Keep What You Earn

Shannon Weinstein
  • 5,0 (194)
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  • HẰNG NGÀY

Keep What You Earn is a podcast for entrepreneurs of all levels to use their financial information as a source of inspiration rather than intimidation. Your host, Shannon Weinstein, is a CFO, CPA and business mentor with a knack for simplifying the complex concepts of money into everyday examples and analogies you can actually understand. Join Shannon and her guests as we unlock new growth strategies, tax tips and mindset shifts so you can scale your business with confidence. [Disclaimer: Any opinions, recommendations, and tips offered on this podcast or other social media forums do not constitute individual tax or accounting advice. This content is designed to provide education and awareness about financial topics and responsibility for the benefit of the general public. Please consult a professional before implementing any of the suggestions made by Shannon or Keep What You Earn Co.]

  1. 4 NGÀY TRƯỚC

    From Discount Spa to Respected Practice with Brooks Loughry

    In this episode, I sit down with Brooks Loughry, who brings over 20 years of experience in the aesthetic medical industry. We talk about how medical spas have evolved, what it takes to stand out in such a competitive market, and why discounting your services can actually hurt your business.   Brooks shares his approach to building sustainable, value-based business models through strong team training, smart marketing, and unforgettable patient experiences. We also dive into the power of referrals, how to boost sales without slashing prices, and what really drives long-term success in this industry.   Tune in for practical, no-fluff advice to elevate your practice and increase profitability without compromising your worth.   What you'll hear in this episode: [02:40] Challenges and Opportunities in Med Spas [05:35] The Business Side of Med Spas [11:40] Discounting and Membership Models [16:25] Long-Term Patient Value and Retention [26:15] The Power of Referrals in Business [27:10] Nuances of Discounting and Value Exchange [28:00] Building Loyalty Through Personalized Experiences [36:15] Reducing No-Shows and Cancellations [39:55] Effective Rebooking Strategies [41:10] Avoiding Common Business Pitfalls   If you like this episode, check out: Keep Your Business Profitable with Strategic Cost Management A Deep Dive into Your Profitability Strategy The $5M Bottleneck   Connect with Brooks Loughry: LinkedIn: Brooks Loughry Instagram: @brooksadvises Email: Brooks@bioenergylabs.com   Learn more about our CFO firm and services: https://www.keepwhatyouearn.com/   Connect with Shannon: https://www.linkedin.com/in/shannonweinstein Watch full episodes: https://www.youtube.com/channel/UCMlIuZsrllp1Uc_MlhriLvQ Follow along on IG: https://www.instagram.com/shannonkweinstein/   The information contained in this podcast is intended for educational purposes only and is not individual tax advice. We love enthusiastic action, but please consult a qualified professional before implementing anything you learn.

    48 phút

  2. 6 NGÀY TRƯỚC

    Mastering Business Deductions

    Today, we're talking about the world of business deductions and breaking down what they really mean for entrepreneurs and business owners. I'll walk you through what counts as a deductible expense, how deductions work, and why it's so important to be able to defend your business decisions.   I'll also explain the difference between deductions and tax credits, what makes an expense truly deductible, and why documentation is everything. Plus, I'm sharing practical tips on how to categorize expenses properly, stay off the IRS radar, and make the most of every deduction available to you.   What you'll hear in this episode: [0:45] Understanding Deductions for Entrepreneurs [01:50] Defining and Defending Deductions [03:45] IRS Guidelines and Business Expenses [07:35] Documentation and Diverse Categories   If you like this episode, check out: Think Bigger Than a Niche How to Build Investor-Ready Financials Why The Rich Pay No Taxes and You Feel Left Out   Learn more about our CFO firm and services: https://www.keepwhatyouearn.com/   Connect with Shannon: https://www.linkedin.com/in/shannonweinstein Watch full episodes: https://www.youtube.com/channel/UCMlIuZsrllp1Uc_MlhriLvQ Follow along on IG: https://www.instagram.com/shannonkweinstein/   The information contained in this podcast is intended for educational purposes only and is not individual tax advice. We love enthusiastic action, but please consult a qualified professional before implementing anything you learn.

    17 phút

  3. 5 THG 11

    Why Complacency Costs You

    Today, I'm diving into the pitfalls of complacency in business and how it can quietly hold you back from growth. As a fractional CFO working with a variety of businesses, I've seen firsthand how important it is to track performance metrics—especially revenue by employee—to identify your top performers and the areas that need attention. I'll share practical ways to stay vigilant and intentional in your growth strategies so that every decision moves you closer to greater profitability and long-term enterprise value. Tune in for actionable insights to help you maintain momentum and achieve lasting business success.   What you'll hear in this episode: [0:45] Learning from Clients as a Fractional CFO [01:25] The Silent Business Killer: Complacency [02:50] Tracking Performance Metrics by Employee [04:00] Empowering and Rewarding Top Performers [05:35] The Importance of Revenue by Employee [08:45] Combating Complacency with Critical Analysis   If you like this episode, check out: Your Finance Hire - Dos and Don'ts Ways to Maximize Customer Value From Founder-Led Sales to Sales Machine   Learn more about our CFO firm and services: https://www.keepwhatyouearn.com/   Connect with Shannon: https://www.linkedin.com/in/shannonweinstein Watch full episodes: https://www.youtube.com/channel/UCMlIuZsrllp1Uc_MlhriLvQ Follow along on IG: https://www.instagram.com/shannonkweinstein/   The information contained in this podcast is intended for educational purposes only and is not individual tax advice. We love enthusiastic action, but please consult a qualified professional before implementing anything you learn.

    11 phút

  4. 3 THG 11

    Finding Your Financial Constraint with Jim Emerich

    Today, I'm speaking with Jim Emerich, founder of Backbone CFO, a fractional CFO practice that specializes in supporting construction firms and manufacturers. Jim and I talk about the role data plays in making strong business decisions, and he walks me through a simplified framework he created to help identify key financial issues and constraints that often hold businesses back. The framework focuses on five core areas: cash, profit, people, systems, and position.   Jim shares insights from his work with business owners and explains how financial planning and a clear understanding of enterprise value can shape the growth and scalability of a company. Whether you're running a lifestyle business or working to build long-term enterprise value, this conversation offers practical strategies to move from chaos to clarity and control.   What you'll hear in this episode: [01:50] The Backbone CFO Framework [05:40] Diagnosing Financial Issues [12:55] Case Study: Financial Control Framework in Action [24:00] Understanding the Data Equity Ratio [25:30] Framework for Financial Control [26:25] Managing Inventory and Cash Conversion [27:45] Educating Business Owners on Financial Metrics [29:00] Financial Projections and Growth Planning [34:35] Balancing Tax Savings and Enterprise Value [43:25] Aligning Business Goals with Actions   If you like this episode, check out: How to Build Investor-Ready Financials Your Most Expensive Habit How to Create Enterprise Value for Your Business   Learn more about Backbone CFO: https://backbonecfo.com/   Learn more about our CFO firm and services: https://www.keepwhatyouearn.com/   Connect with Shannon: https://www.linkedin.com/in/shannonweinstein Watch full episodes: https://www.youtube.com/channel/UCMlIuZsrllp1Uc_MlhriLvQ Follow along on IG: https://www.instagram.com/shannonkweinstein/   The information contained in this podcast is intended for educational purposes only and is not individual tax advice. We love enthusiastic action, but please consult a qualified professional before implementing anything you learn.

    48 phút

  5. 29 THG 10

    Think Bigger Than a Niche

    In this episode, I'm breaking down the idea of industry niches and why I chose a different path for my business. Instead of narrowing my focus to a single industry, I've built success by centering on core values, and it's made all the difference. You'll hear why understanding who you serve on a deeper level (their mindset, values, and behaviors) matters more than what industry they're in.   I'll also share practical ways to apply this approach to scale sustainably, reduce taxes, and build long-term wealth. Tune in for a conversation that challenges the traditional "find your niche" advice and invites you to build success on your own terms.   What you'll hear in this episode: [00:45] Rethinking the Niche Mindset [02:10] What Really Defines Your Ideal Client [04:55] How Core Values Shape Lasting Client Partnerships [08:40] Why a Diverse Client Base Creates Strength and Stability   If you like this episode, check out: How Can You Shake Off Business Boredom and Thrive? Never Let Your Scarcity Show Creating Clients for Life with Racheal Cook   Want to learn more so you can earn more?    Visit keepwhatyouearn.com to dive deeper on our episodes  Visit keepwhatyouearncfo.com to work with Shannon and her team  Watch this episode and more here: https://www.youtube.com/channel/UCMlIuZsrllp1Uc_MlhriLvQ  Connect with Shannon on IG: https://www.instagram.com/shannonkweinstein/

    14 phút

  6. 27 THG 10

    Cash Flow Mastery for Entrepreneurs

    Today, Shannon shares tactical and actionable advice for entrepreneurs to improve their cash flow without making common mistakes. Learn the key differences between profit and cash flow, discover the importance of timing in managing your money, and understand how certain habits, like paying off credit cards too early or having a lax collection process, can sabotage your cash flow.   Shannon also delves into the nuances of paying estimated income taxes and prioritizing your expenses to ensure your business runs smoothly. Tune in to gain insights that could be game-changing for your enterprise, and consider booking a power session to customize your cash flow strategy.   What you'll hear in this episode: [0:45] Understanding Cash Flow vs. Profit [02:00] Common Cash Flow Mistakes [03:50] Prioritizing Payments and Collections [06:45] Rethinking Estimated Tax Payments   If you like this episode, check out: How to Unf*ck Cash Flow Understanding What is Breaking Your Cash Flow Transform Your Idle Cash into Active Profits   Learn more about our CFO firm and services: https://www.keepwhatyouearn.com/   Connect with Shannon: https://www.linkedin.com/in/shannonweinstein Watch full episodes: https://www.youtube.com/channel/UCMlIuZsrllp1Uc_MlhriLvQ Follow along on IG: https://www.instagram.com/shannonkweinstein/   The information contained in this podcast is intended for educational purposes only and is not individual tax advice. We love enthusiastic action, but please consult a qualified professional before implementing anything you learn.

    10 phút

  7. 22 THG 10

    From Fashion Apparel to Facial Franchising with Michele Henry

    Shannon sits down with Michele, the founder and CEO of FACE FOUNDRIÉ. Michele shares her entrepreneurial journey from running a successful women's clothing company to tackling her hormonal acne struggles by creating FACE FOUNDRIÉ, offering accessible and high-quality skincare experiences.   Learn how FACE FOUNDRIÉ's focus on customer service, community engagement, and a scalable franchise model has led to its rapid growth. Michele also discusses key traits of successful franchisees, the importance of listening to customers, and innovative plans for the future of FACE FOUNDRIÉ.   Whether you're an aspiring entrepreneur or a seasoned business owner, this episode offers invaluable insights into building a scalable yet high-touch business.   [00:40] Meeting Michelle: A Unique Encounter [13:30] Scaling and Franchising FACE FOUNDRIÉ [18:45] Qualities of Successful Franchisees [23:45] Core Mistakes of Franchisees [27:15] High Touch Customer Experience [35:30] Balancing Standardization and Personalization [38:00] Future Goals and Innovations   If you like this episode, check out: Your Finance Hire - Dos and Don'ts One of the Most Common Struggles While Growing Your Business I Hired My Husband - Here's Why   Visit FACE FOUNDRIÉ's website: https://facefoundrie.com/ Interested in becoming a franchisee? Visit https://facefoundrie.com/franchise/#own Follow Michele @michelemanifests   Learn more about our CFO firm and services: https://www.keepwhatyouearn.com/   Connect with Shannon: https://www.linkedin.com/in/shannonweinstein Watch full episodes: https://www.youtube.com/channel/UCMlIuZsrllp1Uc_MlhriLvQ Follow along on IG: https://www.instagram.com/shannonkweinstein/   The information contained in this podcast is intended for educational purposes only and is not individual tax advice. We love enthusiastic action, but please consult a qualified professional before implementing anything you learn.

    43 phút

  8. 20 THG 10

    Depreciation Decoded: Avoiding Tax Traps Final

    Today, Shannon breaks down the essentials of bonus depreciation and depreciation recapture: two topics every business owner should understand. She explains how these deductions really work, why they're often about tax deferral rather than elimination, and what to watch for when selling assets or a business.   You'll walk away with practical insights to help you manage your assets wisely and make confident, informed tax decisions.   What you'll hear in this episode: [05:35] Consult your tax advisor before selling assets. [06:45] Discuss depreciation recapture impact with a tax professional.   If you like this episode, check out: How to Create Enterprise Value for Your Business Why Enterprise Value is the Goal Build Like You're Selling   Learn more about our CFO firm and services: https://www.keepwhatyouearn.com/   Connect with Shannon: https://www.linkedin.com/in/shannonweinstein Watch full episodes: https://www.youtube.com/channel/UCMlIuZsrllp1Uc_MlhriLvQ Follow along on IG: https://www.instagram.com/shannonkweinstein/   The information contained in this podcast is intended for educational purposes only and is not individual tax advice. We love enthusiastic action, but please consult a qualified professional before implementing anything you learn.

    8 phút
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Giới Thiệu

Keep What You Earn is a podcast for entrepreneurs of all levels to use their financial information as a source of inspiration rather than intimidation. Your host, Shannon Weinstein, is a CFO, CPA and business mentor with a knack for simplifying the complex concepts of money into everyday examples and analogies you can actually understand. Join Shannon and her guests as we unlock new growth strategies, tax tips and mindset shifts so you can scale your business with confidence. [Disclaimer: Any opinions, recommendations, and tips offered on this podcast or other social media forums do not constitute individual tax or accounting advice. This content is designed to provide education and awareness about financial topics and responsibility for the benefit of the general public. Please consult a professional before implementing any of the suggestions made by Shannon or Keep What You Earn Co.]

Thông Tin

  • Nhà sáng tạo
    Shannon Weinstein
  • Năm hoạt động
    2021 - 2025
  • Tập
    834
  • Xếp hạng
    Thô tục
  • Bản quyền
    © 2025 All rights reserved Fitnancial Solutions LLC dba Keep What You Earn Co.
  • Trang web chương trình
    Keep What You Earn

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