Next In Line

Next In Line Podcast

Next in Line is a podcast about what it really takes to lead and why it's time to pay it forward. Hosted by Cesar Jimenez, Founder/CEO of Prosource IT and Founder/Board Member at myBasePay, and co-hosted by Karina Jimenez, Founder of Social Kraft, each episode features unfiltered conversations with executives who’ve built, failed, and learned the hard way. They’re not here to impress; they’re here to share the truth with the next generation of leaders coming up behind them.

  1. 2d ago

    Ep. 88: Luke Leinberger, Global Head of Social Media at Gravity Global, on Authenticity, AI-Driven Discoverability, and Leading With Care

    Luke Leinberger, Global Head of Social Media at Gravity Global, joins host Karina Jimenez to share how a background in creative writing led him into social media at a time when the channel was still considered a “nice to have.” From growing a boutique agency’s social offering to leading a full global practice after the agency’s acquisition by Gravity Global, Luke has spent the last decade watching social move from an afterthought to the center of how brands reach their audiences. In this episode, Luke shares the mentorship lessons that shaped how he leads today, from being given the space to make mistakes early in his career to learning that leadership means adapting your style to each person rather than applying a one-size-fits-all approach. He also opens up about a philosophy he lives by: there is no failing, only winning or learning. Luke and Karina also dig into how AI is reshaping social media from behind the scenes, from streamlining reporting and social listening to navigating a new reality where audiences question whether even authentic content is AI-generated. They discuss why content guidelines have to stay living documents rather than fixed rules, and why the shift from SEO to AEO is changing what it means for a brand to be discoverable at all. For the next generation of leaders, Luke’s advice is to lead with genuine care for your team, understand that team success is what defines your own, and recognize that leadership itself isn’t the right path for everyone.

  2. Sep 10

    Ep. 86: Andy Wang, Former VP of Marketing at CDW, on AI, Adaptability, and Why Great Leadership Still Comes Down to People

    Andy Wang’s career in marketing started in an unexpected place: his family’s small business. What began as an opportunity to learn how a business operates from the ground up eventually led him into digital marketing, MarTech, customer experience, demand generation, and enterprise leadership at CDW. Through it all, one lesson has remained constant: people are at the center of every successful business. In this episode, Andy joins Karina Jimenez to explore what leadership and marketing look like in a time of rapid transformation. He shares how navigating organizational change shaped his empathy as a leader, why our careers shouldn’t define our self-worth, and why adaptability and an entrepreneurial mindset can help leaders thrive even when there’s no established playbook. Andy also dives into the future of AI in marketing, from reimagining the customer journey and orchestrating AI agents to creating governance that evolves alongside the technology. Rather than viewing AI solely as an efficiency tool, he challenges marketers to think bigger about how it can reshape entire organizational models and how humans can become the orchestrators behind that transformation. For the next generation, Andy’s advice is to experiment, stay curious, think bigger, and have the courage to step into unfamiliar territory. Most importantly, don’t forget the relationships you build along the way because, as his own career has shown, success ultimately comes back to the people you bring with you.

Ratings & Reviews

5
out of 5
2 Ratings

About

Next in Line is a podcast about what it really takes to lead and why it's time to pay it forward. Hosted by Cesar Jimenez, Founder/CEO of Prosource IT and Founder/Board Member at myBasePay, and co-hosted by Karina Jimenez, Founder of Social Kraft, each episode features unfiltered conversations with executives who’ve built, failed, and learned the hard way. They’re not here to impress; they’re here to share the truth with the next generation of leaders coming up behind them.

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