20 episodes

Everything we know about the media, marketing and advertising business is being completely upended thanks to technology and data. We're talking with some of the top industry leaders as they steer their companies through constant change.

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    • Marketing
    • 5.0 • 27 Ratings

Everything we know about the media, marketing and advertising business is being completely upended thanks to technology and data. We're talking with some of the top industry leaders as they steer their companies through constant change.

    Kiwoba Allaire is Pushing Silicon Valley to Move Outside of the Traditional Hiring Lanes

    Kiwoba Allaire is Pushing Silicon Valley to Move Outside of the Traditional Hiring Lanes

    Kiwoba Allaire, founder and CEO of Girl STEM Stars, has been fighting against stereotypes for years regarding women and people of color in the tech world. With Girl STEM Stars, she’s taken matters into her own hands, establishing a program designed to provide young girls not only with confidence to pursue career paths in tech, but with both the skills and the networking needed to crack this exclusive universe. Allaire, who founded the program during her time at the now defunct ad tech company, Rocket Fuel, discusses how her organization had to adjust this year, as the pandemic made in-person activities nearly impossible, and why she’s optimistic about the real possibility for change in the world of technology.

    Visit: https://www.girlstemstars.org/

    Guest: Kiwoba Allaire
    Host: Mike Shields
    Producer: Kenya Hayes

    • 24 min
    TikTok Says it Can Help Advertisers Reach Gen Z and Measure How Well Their Ads Work

    TikTok Says it Can Help Advertisers Reach Gen Z and Measure How Well Their Ads Work

    TikTok’s Head of Measurement Jorge Ruiz discusses how brands should gauge success on the red hot social video platform, and why more advertisers are turning to TikTok to sell products through the help of influencers. The former Facebook and agency exec also provides advice for ad buyers trying to navigate the complex world of cross-platform attribution.

    Guest: Jorge Ruiz
    Host: Mike Shields
    Producer: Kenya Hayes

    • 34 min
    Harold Klaje is on a Mission to Demystify Reddit for Brands

    Harold Klaje is on a Mission to Demystify Reddit for Brands

    Advertisers know Reddit is huge, and its users are passionate. But, they don’t always know what to make of the site known for reaching hyper-engaged fans - and some of the frontier corners of the web. Reddit’s Vice President of Global Advertising, Harold Klaje is looking to educate CMOs on just who this unique audience is, and how to channel Reddit’s distinctive energy for their campaigns.

    Guest: Harold Klaje
    Host: Mike Shields
    Producer: Kenya Hayes

    • 40 min
    Crypt TV Wants to Build Marvel For Horror Fans By Scaring People on Their Mobile Phones

    Crypt TV Wants to Build Marvel For Horror Fans By Scaring People on Their Mobile Phones

    Jack Davis founded Crypt TV as part of a fun stunt on the long-defunct video platform Vine. Since then, with the help of Hollywood studio Blumhouse, the entrepreneur amassed a big audience of young horror fans who are more than comfortable watching scripted, scary content on their mobile phones. After conquering Facebook Watch and YouTube, Crypt TV has its sights set on TV, and Davis wants to build a stable of characters in the vein of the mega-successful Marvel.

    Guest: Jack Davis
    Host: Mike Shields
    Producer: Kenya Hayes

    • 37 min
    Big Brands Need To Reset Their Expectations Around Data, According to M&C Saatchi Performance's Guillaume Lelait

    Big Brands Need To Reset Their Expectations Around Data, According to M&C Saatchi Performance's Guillaume Lelait

    The ad industry may need a bit of a reality check when it comes to ad targeting and the kind of consumer data brands can rely on. M&C Saatchi Performance's Managing Director, Americas, Guillaume Lelait says that recent moves by Apple and Google to limit how brands can target people across the web are making things more challenging for advertisers - and they may have to accept less precision. On the flip side, Lelait sees huge potential in the use of incrementality, as more marketers strive to isolate the impact of each partnership.

    Guest: Guillaume Lelait
    Host: Mike Shields
    Producer: Kenya Hayes

    • 40 min
    Why Netflix's Data Scientist Jeffrey Wong Wants the Digital Ad Industry to Make a Bigger Bet on Incrementality

    Why Netflix's Data Scientist Jeffrey Wong Wants the Digital Ad Industry to Make a Bigger Bet on Incrementality

    Jeffrey Wong, Principal Data Scientist, Computational Causal Inference at Netflix discusses how the streaming giant uses data signals to help get you to notice - and hopefully watch - its shows. Wong also breaks down the company embracing the measurement of ad spend effectiveness through incrementality and why he’s urging more marketers to take risks with their advertising budgets.

    Guest: Jeffrey Wong
    Host: Mike Shields
    Producer: Kenya Hayes

    • 30 min

Customer Reviews

5.0 out of 5
27 Ratings

27 Ratings

Ben_marketer_US ,

Want to stay on top of Mobile Marketing news? Listen to this!

It’s refreshing to get such a range of executive voices across the mobile marketing ecosystem. The show doesn’t focus on a product or feel like it’s trying to sell, it’s about thought leadership. 10/10

Odedonn ,

great podcast for marketers

I really like this podcast. Super strong lineup of speakers, interesting insights and conversations- thumbs up guys - keep them coming!

TinkerTonyRafe ,

Timely and Relevant Speakers, Great Content

I’m impressed with the caliber of guests this show is able to get. Lots of great speakers talking about some of the most interesting events happening in marketing today. Looking forward to seeing where this develops, especially in comparison to some of the other marketing podcasts out there that I’ve listened to.

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