Scott Gillum, Founder & CEO of Carbon Design, interviews experts on topics like connecting with buyers, motivating audiences, and navigating the constantly changing context for sales and marketing. Combining his experience as an agency head, CMO, and strategic consultant with his incorrigible curiosity, Scott asks questions his guests haven't considered to unlock fresh insights for sales and marketing leaders.
Ep. 7 Remote Work and Working in Costa Rica with Antonio Ramirez
Pixal506 is a tech company based out of New York and Costa Rica. Antonio Ramirez, CEO of Pixal506, sat down with Scott to discuss remote work and working in Costa Rica during COVID19. Antonio Ramirez gives tips on creating award-winning websites and how to set your website up for success.
Resources talked about in the episode:
Guest Website: Pixal506
What CMOs Need to Know About Cyber Security with Patrick Kehoe
Cybercrime has increased during the COVID-19 pandemic posing a business problem for CMOs given the amount of technology marketing teams control. In this episode, Scott discusses the challenge with Patrick Kehoe, CMO of Coalfire, a cyber risk assessment firm. Here are some of the things heads of marketing should be concerned about:
remote teams accessing customer databases microsites and websites content management systems "off the radar" landing pages "If you haven't been breached, it's likely a matter of when, not if, so you have to stay proactive," says Kehoe.
Getting Sales to Buy Into Inbound Marketing with Special Guest, Matt Stevens
Matt Stevens, former head Digital Marketing at Gartner and CEB, faced a significant set of challenges building out an inbound marketing engine that would deliver sales. Scott and Matt discuss how he was able to get the sales organization to accept Inbound Marketing as a solution to increase their productivity and make quota. Matt Stevens is a former VP of Digital Marketing at Gartner and Head of Global Digital Marketing at CEB.
Surviving in a Sales Culture as a B2B Marketer with Special Guest, Stephanie Anderson
Scott sat down with CMO and Advisor, Stephanie Anderson, to discuss how to survive in a sales culture as a B2B marketer. In this episode, Stephanie shares what's on the minds of CMOs, advice for new CMOs, and how to successfully navigate organizational culture.
The Latest Thinking on Challenger Sales and Marketing with Special Guest, Brent Adamson
Scott continues the lively discussion about the value of outbound sales with Brent Adamson, a VP at Gartner and author of The Challenger Sales and The Challenger Customer. In this episode, Scott and Brent debunk the idea of Challenger Marketing as a sales methodology and unpack why sales and marketing need to co-own the customer and buyer experience.
The State of Sales with Special Guest, David Brock
Scott posed this provocative question to spark candid dialogue between Sales and Marketers. Friend and Sales Guru, David Brock, answered the call in what has become a lively ongoing debate
For more on this topic read: Scott's original article,
David's response, and David's post-interview position on customers feeling value.