Muddy Waters, Clear Vision

Trility Partners

Welcome to Muddy Waters, Clear Vision – the podcast that dives deep into the journeys of Louisiana's most successful entrepreneurs. We'll traverse their humble beginnings, celebrate the coaches and leaders who guided them and explore their unique leadership styles. Together, we'll uncover the muddiest moments of their careers – the challenges that turned into blessings, the obstacles that transformed into stepping stones. Our guests will pass on their hard-earned lessons to the next generation of entrepreneurs and discuss the enduring impact they aim to make. As we navigate the waters of their

  1. Ep.68 Turning Adversity Into Impact: The Inspiring Story of Ameen Walker

    4d ago

    Ep.68 Turning Adversity Into Impact: The Inspiring Story of Ameen Walker

    1/ Meet Ameen Walker—“The Biz Fixer,” a self-made entrepreneur, military vet, car business pro, and tireless advocate for impact and giving back. His story is pure inspiration and a blueprint for business owners. 2/ At age 4, he was earning 10 cents an hour sweeping for his dad—the first Black master locksmith in PA. The key lesson? Save and enjoy your earnings: “Put half away, blow half on candy.” 3/ By age 7, Ameen Walker started door-to-door sales with Amway. By 9, he built his first “company,” hiring neighborhood kids to help serve clients and splitting the profits! 4/ He hustled through college—double-majoring at Haverford, then an MBA at Wharton—while working 70 hours a week at Wawa just to make it happen. 5/ After serving as a U.S. Air Force intelligence officer (and learning just how much he hated the cold), Ameen Walker moved to Baton Rouge and found himself deep in debt. 6/ His wife gave him a push: “Stop making others rich. Go build something for us.” He quit the car business, started First Financial Baton Rouge, and bootstrapped it from scratch—sometimes hitting 200 doors a week just for his first client. 7/ His breakthrough came from relentless effort. On door pull #200, the owner finally let him in. He pitched, delivered massive value, and guaranteed profits or your money back. That client? Still with him 20 years later. 8/ Ameen Walker’s secret weapon: cross-industry insight. “Most owners are great at their craft, but not at business. They get tunnel vision.”—so he brings big ideas from everywhere, like the story behind the conveyor in every dry cleaner you’ve ever seen. 9/ His biggest flex? Reducing 723 clients down to 30 so he and his wife can give back even harder—founding scholarships, giving massive to the local Council on Aging, and running a “Warm for Winter” drive for the homeless. 10/ Legacy isn’t just money. It’s impact. “If I only had a dime, I’d give away a nickel.” Every business owner should aim for that. You never know the ripple effect. 11/ Final advice from Ameen Walker: Don’t let procrastination kill your dreams. Be disciplined.You’re one person away from your big break. Always, always treat everyone well—you have no idea where that connection leads. 12/ And for all business owners: Live by the “Desiderata”—go placidly, speak your truth quietly, and remember: everyone has their story. Which part of Ameen Walker’s story lit a fire under you? Share to inspire someone who needs a push! #entrepreneur #businesswisdom #impact #leadership #thread

    48 min
  2. Ep.67 From Major Leagues to Major Impact: Josh Wall’s Journey Through Baseball and Business

    Jun 16

    Ep.67 From Major Leagues to Major Impact: Josh Wall’s Journey Through Baseball and Business

    1/ From dreaming in Walker, Louisiana to pitching for the Dodgers, this story isn’t just about baseball—it’s about how vivid vision, relentless grit, and faith fuel entrepreneurship. Here are the biggest lessons that turn failure into fuel.2/ Growing up, a strong-willed mom instilled the belief that I could do anything—if you dream it, you achieve it. A resilient dad showed me that “there’s nothing you can’t figure out if you put in the research”. The mindset combo? Unstoppable.3/ “I always say I’m allergic to ceilings.” For every milestone, set a new one. Whether chasing the majors or building a business, once you hit a goal—ASK: What’s the next vision? 4/ Visualization is POWERFUL. As a kid, I’d stand at the edge of a gravel driveway, launching rocks into the woods, calling out the Dodgers’ lineup as if Vin Scully was narrating. Didn’t matter that I was 12 on a rural road—the vision was big league.5/ Before I was a Dodger, I wrote “First Rounder” on my mirror, dashboard, everywhere. Turns out: I went second round. Was I mad? No. The practice of constant, in-your-face goals WORKS. Still use it today, now for business wins .6/ Truth bomb: Years in the minors was failing, over and over, then showing up anyway. Some days felt like the world was crashing every five days. What kept me going? Core beliefs—plus faith and family.7/ BIG moment: Finally got the call to the big leagues—then two hours later, “Never mind.” Next day: “Actually, you’re up!” The path NEVER goes straight. Faith and persistence are everything.8/ Once you hit your dream, don’t forget to RESET the vision. The “post-big-leagues” roller coaster made me realize: you need a fresh goal, or comfort will eat you alive.9/ Transition Game: Stepping into business was wild. Started a Jimmy John’s franchise (because I was THAT obsessed as a player). Lesson: Franchise rigor—tiny details—set me up for scalable, repeatable success .10/ Next chapters: Home inspections, then construction. Why? Because every time I saw a “ceiling,” I pushed through it. Boatloads of research, relentless curiosity, and never pretending to know it all.11/ Leadership GOLD: Best teams = high standards AND high care. Learned that from my high school coach, and it’s true whether you’re leading a squad or a company.12/ Literal rocks in a bucket: After workouts, I put a rock in a bucket—proof of effort. At the end, it’s undeniable progress. In business? Same. Small wins, every day—proof you’re moving.13/ Core company values? “ROCK”: Relentlessly Consistent, Obsessed with Customer Experience, Clear Communication, Kairos (“God’s timing”/extreme urgency). That’s our DNA.14/ Community isn’t an afterthought—it’s the endgame. Generosity and building a “landmark” business aren’t just about brand, but about transforming a city and giving back.15/ Takeaway: Relentless self-development, faith-fueled action, treating failures as forges, and making your vision unavoidable. That’s how you break ceilings—again and again.If you’re building something, remember: visualize it, grind for it, believe in it—then set a bigger goal.#Leadership #Entrepreneurship #Mindset #MLB #SmallBusiness #Vision #BatonRouge

    1h 5m
  3. Ep.66 Turning Struggles into Success Noah Brandon’s Mission to Empower Communities

    May 5

    Ep.66 Turning Struggles into Success Noah Brandon’s Mission to Empower Communities

    1/ What does it really take to go from living in your car as a child to running a multi-campus education business? Meet Noah Brandon, a second-gen CEO whose origin story sounds like a movie—but it's all real.2/ At 7, Noah Brandon and his mom escaped an abusive home. They bounced between motels, couches, and even lived in their car. He remembers Goodwill blankets and using the oven for heat. Humble beginnings? That’s an understatement. 3/ His mom? The ultimate hustler. Abused, broke, and stalked, she became a deputy sheriff to protect her family and hustled her way thru the world—eventually launching a medical scrub shop and, later, a vocational school. 4/ Noah Brandon didn’t get a childhood free pass either. At 9, he was already on the “family business” street team, plastering flyers on hospital cars. “We’re gonna eat, we’re gonna work.” Life lessons came fast. 5/ Progress wasn’t instant. It was a slow climb: from a freezing mobile home, then to apartments, and finally operating schools in six Louisiana cities. Adaptability became his survival tactic—nine different schools before high school! 6/ “Nobody’s saving me from this situation. I have to take it upon myself and I have to do it,” his mom preached. That became the family doctrine. 7/ Fast-forward: Noah Brandon worked every job in the organization before stepping up as CEO. Admissions at 18, hands-on in every department, always learning what people actually do before leading anyone. 8/ His leadership mantra? “Never make the same mistake twice.” Curiosity + relentless reflection = growth. Don’t just fix problems—make sure you’re solving the right problems, so they don’t ricochet back. 9/ He’s obsessed with culture. “Culture supersedes process.” When hiring, he promotes from within so the organization's soul stays intact—even as they scale, launch AI-driven programs, and add new trades like electrical. 10/ The hardest years? 2016-2018. Noah Brandon orchestrated post-divorce chaos (both his parents' and his own), became a new dad, and had to keep the business afloat. Every day was trench warfare. 11/ His lesson: “You can’t release all the anchors at once. You just keep chipping away, and eventually, the ship gets lighter.” Success compounds. Keep showing up. 12/ His advice to his younger self? “People aren’t thinking about you as much as you think they are. Focus on self-confidence and get comfortable being uncomfortable.” 13/ Community isn’t an afterthought. He’s poured tens of thousands into local charities, mentored with Big Brothers Big Sisters, sponsors youth teams—because “valuable businesses stick around.” 14/ Legacy goals? Simple. “Did I add value, or did I take value? I want people to be better off after interacting with me.” 15/ Noah Brandon’s story is proof: grit, service, and curiosity can beat almost any odds. If you’re grinding through chaos now, his advice—keep chipping away. The ship will get lighter. If you found this inspiring share with others and let us know your own “bad problem to good problem” moment! #leadership #entrepreneurship #resilience

    48 min
  4. Ep.65 Building CodeGig: Kellen Francis on Startup Grind, Team, and Vision

    Apr 28

    Ep.65 Building CodeGig: Kellen Francis on Startup Grind, Team, and Vision

    1/ Ever wondered what it’s like to build a company from the ground up, fueled by relentless hustle, setbacks, and pure vision? Let’s dive into Kellen Francis’s entrepreneurial journey with CodeGig—a story every founder (and dreamer) should hear. 2/ Kellen’s North Star? Freedom. “I wake up excited, ready to roll. I do not get up and ever feel like I'm not in my purpose.” 3/ Born & raised in Luling, LA, with a family that lived and breathed hard work—his dad worked the plant by day and curb landscaping by night, mom took double shifts. That “go get it” DNA is the foundation. 4/ Athletes & nerds don’t mix? Kellen says otherwise. Shout out to Coach Lumar—the first mentor outside the family showing consistency, drive, and proof that determination can rewrite your story. 5/ After earning a degree in computer information management, sports & tech became his universe. Why start CodeGig? Kellen wanted to “beat the bar” set by his dad—retire better, build bigger, be free. 6/ CodeGig isn’t just a tech company. It’s a mission: “We specialize in sustainability AI…predict, prescribe, and give back money to chemical plants and refineries.” 7/ From side hustle to signed contracts—he didn’t look back after his first direct deposit. “The second the first deposit hit and I didn’t have to split it…okay, that’s what this feels like.” 8/ Entrepreneurship isn’t all highs. Kellen’s faced the “scary pitfalls”—tax stress, missed deadlines, rejections. But these grew his mettle: “You get to rely on you…Every chance I got, I surprised myself.” 9/ His proudest accomplishment? His team. “These people trust you with their lives. They’re truly coming on for the vision, the chaos, and the creativity.” 10/ On leadership: “I need the environment to be comfortable. I need to be creative…I don’t need you afraid, but I do need your respect.” 11/ “My employees would call me random…” Picture a workday with surprise basketballs thrown in the office to shake up the code grind and keep morale high. 12/ The hardest part? Navigating the “muddy waters” of fundraising. His first funding round took 7 months—it felt like walking a dark room searching for a door. Resilience (and a few “no’s”) made the “yes” even sweeter. 13/ What advice does Kellen give every founder? “Stay calm. Yesterday doesn’t represent today. Every day is going to be different.” And, “Leave your feelings at the door.” 14/ Build bulletproof mindset: “You can take as many nos as necessary, you're gonna get a yes… selective memory like a goldfish.” 15/ On legacy: “I want to be what Lucid was. I want to hand my team checks that change their lives. That’s the legacy for me.” 16/ Final wisdom: “Don’t be in a rush. If you skip a step on what we're doing as entrepreneurs, it’ll catch you later. Enjoy the grind, celebrate the wins, and build for the next generation.” 17/ If you’re a founder, creator, or anyone with a dream—you NEED more calm, more random fun, and a touch more patience in your journey. Follow Kellen’s playbook, and chase your own legendary legacy.What’s YOUR biggest lesson in entrepreneurship? #Startups #Leadership #Tech #Louisiana #SaaS #Entrepreneurship #Lessons Learned

    30 min
  5. Ep.64 Lessons from Family, Sports, and Business: Rubin Patel’s Story of Patient Plus

    Apr 21

    Ep.64 Lessons from Family, Sports, and Business: Rubin Patel’s Story of Patient Plus

    1️⃣ Did you know Patient Plus Urgent Care CEO, Rubin Patel, started by staining baseboards in a family motel as a kid? Rubin Patel recalls weekends spent cleaning rooms & running desk shifts alongside his parents. Entrepreneurial spirit, anyone? 2️⃣ First generation Indian American, no trust fund, just relentless hustle . “We stripped every room, cleaned every room, and my dad and mom ran the desk shifts until we turned a profit.” 3️⃣ That work ethic forged Patient Plus’s DNA. “No one is too small to do the little things.” Even today, Rubin picks up trash himself outside clinics so staff see leadership by example 4️⃣ Rubin wasn’t just a motel hustler – he was also a high jumper at Episcopal, learned tough lessons from Coach Andrew Wiley & Coach Claney Duplechin: “Act in a bad way, there’s repercussions. You don’t see that in today’s sports.” 5️⃣ Failures fuel growth: Rubin choked at a big track meet as a sophomore, missed out on state, and lived with that for a year. “The fear of failure feeds me every day... if my business fails, it’s not Patient Plus—it’s Rubin Patel.” 6️⃣ Patient Plus didn’t just serve “safe” areas. Rubin built clinics in health care deserts: “We brought medicine to places no one wanted to go.” First urgent care in Mid City, Delmont, Gentilly, Plank & Hollywood—where the need was greatest 7️⃣ Innovation? For just $20/month, Patient Plus is offering memberships covering visits, tests, X-rays—disrupting healthcare affordability. “What’s more important: your carwash or your health?” 8️⃣ Generosity is at the heart. Rubin’s family started Hindu churches, scholarships, and community festivals (Holi!). Most precious? Time with kids: “75% of the time you spend with your kids is up to 8th grade. So coach ’em. Be there.” 9️⃣ Leadership wisdom: Hire people smarter than you and listen. “If the ideas aren’t coming from leadership, they’ll strike them down. I make sure to credit my team for their wins.” 🔟 Legacy? “Treat everyone well. Bring healthcare where it’s needed. Give back so the next generation pays it forward.” If you’re inspired by Rubin Patel’s story—share, follow Patient Plus, and remember: hustle, humility, and service make the difference. #Entrepreneurship #Healthcare #Leadership #Community

    47 min
  6. Ep.63 Aussie Roots, Southern Growth: Stephen Keighery on Community-Driven Real Estate Investing

    Apr 14

    Ep.63 Aussie Roots, Southern Growth: Stephen Keighery on Community-Driven Real Estate Investing

    1/ On Muddy Waters, Clear Vision, Stephen Keighery shares his journey from Bondi Beach, Australia to thriving in Louisiana real estate. Never had a "real" job, always chased entrepreneurship. 2/ The Robert Kiyosaki effect: Attending a seminar in 2000 changed everything for Stephen Keighery! The "cash flow quadrant" opened his eyes to business ownership & investing. Cassette tapes & books galore.3/ Started in marketing consulting for small businesses. Saw a disconnect—university taught big corp marketing, but small businesses need tactical solutions. So he wrote the books colleges still use! 4/ Serendipity alert: A cold call about selling his books led to a garage meeting, business partnership, and ultimately an IPO on the Australian Stock Exchange. Who says garage startups are just for Silicon Valley? 5/ Leadership lessons: “Stephen Keighery says the best leaders are LAZY & INCOMPETENT (really!).” Not about slacking off—it’s about DELEGATING and empowering your team’s expertise. 6/ Muddy moments: Losing his mother at 19, delivering her eulogy. Learned resilience & emotional intelligence—always focus on outcomes, even when life gets rough.7/ Real estate in New Orleans: Stephen Keighery buys distressed properties, revitalizes neighborhoods, and brings them back to life. Vacant since Katrina? He’ll jump in and fix it. Hit 50 deals last week 8/ While others pulled back in a tough market, Stephen Keighery went CONTRARIAN—grew his business, hired, and doubled down. “When everyone else is scared, it’s the time to accelerate!”9/ “Help First.” Community matters. Stephen Keighery went from knowing NO ONE to running meetups, joining investor networks, and connecting thousands—even became a director of the Real Estate Investors Association. 10/ Fun fact: His standard for crawfish étouffée is Chimes in Baton Rouge—though everyone says “my grandma’s is best!” A gumbo of Aussie grit & Louisiana soul.11/Takeaway: Be a go-giver, not a go-getter. Lean into tough times. Use your DIFFERENT perspective. Build community and always help first.12/ Ready to scale up and impact more of the South—“just expand it, 10x it,” says Stephen Keighery.

    30 min
  7. Ep.62 Military Discipline Meets Entrepreneurship: Kiel Harton’s Approach to Leadership and Growth

    Apr 7

    Ep.62 Military Discipline Meets Entrepreneurship: Kiel Harton’s Approach to Leadership and Growth

    1/ Ever heard of a "customer service business disguised as home inspections and pest control"? That’s how Kiel Harton describes his company—and that's just the start of his unconventional journey. 2/ Kiel Harton didn't even consult his family before joining the military. Literally walked into a recruiter’s strip mall, asked for a medical job, got redirected from the Marines to the Navy to the Air Force office—and finally landed in the Army.3/ His assignment: Fairbanks, Alaska. Picture negative 70 degrees. Your car won’t even start unless plugged in—to a pole. Extension cords snap. “Life is what you make of it,” Kiel Harton says; mindset is everything. 4/ Returning from service, Kiel Harton saw his friends making bank in real estate, so he pivoted from chemical engineering at LSU to selling homes. His secret? If someone else could, so could he. That first year: nearly $100k earned. 5/ But the entrepreneurial path wasn't about the money. "[If you're just in it for cash, it's not worth it. Get a job and crush it there.]" Kiel Harton's true driver: creating good careers for others and building community from the inside. 6/ Flash-forward: Kiel Harton franchised his company (HDMK), grew to 10 locations, and once did 820 inspections in a year. Yes, that’s about 3-4 every single day. Sleep? Optional. 7/ How did military leadership shape him? “[Early on I was] very direct, very hardcore, not a lot of empathy.” Years—and many books—later, his philosophy is, “Meet people where they’re at. Ask. Listen. Understand.”8/ Hardest lesson? Friendships don’t always translate to business partnerships. Closing a company felt like failure—and losing identity. His advice: When it’s time to pivot or even shut down, it’s not quitting. Sometimes, that’s the bravest move. 9/ What’s next? Disrupting Jamaica(!) where nobody does inspections. After a two-year battle with red tape, Kiel Harton's opening the first franchise there—and building tailored inspection software for the industry. 10/ Wisdom from Kiel Harton: “Everybody abuses the time they have. If you have an idea—just DO it. Don’t put it off.” Grit, growth, serving others—and not being afraid to break new ground (or freeze a little in Alaska). Follow for more real-life journeys from the front lines of entrepreneurship!

    31 min
  8. Ep.61 Stirring Change: Katie Jenkins Champions Jobs for Adults with Disabilities

    Mar 31

    Ep.61 Stirring Change: Katie Jenkins Champions Jobs for Adults with Disabilities

    1/ Meet Katie Jenkins: a Baton Rouge native who went from juggling 4 college jobs to running a thriving therapy center for kids with autism AND launching a coffee shop that employs adults with disabilities. Her superpower? Believing in people before they believe in themselves.2/ Katie Jenkins didn’t grow up dreaming of being a business owner, but her dad saw her relentless go-getter spirit early on (and yes, he STILL works post-retirement—entrepreneur genes run deep!).3/ To pay for college, she waited tables at a country club. Her dad’s advice? “Make every connection you can, smile, and have all these people remember you—they're the influential people in the community.” This is how networking is REALLY done.4/ One table at a time—literally—she fell in love with special needs work after nannying for a child with cerebral palsy and then meeting a family at the club who got her into applied behavior analysis. It wasn’t the plan, but it became her passion.5/ She spent 10 years working in the field, eventually running a clinic. Then, COVID hit. The business model imploded. Katie Jenkins worked herself into panic attacks trying to keep up while raising two toddlers.6/ At her lowest, her husband said: “If you're going to have panic attacks, have them for your own business.” The spark. The leap. And then… an unexpected call: space was available if she wanted to open her own clinic. A literal prayer answered.7/ She opened Grace Therapy Center in 2021. Within months, it BLEW UP. Waitlist for 5 years straight. The hustle was scrappy—they ran the clinic out of a church worship space, transforming it every weekend like a pop-up for 45 kids!8/ Fast forward: Now Grace has THREE locations and 140 employees (up from 60 just a couple years ago). Her secret? Hiring passionate college students and maintaining a 1:1 therapist-to-kid ratio. If you believe you can do better, you WILL.9/ Not stopping there—her passion project: opening Stir, a coffee shop employing adults with intellectual and developmental disabilities. “If we can staff with 80% disabled adults, ANY business can do 5-10%.” BIG vision, bigger impact.10/ Next to STIR, she launched the Strides nonprofit—helping find meaningful, safe employment for adults with disabilities. She wants to end the post-COVID isolation for so many who are at home and just need that ONE opportunity.11/ Her leadership style? Empowering. “Katie Jenkins: I look for the best in people and I’m crazy enough to say, ‘This is what you can do,’ before you even believe it. Then I pull it out of you.”12/ What drives her? “Our community deserves it. People love to complain about Baton Rouge. But you can DO something and make it better.” Less talk, more impact.13/ Her advice to her younger self and every dreamer out there: “Buckle up. You have no control. But trust your gut—you’re making a bigger difference than you know.”14/ If you’re in Baton Rouge, go grab your Friday morning coffee at Stir—you might leave with more than just caffeine; you’ll leave INSPIRED.#Inclusion #Leadership #Entrepreneurship

    31 min

Ratings & Reviews

4.5
out of 5
4 Ratings

About

Welcome to Muddy Waters, Clear Vision – the podcast that dives deep into the journeys of Louisiana's most successful entrepreneurs. We'll traverse their humble beginnings, celebrate the coaches and leaders who guided them and explore their unique leadership styles. Together, we'll uncover the muddiest moments of their careers – the challenges that turned into blessings, the obstacles that transformed into stepping stones. Our guests will pass on their hard-earned lessons to the next generation of entrepreneurs and discuss the enduring impact they aim to make. As we navigate the waters of their