9 episodes

Everything we know about the media, marketing and advertising business is being completely upended thanks to technology and data. We're talking with some of the top industry leaders as they steer their companies through constant change.

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    • Marketing
    • 5.0, 18 Ratings

Everything we know about the media, marketing and advertising business is being completely upended thanks to technology and data. We're talking with some of the top industry leaders as they steer their companies through constant change.

    Snap is Bringing Digital Ad Creative Out of the Dark Ages - Though Traditional Agencies May Not be Ready

    Snap is Bringing Digital Ad Creative Out of the Dark Ages - Though Traditional Agencies May Not be Ready

    In our first-ever two guest episode, we talked to Jeff Miller, Senior Director, Global Creative Strategy at Snap and Alex Collmer, Founder and CEO at VidMob about the state of creative work in digital advertising. Jeff and Alex explore why now might finally be the moment that marketers embrace analytics and ad tech to improve the quality of their digital creative work and how platforms like Snap are shifting consumers' expectations surrounding what constitutes an ad. In addition, they discuss how the pandemic has led brands toward producing ads on much shorter timelines, which has major implications for traditional ad agencies.

    • 38 min
    Why It’s Becoming Much Tougher For Brands to Use Consumer Data for Marketing Purpose in the Shift Toward a Privacy Centric Ecosystem

    Why It’s Becoming Much Tougher For Brands to Use Consumer Data for Marketing Purpose in the Shift Toward a Privacy Centric Ecosystem

    Global Chief Technology Officer for Merkle and the CRM line of business for Dentsu Aegis Network, Peter Randazzo helps break down what Apple is doing with IDFA and what that means for marketers and the mobile economy. In addition, Randazzo discusses the growing number of challenges brands face as they look to employ consumer data for targeting, ranging from privacy regulation to the elimination of cookies.

    • 34 min
    Why MediaLink Believes the Streaming Wars will Inevitably have Some Major Casualties - and Why Brands are Facing an ‘Existential’ Challenge in this Era

    Why MediaLink Believes the Streaming Wars will Inevitably have Some Major Casualties - and Why Brands are Facing an ‘Existential’ Challenge in this Era

    In the very first Next in Marketing podcast episode ever recorded, MediaLink’s CEO, Michael Kassan explores how major marketers and media companies have had to scramble to rewrite 2020 plans in light of Covid-19. Kassan also weighs in on how the streaming wars between Netflix, HBO, NBCU and others, and how he thinks the ad business will grapple with live events like Cannes in the coming years.

    • 41 min
    How Digital Ad Veteran Sarah Hofstetter is Trying to Help Legacy Retailers Become E-commerce Juggernauts in the Age of Stay-at-Home Shopping

    How Digital Ad Veteran Sarah Hofstetter is Trying to Help Legacy Retailers Become E-commerce Juggernauts in the Age of Stay-at-Home Shopping

    Profitero’s President Sarah Hofstetter discusses how marketers view customer acquisition, advertising and brand loyalty has been upended by the Covid-19 crisis, and how her company is helping unlock data to accelerate the growth of E-commerce.

    • 37 min
    YouTube’s Debbie Weinstein Provides an Inside Look at Their Plan to Steal More Ad Dollars From TV - By Proving Its Ads Deliver Tangible Business Results

    YouTube’s Debbie Weinstein Provides an Inside Look at Their Plan to Steal More Ad Dollars From TV - By Proving Its Ads Deliver Tangible Business Results

    YouTube’s Debbie Weinstein highlights the company’s plans for a series of customized virtual Brandcast presentations this summer, where she thinks the advertising upfront is headed, and how brands are looking to make TV ads faster and adjust campaigns constantly - just like they do in digital. Weinstein also delves into the viewership trends YouTube has experienced since the Covid 19 crisis, including how more viewers are watching YouTube on smart TVs.

    • 36 min
    Activision Blizzard Knows The Video Game Industry Hasn't Done Enough to Cater to Big Brands, But Jonathan Stringfield is Working to Change That

    Activision Blizzard Knows The Video Game Industry Hasn't Done Enough to Cater to Big Brands, But Jonathan Stringfield is Working to Change That

    Activision Blizzard's Jonathan Stringfield breaks down why marketers have been so slow to embrace video games and how he thinks the prolonged stay-at-home lockdowns are opening many brands eyes to the medium's power. Stringfield also discusses the various options available to brands, from traditional ads in mobile gaming to rewarding gamers with virtual goods - as well as how most marketers are funding big game initiatives.

    • 50 min

Customer Reviews

5.0 out of 5
18 Ratings

18 Ratings

Gdubb12 ,

Great perspectives and insights for marketers

I know I’m always going to stay up to date in the world of marketing by listening to this podcast. Love hearing POVs from leaders driving the future on the latest happenings in the tech ecosystem. This is definitely one you want to add you your queue!

Alexis_R ,

Very high quality for a new show

I was frankly impressed by the quality of speakers for such a new show. Pace is great, topics are top of mind, host leaves plenty of time for guests to outline their vision while steering them when needed. It’s also not over-produced, which is refreshing. Keep it up!

Vilen101 ,

Great informative podcast. Strongly recommended!

Keep it up!

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