Multifamily Tech Gurus

Kerry W. Kirby
  • 5.0 (3)
  • TECHNOLOGY

The Multifamily Tech Gurus Podcast Series brings you the latest real-world experiences of PropTech innovator Kerry W. Kirby and technologist James W. Lancaster. Kerry and Jimmy live on the technology side of the multifamily housing industry. Kerry has built an award-winning company, 365 Connect, the multifamily industry's leading innovator in AI-driven marketing, leasing, and resident engagement platforms, that he founded over two decades ago, and Jimmy leads product development at the company. Together, they are on the frontline of managing their team of developers, customers, and all the craziness in-between.

  1. 2D AGO

    Automation Isn't Efficiency: It's Risk Management at Scale

    Join Kerry W. Kirby and Jimmy Lancaster, the masterminds behind the Multifamily Tech Gurus Podcast Series, as they challenge one of the most common misconceptions in multifamily technology—that automation is primarily about speed and efficiency. In today's regulatory environment, automation has become something far more critical: a safeguard against risk, inconsistency, and exposure at scale. In this episode, Kerry and Jimmy unpack how manual and assisted workflows introduce human variability, leading to missed disclosures, inconsistent execution, and compliance gaps that compound across portfolios. They explain why training alone cannot protect operators from risk, and how compliance must be engineered directly into workflows to ensure required steps are completed correctly, every time. Kerry and Jimmy's Words of Wisdom: "Automation isn't about doing the same work faster—it's about removing the risk that comes with human inconsistency. At scale, efficiency might save time, but engineered automation protects the business by ensuring compliance every time. When workflows are built to execute, verify, and document automatically, operators don't just move faster—they operate with defensibility, consistency, and confidence, even as portfolios grow." Resources: Delivering Built-In Compliance Across Every Interaction

    18 min

  2. JAN 29

    The 10x Effect: The Force Multiplier of Leveraging Technology

    Join Kerry W. Kirby and Jimmy Lancaster, the masterminds behind the Multifamily Tech Gurus Podcast Series, as they explore what it really takes to achieve 10x outcomes in multifamily operations—and why technology is the only lever capable of delivering exponential results. In an industry often focused on incremental efficiency, this episode reframes technology as a force multiplier that fundamentally changes how businesses scale. Kerry and Jimmy break down the difference between tools that assist work and platforms that replace it, explaining why true 10x gains don't come from hiring more people or layering on software. They discuss how force multipliers absorb workload, eliminate bottlenecks, and allow operations to grow without scaling headcount, cost, or risk at the same rate. Kerry and Jimmy's Words of Wisdom: "10x doesn't come from working harder or adding more people—it comes from force multipliers that fundamentally change the operating model. When technology stops assisting work and starts absorbing it, time, cost, and complexity no longer scale together. That's when the math of the business changes, and growth becomes exponential instead of incremental." Resources: Redefining What's Next for Innovation in Multifamily PropTech

    24 min

  3. JAN 22

    What AI Discovery Engines Expect and Static Websites Don't Deliver

    Join Kerry W. Kirby and Jimmy Lancaster, the masterminds behind the Multifamily Tech Gurus Podcast Series, as they unpack a critical shift reshaping digital visibility: discovery is no longer driven solely by traditional search rankings, but by AI-powered engines that continuously evaluate relevance, depth, and momentum. In this new landscape, static property websites aren't just underperforming—they're being bypassed. In this episode, Kerry and Jimmy explain what AI discovery engines actually look for when surfacing answers, recommendations, and sources of authority—and why most apartment websites fail to meet those expectations. They break down how shallow page structures, templated content, limited internal linking, and stagnant publishing signals prevent AI systems from recognizing expertise, context, and ongoing relevance. Kerry and Jimmy's Words of Wisdom: "AI discovery engines don't rank websites the way search used to—they evaluate understanding, context, and continuity. If your site isn't expanding, connecting ideas, and demonstrating expertise over time, AI doesn't see authority—it sees a static snapshot. And static snapshots don't get discovered, cited, or recommended in an AI-driven world." Resources: Tomorrow's Intelligence Built for Today's Renters

    24 min

  4. JAN 15

    Data Deception: How Attribution Models Distort Marketing ROI

    Join Kerry W. Kirby and Jimmy Lancaster, the masterminds behind the Multifamily Tech Gurus Podcast Series, as they expose the hidden flaws inside today's lead attribution models—and the costly decisions they drive. In an industry obsessed with dashboards and reports, multifamily operators are often making high-stakes marketing investments based on incomplete, oversimplified, or outright misleading data. This episode breaks down how last-click attribution, siloed platforms, and disconnected renter journeys distort true marketing ROI. Kerry and Jimmy explain why channels such as SEO, reputation, organic discovery, and long-tail engagement are routinely undervalued, while others are overcredited simply because they appear last in the funnel. Kerry and Jimmy's Words of Wisdom: "Bad attribution doesn't just misallocate spend—it rewrites strategy, rewards the wrong vendors, and creates confidence in data that was never telling the full story. In today's world of AI-powered discovery engines and fragmented renter journeys, attribution models built for clicks and last-touch credit are outdated. As search evolves beyond blue links into answers, content-generating websites have become the most valuable asset in your entire marketing stack." Resources: Relentlessly expand your digital footprint to dominate search.

    23 min

  5. JAN 8

    Pricing to Prosecution: The Legal Fallout of Fee Transparency Gaps

    Join Kerry W. Kirby and Jimmy Lancaster, the masterminds behind the Multifamily Tech Gurus Podcast Series, as they unpack how pricing decisions are no longer just marketing choices—they're legal liabilities. As the regulatory landscape shifts, incomplete fee disclosure can move operators from competitive positioning straight into enforcement territory, where pricing strategy becomes evidence, and transparency determines risk. Anchored by the landmark $24 million FTC settlement against one of the nation's largest property managers, this episode exposes how fee opacity, drip pricing, and fragmented tech stacks translate into real legal and financial risk—even for an industry that believed exclusion from the Junk Fees Act meant safety. Kerry and Jimmy break down what went wrong, why exemption never meant immunity, and how enforcement is now being driven through Federal and State consumer protection laws. Kerry and Jimmy's Words of Wisdom: "The multifamily industry didn't escape regulation—it escaped clarity. And when clarity disappears, enforcement fills the gap. Without clear standards, operators are left navigating risk in real time, learning the rules through investigations, lawsuits, and settlements instead of guidance—and that's the most expensive way to discover compliance." Resources: Delivering Built-In Compliance Across Every Interaction

    20 min

  6. JAN 4

    The New Marketing Stack: Organic Growth in an AI-Filtered World

    Join Kerry W. Kirby and Jimmy Lancaster, the masterminds behind the Multifamily Tech Gurus Podcast Series, for a deep dive into how the marketing landscape is being fundamentally rewritten by AI. As search engines, answer engines, and AI assistants increasingly filter what content is seen, surfaced, and trusted, traditional tactics alone are no longer enough. In this episode, they unpack how SEO has evolved beyond keywords, why structured content and schema now dictate discoverability, and how AI-powered discovery tools are reshaping visibility, rankings, and the true economics of traffic. From organic performance versus paid spend to how multifamily brands can future-proof their digital presence, Kerry and Jimmy share real-world insights on building a modern marketing stack that earns attention—without relying on ever-increasing ad budgets. Kerry and Jimmy's Words of Wisdom: "AI hasn't just changed how content is created—it has fundamentally changed who gets discovered and who disappears. In today's AI-filtered world, visibility is no longer driven by who spends the most on ads, but by who builds the most structured, authoritative, and trusted content. Search engines and AI discovery tools are now the gatekeepers, and they reward clarity, consistency, and real value. The future belongs to those who engineer their digital presence for intelligence, not interruption." Resources: Design for today's search landscape and tomorrow's AI-driven discovery

    28 min

  7. 12/18/2025

    Lease Execution 2.0: Turning Approvals into Instant Transactions

    Join Kerry W. Kirby and Jimmy Lancaster, the masterminds behind the Multifamily Tech Gurus Podcast Series, as they take on one of the most costly breakdowns in the leasing journey: the gap between renter approval and a signed lease. While operators invest heavily in marketing, screening, and lead conversion, deals are still lost every day due to slow, manual lease preparation and delayed follow-up. From reducing post approval drop-off rates to accelerating cash flow and creating true zero-touch workflows, Kerry and Jimmy explore how Lease Execution 2.0 redefines this critical moment by transforming approvals into immediate, automated transactions. They break down why speed now equals revenue, how automation eliminates friction and human bottlenecks, and what happens when leases, signatures, and payments can be delivered instantly—24/7—without staff intervention. Kerry and Jimmy's Words of Wisdom: "Approval is no longer the finish line—it's the starting gun. Once a renter is approved, the transaction should already be underway. Every delay creates friction, and friction kills deals. Lease Execution 2.0 is about eliminating that gap, turning approvals into instant, revenue-producing transactions—without waiting on people, paperwork, or office hours. When leases aren't delivered immediately, post-approval drop-offs surge, and operators unknowingly hand-sign revenue to faster, more automated competitors." Resources: Transform the leasing experience with automated delivery.

    22 min

  8. 12/11/2025

    Beyond Reality: The Rise of Synthetic Interfaces in Multifamily Operations

    Join Kerry W. Kirby and Jimmy Lancaster, the masterminds behind the Multifamily Tech Gurus Podcast Series, as they take a forward-looking view of how synthetic interfaces will redefine the multifamily ecosystem, enabling operators to elevate experiences, extend reach, and build new layers of efficiency far beyond the limits of physical teams. In this episode, Kerry and Jimmy break down the rapid evolution of virtual humans as they move from novelty to necessity inside modern operations. They explore how synthetic interfaces can hold natural conversations, guide prospects through complex decisions, and deliver personalized assistance in ways that feel remarkably human. The duo reveals how these digital counterparts are poised to transform leasing, service, and support—creating interactions that are more consistent, more scalable, and available every hour of the day. Kerry and Jimmy's Words of Wisdom: "Synthetic interfaces aren't here to replace human connection—they're here to extend it in ways we've never been able to before. When digital humans can guide prospects, answer complex questions, and personalize every interaction at scale, our teams gain the freedom to focus on the moments that truly require empathy, nuance, and experience. This isn't the end of real interaction—it's the evolution of it, where technology removes the limits, and people bring the impact." Resources: leading the next era of innovation with human-centered automation. #Proptech #AI #Automation

    17 min
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5
out of 5
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About

The Multifamily Tech Gurus Podcast Series brings you the latest real-world experiences of PropTech innovator Kerry W. Kirby and technologist James W. Lancaster. Kerry and Jimmy live on the technology side of the multifamily housing industry. Kerry has built an award-winning company, 365 Connect, the multifamily industry's leading innovator in AI-driven marketing, leasing, and resident engagement platforms, that he founded over two decades ago, and Jimmy leads product development at the company. Together, they are on the frontline of managing their team of developers, customers, and all the craziness in-between.

Information

  • Creator
    Kerry W. Kirby
  • Years Active
    2024 - 2026
  • Episodes
    89
  • Rating
    Clean
  • Copyright
    © 2024
  • Show Website
    Multifamily Tech Gurus