Search with Candour

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Every Monday, Jack Chambers-Ward has in-depth conversations with SEO experts from around the world. Covering topics from attribution in GA4 to networking tips for introverts and everything in between. Search With Candour is the perfect way to kickstart your working week! https://withcandour.co.uk/podcast

  1. 5天前

    MUVERA and the future of backlinks | Egor Golovin from Serpzilla

    In this episode of Search With Candour, host Jack Chambers-Ward discusses the impact of Google's MUVERA (multi-vector retrieval system) on link building with guest Egor Golovin, Chief Commercial Officer at Serpzilla. Together, they explore how MUVERA recontextualises backlinks, emphasising the importance of context, relevance, and trust over raw volume. Egor shares his insights on current and future link building strategies, the role of AI-generated content, the significance of brand mentions, and the gradual shift towards more complex backlink strategies. Whether you're a seasoned SEO professional or new to digital marketing, this conversation offers valuable insights for refining your link building approach in the evolving digital landscape. Follow Egor Website: https://serpzilla.com/Follow Egor on LinkedIn: https://www.linkedin.com/in/egor-golovin-949919204/Follow Serpzilla on LinkedIn: https://www.linkedin.com/company/serpzilla/YouTube: https://www.youtube.com/@serpzilla Resources and recommendations https://research.google/blog/muvera-making-multi-vector-retrieval-as-fast-as-single-vector-search/https://www.goodreads.com/book/show/3228917-outliers 00:00 Introduction 01:10 Welcome to Search With Candour 01:22 Introducing Egor Golovin 01:52 The Impact of MUVERA on Link Building 02:42 Podcast Updates and Viewer Engagement 04:07 What is MUVERA? 11:18 The Role of AI in Content and Link Building 12:25 Guest Posting and Digital PR in the Era of MUVERA 19:49 The Value of Brand Mentions and No-Follow Links 27:23 Link Protection Strategies 29:35 The Future of Backlink Strategies 30:14 Parasite SEO and Its Decline 33:13 Emerging Backlink Strategies 39:31 The Role of AI in SEO 42:58 Actionable SEO Tips 45:57 Recommendations 51:38 Conclusion

    53 分钟
  2. Exploring Social Health & Career Growth | The SEO Mindset & Search with Candour Live from Brighton

    10月27日

    Exploring Social Health & Career Growth | The SEO Mindset & Search with Candour Live from Brighton

    Join us LIVE from Brighton as the teams from ⁨@SEOMindsetPodcast⁩ and Search with Candour come together for an engaging and informative podcast. In this special episode, the trio of hosts explore the importance of intentional social connections for career progression, and practical tips on maintaining good social health. The episode also features insights from the audience, real-life stories, and a detailed analysis of Google's take on 'social health.’ Don't miss out on expert advice, heartfelt stories, and actionable tips designed to enhance your personal and professional growth in the SEO world! Headline sponsor - SISTRIX SISTRIX is the all-in-one SEO toolbox for those who want to succeed on Google, Amazon and Facebook. With SISTRIX's market-leading tools, you can optimise your website according to the latest Google guidelines, track competitors on Amazon and easily generate and perform research across TikTok, Instagram and YouTube. Food sponsor - Majestic Majestic maps the web to bring you the Link Intelligence data you need to dominate your market. Established in 2004, Majestic is dedicated to serving worldwide backlink data and analysis. Drinks sponsor - Good Signals and Whitworth Good Signals help brands that deserve to do better online – do just that. They use what makes your business unique and interesting to help you grow online in new and exciting ways – connecting your brand with the people who matter most to you. Whitworth SEO specialise in authentic SEO without the jargon. Just proper SEO consultancy, no fluff and purely focused on delivering return on investment from your organic channel. 00:00 Introduction and Welcome 01:21 The SEO Mindset Podcast Origins 02:33 Introducing Search with Candour 03:45 SISTRIX: How does Google define social health? 04:40 Sponsor Acknowledgements 12:10 Exploring Social Health and Loneliness 17:01 Maintaining Work-Life Synergy 27:51 Overcoming Imposter Syndrome 37:09 Choosing Your Influential Five 37:36 Using the 5-3-1 Model 39:27 Quality Time and Presence 40:13 Balancing Social Health and Solitude 42:44 Tips for Social Health 42:58 Overcoming Fear and Trying New Things 54:49 Navigating Social Interactions and Remote Work 01:00:03 Q&A and Personal Stories 01:04:51 Closing Remarks and Thank Yous

    1 小时 6 分钟
  3. Build your brand or get left behind | Yordan Dimitrov | Search with Candour

    10月20日

    Build your brand or get left behind | Yordan Dimitrov | Search with Candour

    Jack Chambers-Ward dives into the evolving world of SEO, AI, and branding with guest Yordan Dimitrov, SEO Manager at Reflect Digital. They discuss the importance of brand consistency, the role of LLMs (Large Language Models) like ChatGPT in shaping user experiences, and the pivotal strategies for maintaining visibility and relevance in an ever-changing digital landscape. If you're curious about how AI is impacting SEO or want tips on optimising your brand’s digital presence, this episode is packed with valuable insights and recommendations. Don't miss out on Yordan's upcoming talk at Brighton SEO and the exciting discussions around these crucial topics! Follow Yordan: Reflect Digital: https://www.reflectdigital.co.uk/ Website: https://yordandim.com/BioLink: https://yordan.bio.link/LinkedIn: https://www.linkedin.com/in/dimitrovy/ Bluesky: https://bsky.app/profile/yordan-dimitrov.com BrightonSEO talk: https://brightonseo.com/talks/forget-seo-vs-ai-build-a-brand-people-trust-or-get-left-behind 00:00 Embracing AI: The Younger Generation's Journey 01:14 Introduction to the Podcast 01:29 Interview with Yordan Dimitrov 01:41 The Importance of Brand in SEO 02:20 Upcoming Brighton SEO Event 04:15 SEO Strategies and User Behaviour 06:17 The Role of Brand and Visibility 10:05 Impact of AI on SEO Metrics 13:49 User-Generated Content and Reviews 22:21 Personalisation and AI in Search 25:14 The Future of Search and AI 31:06 Meta's AI Integration and User Consent 32:01 The Shift in Digital Marketing Metrics 33:04 The Impact of LLMs on User Conversion 34:32 E-commerce Strategies for Better User Experience 37:44 The Importance of Consistent Branding 38:39 Personalisation and Localisation in Marketing 45:55 The Role of User-Generated Content 51:31 Adapting SEO Strategies for AI and LLMs 54:17 Tool and Content Recommendations 59:43 Conclusion and Final Thoughts

    1 小时 1 分钟

  4. 10月17日 · 附赠内容

    BrightonSEO October 2025 recommendations | Mark Williams-Cook | Search with Candour

    In this bonus episode of Search With Candour, Jack Chambers-Ward and Mark Williams-Cook share their top recommendations for talks at the upcoming Brighton SEO conference. Candour’s dynamic duo discusses talks that cover the value of human connection in digital PR, and explore the intricacies of AI, machine learning, and attribution models in SEO. Whether you're attending Brighton SEO or simply interested in staying updated with the latest in the SEO world, this episode is packed with invaluable information and expert commentary. Jack’s recommendations John Iwuozor - https://brightonseo.com/events/october-2025/talks/vector-embeddings-for-everyday-marketers Yordan Dimitrov - https://brightonseo.com/events/october-2025/talks/forget-seo-vs-ai-build-a-brand-people-trust-or-get-left-behind Tom Capper - https://brightonseo.com/events/october-2025/talks/measuring-aio-impact-was-anyone-clicking-anyway Myriam Jessier - https://brightonseo.com/events/october-2025/talks/making-all-content-machinereadable-geo-beyond-text-optimization Lazarina Stoy - https://brightonseo.com/events/october-2025/talks/aipoweredormlenabled-semantic-keyword-research-for-the-ai-era Mark’s recommendations Tom Rawle - https://brightonseo.com/events/october-2025/talks/ai-is-dead-for-digital-pr-long-live-the-humansDixon Jones - https://brightonseo.com/events/october-2025/talks/what-ai-knows-about-your-brand-and-what-you-can-do-about-itLuke Carthy - https://brightonseo.com/events/october-2025/talks/lastclick-attribution-is-broken-and-its-hurting-seoAdam Gent - https://brightonseo.com/events/october-2025/talks/how-googles-search-index-worksWill Kennard - https://brightonseo.com/events/october-2025/talks/everything-you-need-to-know-about-react-server-components 00:00 Introduction and Episode Overview 00:38 Catching Up with Mark 02:11 Candour's Recent Projects and Developments 03:27 Upcoming BrightonSEO and Personal Updates 07:59 BrightonSEO Talk Recommendations 08:50 Mark recommends: Tom Rawle 11:27 Jack recommends: John Iwuozor 13:14 Mark recommends: Dixon Jones 17:10 Jack recommends: Yordan Dimitrov 20:04 Mark recommends: Luke Carthy 22:58 Jack recommends: Tom Capper 24:51 Mark recommends: Adam Gent 28:22 Jack recommends: Myriam Jessier 32:18 Mark recommends: Will Kennard 36:25 Jack recommends: Lazarina Stoy 38:53 Final Thoughts

    42 分钟
  5. Zero click SEO: What do we do now? | Pablo López

    10月13日

    Zero click SEO: What do we do now? | Pablo López

    In this episode of Search With Candour, Jack Chambers-Ward hosts Pablo Lopez to discuss the future of clickless SERPs and their impact on SEO. They delve into the widespread adoption of AI in search engines like ChatGPT and Google's AI Mode, the effects on user journeys, and the shift from traditional SEO tactics to strategies focused on direct traffic and brand loyalty. Pablo shares valuable insights on audience understanding, content strategy, and the importance of integrating SEO with other digital marketing channels. If you're looking to stay ahead in the evolving world of SEO, this conversation is a must-watch! Follow Pablo Dept Agency: https://www.deptagency.com/   Pablo on LinkedIn: https://www.linkedin.com/in/pablolopezm/ Pablo’s Recommendations https://ahrefs.com/blog/zero-click-search/  https://ipullrank.com/how-ai-mode-works  https://seofomo.co/  00:00 Introduction 01:26 Welcome to Search With Candour 02:54 Introducing Pablo Lopez 04:02 The Future of Clickless SERPs 07:51 User Adaptation to AI Mode 10:58 Impact on User Behaviour and Trust 19:58 Shifting SEO Strategies 26:52 Measuring Success in a Clickless World 36:36 User-Focused Content and Brand Loyalty 38:39 SEO Strategies and Customer Understanding 40:27 Impact of AI on Publishing and Content Creation 50:54 Direct Traffic and Brand Recognition 57:54 Recommendations 01:07:44 Final Thoughts and Upcoming Episodes

    1 小时 9 分钟
  6. Measure Your Website's Performance for AI Search | Manuel Madeddu

    10月6日

    Measure Your Website's Performance for AI Search | Manuel Madeddu

    In this week's episode of Search with Candour, Jack Chambers-Ward sits down with Manuel Madeddu to discuss the importance of a holistic approach to web performance. They delve into the significance of connecting various elements such as SEO, user experience, and sustainability for optimal web performance. Manuel shares his insights on adapting to the evolving search landscape, the critical metrics to monitor, and the significance of bridging the gap between different departments. Follow Manuel LinkedIn: https://www.linkedin.com/in/manuel-madeddu/Carpet Joe: www.carpetjoe.com 00:00 Introduction to AI and SEO 00:57 Welcome to Search With Candour 02:30 Guest Introduction: Manuel Madeddu 04:54 The Importance of a Holistic Approach 07:23 Web Performance and Sustainability 14:03 The Evolution of Search and SEO 35:58 Balancing UX, Design, and SEO 41:58 The Importance of Accessibility in Web Development 44:15 Real-World Examples of Accessibility Challenges 47:50 The Role of Legislation in Accessibility 48:25 Colorblindness and User Experience 51:06 Recommendations and Final Thoughts 54:48 Tools and Software for Web Performance 55:59 Entertainment Recommendations: Movies, Games, and Anime 01:08:15 Upcoming Events and Personal Updates

    1 小时 10 分钟

  7. 9月29日

    Personas for AI keyword research | Google breaks rank trackers | Search with Candour with Mark Williams-Cook

    Join hosts Jack Chambers-Ward and Mark Williams-Cook in this week's episode of Search with Candour as they discuss recent Google SERP changes and the impact of AI on keyword research. Discover why the SEO community is buzzing about Google changing the num100 parameter and how these modifications affect impressions and rank tracking. Additionally, the dynamic duo share conference experiences, and tease upcoming speaking engagements. Links: Search ‘n’ Stuff conference: https://searchnstuff.co.uk/conferences/search-n-stuff-antalya-conference-2025/International Search Summit: https://events.transperfectdigital.com/international-search-summit/Personas for AI search: https://searchengineland.com/seo-personas-ai-search-461343Google search drops num100 parameter: https://www.seroundtable.com/google-search-drops-100-results-parameter-40097.htmlJack’s brightonSEO talk: https://brightonseo.com/events/october-2025/talks/the-future-of-content-with-zero-clicksSponsor Jack’s charity MMA fight: https://justgiving.com/page/jack-chambers-ward Timestamps: 00:00 Introduction 00:44 Conference Highlights and AI Keyword Research 01:58 Personalisation in AI Search 07:30 Upcoming Conferences and Events 12:56 Google's Search Parameter Changes 21:55 Impact of Bot Traffic on Google Search Console Data 24:13 Rise of New Crawlers and Tools 25:34 Google's JavaScript Requirement Update 27:33 AI Mode and the Future of Search 35:10 Transparency and Data Limitations 40:20 Upcoming Events and Conferences

    43 分钟
  8. The challenges of enterprise SEO with Jojo Furnival

    9月22日

    The challenges of enterprise SEO with Jojo Furnival

    In this episode of Search With Candour, Jack Chambers-Ward interviews Jojo Furnival, Marketing Manager at Sitebulb about the unique challenges of enterprise SEO. Jack & Jojo discuss issues such as the complexity and scale of large websites, resource allocation, and the importance of interdepartmental communication. Jojo shares insights on the value of automation and proactive management, as well as the essential human skills necessary for effective SEO at an enterprise level. They also chat about Sitebulb's new cloud services and the importance of aligning SEO strategies with broader business goals. Jojo’s recommendations: New free enterprise SEO courseRendering Difference Engine Chrome extensionMy Victorian Nightmare podcastFollow Jojo: ⁠Check out Sitebulb⁠⁠Follow Jojo on LinkedIn⁠⁠Follow Jojo on Bluesky⁠Resources: Previous episode with Patrick about JavaScript SEOPrevious episode about enterprise SEO strategies from January 2024Sitebulb webinar about enterprise SEOTime stamps 00:00 Introduction to Enterprise SEO Challenges 01:14 Welcome to Search With Candour 04:45 Welcome Jojo Furnival 06:10 Understanding Enterprise SEO Challenges 10:08 Navigating Technical and Human Challenges 14:24 Prioritisation and Communication in SEO 22:38 Aligning SEO with Other Departments 26:10 Adapting to Outdated Technology 30:12 Log File Analysis and Future Plans 31:40 Automation in SEO: Balancing Technology and Human Touch 33:19 Enterprise SEO: Tool Stack and Automation Strategies 35:28 Effective Communication and Soft Skills in SEO 39:44 Understanding Roles and Skills in SEO Teams 45:38 Challenges and Metrics in Enterprise SEO 51:03 Adapting to AI and LLMs in SEO 55:46 Recommendations and Final Thoughts 62:05 Outro

    1 小时 3 分钟
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关于

Every Monday, Jack Chambers-Ward has in-depth conversations with SEO experts from around the world. Covering topics from attribution in GA4 to networking tips for introverts and everything in between. Search With Candour is the perfect way to kickstart your working week! https://withcandour.co.uk/podcast

信息

  • 创作者
    Candour
  • 活跃年份
    2019年 - 2025年
  • 单集
    333
  • 分级
    儿童适宜
  • 版权
    © Candour
  • 节目网站
    Search with Candour

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