Next Future Today Dan Keldsen

Dear Enthusiasts of the Future,

Welcome back to Next Future Today, with your host, Dan Keldsen.

Welcome back to "Next Future Today," the go-to podcast for career insights and forward-thinking ideas. I'm your host, Dan Keldsen, and in today's episode titled "The Business of Business Storytelling," we dive deeper into the waters of storytelling for business.

With over two decades of expertise, Patti Sanchez is a master at using storytelling to engage and persuade diverse audiences for various business purposes. From the importance of storytelling in enhancing brand affinity and internal culture at mega-brands like Nike to the strategic use of storytelling to overcome customer objections and resistance to change, Patti unpacks how storytelling is pivotal at every stage of the customer journey. Whether you’re looking to refine your business communication or seeking fresh ways to pitch to potential investors, this episode is packed with actionable insights.

Join us as we explore how to use the traditional three-act structure in storytelling to craft compelling narratives that captivate and motivate, the challenges of change and how stories can be a transformative tool to address them. Don’t miss out as Patti shares her valuable perspective on not just the how of storytelling, but the critical whys behind it.

So, tune in, as we learn to transform the ordinary into the extraordinary through the power of storytelling.

Timestamps:
00:00 Interview about storytelling in business and communication.
06:27 Using stories in business communication builds trust.
09:06 Internal vs External focus in business storytelling.
11:30 Many companies value internal storytelling expertise.
17:03 Interview process to understand customer's journey.
18:36 Tech startups overhyped, struggle with initial success.
22:50 Marketing funnels guide content for specific audiences.
24:40 Legacy systems broken, need for automation explained.
28:06 Understanding people is key to driving change.
30:54 Writing fictional stories helps visualize and plan future.

PS: Are you applying the strategies discussed in our episodes? Share how NextFutureToday has influenced your approach to technology and behavior on our social media channels or by replying through any social channel you've found this episode on! 🚀

Find out more about Dan and Patti:
Dan Keldsen - https://www.linkedin.com/in/dankeldsen/
Next Future Today - https://nextfuturetoday.com/

Patti Sanchez - https://www.linkedin.com/in/pattisan/

Dear Enthusiasts of the Future,

Welcome back to Next Future Today, with your host, Dan Keldsen.

Welcome back to "Next Future Today," the go-to podcast for career insights and forward-thinking ideas. I'm your host, Dan Keldsen, and in today's episode titled "Making a Career Out of Speechwriting and Ghostwriting," we dive into the often-overlooked world of professional writing that influences and shapes public discourse.

Joining me is the distinguished Michael Franklin, a seasoned speechwriter and ghostwriter, who also spearheads the organization Speechwriters of Color. This conversation illuminates the pathways for those looking to carve out a career in speechwriting, especially for individuals of color who are notably underrepresented in this field.

Michael opens up about the need for formal training and greater visibility for speechwriters of color and shares his initiatives like the launching of a fellowship program and the speechwriters of color conference aimed at providing hands-on experience and education on the differing roles of speechwriters.

We discuss the intricacies and challenges faced by those who ghostwrite, including issues of credit and recognition, during their negotiation processes. Michael also provides insight from his experience at the Gathering of the Ghosts conference, shining a light on the diversity issues and identity crises within the profession.

In a field mistakenly limited to politics, Michael breaks down the barriers, explaining the transition potential between speechwriting and ghostwriting, and emphasizing a strong grasp of storytelling as a key skill. We also talk about how the terminology used to describe one's work can greatly impact career opportunities for writers of color.

Adding layers to the discussion, we touch upon the contributions of political writers George Lakoff and Frank Luntz, and Michael hands out some valuable tools for framing and structuring speeches. He also recommends several resources for aspiring speechwriters to hone their craft, showcasing his organization's success in fostering over 500 members and securing influential partnerships.

If you have ever been intrigued by the hidden architects of communication or if you're looking for alternative career pathways in writing, this episode will leave you enlightened and inspired. Make sure to stay tuned till the end for Michael's contact information and the exciting possibilities for future collaboration.

Now, let's unravel the behind-the-scenes world of the words that move us, as we welcome Michael Franklin on "Next Future Today."

Recommended reading:
Political Speechwriter's Handbook
Sister Outsider and
Speaking While Female

Timestamps:

00:00 Interview with Michael Franklin on speech writing.
04:53 Conference covered diversity and identity crisis issues.
06:33 Ghostwriters and speechwriters seek public recognition changes.
10:45 Encouraging people of color to claim their role.
15:00 Legal communications major emphasizes ability to explain law.
18:10 Focuses on framing and progressive democrat communication.
20:34 Structure Technique: Name villain, uplift victories, call to action.
25:51 Launching virtual writing program, hosting in-person conference.
29:19 Reach out to diverse speech writers for opportunities.
30:27 Seek opportunities, ask for help, diverse options.

PS: Are you applying the strategies discussed in our episodes? Share how NextFutureToday has influenced your approach to technology and behavior on our social media channels or by replying through any social channel you've found this episode on! 🚀

Find out more about Dan and Michael:
Dan Keldsen – https://www.linkedin.com/in/dankeldsen/
Next Future Today - https://nextfuturetoday.com/
PlexiCam - https://www.plexicam.com/
Michael Franklin - https://www.linkedin.com/in/mfr

In a world where ideas are the bedrock of innovation and progress, how we convey those ideas can be the difference between being heard and being overlooked. That's why we're thrilled to announce the release of our latest episode, "You aren't a born communicator", featuring a master of the spoken word, Matt Kohut of KNP Communications, and hosted as always by the infinitely curious Dan Keldsen.
🧠 Left Brain, Right Brain - Finding the Balance in Business
Explore the necessity of blending logical and creative thinking with Dan and Matt as they delve into the realm of effective business communication. Understand why it's essential to break free from traditional molds and foster an environment where innovation thrives.
🚀 NASA and the Struggle for Change
Learn about the challenges organizations like NASA face when altering entrenched cultures and presentation styles. Discover why Guy Kawasaki’s presentation rule and storytelling are not just for authors and filmmakers but are critical tools for businesses and technical organizations alike.
🗣️ The Art and Science of Communication
Matt Kohut illuminates the path from being a rough communicator to excelling in conveying your message. Take cues from the greats like Martin Luther King and Steve Jobs (both are talked about as though they were literally born to speak, but they both spent FAR more time and effort than you probably think, to become true masters), and hear about the hard work behind captivating speeches.
💡 Storytelling - Your Tool for Persuasion
Find out why anecdotes and personal stories can transform a mundane presentation into a persuasive, emotional journey. Matt discusses the hurdles of making the case for storytelling within technical organizations and how it can lead to a significant shift in professional communication.
📚 Speaking Out
Anticipate Matt Kohut’s upcoming book "Speaking Out: New Rules of Business Leadership Communication" and get a sneak peek into how executives are navigating the complex landscape of political and social issues through their communications.
🔧 Tools for Improvement
And a quick aside - Rethink your approach to virtual meetings and learn about Poised—a real-time app that offers immediate feedback on your speaking skills. Plus, discover the importance of recording and reviewing your presentations for continuous self-improvement.
Connect with Matt Kohut on LinkedIn or via KNP Communications for personal advice on professional communication.
This episode of Next Future Today is more than just a podcast—it's a step towards transforming how you interact with the world around you. Let Dan and Matt guide you on this journey of communication mastery.
Tune in now and remember, while you might not be a born communicator, with persistence and the right guidance, you can become a captivating one.
Let's start the conversation, right now, on *Next Future Today*.

Find out more about Dan and Matt:
Dan Keldsen – https://www.linkedin.com/in/dankeldsen/
Next Future Today - https://nextfuturetoday.com/
PlexiCam - https://www.plexicam.com/
Matt Kohut - https://www.linkedin.com/in/matt-kohut-00b64b4/
KNP Communications - https://www.knpcommunications.com/
00:00 Matt Kohut discusses professional communication and NASA.
03:25 Non-linear path to speech writing career.
09:02 Success takes work, internalize beyond mere memorization.
11:50 Stories elicit emotions, analysis is logic.
13:35 Professional stories can be small and anecdotal.
16:28 Encouraging a whole mind for innovation and value.
20:49 Agrees with point, flexibility in presentation size.
24:20 Effective communication requires memorable, impactful messages.
26:47 Real-time app gives feedback during meetings.
30:17 Sneak peek of Matt's next book.

Welcome back to *Next Future Today*, with your host, Dan Keldsen.

And in today's episode of Next Future Today, Episode 20, "The Magic of Conversational Presenting," we're diving into the transformative world of presentation skills with none other than Spencer Waldron, a maestro of engaging communication with over 15 years under his belt.

Spencer, a former long-time Prezi employee who helped bring Prezi Video into the world, now brings his expertise to cenrox.com, advocating for the power of virtual connections that can be as strong as any live event - or even stronger!

We'll be touching on the Steve Jobs' level of preparation (and what would Steve have done during COVID?), the storytelling secrets that could rival Pixar, and the impact of COVID-19 on our virtual presentation landscape.

As we all navigated the challenges brought on by the pandemic, Spencer adapted his approach, sharpening his already impressive presentation strategies. He'll share his insights on the necessity of intimate Zoom engagement over broad-cast webinars, the tactical use of questions to tailor your message, and even a fascinating "periodic table of emotions" that could drastically improve how we understand and deliver our content.

Looking ahead, Spencer is excited about the potential of AI in crafting presentations and is eager to discuss his new platform, CENROX. He's also very approachable on LinkedIn for those who'd like to connect.

So sit tight as we explore how to harness the interactive power of "conversational presenting," learn from WebEx's missed shots, and find out why Zoom became the king of virtual communication. Perhaps most importantly, we'll get into the nuts and bolts of what makes a virtual presentation not just work, but resonate powerfully—even down to your choice of background and the "20% rule" for enhancing your on-screen presence.

This episode isn't just a look into the future of presenting—it's an essential guide for anyone looking to slingshot their communication skills into new dimensions in 2024 and beyond. Join us for this insightful journey into the heart of effective presentation—let's start the conversation, right now, on *Next Future Today*.

Find out more about Dan and Spencer:
Dan Keldsen – https://www.linkedin.com/in/dankeldsen/
Spencer Waldron – https://www.linkedin.com/in/spencerwaldron/ and his company, Cenrox,  https://www.cenrox.com/

Timestamps:
00:00 Intro/Summary: Creating engaging one-to-one or large virtual settings.
05:12 Experienced in Prezi, saw need, created Prezi Video.
08:43 Adapting to video content creation challenges and techniques.
12:36 Improvement in video quality and technology adoption.
13:31 Prepare with music, energy, and 20% rule.
17:45 Curing fear of public speaking through repetition.
20:29 Marketing evolved with human behavior and technology.
25:31 Engage audience by giving them control and breather slides.
28:27 Text models will impact presentation design in 2024-2025.
30:51 Outro/Get in touch

🧠 Episode 19: The Fight Between Your Ancient Brain and Your Modern Brain with Dr. Abbie Morano and Host Dan Keldsen
Hosted by Dan Keldsen, NextFutureToday dives deep into conversation with Dr. Abbie Morano, PhD, director of training and education at Social Engineer, LLC, and an advisory board member at Virtual Sapiens. Don't miss this comprehensive discussion on the role of nonverbal communication in our increasingly virtual interactions.
Key Takeaways:
- Understand behavioral science in layperson's terms and its practical applications in every day life, and in cybersecurity specifically.
- Learn why nonverbal cues such as eye contact and body language are even more crucial in virtual settings (and where you're probably damaging your perceived expertise with sloppy on-screen habits)
- Discover how to overcome 'Zoom fatigue' through effective nonverbal communication strategies.
- Gain valuable insights into navigating career pathways, resilience, and the role of ethical behavior in professional growth.
👀 Virtual Sapiens – The Tool for On-Camera Mastery
Dr. Morano and our host will also introduce you to Virtual Sapiens – a software platform revolutionizing the way we self-analyze and enhance our presence in virtual communications.
🎙️A Personal Journey Revealed
Dr. Morano shares her personal career journey and the hard work that led to her becoming a reputable figure in behavioral science. Her dedication to understanding the subtleties of human interaction provides invaluable lessons for all professionals navigating the digital space.
💡 Nonverbal Nuances, Social Engineering & Technology
Learn how the limbic system of our brains reacts to virtual communication, and hear exciting thoughts on new technology connecting neuroscience and biology to our online interactions.
🔗 Don't Miss Out
Click here to listen to NFT Episode 19 with Dr. Abbie Morano, an engaging session filled with actionable knowledge that could transform the way you interact online and safeguard your privacy.
Thank you for your loyal listening, and remember to subscribe and share your thoughts on today's episode. Your feedback powers the future of our content.
Stay tuned for the next wave of insights...
Dan Keldsen, Next Future Today Founder and Host
PS: Are you applying the strategies discussed in our episodes? Share how NextFutureToday has influenced your approach to technology and behavior on our social media channels or by replying through any social channel you've found this episode onl! 🚀

In this eye-opening discussion with David Meerman Scott, we delved into the neuroscience behind creating fandom and tribal behavior.

We explored the impact of the pandemic on virtual events and how virtual and hybrid events can engage a global audience.

Discover how technology and innovation are transforming the event landscape.

Join us as we navigate the new rules of marketing, fanocracy, and audience engagement in the digital age.

This is the Next Future Today podcast - where we fast-forward to the future of business and events. Thank you for tuning in!