Multifamily Elevated

Suzanne Hopson

We dig into the "How" and the "Who" of Elevated Operations. From Centralization, Tech Stack, Leadership, Development, Acquisitions, Operations, Marketing, Facilities, CX and everything in between, we dig into the do's and don'ts of running and growing a successful multifamily business.

  1. 3D AGO

    027 - Kevin - Weishaar-Partners Magic Episode

    In this conversation, Kevin Weishaar emphasizes the significance of understanding team dynamics and fostering effective communication within the workplace. He discusses how motivation and positive interactions among team members can lead to better execution of tasks and overall success.00:00 Introduction to Multifamily Elevated Podcast01:48 Kevin Weishaar's Journey into Property Management02:39 Current Roles and Responsibilities in Property Management03:31 Understanding Operational Clarity06:11 The Intersection of People, Process, and Technology09:13 AI's Role in Affordable Housing11:54 The Human Element in AI and Technology13:48 Tech Stack Analysis and Optimization22:16 Complexity in Execution and Change Management26:48 Tailoring Approaches for Different Company Sizes28:32 Building Relationships for Successful Implementation31:53 Final Thoughts and Advice for Leaders🔔 Click subscribe to @MultifamilyMediaNetwork on YouTube and stay up to date on our growing lineup of multifamily industry leaders and must-hear conversations! 📰 Sign up at www.multifamilymedianetwork.com to receive our newsletter and explore our library of podcasts and blogs from today’s multifamily experts!#CustomerExperience #PersonalizedService #ActiveListening #CXStrategies #EarnedProspects #CustomerSatisfaction #Referrals #MultifamilyLeadership #ResidentExperience #PropertyManagement

    35 min

  2. 12/20/2025

    026 – Beyond Just PetScreening with CEO John Bradford

    In this episode of Multifamily Elevated, John Bradford, CEO of Pet Screening, discusses the intersection of pet policies and fair housing. He shares his journey from property manager to entrepreneur, emphasizing the importance of creating a pet-friendly culture in housing. The conversation explores the challenges and opportunities in business growth, the significance of core values, and the role of peer groups in entrepreneurship. John highlights the importance of feedback and experience sharing in leadership, and his commitment to doing good and helping others in the community.00:00 Understanding Pet Policies and Fair Housing18:07 The Entrepreneurial Journey and Core Values29:16 Cultivating a Unique Company Culture33:08 Navigating Challenges and Opportunities in Business37:57 The Power of Peer Groups40:42 Feedback: Giving and Receiving45:16 Embracing Risk and Learning from Experience🔔 Click subscribe to @MultifamilyMediaNetwork on YouTube and stay up to date on our growing lineup of multifamily industry leaders and must-hear conversations! 📰 Sign up at www.multifamilymedianetwork.com to receive our newsletter and explore our library of podcasts and blogs from today’s multifamily experts!#CustomerExperience #PersonalizedService #ActiveListening #CXStrategies #EarnedProspects #CustomerSatisfaction #Referrals #MultifamilyLeadership #ResidentExperience #PropertyManagement

    52 min

  3. 12/02/2025

    The Evolution of Maintenance in Property Management

    In this episode of Multifamily Elevated, Suzanne Hopson interviews Sean Landsberg, co-founder and CEO of AppWork, who shares his journey in the property management industry and the importance of maintenance technology. They discuss the challenges faced in maintenance operations, the need for effective training and adoption of technology, and the significance of creating a culture of feedback and ownership within organizations. Sean emphasizes the role of maintenance in the success of property management and the need for a shift in focus towards empowering maintenance teams through technology.00:00 Introduction to Sean Landsberg and AppWork03:04 The Importance of Maintenance in Property Management10:55 Challenges in Maintenance Operations Today16:00 Driving Change in Maintenance Technology18:49 Training and Adoption of Technology in Maintenance24:20 The Importance of Internal Training and Partnership25:44 AI and the Future of Jobs26:54 Challenges in Attracting Talent to Trades28:32 Empowering Technicians with Technology30:41 The Role of Training in Technology Adoption33:51 Leadership and Ground-Level Engagement39:47 The Value of Self-Awareness in Leadership🔔 Click subscribe to @MultifamilyMediaNetwork on YouTube and stay up to date on our growing lineup of multifamily industry leaders and must-hear conversations! 📰 Sign up at www.multifamilymedianetwork.com to receive our newsletter and explore our library of podcasts and blogs from today’s multifamily experts!#CustomerExperience #PersonalizedService #ActiveListening #CXStrategies #EarnedProspects #CustomerSatisfaction #Referrals #MultifamilyLeadership #ResidentExperience #PropertyManagement

    44 min

  4. 10/29/2025

    Budget Season No More: Collaborative Forecasting in Multifamily with Krista Wilson

    In this conversation, Suzanne Hopson and Krista Wilson delve into the complexities of budgeting in the multifamily industry. They discuss the challenges faced by property managers, the importance of accurate forecasting, and the role of technology in simplifying the budgeting process. Krista shares insights on the significance of collaboration and the need for effective tools that can enhance the budgeting experience. The discussion also touches on the future of budgeting with AI and the importance of change management in adopting new systems.Budgeting is more than just numbers; it's a collaborative process.Excel is not suitable for enterprise-level budgeting.Key person risk can hinder the budgeting process.Forecasting should be a continuous process, not just a seasonal task.Understanding key drivers is essential for effective budgeting.Transparency in data leads to better decision-making.The right tools can simplify the budgeting process.Change management is crucial for successful implementation.AI can enhance the budgeting experience by providing insights.Property managers play a vital role in the budgeting process.00:00 Introduction to Budgeting in Multifamily02:56 The Pain Points of Budgeting05:55 The Role of Property Managers in Budgeting11:51 The Importance of Forecasting17:44 Understanding Key Drivers in Budgeting23:54 Simplifying the Budgeting Process30:42 The Future of Budgeting with AI🔔 Click subscribe to @MultifamilyMediaNetwork on YouTube and stay up to date on our growing lineup of multifamily industry leaders and must-hear conversations! 📰 Sign up at www.multifamilymedianetwork.com to receive our newsletter and explore our library of podcasts and blogs from today’s multifamily experts!#CustomerExperience #PersonalizedService #ActiveListening #CXStrategies #EarnedProspects #CustomerSatisfaction #Referrals #MultifamilyLeadership #ResidentExperience #PropertyManagement

    44 min

  5. 10/01/2025

    Love Wins with Anissa Faus

    In this episode, Suzanne Hopson interviews Anissa Fauss, who shares her journey of resilience after the unexpected loss of her husband. Anissa discusses the importance of authenticity in leadership, the balance between science and soul, and the need for presence to combat burnout. She emphasizes the lessons learned from martial arts and the significance of vulnerability in leadership. Anissa also provides insights on how to cultivate courage and the importance of surrendering to life's challenges. The conversation concludes with Anissa's final thoughts on love and connection in leadership.00:00 - Introduction to Anissa Fauss and Her Journey03:31 - Navigating Personal Loss and Resilience06:29 - The Science and Soul of Leadership09:48 - Burnout and the Importance of Presence12:32 - Counterbalance vs. Balance in Leadership15:33 - Lessons from Martial Arts18:21 - Authenticity and Vulnerability in Leadership24:24 - Courage and Overcoming Adversity30:33 - Final Thoughts and How to Connect with Anissa🔔 Click subscribe to @MultifamilyMediaNetwork on YouTube and stay up to date on our growing lineup of multifamily industry leaders and must-hear conversations! 📰 Sign up at ⁠www.multifamilymedianetwork.com⁠ to receive our newsletter and explore our library of podcasts and blogs from today’s multifamily experts!#CustomerExperience #PersonalizedService #ActiveListening #CXStrategies #EarnedProspects #CustomerSatisfaction #Referrals #MultifamilyLeadership #ResidentExperience #PropertyManagement

    39 min

  6. 09/30/2025

    23 - Leadership Today - Trainer, Mentor, Coach?

    In this episode of Multifamily Elevated, host Suzanne Hopson speaks with Booker Farrier, founder of Coaching by the Book, about the evolving landscape of executive coaching and leadership development. They discuss Booker's journey from corporate executive to coach, the importance of understanding the role of a coach, and how coaching can be a strategic investment in personal and professional growth. The conversation also touches on the significance of certification, measuring coaching success, and common mistakes leaders make in their development. Additionally, Booker shares insights from his book and highlights emerging trends in coaching and leadership development.Coaching is a strategic investment in personal development.Understanding the role of a coach is crucial for success.Certification in coaching indicates a level of professionalism and ethics.Coaching focuses on developing the individual's capabilities and insights.Measuring success in coaching can be both qualitative and quantitative.Coaching can help navigate uncertainty and build resilience.Emerging leaders need targeted coaching to develop their skills.Common mistakes include trying to be someone you're not.Coaching should be a partnership with HR for succession planning.Investing in coaching is essential for long-term career growth.00:00 Introduction to Coaching and Leadership02:17 Booker's Journey to Coaching04:50 The Evolution of Executive Coaching07:50 Understanding Coaching vs. Other Development Methods09:54 The Importance of Certification in Coaching11:37 Booker's Coaching Philosophy13:56 Measuring Coaching Success16:23 Navigating Uncertainty in Coaching18:14 A Success Story in Coaching21:50 The Need for Coaching in Emerging Leaders25:09 Common Mistakes in Leadership Development29:50 Booker's Book and Its Insights32:30 Trends in Coaching and Leadership Development37:31 Final Advice for Seeking a Coach39:54 End🔔 Click subscribe to @MultifamilyMediaNetwork on YouTube and stay up to date on our growing lineup of multifamily industry leaders and must-hear conversations! 📰 Sign up at ⁠www.multifamilymedianetwork.com⁠ to receive our newsletter and explore our library of podcasts and blogs from today’s multifamily experts!#CustomerExperience #PersonalizedService #ActiveListening #CXStrategies #EarnedProspects #CustomerSatisfaction #Referrals #MultifamilyLeadership #ResidentExperience #PropertyManagement

    41 min

  7. 09/23/2025

    22 - Messy Metrics or Crushing KPI's?

    In this episode of Multifamily Elevated, host Suzanne Hopson and guest Shelly Steitz delve into the complexities of Key Performance Indicators (KPIs) in multifamily marketing. They discuss the challenges of messy data, the importance of understanding the full customer journey, and the pitfalls of relying solely on last touch attribution models. The conversation also covers the impact of technology on marketing and sales, the necessity of tailoring messages for different audiences, and the significance of maintaining a human touch in technology interactions. Shelly shares valuable insights on navigating data overload, identifying key performance indicators, and offers advice for aspiring marketers in the industry.KPIs are essential for guiding marketing strategies.Data messiness can obscure important insights.Understanding the customer journey is crucial for effective marketing.Last touch attribution often misrepresents the full picture.Data overload can hinder decision-making processes.Tailoring messages to different audiences enhances communication.Technology can streamline processes but requires proper integration.The human touch remains vital in customer interactions.Visualizing data trends aids in understanding performance.Continuous learning and adaptation are key in marketing.00:00 - Introduction to KPIs in Multifamily Marketing03:42 - Understanding Data Messiness and Attribution Models06:30 - The Importance of Customer Journey in Data Analysis09:30 - Visualizing Data for Better Decision Making12:41 - Navigating Data Overload in Marketing15:30 - Identifying Key Performance Indicators (KPIs) for Success18:20 - Avoiding Vanity Metrics in Data Reporting21:37 - Measuring Leasing Success and Conversion Ratios23:54 - Planning for Lease Expirations26:16 - The Interplay of Marketing and Sales26:44 - Technology's Role in Lead Management30:53 - Balancing Technology and Human Touch37:50 - Tailoring Marketing Messages for Different Audiences🔔 Click subscribe to @MultifamilyMediaNetwork on YouTube and stay up to date on our growing lineup of multifamily industry leaders and must-hear conversations! 📰 Sign up at www.multifamilymedianetwork.com to receive our newsletter and explore our library of podcasts and blogs from today’s multifamily experts!#CustomerExperience #PersonalizedService #ActiveListening #CXStrategies #EarnedProspects #CustomerSatisfaction #Referrals #MultifamilyLeadership #ResidentExperience #PropertyManagement

    43 min

  8. 09/09/2025

    021 - Choosing the RIGHT KPI's with Lauren Dewey

    Data is everywhere in today’s multifamily landscape—but how do you know which numbers truly matter? In this episode of Multifamily Elevated, host Suzanne Hopson is joined by Lauren Dewey to explore the power of Key Performance Indicators (KPIs) in driving growth, improving resident experience, and aligning with ownership goals.Lauren shares practical insights on avoiding the trap of vanity metrics and emphasizes how curiosity, clarity, and engagement can transform how teams view data. From streamlining processes to enhancing customer satisfaction, this conversation is a masterclass in using KPIs not just to measure performance—but to fuel smarter decisions and better outcomes.In this episode, we cover:Why do vanity metrics create confusion instead of clarity in multifamily performance?What role does customer experience play when setting meaningful KPIs?The evolution of KPIs reflects changing business goals and market conditions.How engaging teams with data builds ownership, accountability, and curiosity-driven growth.🔔 Click subscribe @MultifamilyMediaNetwork on YouTube and stay up to date on our vast network of multifamily professionals hosting podcasts on all the industry hot topics!🌐 Visit www.multifamilymedianetwork.com to sign up for our newsletter and browse our extensive library of podcasts and blogs from today’s multifamily leaders.#MultifamilyElevated #KPIs #DataDriven #ResidentExperience #MultifamilyLeadership #MarketingMetrics #CustomerSatisfaction #PerformanceMeasurement #ResidentRetention #MultifamilyMediaNetwork

    33 min
See All (28)

Trailer

About

We dig into the "How" and the "Who" of Elevated Operations. From Centralization, Tech Stack, Leadership, Development, Acquisitions, Operations, Marketing, Facilities, CX and everything in between, we dig into the do's and don'ts of running and growing a successful multifamily business.

Information

  • Creator
    Suzanne Hopson
  • Years Active
    2025 - 2026
  • Episodes
    28
  • Rating
    Clean
  • Copyright
    © Suzanne Hopson
  • Show Website
    Multifamily Elevated