MSAE Insight

Michigan Society of Association Executives
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An original podcast series from the Michigan Society of Association Executives where we explore the creative solutions achieved by associations navigating today’s turbulent business, regulatory, and social landscapes and the people who lead them.

  1. JAN 30

    Inside the Michigan Trucking Association: Leading the Industry Forward through Advocacy and Innovation

    In this episode of Insight, host Ariel Backus is joined by Jill Sokacz, CAE, President and CEO of the Michigan Trucking Association, for a conversation on the association’s role in supporting and advancing the trucking industry. Jill reflects on MTA’s long history and the breadth of services it provides to members, while highlighting the many professionals who keep the industry moving—from drivers and mechanics to safety officers and administrative teams. She also shares her own career journey, from an internship at the Michigan Association of School Boards to leading one of the state’s most influential industry associations, and discusses why adaptability and flexibility are essential traits for today’s association leaders. The conversation explores key challenges facing the trucking industry, including the driver shortage, legislative and regulatory pressures, and the need for safer, more accessible parking and facilities—particularly for female drivers. Jill also emphasizes the importance of strong public relations, advocacy, and a commitment to continuous learning in effective association management.   MSAE Insight is produced by Association Briefings.

    28 min

  2. 12/18/2025

    Engineering Progress: Infrastructure, Workforce, and Strengthening the Business of Engineering in Michigan

    In this episode of Insight, host Ariel Backus welcomes Ronald Brenke, PE, Executive Director of the American Council of Engineering Companies of Michigan. Ron offers an inside look at ACEC Michigan’s mission, highlighting its commitment to advancing the business of engineering across a wide range of firms throughout the state. He discusses Michigan’s pressing infrastructure needs, and the critical role engineers play in improving everyday life. The conversation also explores ACEC Michigan’s work at both the national and state levels, along with its efforts to strengthen the engineering workforce through construction science expos, mentorship initiatives, and early career engagement. Ron shares insights on current challenges facing the profession, from labor shortages to the growing influence of AI, and reflects on how associations can help engineers navigate an evolving landscape. MSAE Insight is produced by Association Briefings.

    22 min

  3. 11/20/2025

    Advocacy That Works: Building Bipartisan Bridges with Melissa McKinley

    In this episode of Insight, host Ariel Backus sits down with Melissa McKinley, President of Kelley Cawthorne, to explore what effective advocacy looks like in today’s polarized political landscape. Melissa shares why bipartisan strategies are more important than ever and highlights the unique influence associations bring to legislative work. She also reflects on her own career path, the role mentorship has played in her growth, and offers practical guidance for emerging leaders in the government affairs space. The conversation wraps with a powerful reminder: strong, consistent relationships with lawmakers are the foundation of meaningful and lasting advocacy. MSAE Insight is produced by Association Briefings.

    18 min

  4. 10/27/2025

    Resilience, Creativity, and the Art of Association Leadership with Jean Jernigan

    In this episode of Insight, host Ariel Backus sits down with Jean Jernigan, CAE, CMP, IOM, President of the Auburn Hills Chamber of Commerce and Chair of the Board for the Michigan Society of Association Executives. Jean reflects on her long-standing involvement with MSAE since 1996, her diverse career path, and the leadership roles that have shaped her journey. The conversation explores member engagement, mentorship, and the impact of community-building initiatives—including the She Leads program for emerging female leaders. Jean also offers perspective on the evolving role of chambers of commerce, the value of creative problem-solving, and how she maintains resilience and balance along the way. MSAE Insight is produced by Association Briefings.   Show notes Jean Jernigan, CAE, CMP, IOM is the President of the Auburn Hills Chamber of Commerce, where she has led exceptional growth—more than doubling membership and revenue. In 2025, she serves as Chair of the Board for the Michigan Society of Association Executives (MSAE) and is the Incoming Chair of the Michigan Association of Chamber Professionals (MACP), a sister organization to the Michigan Chamber of Commerce. With 20 years of experience in statewide nonprofits, Jean brings expertise in event planning, membership development, business growth, and organizational leadership. A Certified Association Executive and Certified Meeting Planner, she is also a proud graduate of the U.S. Chamber’s Institute for Organization Management.

    26 min

  5. 09/24/2025

    Grassroots Power: How Big I Michigan Supports Agents

    In this episode of Insight, host Ariel Backus welcomes Jared Burkhart, CAE, CEO of Big I Michigan. Jared shares how his association advocates for insurance agents, supports their professional growth, and strengthens local communities. The discussion explores the impact of AI on the industry, the challenges of rising insurance costs, and why community-based agents remain so essential. Jared also reflects on his career path and highlights the power of grassroots advocacy in helping members navigate today’s fast-changing landscape.   MSAE Insight is produced by Association Briefings.   Show notes Jared Burkhart is the CEO of Big I Michigan, the association for independent insurance agents. Jared's professional mission is to help others achieve at the highest level possible. He has a background in leading successful membership organizations in achieving their mission through data. Jared holds the Certified Association Executive (CAE) designation and is a Past Chairman of the Board of Directors for MSAE.

    23 min

  6. 08/21/2025

    Driving Impact: How Golf Fuels Michigan’s Economy and Communities

    In this episode of Insight, host Ariel Backus sits down with Jada Paisley, CMP, executive director of the Michigan Golf Course Association. Jada shares how the organization supports golf course owners and operators while highlighting the industry’s $6 billion economic impact in Michigan—including $1 billion tied to tourism. Despite being a seasonal state, Michigan ranks fourth nationally in golf tourism. The conversation also explores workforce development efforts like the state’s first registered agronomy apprenticeship program, as well as the role golf courses play in community growth and environmental stewardship. Jada closes with a call to young professionals to consider the wide-ranging career opportunities the golf industry has to offer. This episode is sponsored by Experience Jackson.  MSAE Insight is produced by Association Briefings.

    31 min

  7. 07/17/2025

    Reimagining the Michigan CPA: Innovation, Advocacy, and AI

    In this episode of Insight, host Ariel Backus chats with Bob Doyle, president and CEO of the Michigan Association of CPAs and MSAE board member. Bob shares his unique career journey from engineering to association leadership and offers a look into the mission and work of MICPA—from advocacy and education to building community among CPAs. The conversation also covers how the CPA profession is evolving, including Michigan’s new licensure pathway and the growing importance of embracing AI and innovation in accounting.   MSAE Insight is produced by Association Briefings.

    26 min

  8. 06/12/2025

    Big Hearts, Big Impact: Advancing Early Education in Michigan

    In this episode of Insight, host Ariel Backus welcomes Erica Willard, CAE, executive director of the Michigan Association for the Education of Young Children. Erica shares her journey in early childhood education and highlights Michigan AEYC’s mission to support high-quality learning from birth through age eight. With nearly 4,000 members, the organization focuses on policy, professional development, and advocacy. Erica discusses challenges like undercompensation, key initiatives like the Big Hearts Big Impact Campaign, and her vision for the future—one that strengthens the workforce and advances the profession.   MSAE Insight is produced by Association Briefings.

    20 min
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About

An original podcast series from the Michigan Society of Association Executives where we explore the creative solutions achieved by associations navigating today’s turbulent business, regulatory, and social landscapes and the people who lead them.

Information

  • Creator
    Michigan Society of Association Executives
  • Years Active
    2023 - 2026
  • Episodes
    24
  • Rating
    Clean
  • Copyright
    © Copyright 2023 All rights reserved.
  • Show Website
    MSAE Insight