Welcome to another episode of My First Stage! I’m your host, Sara Lohse, and this is the podcast where I sit down with public speakers to get real about how they got started, how they landed their first stages, and how speaking helped transform their businesses and lives. This week, I had the delight of reconnecting with Melissa Cohen, a powerhouse in both the corporate and content creation worlds. If you’ve ever felt nervous about stepping onto a new stage—real or virtual—Melissa’s story of transformation and courage will light the way. From dreading childhood speech competitions to becoming a sought-after speaker, LinkedIn Top Voice, and business strategist, Melissa shares her wisdom on using both in-person and online platforms to build a brand, a business, and a community. Meet the Guest: Melissa Cohen Melissa Cohen is a LinkedIn and personal branding strategist who helps leaders, founders, executives, and their teams elevate their visibility, credibility, and business impact. Earlier in her career, Melissa held leadership roles in the fashion industry, contributing to the global growth of iconic American brands such as Ralph Lauren, Tommy Hilfiger, and Nautica. That brand-building expertise continues to shape her strategic, high-touch approach today. She is the creator of The Caffeinated Chronicles, a widely read LinkedIn newsletter, and the co-author of the Amazon best-selling book Your Career Resilience Blueprint and the recently released Letters To Lilly. Here’s an overview of what Melissa and I explored during our conversation: Facing the First Stage: How Melissa went from dreading public speaking as a kid to nailing her first panel at the Badass Business Summit (and how I was there to witness it!)Being Visible—On Stage & Online: Why Melissa considers both the physical stage and platforms like LinkedIn as “stages,” and how each helps grow authority and community.Building Your Brand on LinkedIn: The step-by-step of going from silent observer to highly engaged commenter to full-fledged LinkedIn content creator.How to Launch Your Speaker Brand: When and how to call yourself a “speaker” on LinkedIn, and what you need on your profile before you make the leap.Making Your First Post (Even If You’re Terrified): Melissa’s hilarious story about her less-than-perfect first LinkedIn post, and her advice for making your voice heard—even if you don’t know where to start.Engaging with Intention: Why meaningful comments are key to growth, how to be strategic with tagging and visuals, and the secret to keeping conversations going on (or after) the stage.What Actually Works on LinkedIn Now: Hashtags, content types, ideal video length, and the power of treating LinkedIn as free marketing for speakers.Growing Through Speaking: How different audiences, from live summits to Podfest and beyond, shaped Melissa’s confidence, and how every rep on the stage creates momentum in business and life. If Melissa’s story resonated, here’s how you can take action right now: Level Up Your LinkedIn – Ready to take your first real “stage” online? Start by commenting meaningfully, sharing your story, and don’t be afraid to post a video—even if it’s 60 seconds or less. Your community is waiting!Update Your Speaker Brand – Take a look at your LinkedIn profile—is it clear you speak? Add your speaker reel, update your headline, and start sharing your stage wins (big or small).Connect with Melissa Cohen – Learn more about personal branding, LinkedIn growth, and becoming a voice in your field by following Melissa on LinkedIn or at melissabethcohen.com.Share Your First Stage Story – Visit myfirststagepodcast.com and let me know about your first time on stage (virtual or in person). I’d love to hear and maybe even feature your story!Subscribe & Review – If you loved this conversation, subscribe to My First Stage, leave a review, and let me know who else you want to hear from! Thank you so much for joining me and Melissa for this inspiring episode. Don’t miss next week’s story, and remember—every conversation, every comment, every stage is a step toward your boldest self! [embed]https://youtu.be/QtNiOWLu1ec[/embed] Timestamped Summaries [00:00-00:35] – I introduce Melissa, highlighting her journey from fashion executive to LinkedIn Top Voice, and reminisce about witnessing her first-ever stage at the Badass Business Summit. [00:55-03:00] – Melissa shares her childhood fear of the stage, her “love-hate” relationship with public speaking, and the surprising relief of just “getting it over with.” [03:29-04:03] – We dive into how social platforms—especially LinkedIn—are different kinds of stages, and how “live” moments can’t be edited the way online posts can. [04:14-06:59] – Melissa’s journey into content: her first awkward post on LinkedIn, why she believes building a personal brand is essential, and how she discovered a whole new way to connect in 2020. [07:01-08:52] – The power of commenting: why it’s the ultimate LinkedIn “hack” for making real connections (and how great engagements started for Melissa). [08:53-10:16] – Melissa’s approach to posting now vs. her first post—how to summarize, add your point of view, use visuals, and what to do with links. [10:18-12:14] – Tips on meaningful commenting: how to quote, ask questions, and start genuine conversations instead of just “post and ghost.” [12:37-15:16] – The myth of instant influencer success! Why most of us need to build by engaging with mid-size creators (not just celebrities) and how reciprocity grows audiences and opportunities, including podcasting parallels. [16:14-17:39] – How her first stage created real business momentum: Melissa explains how confidence, positive feedback, and the support of friends helped her keep pursuing bigger, bolder stages. [17:54-20:37] – Behind the scenes at Podfest: getting booked as a non-podcaster, winning over skeptical audiences, and the surprises of huge events. [21:03-23:10] – Why being “the outlier” speaker on a topic makes you memorable—and how it helps create real value for the audience. [23:34-25:47] – Positioning yourself as a speaker on LinkedIn: when to add “Speaker” to your profile, the importance of social proof, and what makes a speaker profile truly powerful. [28:50-31:20] – Best practices for event recap posts: storytelling, authentic tagging, using visuals, and why you should avoid “tag spam.” [31:35-33:36] – The state of hashtags: are they still useful (and if so, how)? The truth about their limited impact on LinkedIn today. [33:45-34:23] – The value of LinkedIn for any speaker: it’s the world’s greatest free ad platform. Melissa urges us to share wins, clips, and keep our content digestible and engaging.