58 episodes

Everything we know about the media, marketing and advertising business is being completely upended thanks to technology and data. We're talking with some of the top industry leaders as they steer their companies through constant change.

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    • Business
    • 5.0 • 32 Ratings

Everything we know about the media, marketing and advertising business is being completely upended thanks to technology and data. We're talking with some of the top industry leaders as they steer their companies through constant change.

    How Amazon is looking to quietly conquer every part of the advertising business

    How Amazon is looking to quietly conquer every part of the advertising business

    Next in Marketing spoke with Melissa Burdick, president and co-founder of Pacvue, a technology company that specializes in buying ads on retail properties, including Amazon. Burdick discussed how differently Amazon views Madison Avenue versus other tech leaders, and how the company is systematically moving to disrupt TV advertising and measurement.

    Guest: Melissa Burdick
    Host: Mike Shields

    • 36 min
    Why TV manufacturers are suddenly the most interesting companies in advertising

    Why TV manufacturers are suddenly the most interesting companies in advertising

    Next in Marketing talked to ex ABC and Hulu ad exec Justin Fromm, who now runs research for LG Ads, about why TV makers are suddenly so well positioned to play a role in how ads get to TV screens, and how marketers connect with digital households overall.

    Fromm also discussed why streaming has such a problem with repetitive ads, and how TV device companies can help marketers tie TV ads to real world sales.

    Guest: Justin Fromm
    Host: Mike Shields

    • 45 min
    Why the ongoing changes in digital ad targeting are just the 'tip of the iceberg'

    Why the ongoing changes in digital ad targeting are just the 'tip of the iceberg'

    Next in Marketing speaks with former GroupM North America CEO Brian Lesser about the state of digital advertising amidst increased scrutiny, and why he thinks programmatic advertising has only just begun to grapple with the ramifications. Lesser, who's now chairman and CEO of InfoSum, also explains why he doubts that Apple will push further into the ad business, and why he hopes lawmakers finally force some real change at Facebook.

    Guest: Brian Lesser
    Host: Mike Shields

    • 38 min
    Roblox (and kids) are already building the metaverse

    Roblox (and kids) are already building the metaverse

    Next in Marketing talks with Christina Wootton Vice President, Brand Partnerships at Roblox about how brands are building full digital experiences for a generation of consumers raised in immersive gaming environments, and how that will shape the future of media and entertainment. Christina also discusses what executives should be thinking about when trying to understand the metaverse.

    Guest: Christina Wootton
    Host: Mike Shields

    • 36 min
    Why the digital newsletter boom could shake up digital ad targeting

    Why the digital newsletter boom could shake up digital ad targeting

    LiveIntent was built as an ad tech company that specialized in monetizing newsletters for publishers. CMO Kerel Cooper talks to Next in Marketing about how the company's data culled from millions of people's inboxes is now suddenly the basis of a potential solution to the elimination of cookies. Kerel also discusses why publishers are putting so much more editorial investment toward newsletter products, and why several niche direct-to-consumer brands are also having success in this medium.

    Guest: Kerel Cooper
    Host: Mike Shields

    • 41 min
    Why Innovid sees old school measurement panels as a 'hack' that no longer make sense

    Why Innovid sees old school measurement panels as a 'hack' that no longer make sense

    Tal Chalozin, CTO of Innovid, talks about why the software company could be the heir apparent to classic third-party measurement firms such as Nielsen and comScore in the digital era. Chalozin also weighs in on why marketers are going to have to accept a certain level of fragmentation, which will make ad targeting via identity data challenging. Yet in his mind, the idea that targeting was perfect during the cookie era has "always been a pipe dream."

    Guest: Tal Chalozin
    Host: Mike Shields

    • 45 min

Customer Reviews

5.0 out of 5
32 Ratings

32 Ratings

Karenakong ,

Great podcast!

Well produced with a wide variety of topics and guests across all things digital marketing

Ben_marketer_US ,

Want to stay on top of Mobile Marketing news? Listen to this!

It’s refreshing to get such a range of executive voices across the mobile marketing ecosystem. The show doesn’t focus on a product or feel like it’s trying to sell, it’s about thought leadership. 10/10

Odedonn ,

great podcast for marketers

I really like this podcast. Super strong lineup of speakers, interesting insights and conversations- thumbs up guys - keep them coming!

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