Navigating Data - The apollon Podcast

apollon GmbH+Co. KG
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Welcome to Navigating Data, your weekly guide to exploring the world of Product Information Management (PIM), Digital Asset Management (DAM), and eCommerce. Each week, we dive into a fresh topic inspired by our latest blog articles, offering you actionable insights, expert discussions, and innovative strategies to help you navigate the ever-evolving digital landscape. Whether you're a seasoned professional or just starting out, this podcast is designed to give you the tools you need to stay ahead in data-driven decision-making.

Episodes

  1. Building Brands and Friends – A Sneak Peek into Innovation Day 2025

    APR 3

    Building Brands and Friends – A Sneak Peek into Innovation Day 2025

    In this Deep Dive episode of “Navigating Data – The apollon Podcast”, we take you behind the scenes of the 11th apollon Innovation Day, happening on July 3, 2025, at the iconic Mercedes-Benz Museum in Stuttgart. This year’s theme – “Building Brands and Friends – From Data to Desire” – is all about transforming data into emotional brand experiences that foster lasting customer loyalty. Your hosts dive into the event’s vision, and introduce the inspiring lineup of keynote speakers and customer success stories, including: Stefan Wenzel, former executive at eBay, Otto, Tom Tailor and McLaren: “Navigating Change – Rethinking Retail”Dr. Christian Bischof, economist, mentalist, and AI pioneer: “AI Mentalism – How to Delight Friends with Data”PARSA Beauty with Katharina Abernethy (Head of Marketing) and Heiko Hofer (Owner & CEO): “The Beauty of Branding – How PARSA Builds a Strong Brand and Community”BÖRLIND with Dr. Peter Müller-Pellet (Managing Director of ANNEMARIE BÖRLIND and DADO SENS): “The ANNEMARIE BÖRLIND Story – Success through Omnichannel, Partnership and Loyalty”Popken Fashion Group with Barbara Arnold-Reinschmidt (CPO) and Thorben Schwitalla (Head of Brand Communications): “Data & Disruption – Brand Management in Highly Dynamic Digital Environments”pewag International with Florian Hiebl (Head of Global Brand Management): “From Product Quality to Customer Loyalty – Industrial Brand Building in Focus”Additionally, Norbert Weckerle, CEO of apollon, presents the OMN Roadmap 2025/2026, giving a forward-looking view of the Online Media Net suite. Michael Witzenleiter, CEO of Conversion Maker, shares 10 powerful steps to turn product detail pages into AI-powered sales magnets – including a look at the integration of Conversionmaker.ai with OMN. 🧭 Moderation is provided once again by Martin Groß-Albenhausen, Deputy Managing Director of the German E-Commerce and Mail Order Association (bevh), ensuring insightful dialogue throughout the day. 🎉 This year’s Innovation Day is extra special: apollon is celebrating its 10th anniversary – and we’re marking the occasion with an inspiring agenda, an iconic venue, and a festive atmosphere. 📍 Location: Mercedes-Benz Museum, Stuttgart 🔐 Exclusive Access: Use the code apollonPodcast to register for free (otherwise, tickets are paid). 🎟️ Register now at: www.apollon-innovation.de

    14 min
  2. DAM vs. other storage solutions: A comparison with CMS, SHAREPOINT AND DROPBOX

    12/17/2024

    DAM vs. other storage solutions: A comparison with CMS, SHAREPOINT AND DROPBOX

    In this episode of the Navigating Data podcast, we delve into the growing significance of digital asset management (DAM) in today’s increasingly visual world. Traditional storage solutions like CMS, SharePoint, and Dropbox often fall short when it comes to managing large-scale visual assets efficiently. We explore the essential features of a robust DAM system, including advanced search capabilities, version control, and streamlined workflows, while highlighting the transformative potential of AI integration for automation and enhanced functionality. We’re also excited to introduce OMN, our cloud-based digital asset management solution designed to help organizations build and protect a visual legacy for their brands. With its user-friendly interface, efficient search options, and transparent pricing, OMN stands out as a powerful tool for managing visual assets at scale. Join us as we share actionable insights and invite you to experience the future of DAM firsthand by exploring Apollon OMN’s free trial. Tune in and discover how to elevate your brand’s digital asset strategy! https://apollon.de/en/artikel/dam-vs-other-storage-solutions/

    14 min
  3. Spring-cleaning for Product Data

    12/10/2024

    Spring-cleaning for Product Data

    In Episode 10 of the podcast "Navigating Data," the discussion centers on the vital practice of 'spring cleaning' product data to enhance quality and prevent shopper abandonment, as 87% of consumers leave purchases due to inconsistent product information. The episode outlines eight key criteria for effective product data management, including completeness, correctness, uniqueness, and integrity, while emphasizing the necessity of Product Information Management (PIM) systems for automating data cleaning. It also highlights global data management challenges, such as cultural and linguistic considerations, and introduces apollon's OMN PIM solution as a tool for maintaining data quality. The episode concludes with a reminder of the significant impact that data quality has on business success and encourages listeners to explore apollon's PIM and Digital Asset Management systems further. https://hubs.li/Q02W6dXW0

    12 min
  4. Automation in PIM systems

    12/03/2024

    Automation in PIM systems

    In Episode 9 of the "Navigating Data" podcast, the discussion centers around the transformative role of automation in Product Information Management (PIM) systems. The episode begins with an introduction to how automation enhances efficiency and accuracy in managing product data across various channels, highlighting its integral role in Industry 4.0. Real-world applications such as automated data onboarding, AI-generated product descriptions, and seamless information syndication are explored, demonstrating how these technologies streamline operations. The conversation also addresses the significance of data maintenance and quality control, emphasizing the importance of consistent and accurate product information in enhancing customer experience and driving business success. Finally, the episode looks ahead to the future of PIM automation, showcasing the OMN PIM system's capabilities and inviting listeners to learn more and request a demo, signaling the growing importance of automation in the field. https://hubs.li/Q02W6dSf0

    9 min
  5. How a PIM can reduce your returns

    11/26/2024

    How a PIM can reduce your returns

    In Episode 8 of the apollon podcast "Navigating Data," the discussion centers around the critical issue of product returns in e-commerce, highlighting that nearly 25% of packages were returned to sellers in 2022, which significantly impacts shipping costs, processing, and profit margins. The episode emphasizes the challenges of online shopping, including the inability to physically interact with products, and the necessity for robust return policies, particularly in markets like Germany. A key takeaway is the importance of accurate product information, supported by apollon's OMN PI system, and the role of Digital Asset Management (DAM) in providing high-quality visuals to enhance product representation, thus minimizing returns. The conversation also touches on the synergy between Product Information Management (PIM) and DAM to boost search engine optimization through detailed descriptions and engaging images, making them essential across various industries such as manufacturing, healthcare, and finance for ensuring a seamless customer experience. https://hubs.li/Q02W6dK10

    11 min
  6. Unlocking Composable Commerce: The Future of E-Commerce Flexibility

    11/19/2024

    Unlocking Composable Commerce: The Future of E-Commerce Flexibility

    In this enlightening episode of the apollon podcast, "Navigating Data," hosts dive deep into the transformative world of composable commerce. As businesses increasingly seek agility and customization in their e-commerce strategies, understanding the interplay between composable commerce, product information management (PIM), and digital asset management (DAM) becomes essential. Listeners will learn about the foundational concepts of headless commerce and microservices, which serve as the building blocks of a flexible e-commerce platform. The discussion emphasizes the importance of strategically orchestrating these elements to create a cohesive system tailored to unique business objectives. The episode highlights how adopting a composable approach can lead to significant improvements in customer experience, operational efficiency, and overall business agility. With practical insights and expert guidance from Apollon, this episode is a must-listen for anyone looking to enhance their digital commerce capabilities and achieve their business aspirations. Tune in to discover how to build a robust composable ecosystem that empowers your e-commerce journey! https://hubs.li/Q02Vt0mp0

    11 min
  7. Unlocking Success: Mastering Platform Strategies for the Digital Age

    11/12/2024

    Unlocking Success: Mastering Platform Strategies for the Digital Age

    In this enlightening episode of the apollon podcast, we delve into the critical world of platform strategies, revealing that a staggering 77% of German companies lack a clearly defined approach. Join our hosts as they break down the essentials of platform strategy, emphasizing the importance of Product Information Management (PIM) and Digital Asset Management (DAM) in creating a seamless digital ecosystem. Listeners will learn how to assess their current data landscape, choose the right software solutions, and implement effective strategies for data migration and ongoing training. The discussion also highlights the transformative role of AI in automating tedious tasks, enhancing personalization, and ultimately improving customer experiences. Whether you're a small business owner or part of a large corporation, this episode offers valuable insights and practical steps to elevate your platform strategy and stay competitive in the ever-evolving digital marketplace. Tune in to discover how to navigate the complexities of data management and harness the power of technology for your business's success! https://hubs.li/Q02VnQ_00

    11 min
  8. Unlocking SEO Success: The Power of Digital Asset Management

    11/05/2024

    Unlocking SEO Success: The Power of Digital Asset Management

    In this episode of the apollon podcast, "Navigating Data," we delve into the crucial relationship between digital asset management (DAM) and search engine optimization (SEO). Join us as we explore how effective DAM can serve as a turbocharger for your SEO performance, transforming your visual content into a powerful tool for attracting and engaging your target audience. We discuss the often-overlooked importance of visuals in SEO, emphasizing that high-quality images, videos, and graphics are essential for capturing attention in today's digital landscape. Discover how optimizing file sizes and formats can significantly enhance website speed, ultimately improving user experience and boosting your search rankings. Through a practical example of an online furniture store, we illustrate how a well-implemented DAM system can streamline asset organization, enhance searchability through metadata, and ensure that your brand maintains a consistent presence across all platforms. We also touch on the creative benefits of DAM, highlighting how it empowers teams to focus on crafting compelling campaigns rather than getting lost in asset management. As technology advances, we discuss the exciting potential of AI in DAM, paving the way for innovative features that can further enhance your marketing efforts. Whether you're a small e-commerce business or a large media company, this episode provides valuable insights into choosing the right DAM system tailored to your needs. Tune in to learn how to harness the power of your digital assets to drive growth and achieve your business goals in the competitive online landscape. https://hubs.li/Q02Vnx0L0

    12 min
  9. Why PIM is not possible with Excel

    10/29/2024

    Why PIM is not possible with Excel

    In this engaging episode of the apollon podcast, we delve into the transformative world of Product Information Management (PIM) and why relying on traditional tools like Excel can hinder your business's growth. Join us as we explore the complexities of modern product data, from descriptions and images to specifications and translations, and how a dedicated PIM system can streamline processes, enhance data quality, and improve customer experiences. We discuss the advantages of having a centralized hub for product information, automation features that reduce tedious tasks, and the importance of adapting to emerging trends like the Digital Product Passport. Discover how Apollon's OMN product information management system can help businesses thrive in a data-driven landscape, ensuring consistency and engagement across all channels. Tune in for insights that promise to elevate your product management strategy and set your business up for success! https://hubs.li/Q02Vnb5k0

    10 min
  10. From Paper to Pixels: The Evolution of Product Information Management

    10/28/2024

    From Paper to Pixels: The Evolution of Product Information Management

    In this engaging episode of the apollon Podcast, "Navigating Data," hosts dive deep into the fascinating history and evolution of product information management (PIM). Starting from the era of manual processes like paper catalogs and printed spreadsheets, they explore how businesses transitioned to digital systems to manage product data efficiently. The discussion highlights the critical importance of accurate product information in the age of e-commerce, where every detail can influence a customer's purchasing decision. Listeners will learn how the rise of smartphones and multi-channel retailing transformed PIM, necessitating visually appealing and easily accessible product information across various devices. The conversation also touches on the role of digital asset management as a precursor to PIM, emphasizing the interconnectedness of managing images, videos, and product details. As technology continues to advance, the hosts discuss the integration of AI and automation in PIM systems, enabling businesses to analyze data, optimize pricing, and personalize customer experiences. This episode not only showcases the remarkable journey of PIM but also underscores its significance in today's digital marketplace. Join the hosts as they reflect on the past, present, and future of product information management, and discover how it shapes your online shopping experiences. https://hubs.li/Q02Vn7b-0

    8 min
  11. Mastering Product Pages: Key Elements for Boosting Online Sales

    10/22/2024

    Mastering Product Pages: Key Elements for Boosting Online Sales

    In this episode of the apollon Podcast, hosts Sam and Alex delve into the essential components of creating effective product pages that drive conversions. Drawing insights from an article titled "Ten Elements of a Successful Product Page", they explore how even the smallest details can transform casual browsers into eager buyers. The discussion covers critical elements such as the importance of descriptive product names that highlight unique features, the necessity of high-quality and engaging images, and the value of providing multiple views and zoom functionalities to replicate an in-store shopping experience. They emphasize the significance of being transparent about pricing and product availability, suggesting alternatives for out-of-stock items to keep customers engaged. Additionally, the hosts highlight the impact of a streamlined purchasing process on conversion rates and the power of customer reviews as social proof. They stress that every element on a product page contributes to the overall customer experience, ultimately affecting sales performance. This episode is a must-listen for anyone involved in e-commerce, offering actionable insights to enhance product pages and improve online sales strategies. Tune in for expert tips and practical advice to navigate the world of online selling successfully! https://hubs.li/Q02VkqsV0

    8 min
  12. The Secret to Successful Data Structures: A Deep Dive into PIM and DAM

    10/22/2024

    The Secret to Successful Data Structures: A Deep Dive into PIM and DAM

    In this inaugural episode of our podcast "Navigating Data," we explore the essential role of Product Information Management (PIM) and Digital Asset Management (DAM) systems in modern businesses. Why are these systems crucial for success? We explain how structured data forms the foundation for efficient processes and supports consistent communication with customers. This episode offers valuable insights and real-world examples that help businesses unlock the full potential of their data. You can read more in our corresponding blog post: https://hubs.li/Q02Vh2KX0

    18 min
  • 12 Episodes

About

Welcome to Navigating Data, your weekly guide to exploring the world of Product Information Management (PIM), Digital Asset Management (DAM), and eCommerce. Each week, we dive into a fresh topic inspired by our latest blog articles, offering you actionable insights, expert discussions, and innovative strategies to help you navigate the ever-evolving digital landscape. Whether you're a seasoned professional or just starting out, this podcast is designed to give you the tools you need to stay ahead in data-driven decision-making.

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