Moving Upmarket

Preframe

Selling to the enterprise not transactional - it's relational. It's about demonstrating customer outcomes, building trust with decision makers, and providing value throughout an extended sales cycle. We're here to nerd out about ABM, expansion, customer success, and everything it takes to successfully move upmarket!

Episodes

  1. Episode 8: Corrina Owens - Customer-Centric ABM

    01/30/2023

    Episode 8: Corrina Owens - Customer-Centric ABM

    In this episode, we're speaking with Corrina Owens, Senior ABM Manager at Gong.   With a background in education, Corrina discovered quickly that people were her passion and that marketing presented the perfect blend of learning, development styles and creative communication.   Corrina has a rock solid foundation, an understanding of marketing principles, and I think that you'll find that her insights on account based marketing are both tactical and strategic.

    47 min

  2. 05/01/2021

    Episode 7: Elise Oldenburg - Investing in Long-Term Customer Relationships

    In this episode, we're speaking with Elise Oldenburg - Sales Enablement Director at Mediafly. Before becoming the sales enablement director for a sales enablement platform, Elise held the position of director of customer operations within Mediafly. Her background in customer success has shaped the way she approaches sales.  By staying truly invested in the CUSTOMER'S success, they've been able to differentiate their service - above any one product feature.

    1h 32m

  3. 02/13/2021

    Episode 6: Kenneth Burke - Customer-Led Growth

    In this episode, we're speaking with Kenneth Burke, VP of Marketing at Text Request, a business text messaging software company based in Chattanooga, TN.  Kenneth shared how his team grew the company from scratch, without any VC funding, and how their focus on customer experience drives their inbound marketing strategy.

    34 min

  4. 01/18/2021

    Episode 5: Megan Heuer - Account Based Marketing

    Today we’re speaking with Megan Heuer.  She’s a veteran of ABM practices, she’s worked with Gartner, Peppers and Rogers, Sirius Decisions, Forrester, Engagio and now a consulting group in The Bay Area called Winning by Design.   She shared so many insights into best practices around ABM for High ACV deals, including a really interesting way of calculating LTV.

    42 min

  5. 12/24/2020

    Episode 4: Amanda Fleising - Marketing Enterprise HR Software

    Today we’re speaking with Amanda Fleising, marketing director at SuccessFinder, an enterprise software company based in Quebec. Amanda shares how they’ve been able to articulate the value of their product to multiple decision makers within enterprise accounts, and how sales and customer success can work seamlessly with marketing towards a common objective.

    37 min

  6. 11/14/2020

    Episode 3: Synne Lindén - Decision Makers and Story

    Today we’re speaking with my good friend Synne Lindén.  She’s the Director of Lindentree and a storyteller at heart.  This interview is pretty casual, but I think you’ll get some breakthroughs on how honest storytelling can help your prospective customers buy into the vision behind your product.

    43 min

  7. 11/06/2020

    Episode 2: Sarah Hunt - Emotional Intelligence and Company Culture

    Today we’re speaking with Sarah Hunt of the Search Inside Yourself Leadership Institute.  She’s an SIY Certified Teacher and Engagement Manager.  Sarah provided us with a TON of insight on how developing emotional intelligence through mindfulness practices can help you move from a reactive, primitive state into conscious leadership.

    34 min

  8. 10/29/2020

    Episode 1: Haley Grayless - Psychological Safety and Transparency

    Today, we're speaking with Haley Grayless, the CEO and Founder of Växa Collective.  We discussed how psychological safety plays an underlying role in the ability to be transparent with others.  Enjoy!

    37 min
  • 8 Episodes

Ratings & Reviews

5
out of 5
2 Ratings

About

Selling to the enterprise not transactional - it's relational. It's about demonstrating customer outcomes, building trust with decision makers, and providing value throughout an extended sales cycle. We're here to nerd out about ABM, expansion, customer success, and everything it takes to successfully move upmarket!

Information

  • Creator
    Preframe
  • Years Active
    2020 - 2023
  • Episodes
    8
  • Rating
    Explicit
  • Copyright
    © Preframe
  • Show Website
    Moving Upmarket