Music Tectonics rock paper scissors PR firm

You'll get more than you bargain for in this episode, when BPI's Casandra Strauss moves from giving an overview of the Music & Tech Springboard Programme to providing a compelling list of categories that music tech companies can help solve in the music industry from A&R to music discovery among casual listeners. Think of British Phonographic Industry (BPI) as the UK equivalent of RIAA. Think of Strauss as an up and coming thought leader in music tech! Learn more at MusicTectonics.com.

From panda-cams at the zoo to live acoustic guitar sets from the bathroom, OnNow.TV is a one-stop shop for all things livestream. Hear how Co-founder Matthew Addell’s decades of experience in digital music led to creating the world's largest index of global live streamed events- in just a few weeks. Matthew digs into how OnNow.TV removes friction from the fragmented livestreaming landscape, brings people together remotely, and lets streamers own their data.
Learn more at MusicTectonics.com.

Releasing and marketing music today generates tons of data. How do you make sense of all those Spotify streams, YouTube views, TikTok videos, Shazam searches, even Wikipedia pageviews? Chartmetric CEO Sung Cho explains how his company processes and visualizes data on 2.5 million artists to put all those numbers in context. Find out how Chartmetric helps track the success of new music, surface trends before they’re even a thing, and focus marketing energy on what works.

Pandemic lockdowns revolutionized how people consume music overnight. Mark Mulligan of MIDiA Research offers his data-driven insights and predictions for the future of streaming, live events, and more. How must the music industry adapt to consumers’ changing need states? What should music tech companies do now to weather these seismic shifts? Don’t miss Mark Mulligan’s illuminating infographics on the Music Tectonics community app: https://app.musictectonics.com/

For musicians in lockdown, trying to jam with friends or teach lessons on a videocalling app is like putting toothpaste back in the tube: it’s just not built for that. Find out how JamKazam was built for musicians to play together in real time. CEO David Wilson explains how JamKazam deals with latency, helps bands stay together even when members move away, and saves the sanity of musicians sheltering at home.
Learn more at MusicTectonics.com.

What steps should music tech companies take now to increase access for Black youth and Black leaders? Hear from leaders who have long worked to bring Black people into positions of creativity and power: Tarik Moody (88Nine Labs), Keisha Howard (Sugar Gamers), and Arabian Prince (Inov8 Next Open Labs) They tell tough truths about how music, gaming, and tech industries profit from Black creators and Black consumers without compensation, credit, or representation. Learn more at MusicTectonics.com.