The Bright Balloon

Sara Meyer
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The Bright Balloon is a podcast where Sara Meyer shares bright ideas for your balloon business. We help overwhelmed balloon artists more money, eliminate stress and grow our creative businesses together. Welcome to The Bright Balloon.

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  1. há 4 dias • Somente para assinantes

    My current tech stack

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  2. há 5 dias

    The building-sized balloon install that took over a whole town

    What if a random idea at a balloon class turned into a full building-sized install that had an entire town stopping traffic to take photos? That's exactly what happened for Jodie of Pop by Posh Party Designs and Event Space. She pulled off a massive collaborative flamingo install in Leominster, Massachusetts, with 14 other balloon pros. Not only that, but she also scored two brand sponsorships, a free crane, donated meals and front-page press coverage. And in this episode, we hear all about it! It's another great example of how local "competitors" can become your closest balloon besties, and what can actually happen when you're brave enough to ask.   In the UGlu Hotline, hear Erin's (Young and Wild Balloon Co) tip about always having a tape measure that other vendors can borrow.    Unlock three free bonus episodes!    RESOURCES MENTIONED: Sales Sets @betallic Havin' A Party Wholesale (save 5% on orders $200+ with code PODCAST) buildwiththeguild.com UGlu by Pro Tapes (save 5% on orders $200+ at Havin' A Party with code PODCAST)  DM @thebrightballoon on Instagram to ask a question or leave advice for the UGlu Hotline! 2026 Bright Balloon Planner  @pop_by_posh16  - - - - On the Bright Side Apple | Patreon Join the Bright Balloon email list  The Bright Balloon on YouTube

    The building-sized balloon install that took over a whole town

  3. há 6 dias • Somente para assinantes

    Brain dumping and removing bottlenecks

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  4. 21 de jul.

    Give back without going broke; a marketing masterclass

    What if your next big marketing win came from a rainy day you almost skipped? Tashonda of The Balloon Parlor got her face on a Cincinnati city bus for free... then gave half the space away to her community. This episode is a masterclass in generous, low-cost marketing. Tashonda has been in business for about six years, works corporate and private events and sits on the board of her local Chamber of Commerce. She shares exactly how she won a free bus wrap through a holiday toy drive, why she filled that bus with other businesses and nonprofits instead of just herself and how those partnerships turned into promotion for everyone involved.  We also get into her Balloon Extravaganza; a balloon Easter egg hunt for senior citizens that she funds entirely through sponsors and an Amazon wish list. If asking for help makes you squirm or your marketing budget feels tight, Tashonda will change how you think about it in this episode.   In the UGlu Hotline, hear how one listener uses acetone in her setups.   Unlock three free bonus episodes!    RESOURCES MENTIONED: Sales Sets @betallic Havin' A Party Wholesale (save 5% on orders $200+ with code PODCAST) buildwiththeguild.com UGlu by Pro Tapes (save 5% on orders $200+ at Havin' A Party with code PODCAST)  DM @thebrightballoon on Instagram to ask a question or leave advice for the UGlu Hotline! 2026 Bright Balloon Planner  @theballoonparlor  - - - - On the Bright Side Apple | Patreon Join the Bright Balloon email list  The Bright Balloon on YouTube

    Give back without going broke; a marketing masterclass

  5. 19 de jul. • Somente para assinantes

    A weekend visiting other balloon companies

    What I learned and why you should visit other shops!

  6. 14 de jul.

    431. The AI tricks every balloon pro should steal

    I'll be honest; I've spent months calling my ChatGPT dumb. It ignores me, promises spreadsheets it never makes and generally acts like it went to a different school than everyone else's. Then I talked to my friend Lenor... and realized the dummy in that situation might be me. In this episode I catch up with my longtime balloon buddy Lenor of Lights Camera Selfies / Elevate Your Skills, who runs balloons and photo booths out of Hollywood, Florida, and has quietly turned AI into her most reliable assistant. She's not a tech person shouting at you to optimize your life; she's a one-woman show who just wanted her creative time back.  We get into the exact ways she uses ChatGPT to track her real balloon costs, fix her helium math, prep for a city commission meeting and even measure a room when she forgets her tape measure.  Lenor is becoming a certified AI counselor and launching an intro AI class built for balloon and photo booth pros, so this one is packed with beginner-friendly tips you can actually use. If AI has felt overwhelming or a little icky to you, this conversation meets you right where you are.   In the UGlu Hotline, hear a tip for covering exposed framing.    Unlock three free bonus episodes!    RESOURCES MENTIONED: Sales Sets @betallic Havin' A Party Wholesale (save 5% on orders $200+ with code PODCAST) buildwiththeguild.com UGlu by Pro Tapes (save 5% on orders $200+ at Havin' A Party with code PODCAST)  DM @thebrightballoon on Instagram to ask a question or leave advice for the UGlu Hotline! 2026 Bright Balloon Planner  @elevate.your.skills | @lightscameraselfies  - - - - On the Bright Side Apple | Patreon Join the Bright Balloon email list  The Bright Balloon on YouTube

    431. The AI tricks every balloon pro should steal

  7. 7 de jul.

    What a 3-person partnership actually looks like

    What happens when a former social worker, a military veteran and their soul sister decide to go all-in on balloons? You get one of the most creative business models I've seen in a while. In this episode I'm sitting down with Heather and Brian from Soul Sisters Creations in Marysville, Ohio; just outside of Columbus. These two (plus their third partner Megan) went from doing nine events a week out of their house, to Balloonathon, to opening a storefront just two months after competing on a TV show called The Blox.  We get into how they divide roles in a three-person partnership, why they hired Brian before Heather even paid herself, how their DIY balloon kits work and a Community Creations Corner concept that honestly blew my mind. If you've ever wondered whether a partnership could actually work in this industry… this one's for you.   In the UGlu Hotline, hear what one listener does when a marquee bulb breaks.   Unlock three free bonus episodes!    RESOURCES MENTIONED: Sales Sets @betallic Havin' A Party Wholesale (save 5% on orders $200+ with code PODCAST) buildwiththeguild.com UGlu by Pro Tapes (save 5% on orders $200+ at Havin' A Party with code PODCAST)  DM @thebrightballoon on Instagram to ask a question or leave advice for the UGlu Hotline! 2026 Bright Balloon Planner  @soulsisterscreationsllc  - - - - On the Bright Side Apple | Patreon Join the Bright Balloon email list  The Bright Balloon on YouTube

    What a 3-person partnership actually looks like

  8. 5 de jul. • Somente para assinantes

    6 month reset

    Halfway through the year I'm sharing how I'm regrouping and planning for the next 6 months.

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Sobre

The Bright Balloon is a podcast where Sara Meyer shares bright ideas for your balloon business. We help overwhelmed balloon artists more money, eliminate stress and grow our creative businesses together. Welcome to The Bright Balloon.

Informações

  • Criado por
    Sara Meyer
  • Anos de atividade
    2020 - 2026
  • Episódios
    443
  • Classificação
    Livre
  • Site do podcast
    The Bright Balloon
  • Fornecedor
    Sara Meyer

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