Naomi Explains Marketing

Naomi Dunford
  • 5.0 (3)
  • ENTREPRENEURSHIP

Welcome to Naomi Explains Marketing, the show where I help coaches, consultants, experts, authors, and other associated nerds / geeks / misfits sell the contents of their brains for cash money. I cover the business and marketing concepts that everybody talks about, but nobody ever… explains. Give me less than 10 minutes, and I’ll tell you what you need to know, and what you don’t.

  1. 04/12/2023

    #018: Naomi Explains... Tripwires

    Today we’re talking about tripwires. What are they? Why do we use them? How do we use them well? I'll explain it all on this episode.

    9 min

  2. 03/02/2023

    #017: Naomi Explains... Launch Content

    Today we’re talking about launch content. What is it? What isn’t it? How do we do it well? I'll explain it all on this episode.

    7 min

  3. 02/07/2023

    #016: Naomi Explains... Cold vs. Warm Traffic

    Everybody talks about "cold traffic" and "warm traffic", but what do they even MEAN? What's the difference? Where do these people come from? What about ads and social media? And what do we do with this information? In today's episode, I'll explain it all.

    10 min

  4. 01/28/2023

    #015: Naomi Explains... Objection Reversal

    Today we’re tackling the third in our “three ways to make it easier for your prospects to take action” series – we’re talking about objection reversal. If you haven’t heard them already, also check out the previous two episodes, on scarcity and urgency. Ok? Ok. Let's take it from the top.

    10 min

  5. 08/31/2022

    #014: Naomi Explains... Urgency

    In a recent episode we discussed AIDA, the four stages a prospect goes through from “who are you?” to “here’s my Visa”. We said that the action phase is trickiest because, well, getting people off their asses can be tricky. We mentioned three traditional approaches to spurring action, and those were scarcity, urgency, and objection reversal. In our last episode, we tackled scarcity, and there were kittens. Today, urgency. No kittens, but I do have blueberries.  Let’s take it from the top.

    8 min

  6. 08/31/2022

    #013: Naomi Explains... Scarcity

    In our most recent episode we discussed AIDA, the four stages a prospect goes through from “who are you?” to “here’s my Visa”. In it, I said that the last phase - action - is usually the one business owners find the most challenging because people are inert, and getting them off their asses can be tricky. We said that there were three traditional approaches to spurring action, and those were scarcity, urgency, and objection reversal. Over the next few episodes we’re going to cover each of them in turn. But today, scarcity.  Let's take it from the top.

    9 min

  7. 04/11/2022

    #012: Naomi Explains... AIDA

    You might have heard of AIDA, but like all marketing acronyms, we can be pretty hazy on the details, and how it all applies to, well, us. In today’s episode, I’ll explain this important framework for your customer or client’s journey. What are the stages? What do they look like? How does it apply to your business? All this, and more, will be revealed. Give me 10 minutes, and I’ll explain… AIDA. Just click play, and I'll meet you there.

    9 min

  8. 04/11/2022

    #011: Naomi Explains... Early Bird Pricing

    Every time you turn around, somebody’s offering “early bird pricing”. It’s ubiquitous. But is it necessary? Is it good? Are there downsides? (No, sometimes, and yes, respectively.) What actually IS early bird pricing, and is it a good idea for your next promotion? In today’s episode, I’ll explain the upsides and the downsides, and I’ll give an easy to use protocol to decide if early bird pricing is right for you, your business, your launch, or your event. Give me 10 minutes, and I’ll explain… early bird pricing. Just click play, and I’ll meet you there.

    10 min
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Ratings & Reviews

5
out of 5
3 Ratings

About

Welcome to Naomi Explains Marketing, the show where I help coaches, consultants, experts, authors, and other associated nerds / geeks / misfits sell the contents of their brains for cash money. I cover the business and marketing concepts that everybody talks about, but nobody ever… explains. Give me less than 10 minutes, and I’ll tell you what you need to know, and what you don’t.

Information

  • Creator
    Naomi Dunford
  • Years Active
    2021 - 2023
  • Episodes
    18
  • Rating
    Clean
  • Copyright
    © 2026 IttyBiz.com
  • Show Website
    Naomi Explains Marketing