leader looking to move beyond surface-level success and build something that lasts, this episode delivers real-world perspective you can apply immediately. Featuring Brandon Mullen CEO and injector MPWR Aesthetics & Wellness  LinkedIn: https://www.linkedin.com/in/bmullens27 Instagram: the_aestheticconsultant Email: bmullens27@gmail.com 👉 Get your free Med Spa Brand & Funnel Audit: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://themedspaagency.com/discovery-call/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ 👉 Join our⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Facebook Group for Med Spa Marketing Tactics and Tips⁠⁠⁠

    47 min

  5. JAN 8

    What Med Spa Owners Need to Know Before Hiring Their First Marketing Manager

    Hiring your first marketing manager feels like a big milestone—but it can also be one of the most expensive mistakes if you don’t understand what you’re really paying for. In this episode, Chris breaks down the real cost of hiring a marketing manager for a med spa, why delegation matters more than most owners realize, and how burnout and mediocre execution happen when too much responsibility gets shoved into one role. You’ll learn what entry-level vs. experienced marketing salaries actually look like, the hidden costs most owners forget to budget for, and why salary alone does not equal strategy. If you’re feeling stretched thin, overwhelmed by marketing, or considering your first hire, this episode will help you make a smarter, more sustainable decision. You’ll learn: Why trying to do everything yourself leads to burnout What a marketing manager should (and shouldn’t) own Realistic salary ranges for marketing hires The hidden costs beyond salary most owners overlook Why execution fails without clear strategy and delegation Perfect for med spa owners who want growth without chaos—and clarity before making their next hire. #MedSpaMarketing #MembershipProgram #RecurringRevenue #PatientRetention #MedSpaGrowth 👉 Get your free Med Spa Brand & Funnel Audit: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://themedspaagency.com/discovery-call/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ 👉 Join our⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Facebook Group for Med Spa Marketing Tactics and Tips⁠⁠

    11 min

  6. JAN 1

    The Future of Aesthetic Treatments

    What aesthetic treatments are built to last—and which ones are more hype than substance? In this episode of Moving the Needle, host Chris Fink sits down with Beth Ann Maloney, licensed medical esthetician, national trainer, and industry educator with over 18 years of experience in medical aesthetics. Together, they explore how skincare science, education, and integrative wellness are shaping the future of aesthetic treatments. Beth Ann shares expert insight into: Why foundational skincare knowledge matters more than chasing trends The critical difference between skin type vs. skin condition Treatments with long-term value, including microcurrent, microneedling, and wellness-driven protocols Common consultation mistakes that hurt outcomes and patient trust How med spa owners can build consistent, scalable skincare programs Where practices leave money on the table with retail and treatment protocols Why hydration, internal wellness, and lifestyle changes are redefining acne and anti-aging care How to invest in devices strategically—without overextending your business This episode is a must-listen for med spa owners, estheticians, injectors, and practice managers who want better results, stronger teams, and future-ready skincare systems. Featuring Beth Ann MaloneyOwner of Masson Ltd., founded by Jacques Masson 🔗 LinkedIn: https://www.linkedin.com/in/beth-ann-maloney-3731a032?trk=contact-info Instagram: @beth_ann_maloneyYouTube: Beth Ann MaloneyWork Email: bethann@massonltd.com 👉 Get your free Med Spa Brand & Funnel Audit: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://themedspaagency.com/discovery-call/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ 👉 Join our⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Facebook Group for Med Spa Marketing Tactics and Tips⁠⁠⁠

    37 min

  7. 12/17/2025

    How to Market a Membership Program for Your Med Spa

    📱💳 How to Market a Membership Program for Your Med Spa Are your memberships actually driving predictable revenue—or just sitting on your website unnoticed? In this episode of Moving the Needle, we break down how to market your med spa membership program so it consistently attracts, converts, and retains patients. You’ll learn: ✅ How to position your membership as a no-brainer value, not a discount✅ Where to promote your membership (social, email, in-spa, ads) for maximum impact✅ Messaging that increases sign-ups without cheapening your brand✅ How to use content and offers to overcome commitment hesitation✅ Practical strategies to turn one-time patients into long-term members If you want to build recurring revenue and patient loyalty, this episode is your step-by-step guide to marketing a successful med spa membership program. #MedSpaMarketing #MembershipProgram #RecurringRevenue #PatientRetention #MedSpaGrowth 👉 Get your free Med Spa Brand & Funnel Audit: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://themedspaagency.com/discovery-call/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ 👉 Join our⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Facebook Group for Med Spa Marketing Tactics and Tips⁠⁠

    14 min

  8. 12/10/2025

    Building a Luxury Brand and Loyal Client Base with Anastasiya Huk of Brows & Faces NYC

    In this episode of Moving the Needle, Chris sits down with Anastasia Huck, founder of Brows and Faces, a luxury aesthetics studio in New York City. Together, they unpack what truly defines a premium med spa experience—from choosing the right location to designing a client journey that feels intentional, educational, and trust-driven. Anastasia shares how she builds loyalty without discounts, why social media and high-quality visuals are essential, and how to avoid overwhelming clients with too many options. They also dive into pricing strategy, demand creation, influencer partnerships, scaling challenges, and the future of the aesthetics industry. Whether you’re a med spa owner, injector, or beauty entrepreneur, this episode will help you elevate your brand, enhance your client experience, and create a business clients love returning to. Featuring Anastasiya Huk Founder of Brows and Faces Linked https://www.linkedin.com/in/anastasiya-huk-1447851a6/  Instagram @brows.and.faces #MedSpaMarketing #MedSpaPodcast #AestheticsBusiness #LuxuryBranding #MedSpaGrowth #MedicalSpa #BeautyBrand #PatientExperience #RetentionStrategy #MovingTheNeedlePodcast #BrowsAndFaces #NYCMedSpa #MovingTheNeedle #TheMedSpaAgency 👉 Get your free Med Spa Brand & Funnel Audit: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://themedspaagency.com/discovery-call/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ 👉 Join our ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Facebook Group for Med Spa Marketing Tactics and Tips⁠⁠

    39 min
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About

Welcome to "Moving The Needle," the podcast dedicated exclusively to medical spa owners and practice managers who want to leverage digital marketing to drive real, measurable results. Each episode is designed to deliver actionable insights, proven strategies, and expert interviews, all specifically tailored to the unique challenges and opportunities within the medical spa industry. Discover how top-performing med spas are using SEO, social media, paid advertising, and reputation management to attract more patients, boost revenues, and achieve sustainable growth. Hosted by Chris Fink.

Information

  • Creator
    Chris Fink
  • Years Active
    2025 - 2026
  • Episodes
    35
  • Rating
    Clean
  • Copyright
    © Chris Fink
  • Show Website
    Moving The Needle