Mornings with Mayesh

Yvonne Ashton

Each month, Yvonne Ashton and her flower friends get together to chat about flowers and floral design, answering your questions, discussing top social media news, and interviewing special guests to help keep you inspired! If you are a floral professional be sure to subscribe to this podcast.

  1. Designing from the Heart: Camile Craig on Brand Identity & Creative Authenticity

    11月20日

    Designing from the Heart: Camile Craig on Brand Identity & Creative Authenticity

    What does it take to build a floral business rooted in whimsy, authenticity, and community? In this episode of Mornings with Mayesh, we sit down with Camille Craig, owner of New Leaf Floral Design in Seattle, Washington, to find out. Camille's journey into floral design started in her mother's garden, where she'd gather fistfuls of blooms and present them with pure childhood excitement. Twenty years later, that same joy still fuels her work—and you can see it in every textural, colorful, whimsical arrangement she creates. From leaving a corporate desk job she hated to launching her own business in 2020, Camille shares how she discovered her design identity, built a thriving community of florists and clients, and learned to trust her creative instincts. She also talks about her experience with our Wicked Design Challenge, where she brought her signature style to the emerald greens and sparkling pinks of the Land of Oz. Whether you're an established florist or still discovering your creative voice, this conversation is full of honest insights, practical advice, and a reminder that it's never too late to follow your passion. In this episode, we discuss: How childhood wonder can help shape your design identity Why community is essential to business success Balancing client visions with your signature style Building trust through practice and portfolio work The importance of staying true to yourself as an artist   Show notes, photos, and video replay: https://www.mayesh.com/blog

    46 分鐘
  2. Guatemala Cymbidium Orchids & OASIS® Renewal™ Plant-Based Floral Foam: What You Need to Know

    10月17日

    Guatemala Cymbidium Orchids & OASIS® Renewal™ Plant-Based Floral Foam: What You Need to Know

    Join Yvonne Ashton and David Dahlson for an exciting episode of Mornings with Mayesh as they unveil two game-changing updates for the floral industry. First, David introduces Mayesh's newest farm partner, Designer Cut Flowers from Guatemala, and their stunning collection of cymbidium orchids. These blooms fill the seasonal gap between New Zealand and Holland's availability, offering florists gorgeous fall colors including burgundies, golds, yellows, and two-tones—perfect for autumn weddings and events. With 8-11 blooms per stem and professional Dutch-style packaging, these orchids are a must-have for your designs. Then, David shares his hands-on review of OASIS® Renewal™ Floral Foam—the plant-based innovation the floral community has been waiting for. Made entirely from renewable resources with a 56% lower carbon footprint than traditional petroleum-based foam, this sustainable alternative hydrates faster, holds stems securely, and works with all stem types. David discusses its performance, compostability, and why this is an important step toward more sustainable floral design. Whether you're looking for beautiful new blooms or eco-conscious design solutions, this episode delivers practical insights and exciting new options for your floral business. Featured in this episode: Designer Cut Flowers Guatemala cymbidium orchids OASIS® Renewal™ plant-based floral foam review Fall color palette and varieties Sustainable floral design tips Product availability at Mayesh locations and on mayesh.com Show notes, photos, and video replay: https://www.mayesh.com/blog/cymbidium-farm-sustainable-floral-foam

    24 分鐘
  3. From Wedding Burnout to $8M in Hotel Contracts: Building Recurring Revenue with Franceska McCaughan

    9月3日

    From Wedding Burnout to $8M in Hotel Contracts: Building Recurring Revenue with Franceska McCaughan

    Tired of working six days a week, chasing one-off weddings, and feeling trapped in the seasonal ups and downs of the event floral world? This episode is your roadmap to freedom.  Host Yvonne Ashton sits down with Franceska McCaughan, international floral strategist and founder of The Hotel Florist®, who has revolutionized how florists think about sustainable income. From her beginnings in foster care to building a floral empire serving luxury hotels across three continents, Franceska's story proves that complete business reinvention is possible—no matter where you start.  In this episode, you'll discover: How to break free from the wedding-only cycle that's keeping you stuck The key difference between being profitable and just being busy Franceska's proven strategies for creating recurring revenue streams Why hotels are the untapped goldmine most florists are missing How to scale your business beyond your own physical limitations The mindset shifts that prevent burnout and build long-term sustainability Real strategies from the Hotel Florist® Profit Method that have helped florists generate over $8 million in contracts  Whether you're a seasoned florist feeling burned out or just starting to think beyond weddings, this conversation will completely shift how you approach building a sustainable floral business. Franceska shares practical, proven methods that are working right now for florists around the globe—this isn't just theory, it's a blueprint for transformation.  About Franceska McCaughan: Franceska McCaughan is an international floral strategist, hospitality consultant, and the visionary behind The Hotel Florist®. She has helped florists worldwide generate over $8 million in hotel floral contracts and consults with luxury brands on floral strategy. A multiple business founder, best-selling author, and survivor-turned-thought-leader, Franceska is passionate about helping creatives build profitable, purpose-driven businesses without burning out.  Don't forget to subscribe, rate, and review Mornings with Mayesh wherever you listen to podcasts! Show notes, photos, and video replay:  https://www.mayesh.com/blog/hotel-contracts-building-recurring-revenue-florists

    59 分鐘
  4. Starting a Flower Revolution with Katie Lila of 'Follow the Blooms'

    7月25日

    Starting a Flower Revolution with Katie Lila of 'Follow the Blooms'

    What if flowers could be more than beautiful arrangements? What if they could be community art, television content, and catalysts for human connection in the most unexpected places? In this episode of Mornings with Mayesh, we sit down with Katie Lila, the visionary Flower Director behind Flowers For People and creator-host of the PBS series "FOLLOW THE BLOOMS." Broadcasting from Spokane, Katie shares her incredible journey from local floral designer to national television personality, and her bold mission to start what she calls a "flower revolution." Katie takes us behind the scenes of Season 1's most ambitious projects - from underwater mermaid gardens to professional treehouse reveals. But the real excitement comes when she discusses her open call for Season 2 submissions, actively seeking designers, growers, community planners, and artists who share her vision. In this energizing conversation, we explore Katie's dreams of floral flash mobs in subway stations, floral confetti at sporting events, and partnerships with sponsors who can see the massive potential for flowers as public art. Whether you're a seasoned floral professional or someone with a wild flower idea, Katie's infectious enthusiasm and call-to-action will inspire you to think bigger about blooms. Topics Covered: The making of PBS series "Follow the Blooms" Season 1 Behind-the-scenes stories from underwater gardens to treehouse reveals Season 2 submission process and collaboration opportunities Reaching new audiences beyond traditional floral markets The business of flowers as public art and community experiences How to get involved in the "flower revolution" Perfect for: Floral designers, event planners, PBS fans, community artists, entrepreneurs, and anyone curious about innovative approaches to floral design. Video replay & show notes:  https://www.mayesh.com/blog/mwm-katie-lila-of-follow-the-blooms

    52 分鐘

評分與評論

4.9
(滿分 5 顆星)
12 則評分

簡介

Each month, Yvonne Ashton and her flower friends get together to chat about flowers and floral design, answering your questions, discussing top social media news, and interviewing special guests to help keep you inspired! If you are a floral professional be sure to subscribe to this podcast.

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