The Marketing Architects

Marketing Architects
  • 4.7(43개의 평가)
  • 마케팅
  • 매주 업데이트

Introducing a research-first podcast that builds revenue, not condos. Answer questions on the biggest marketing trends and news with discussions based in marketing, psychology and economics research. Along the way, learn about marketing accountability, category leadership, brand-building and much more. Featuring a team of experienced marketers whose blueprints for success are marketing strategies actually proven to work.

  1. Nerd Alert: When Sports Advertising Works

    2일 전

    Nerd Alert: When Sports Advertising Works

    Welcome to Nerd Alert, a series of special episodes bridging the gap between marketing academia and practitioners. We’re breaking down highly involved, complex research into plain language and takeaways any marketer can use. In this episode, Elena and Rob reveal why advertising during major sporting events often backfires. Clutter and distraction crush ad effectiveness before and during events. The sweet spot? Right after, when buzz lingers but noise clears. Topics covered:    [01:00] "Going for Gold: Investigating the (Non)sense of Increased Advertising Around Major Sport Events"[01:40] Does ramping up ad spend during events actually work?[03:00] How researchers measured advertising effectiveness around events[04:00] Short-term sales impact drops over 50% during events[05:00] The only way to break through: dominate share of voice[06:00] What does "after the event" advertising actually mean?    To learn more, visit marketingarchitects.com/podcast or subscribe to our newsletter at marketingarchitects.com/newsletter.    Resources:  Gijsenberg, M. J. (2014). Going for gold: Investigating the (non)sense of increased advertising around major sports events. International Journal of Research in Marketing, 31(1), 2-15. https://doi.org/10.1016/j.ijresmar.2013.09    Get more research-backed marketing strategies by subscribing to The Marketing Architects on Apple Podcasts, Spotify, or wherever you listen to podcasts.

    9분

  2. 4일 전

    So You Think You're Distinctive?

    Less than half of ads are correctly attributed to the right brand after viewing. And it takes two to three years of consistent investment before a brand asset truly feels like it belongs to you. This week, Elena, Angela, and Rob explore what it actually means to build distinctive brand assets. They dig into Mark Ritson's latest column for Marketing Week, break down the research on what makes assets memorable, and share why most marketers quit way too soon. Plus, test your own knowledge with a distinctive assets quiz. Topics covered:  [01:00] What distinctiveness actually means for your brand[04:00] Why creativity and distinctiveness aren't the same thing[09:00] Why you need seven brand cues to boost recall to 100%[14:00] Brands that nailed distinctiveness over decades[18:00] Balancing creative freshness with brand consistency[22:00] How to measure if your assets are truly distinctive    To learn more, visit marketingarchitects.com/podcast or subscribe to our newsletter at marketingarchitects.com/newsletter.    Resources:  2025 The Drum Article: https://www.thedrum.com/news/2025/10/06/mark-ritson-we-know-what-distinctive-marketing-looks-now-let-s-agree-what-call-it   Get more research-backed marketing strategies by subscribing to The Marketing Architects on Apple Podcasts, Spotify, or wherever you listen to podcasts.

    28분
  3. Nerd Alert: When Ads Hit Their Breaking Point

    11월 6일

    Nerd Alert: When Ads Hit Their Breaking Point

    Welcome to Nerd Alert, a series of special episodes bridging the gap between marketing academia and practitioners. We’re breaking down highly involved, complex research into plain language and takeaways any marketer can use. In this episode, Elena and Rob explore how consumer response to advertising behaves more like a phase transition than a smooth curve. They discuss saturation points, tipping points, and why some channels scale differently than others. Topics covered:    [01:00] "Symmetry Scaling Laws and Phase Transitions in Consumer Advertising Response"[03:00] Three parameters: marketing effectiveness, response sensitivity, and behavioral sensitivity[04:00] Which parameter matters most for TV?[05:00] Testing against traditional models[06:00] Network effects and audience clustering    To learn more, visit marketingarchitects.com/podcast or subscribe to our newsletter at marketingarchitects.com/newsletter.    Resources:  Marín, J. (2024). Symmetries, scaling laws and phase transitions in consumer advertising response [Preprint]. arXiv. https://doi.org/10.48550/arXiv.2404.02175     Get more research-backed marketing strategies by subscribing to The Marketing Architects on Apple Podcasts, Spotify, or wherever you listen to podcasts.

    9분

  4. 11월 4일

    Why AI Won't Kill "Brand"

    OpenAI just launched its first global brand campaign. And instead of using algorithms or AI-driven stunts, they turned to the most old-school playbook of all: TV ads. Shot on film. With human directors. Real actors. 30-second spots about everyday moments tied back to ChatGPT. This episode, Elena and Rob break down OpenAI's new TV campaign and what it reveals about the enduring power of brand in an AI-driven world. They discuss why even the most advanced tech companies still need emotional storytelling and broad reach to grow, how AI is already transforming marketing workflows, and what separates strong brand strategy from ineffective branding. Plus, hear their takes on which brands are crushing it today. Topics covered:  [02:00] Breaking down OpenAI's new TV ads[10:00] Why tech companies struggle with branding and naming[15:00] Ways AI is already giving marketers superpowers[20:00] Why brand will become even more important as AI advances[28:00] Google's brand strategy and compelling storytelling[34:00] How to keep your brand strong in the age of AI    To learn more, visit marketingarchitects.com/podcast or subscribe to our newsletter at marketingarchitects.com/newsletter.    Resources:  2025 The Drum Article:https://www.thedrum.com/opinion/2025/09/30/mark-ritson-chatgpt-s-new-ads-show-even-ai-can-t-deny-the-brand-building-power-tv   Get more research-backed marketing strategies by subscribing to The Marketing Architects on Apple Podcasts, Spotify, or wherever you listen to podcasts.

    38분
  5. Nerd Alert: Why We Can't Stop Watching TV

    10월 30일

    Nerd Alert: Why We Can't Stop Watching TV

    Welcome to Nerd Alert, a series of special episodes bridging the gap between marketing academia and practitioners. We’re breaking down highly involved, complex research into plain language and takeaways any marketer can use.  In this episode, Elena and Rob explore why Americans watch over 40 hours of TV and video weekly. They examine how viewing habits evolved from 1992 to 2017, revealing that despite digital disruptions, total viewing time keeps growing—and 92% still happens on TV sets, not phones.  Topics covered:    [01:00] "Why Do People Watch So Much Television and Video? Implications for the Future of Viewing and Advertising"[02:00] Average viewing climbed from 35 to 41 hours weekly[04:00] Live TV dropped to 74%, but TV sets dominate[06:00] EEG studies reveal TV's relaxation effect[08:00] Digital video now rivals traditional TV viewing[10:00] Why entertainment trumps complicated messaging    To learn more, visit marketingarchitects.com/podcast or subscribe to our newsletter at marketingarchitects.com/newsletter.    Resources:  Wilbur, Kenneth C. 2023. “Why Do People Watch So Much Television and Video? Implications for the Future of Viewing and Advertising.” Journal of Advertising Research 63, no. 1: 16–31. https://doi.org/10.2501/JAR-2023-003      Get more research-backed marketing strategies by subscribing to The Marketing Architects on Apple Podcasts, Spotify, or wherever you listen to podcasts.

    11분
  6. Perfecting Digital Marketing Effectiveness with Kevin Goodwin

    10월 28일

    Perfecting Digital Marketing Effectiveness with Kevin Goodwin

    Most digital marketers treat brand building like performance marketing. They run two-day tests, allocate 0.2% of budget, or recycle performance creative for reach campaigns. It fails every time. This week, Elena, Angela, and Rob are joined by Kevin Goodwin, SVP of Strategy and Growth at New Engen. Kevin shares how his agency evolved from pure performance marketing to embracing effectiveness principles, why digital gets unfairly dismissed by brand marketers, and the specific ways marketers sabotage their own digital brand-building efforts. Topics covered:  [00:04] Kevin's journey from finance to digital marketing at Zulily[00:08] How iOS 14 and rising interest rates forced New Engen to evolve[00:13] Why measurement is critical for digital brand building[00:16] What digital marketers get wrong about brand campaigns[00:20] Why marketers should challenge platforms for better brand-building tools[00:23] Preparing for the death of the click in an AI-driven world    To learn more, visit marketingarchitects.com/podcast or subscribe to our newsletter at marketingarchitects.com/newsletter.    Resources:   2025 Tom Roach Article: https://thetomroach.com/2025/01/12/brand-building-in-the-platforms/  Kevin Goodwin’s LinkedIn: https://www.linkedin.com/in/kevin-goodwin-12b4243a/ Kevin’s Substack: https://kevingoodwin.substack.com/about New Engen Website: https://newengen.com/   Get more research-backed marketing strategies by subscribing to The Marketing Architects on Apple Podcasts, Spotify, or wherever you listen to podcasts.

    30분
  7. Nerd Alert: The Paradox of Choice

    10월 23일

    Nerd Alert: The Paradox of Choice

    Welcome to Nerd Alert, a series of special episodes bridging the gap between marketing academia and practitioners. We’re breaking down highly involved, complex research into plain language and takeaways any marketer can use. In this episode, Elena and Rob explore situations where more product options overwhelm consumers and where they help. They reveal how task difficulty, preference uncertainty, and shopping goals determine whether large assortments drive satisfaction or paralyze decision-making. Topics covered:    [01:00] "Choice Overload: A Conceptual Review and Meta-Analysis"[02:00] When task difficulty triggers choice overload[03:00] Why product structure matters more than quantity[03:00] How preference uncertainty amplifies overwhelm[04:00] Decision goals: browsing versus buying[05:00] Why curated stores outperform massive malls    To learn more, visit marketingarchitects.com/podcast or subscribe to our newsletter at marketingarchitects.com/newsletter.    Resources:  Chernev, A., Böckenholt, U., & Goodman, J. (2015). Choice overload: A conceptual review and meta-analysis. Journal of Consumer Psychology, 25(2), 333–358. https://doi.org/10.1016/j.jcps.2014.08.002    Get more research-backed marketing strategies by subscribing to The Marketing Architects on Apple Podcasts, Spotify, or wherever you listen to podcasts.

    7분

  8. 10월 21일

    The Effectiveness of Audio

    Nielsen finds radio paired with TV can boost ROI by 20%. Podcast ads deliver 70% recall and drive purchase action for 22% of listeners immediately after hearing an ad. This week, Elena, Angela, and Rob explore why audio is such a powerful marketing tool. They share how Marketing Architects' roots in radio shaped their advertising philosophy, explain why sound creates lasting memories and emotional connections, and discuss the future of audio from smart speakers to AI-driven experiences. Topics covered:  [03:00] How early radio work shaped Marketing Architects' approach[07:00] Campaign that proved the power of testimonials in audio[13:00] Four ways brands can use audio to build distinctive assets[17:00] Brands getting sonic branding right today[22:00] Advantages and disadvantages of podcast advertising[27:00] Where audio advertising is heading in the next five to ten years    To learn more, visit marketingarchitects.com/podcast or subscribe to our newsletter at marketingarchitects.com/newsletter.    Resources:  WARC Study: https://www.warc.com/content/paywall/article/bestprac/what-we-know-about-radio-and-audio-effectiveness/en-GB/109845? 2025 eMarketer Article: https://www.emarketer.com/content/podcast-ads-turn-listener-attention-measurable-action   Get more research-backed marketing strategies by subscribing to The Marketing Architects on Apple Podcasts, Spotify, or wherever you listen to podcasts.

    32분
모두 보기(223개)

예고편

4.7
최고 5점
43개의 평가

소개

Introducing a research-first podcast that builds revenue, not condos. Answer questions on the biggest marketing trends and news with discussions based in marketing, psychology and economics research. Along the way, learn about marketing accountability, category leadership, brand-building and much more. Featuring a team of experienced marketers whose blueprints for success are marketing strategies actually proven to work.

정보

  • 제작진
    Marketing Architects
  • 방송 연도
    2023년 - 2025년
  • 에피소드
    223
  • 등급
    무삭제판
  • 저작권
    © Marketing Architects
  • 웹사이트 보기
    The Marketing Architects

좋아할 만한 다른 항목