Cognizant Netcentric Podcast

Cognizant Netcentric

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Explore the cutting edge of digital transformation with Cognizant Netcentric. Powered by Notebook LM, our podcast brings you AI-generated insights from real client success stories—unpacking the strategies, innovations, and lessons that drive impact. From AI-driven marketing to system engineering, data layers, and beyond, we dive deep into the expertise shaping the future of digital experiences.

11/10/2025

The next big thing: Generative Engine Optimization (GEO)

SEO is evolving. Learn about the next big thing: Generative Engine Optimization (GEO). This episode breaks down Adobe's new LLM Optimizer, a tool designed to help brands measure visibility, analyze sentiment, and optimize content for discovery by large language models.

14 min
11/04/2025

Rethinking content: From supply chain efficiency to demand-driven growth

Is your content strategy all supply and no demand? This episode breaks down the "Content Demand Chain," a new model from Cognizant Netcentric. We explore why traditional content supply chains lead to "creative waste" and how shifting to an "outside-in" philosophy—driven by real-time market signals—can turn your content into a powerful revenue engine.

14 min
10/31/2025

Beyond the Browse: AI's New Rules for Digital Engagement

How can brands deliver personalized experiences in the new age of AI? This fireside chat with Cognizant and Adobe tackles the challenge. We discuss how user expectations have radically changed and explore the new content strategies and high-performance tools, like Adobe's Edge Delivery Services, that are essential for survival.

16 min
09/08/2025

Lufthansa's Digital Transformation: A Cognizant Partnership

In this podcast, we describe how Cognizant Netcentric partnered with Lufthansa Group to accelerate its digital transformation journey, focusing on enhancing the customer experience and enabling data-driven decisions. Lufthansa Group sought a partner to match its speed and vision, leading to Cognizant's role as a growth catalyst in scaling up their digital initiatives.

11 min
07/15/2025

Preparing for the EU Accessibility Act

The European Accessibility Act (EAA) is here. As of late June 2025, businesses are required to make their digital services accessible to people with disabilities. While some see this as a regulatory burden, smart leaders see it for what it is: a competitive edge. So, how do you move beyond the checklist mentality and unlock the real value of digital accessibility? Drawing on a comprehensive guide from the experts at Cognizant Netcentric, this episode provides a strategic look at the EAA. We discuss how achieving compliance with WCAG 2.2 standards not only protects your business but also enhances brand reputation, drives SEO, and opens up new markets. This week's episode covers: A simple explanation of the European Accessibility Act and who it applies to.The tangible business benefits of an accessibility-first mindset.Common pitfalls to avoid in your journey to compliance.How to build a phased roadmap for lasting accessibility.Why an inclusive digital presence is the future of customer experience.Resources: Explore Cognizant Netcentric's EAA RoadmapDiscover more solutions from Cognizant Netcentric

15 min
05/09/2025

Cognizant Netcentric Named Adobe Partner of the Year 2025

Cognizant Netcentric, a part of Cognizant Moment™, has been recognized as Adobe's 2025 Digital Experience Partner of the Year for Central Europe. Source

5 min
04/16/2025

Powering Growth for MGM Resorts through Creativity and Marketing Innovation

At Adobe Summit, Sujit Menon (Cognizant Moment) and Giana Zelaya (MGM Resorts) explore how Adobe helps MGM personalize the guest experience. From breaking down data silos to real-time insights, discover how tools like Campaign, Analytics, and MMM are driving their digital transformation in hospitality.

17 min
04/16/2025

How to innovate and win the race for content velocity

Discover how Bimota’s iconic motorcycle brand was relaunched globally with the help of Adobe Edge Delivery Services. Sybrandt from Cognizant Moment and Aris from Kawasaki Motors Europe share how a small team built a fast, scalable, and engaging website—highlighting the power of speed, simplicity, and seamless integration within the Adobe ecosystem.

13 min

Explore the cutting edge of digital transformation with Cognizant Netcentric. Powered by Notebook LM, our podcast brings you AI-generated insights from real client success stories—unpacking the strategies, innovations, and lessons that drive impact. From AI-driven marketing to system engineering, data layers, and beyond, we dive deep into the expertise shaping the future of digital experiences.

Creator

Cognizant Netcentric
Years Active

2022 - 2025
Episodes

28
Rating

Clean
Copyright

© 2025 Cognizant Netcentric
Show Website

Cognizant Netcentric Podcast