Next Generation Design

Siemens Digital Industries Software

As product engineering tools continue to morph and expand at speeds human expertise may not be able to endure, Revolutionary design technologies that span beyond industry borders, will prove their necessity for companies looking to take over their markets in the future. What will the future of design technologies and machinery look like? What will your digitalization story be? Where engineering meets tomorrow.

  1. 04/01/2025

    Bringing New Innovations to Market with Maestro Product Design

    How do you create world-class products that seamlessly blend form, function, and user experience? What role do experience-driven design, sustainability, and digital twin technology play in shaping modern product design? In this episode of the Next Generation Design Podcast, host Greg Arnot sits down with Joe Moak, Founder and Chief Engineer at Maestro Product Design and Senior Product Architect at Meta. Together, they explore the intricate world of experience-driven product design, the evolution of engineering tools, and the balance between innovation and manufacturability. Joe shares his journey from a curious young engineer inspired by a Sony Handycam to leading groundbreaking design projects at Apple and beyond. He discusses how Maestro helps clients across industries—from consumer products to medical devices—achieve high-quality, high-volume production while staying true to their design vision. They also dive deep into the power of Siemens NX, the role of digital twins in product development, and how new technologies like immersive design are revolutionizing the way engineers approach problem-solving. Whether you're a seasoned engineer, a product designer, or just fascinated by the future of design and manufacturing, this episode is packed with insights that will expand your perspective on the next era of engineering. What You’ll Learn in this Episode: What is Maestro Product Design, and how does it approach engineering? (1:30) The balance between design vision and manufacturability (5:40) How Joe was introduced to CAD and NX  (8:15) Advice for new CAD learners  (8:50) The experience-driven design process at Maestro Product Design (10:35)  The benefits of leveraging NX CAD at Maestro (12:55) How will industrial design, product development, and sustainability evolve? (20:10) Trends in the evolution of industrial design and product development  (24:10) Advice for aspiring engineers and startup founders (25:40) Connect with Greg Arnot LinkedIn X Connect with Joe Moak LinkedIn Website

    29 min
  2. 03/04/2025

    Driving Sustainability in Design: Insights from Nexpirit and Phoenix Contact

    How can sustainability become an enabler rather than a burden? What role does digital transformation, lifecycle management, and environmental data play in modern product design? In this episode of the Next Generation Design Podcast, host Greg Arnot speaks with Lucas Dann, Mechanical Engineer & Managing Director at Nexpirit, and Lennart Gorholt, Senior Project Manager at Phoenix Contact Group. Together, they explore how sustainability can be seamlessly integrated into the design process, how companies can leverage Siemens’ NX and Teamcenter to track and optimize environmental footprints, and why waiting for "perfect data" is no longer an excuse to delay action. Lucas and Lennart share insights into how digital tools empower engineers to measure sustainability impacts early in product design, how Phoenix Contact developed an automated system for CO₂ footprint calculations, and the real-world impact of shifting sustainability efforts "left" in the design cycle. Whether you're an engineer, product designer, or business leader, this episode will change how you think about sustainability in the context of digital design and lifecycle management. What You’ll Learn in this Episode: What Nexpirit does and how it integrates sustainability into PLM (07:00) How Phoenix Contact balances sustainability, cost, and technical requirements (11:25) How to integrate product design with sustainability (14:00)  The value of NX Sustainability Impact Analysis for product design (15:15) How Nexpirit was involved in the development of the NX Sustainability Impact Analysis product (21:05) How does Phoenix Contact handle the calculation of environmental product declarations? (26:10) Future Technologies in sustainable development (30:55) How Phoenix Contact empowers employees to make sustainability a daily priority (37:25) Practical steps for startups and small businesses to integrate sustainability into product design (41:55) Connect with Greg Arnot LinkedIn X Connect with Lucas Dann LinkedIn Website Connect with Lennart Gorholt Website

    44 min
  3. 02/04/2025

    Voyaging to the moon: Rocket design with Firefly Aerospace

    How do you design a rocket capable of reaching the moon? What role do AI and sustainability play in shaping the future of aerospace?  In this episode of the Next Generation Design Podcast, host Greg Arnot interviews Morgan Feanny and Drew Summers, two engineers from Firefly Aerospace, to explore the exciting world of rocket design and space transportation. Morgan and Drew from Firefly Aerospace take us behind the scenes of their design process—from whiteboard sketches to fully engineered rockets. Learn how they leverage advanced tools like Siemens’ NX and Teamcenter to iterate quickly and bring complex structures to life.  They also reveal their thoughts on the role of AI in aerospace engineering, the significance of sustainability in rocket development, and the push for reusable rockets to lower costs and minimize environmental impact. The engineers also share insights on the future of space travel, the challenges of scaling rocket designs, and how the private space sector is driving a new era of exploration. Whether you're an aerospace enthusiast or curious about the intersection of design and technology, this episode is packed with insights that will fuel your imagination about the next frontier. What You’ll Learn in this Episode: What is Firefly Aerospace, and what do they do? (1:05) Using CAD software and Siemens NX in aerospace design (6:50) What are the challenges engineers face daily in the design process at Firefly Aerospace? (11:15) The future of sustainability in aerospace design and engineering (26:35) The future role of the industrial metaverse and immersive engineering in rocket design (34:15) How does Firefly Aerospace use AI in the design process (38:40) What does the future of design look like? (43:35) Connect with Greg Arnot LinkedIn X Connect with Morgan Feanny LinkedIn Website Connect with Drew Summers LinkedIn Website

    38 min
  4. 12/17/2024

    Driving Innovation with SaaS: NX X for Product Design

    SaaS is here to stay! Since 2017, the SaaS (Software as a Service) industry has expanded by more than 500%, with projections estimating the global market will reach around ten trillion dollars by 2030. The rise of SaaS has been nothing short of revolutionary in the tech industry. Over the past decade, businesses of all sizes have embraced SaaS solutions to streamline operations, reduce costs, and scale more effectively. Looking ahead, the momentum shows no signs of slowing down. This growth reflects not just the technological advancements but also the evolving needs of modern businesses, as SaaS continues to play an increasingly integral role in the digital transformation of organizations worldwide. In this episode, Greg Arnot interviews Tom Spangler, a Product Marketing Manager from Siemens, to discuss the transition to Software as a Service (SaaS), the cloud, and the benefits of Siemens’ NX X solution. Tom provides in-depth insights into how cloud technology impacts design software, the advantages of using SaaS, and why Siemens is embracing this future-forward approach. They also dive into NX X's user-centric features, licensing options, and its unique advantages over traditional on-premises solutions. What You’ll Learn in this Episode: What is SaaS, cloud streaming, and cloud licensing? (02:00) What challenges are driving companies to the cloud, and how is SaaS helping them overcome these issues? (04:35) Why is Siemens offering SaaS products? (05:50) What’s the difference between on-prem NX and NX X? (07:30) What companies are using NX X? (15:40) What the future holds for Siemens, SaaS products and NX X? (18:10) Connect with Greg Arnot: LinkedIn X Connect with Tom Spangler: LinkedIn

    23 min

Ratings & Reviews

4.4
out of 5
7 Ratings

About

As product engineering tools continue to morph and expand at speeds human expertise may not be able to endure, Revolutionary design technologies that span beyond industry borders, will prove their necessity for companies looking to take over their markets in the future. What will the future of design technologies and machinery look like? What will your digitalization story be? Where engineering meets tomorrow.