Muhami Matters

Christopher Adams
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  • Entrepreneurship
  • Updated Weekly

Muhami Matters is the podcast where credibility meets clarity across law, business and professional services. Hosted by Chris Adams, founder of CJA Consulting and Muhami, the show delivers practical insight for professionals and business leaders who are navigating growth, visibility and trust in today’s noisy marketplace. Every episode is designed to empower, inform, and connect you with trusted legal advisors, respected industry experts and influential thought leaders - providing insights, strategic perspectives and practical advice. You’ll hear from legal experts, business leaders, marketers and coaches on the strategies that actually work. Muhami Matters explores how professionals and businesses can build trust, attract the right clients and grow with proven strategies and practical tips. Whether you’re a lawyer growing your practice, a business leader navigating strategic decisions, or simply seeking clear, actionable guidance, you’re in the right place. For full information on Muhami visit us at www.muhami.ae Hosted on Acast. See acast.com/privacy for more information.

  1. Season 1, Episode 66 Trailer

    The Corporate Hangover | Trailer

    What happens when you leave a successful corporate career and suddenly have to build a business around your own name, expertise and value? Leaving corporate life is not simply a career move. For many experienced professionals, it brings a much deeper transition. Who are you without the organisation and job title behind you? How do you put a price on years of experience? How do you become comfortable being visible? And how do you turn professional expertise into something people understand, value and are willing to buy? In this trailer for Episode 66 of Muhami Matters, host Chris Adams speaks with Emily Dorschler, Founder of NurtureWorks, about what Emily calls the “corporate hangover”: the habits, expectations and patterns of thinking that can follow experienced professionals out of employment and into entrepreneurship. Emily works particularly with women who have left long corporate careers and are building businesses of their own. Drawing on her own journey from corporate life through VA and online business management work and ultimately into coaching, she helps clients make the transition from thinking like an employee to stepping confidently into the role of business owner. In the full conversation, Chris and Emily explore: • Why being excellent at your profession does not automatically make building a business easy • The identity shift that can follow leaving a long corporate career • Why experienced professionals can struggle to recognise and price their own value • The relationship between self-worth, confidence and money • Why waiting until you feel “ready” can hold a business back • The corporate habits that may need to be unlearned • Why visibility is an unavoidable part of business ownership • How to communicate the problem you solve rather than over-explaining your methodology • The importance of experimentation, resilience and learning from mistakes • Why the journey of building a business should still be a joyful one One of the central themes of the conversation is that expertise is only the starting point. As Emily explains, there is a significant difference between knowing you are a great professional and translating that expertise into something you can package, market and make appealing for people to buy. Chris also reflects on a lesson that applies particularly strongly to consultants, lawyers, advisers and other expert-led professionals: clients are rarely interested in every detail of how you reach the solution. They want to understand the problem you can solve for them. ABOUT EMILY DORSCHLER Emily Dorschler is the Founder of NurtureWorks. She works primarily with women who have recently left corporate careers and are building their own businesses, helping them move beyond the “corporate hangover” and develop the confidence, self-trust and entrepreneurial mindset needed for their next chapter. Website: https://nurtureworks.uk LinkedIn: https://www.linkedin.com/in/emily-dorschler/ ABOUT CHRIS ADAMS Chris Adams is the host of Muhami Matters and Founder of Muhami and CJA Consulting. Through CJA Consulting, Chris advises professional services organisations, particularly lawyers and law firms, on marketing, business development, positioning and sustainable growth. With nearly two decades of experience working with professional services organisations across the UK, Australia, Asia and the Middle East, Chris brings a commercial perspective to conversations about how expertise is positioned, communicated and turned into meaningful business opportunities. CJA Consulting: https://www.cjaconsult.com Muhami: https://www.muhami.ae ABOUT MUHAMI MATTERS Muhami Matters is where credibility meets clarity in legal and professional services. Hosted by Chris Adams, the podcast brings together trusted advisers, respected industry experts and thought leaders to share practical insights, strategic perspectives and actionable advice for professionals, founders and business leaders. Full Episode 66, The Corporate Hangover, will be published on Monday, 31 August 2026. Visit www.muhami.ae for legal knowledge and to connect with lawyers who can solve your legal issues. Visit www.cjaconsult.com for marketing & business development services catering to professionals Hosted on Acast. See acast.com/privacy for more information.

    The Corporate Hangover | Trailer

  2. 5d ago

    Why Business Growth Stalls and How to Fix It

    Why does business growth stall, even when a company has capable people, strong clients and plenty of activity? In this episode of Muhami Matters, Chris Adams speaks with Zaid Aboobaker, Founder and CEO of Compass Point Consulting, about the hidden causes of stalled business growth and how leaders can identify what is really holding their organisation back. Zaid explains what a fractional CFO brings to a growing business beyond bookkeeping and historic reporting, and why fractional CFO services can provide valuable senior financial leadership without the cost or complexity of immediately building a full in-house C-suite. Chris and Zaid explore why diagnosis needs to come before action, how founders can become bottlenecks in their own businesses, and why finance, marketing, sales and operations need to work together if growth is to be sustainable. They discuss: • what is a fractional CFO and when does a business need one? • why founder-led businesses often struggle to scale • the importance of defining the right target market • how to distinguish between revenue, financial, marketing and operational problems • why clean financial data matters before automation or AI • credibility and trust in professional services • profitability versus top-line revenue growth • cash flow, financial runway and business resilience • how to diversify without adding unnecessary fixed costs • what leadership teams should examine first when performance starts slipping The central lesson is simple: when growth stalls, doing more is not always the answer. First diagnose what has actually changed, then decide where action is needed. Guest: Zaid Aboobaker Founder and CEO Compass Point Consulting https://compasspoint-consulting.com/ https://www.linkedin.com/in/zaidaboobaker4583/ Host: Chris Adams Founder of Muhami and CJA Consulting Muhami Matters: https://muhami.ae/muhami-matters/ CJA Consulting: https://www.cjaconsult.com #MuhamiMatters #Muhami #CJAConsulting #محامي #BusinessGrowth #FractionalCFO #BusinessStrategy #Leadership #ProfessionalServices #Entrepreneurship Visit www.muhami.ae for legal knowledge and to connect with lawyers who can solve your legal issues. Visit www.cjaconsult.com for marketing & business development services catering to professionals Hosted on Acast. See acast.com/privacy for more information.

    Why Business Growth Stalls and How to Fix It

  3. Season 1, Episode 65 Trailer

    The Real Reason Your Business Is Not Scaling | Trailer

    Why does business growth stall, even when there are good people, strong clients and plenty of activity? In this trailer for the latest episode of Muhami Matters, host Chris Adams speaks with Zaid Aboobaker, Founder and CEO of Compass Point Consulting, about why leaders need to diagnose the real cause of slowing growth before jumping into action. They explore the warning signs behind financial, revenue, marketing and operational problems, why founders can become bottlenecks as businesses scale, and how fractional leadership can bring the senior-level perspective needed to strengthen existing teams. The full episode of Muhami Matters is available from Monday, 24 August 2026. Guest: Zaid Aboobaker Company: Compass Point Consulting Website: https://compasspoint-consulting.com/ LinkedIn: https://www.linkedin.com/in/zaidaboobaker4583/ Host: Chris Adams, Founder of Muhami and CJA Consulting More from Muhami Matters: https://muhami.ae/muhami-matters/ #MuhamiMatters #Muhami #CJAConsulting #محامي #BusinessGrowth #BusinessStrategy #FractionalCFO #Leadership #ProfessionalServices Visit www.muhami.ae for legal knowledge and to connect with lawyers who can solve your legal issues. Visit www.cjaconsult.com for marketing & business development services catering to professionals Hosted on Acast. See acast.com/privacy for more information.

    The Real Reason Your Business Is Not Scaling | Trailer

  4. Aug 16

    Don’t Start With the Camera. Start With Strategy

    A strong video strategy does not begin with filming. It begins with understanding what the business is trying to achieve. In this episode of Muhami Matters, Chris Adams speaks with Robert Weiss, Founder and President of MultiVision Digital, about how lawyers, advisers and other professional services firms can use video more strategically. Robert explains why one polished video is not a video marketing strategy, why distribution should be considered before production, and how firms can create expert-led content that supports trust, visibility, sales and long-term business development. They also discuss: • why professionals often feel uncomfortable on camera • how the right preparation can help experts speak naturally • why batch production can create far more value from a single recording session • how firms should balance education and promotion • where AI can help in video production • why AI avatars are often the wrong choice when clients need to see the real expert • how video can become a reusable digital asset that continues delivering value over time For professional services firms, the key message is simple: do not start with the camera. Start with strategy. Connect with Robert Weiss LinkedIn: https://www.linkedin.com/in/robertweissnyc/ MultiVision Digital: https://MultiVisionDigital.com YouTube: https://www.youtube.com/@VideoProductionAgency Instagram: https://www.instagram.com/multivision.digital Video for Manufacturing: https://VideoForManufacturing.com Muhami Matters is hosted by Chris Adams, Founder of Muhami and CJA Consulting. Muhami: https://muhami.ae/muhami-matters/ CJA Consulting: https://www.cjaconsult.com #MuhamiMatters #Muhami #CJAConsulting #محامي #VideoMarketing #VideoStrategy #ProfessionalServices #LegalMarketing #ThoughtLeadership Visit www.muhami.ae for legal knowledge and to connect with lawyers who can solve your legal issues. Visit www.cjaconsult.com for marketing & business development services catering to professionals Hosted on Acast. See acast.com/privacy for more information.

    Don’t Start With the Camera. Start With Strategy

  5. Season 1, Episode 64 Trailer

    Don’t Start With the Camera. Start With Strategy | Trailer

    Video can be one of the most powerful tools available to professional services firms, but only when it starts with the right strategy. In this trailer for the next episode of Muhami Matters, Chris Adams speaks with Robert Weiss, Founder and President of MultiVision Digital, about why firms should think beyond production and focus first on the business objective, audience and distribution plan. Robert explains why one polished video is not a video marketing strategy, why professional expertise is often best communicated by real people rather than AI avatars, and how video can become a reusable digital asset that continues to create value over time. The full episode is released on Monday 17 August 2026. Robert Weiss: https://www.linkedin.com/in/robertweissnyc/ MultiVision Digital: https://MultiVisionDigital.com Video for Manufacturing: https://VideoForManufacturing.com Muhami Matters is hosted by Chris Adams, Founder of Muhami and CJA Consulting. Visit us at muhami.ae and cjaconsult.com #MuhamiMatters #Muhami #CJAConsulting #محامي #VideoStrategy #VideoMarketing #ProfessionalServices #LegalMarketing Visit www.muhami.ae for legal knowledge and to connect with lawyers who can solve your legal issues. Visit www.cjaconsult.com for marketing & business development services catering to professionals Hosted on Acast. See acast.com/privacy for more information.

    Don’t Start With the Camera. Start With Strategy | Trailer

  6. Aug 9

    Your Business Has a Plan. Does Your Life?

    Your business has targets, systems and a strategy. But do you have the same clarity about your life? In this episode of Muhami Matters, host Chris Adams speaks with Adam Ashcroft, founder of The Advantage Coach, exited founder, executive coach and creator of the Advantage Operating System. Adam built and scaled an international business before exiting and confronting a very different question: what comes next when professional success is no longer enough? Their conversation explores the personal cost of building a business, founder identity after an exit, relationships, routines, coaching, purpose and why having a plan for your life can matter just as much as having one for your business. Adam also challenges a familiar morning habit. If the first thing you do is reach for your phone, check emails and react to notifications, whose priorities are you actually following? The discussion covers purpose, passions and progress, building stronger personal routines, surrounding yourself with the right people, asking for help, serving others and creating what Adam describes as a practical playbook for life. Guest: Adam Ashcroft Company: The Advantage Coach Website: https://www.theadvantagecoach.com/ LinkedIn: https://www.linkedin.com/in/theadvantagecoach/ Host: Chris Adams, founder of Muhami and CJA Consulting Muhami Matters: https://muhami.ae/muhami-matters/ CJA Consulting: https://www.cjaconsult.com #MuhamiMatters #Muhami #CJAConsulting #محامي #FounderLife #BusinessLeadership #ExecutiveCoaching #Purpose #PersonalGrowth #Entrepreneurship Visit www.muhami.ae for legal knowledge and to connect with lawyers who can solve your legal issues. Visit www.cjaconsult.com for marketing & business development services catering to professionals Hosted on Acast. See acast.com/privacy for more information.

    Your Business Has a Plan. Does Your Life?

  7. Season 1, Episode 63 Trailer

    Your Business Has a Plan. Does Your Life? | Trailer

    What happened when you woke up this morning? Did you begin with your own priorities, or immediately check your phone, emails and notifications? In this trailer, Adam Ashcroft explains why starting the day by reacting to other people’s demands can leave you living someone else’s life. Adam joins host Chris Adams to discuss how founders and senior professionals can build a plan for life, not just a plan for business. Their full conversation explores purpose, personal routines, relationships, life after a business exit and Adam’s Advantage Operating System. The full episode will be released on Monday 10 August 2026. Guest: Adam Ashcroft Company: The Advantage Coach Website: https://www.theadvantagecoach.com/ LinkedIn: https://www.linkedin.com/in/theadvantagecoach/ Host: Chris Adams, founder of Muhami and CJA Consulting Discover more: https://muhami.ae/muhami-matters/ #MuhamiMatters #Muhami #CJAConsulting #محامي #FounderLife #BusinessLeadership #ExecutiveCoaching #Purpose #PersonalGrowth Visit www.muhami.ae for legal knowledge and to connect with lawyers who can solve your legal issues. Visit www.cjaconsult.com for marketing & business development services catering to professionals Hosted on Acast. See acast.com/privacy for more information.

    Your Business Has a Plan. Does Your Life? | Trailer

  8. Aug 2

    Stop Gambling with Your Marketing

    The Marketing Mistake Every Professional Makes Professional services marketing should not be a gamble. In this episode of Muhami Matters, Chris Adams speaks with Sophie Zollmann, founder of FMD Strategic Partners, about why lawyers, doctors, advisers and other independent professionals need strategy, positioning and data before jumping into social media, advertising or lead generation. Sophie explains how professional services firms can become seen, heard and chosen by the right clients, even when competing with much larger organisations. The conversation covers: • Why random marketing tactics no longer work • How positioning helps independent professionals stand out • Why marketing and sales must work together • The role of data in lead generation and commercial growth • How authenticity strengthens professional brands • How AI can support marketing without replacing human judgement • One practical step firms can take to improve visibility Guest: Sophie Zollmann Founder, FMD Strategic Partners Website: https://fmdstrategicpartners.com LinkedIn: https://linkedin.com/in/sophiazollmann LinkedIn business page: https://www.linkedin.com/company/fmd-strategic-partners/ Instagram: https://instagram.com/thesophiezo YouTube: https://www.youtube.com/@sophiezomarketingexpert Hosted by Chris Adams, founder of Muhami and CJA Consulting. Muhami Matters: https://muhami.ae/muhami-matters/ CJA Consulting: https://www.cjaconsult.com #MuhamiMatters #Muhami #CJAConsulting #محامي #ProfessionalServices #ProfessionalServicesMarketing #MarketingStrategy #LegalMarketing #BusinessGrowth #BrandPositioning #DataDrivenMarketing Visit www.muhami.ae for legal knowledge and to connect with lawyers who can solve your legal issues. Visit www.cjaconsult.com for marketing & business development services catering to professionals Hosted on Acast. See acast.com/privacy for more information.

    Stop Gambling with Your Marketing
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Trailers

About

Muhami Matters is the podcast where credibility meets clarity across law, business and professional services. Hosted by Chris Adams, founder of CJA Consulting and Muhami, the show delivers practical insight for professionals and business leaders who are navigating growth, visibility and trust in today’s noisy marketplace. Every episode is designed to empower, inform, and connect you with trusted legal advisors, respected industry experts and influential thought leaders - providing insights, strategic perspectives and practical advice. You’ll hear from legal experts, business leaders, marketers and coaches on the strategies that actually work. Muhami Matters explores how professionals and businesses can build trust, attract the right clients and grow with proven strategies and practical tips. Whether you’re a lawyer growing your practice, a business leader navigating strategic decisions, or simply seeking clear, actionable guidance, you’re in the right place. For full information on Muhami visit us at www.muhami.ae Hosted on Acast. See acast.com/privacy for more information.

Information

  • Creator
    Christopher Adams
  • Years Active
    2025 - 2026
  • Episodes
    114
  • Rating
    Clean
  • Copyright
    © Christopher Adams
  • Show Website
    Muhami Matters