88 episodes

Everything we know about the media, marketing and advertising business is being completely upended thanks to technology and data. We're talking with some of the top industry leaders as they steer their companies through constant change.

Next in Marketing Mike Shields

    • Business
    • 5.0 • 35 Ratings

Everything we know about the media, marketing and advertising business is being completely upended thanks to technology and data. We're talking with some of the top industry leaders as they steer their companies through constant change.

    Why misinformation is the next battlefront in brand safety

    Why misinformation is the next battlefront in brand safety

    Next in Marketing talked to Zefr co-founder and CEO Rich Raddon about how his company became and accidentally leader in brand safety technology, and what lead Zefr - which was born as a YouTube ad buying firm, to purchase an Israeli startup that was looking to fight disinformation after the 2016 elections.

    Guest: Rich Raddon
    Host: Mike Shields

    • 37 min
    YouTube wants credit for spending as much on content as Netflix - and getting more viewership

    YouTube wants credit for spending as much on content as Netflix - and getting more viewership

    Next in Marketing talked to Brian Albert, who leads YouTube media partnerships & creative services teams, about how he's trying to convince TV brands that creators are investing in high production content just like some of the bigger streaming platforms - yet the resulting viewership and impact is even larger. Yet Albert acknowledged that he's fighting a perspective battle among traditional marketers about what constitutes 'quality' and 'premium.' - Albert also gave his take on what's driving the ongoing ad slowdown.

    Guest: Brian Albert
    Host: Mike Shields

    • 32 min
    As Hershey moves its budgets from TV to digital, everything is getting harder

    As Hershey moves its budgets from TV to digital, everything is getting harder

    Next in Marketing Vinny Rinaldi, Head of Media & Analytics at Hershey, the kind of marketer that has traditionally used TV advertising to reach - everybody. Over the the past few years the company has shifted a large majority of its spending to digital channels in search of more accountability. Yet the industry keeps throwing up more walled gardens - making this transition much more challenging.

    Guest: Vinny Rinaldi
    Host: Mike Shields

    • 37 min
    How Apple and TikTok Blew Up the Walled Gardens

    How Apple and TikTok Blew Up the Walled Gardens

    Next in Marketing spoke with Erica Patrick SVP, Director of Paid Social Media at Mediahub Worldwide about why platforms like Meta and Snap are suddenly struggling, thanks to Apple's new ID rules, and TikTok stealing everyone's thunder. Patrick also talked about the state of brand safety on social media, and whether marketers will ever be able to fully have control over where their ads run.

    Guest: Erica Patrick
    Host: Mike Shields

    • 34 min
    How two media agency executives uncovered a big problem in CTV

    How two media agency executives uncovered a big problem in CTV

    Next in Marketing spoke with Adam Gerber, Executive Director, US Investment Strategy · GroupM and Mike Fisher, VP, Advanced TV & Audio at Essence about how they discovered that many streaming services were running tons of ads even after people's TV sets are turned off. It turns out that brands could be wasting millions of dollars sending ads to devices that no one is watching, even as the CTV ad market explodes. It's a fascinating problem and one without a simple fix.

    Guests: Adam Gerber and Mike Fisher
    Host: Mike Shields

    • 37 min
    Why Vox Media is going bigger into ad tech despite the skeptics

    Why Vox Media is going bigger into ad tech despite the skeptics

    Next in Marketing spoke to Ryan Pauley Chief Revenue Officer at Vox Media on the contradictions he's seeing in the current ad market, and why some publishers might be struggling. Ryan also talked about why he thinks brands still haven't made a decision on a cookie alternative, and why the company is leaning in on some social platforms while potentially pulling back on others.

    Guest: Ryan Pauley
    Host: Mike Shields

    • 35 min

Customer Reviews

5.0 out of 5
35 Ratings

35 Ratings

Arlie K ,

The best interviews!

Next in Marketing has quickly become a favorite in my feed! I'm consistently impressed by the engaging conversations, insightful content, and actionable ideas. I truly learn something every time I listen!

stephmokas ,

Love this podcast

I get smarter with with listen. Entertaining, informative, fantastic and curious interviewer/journalist. Thank you!!

Karenakong ,

Great podcast!

Well produced with a wide variety of topics and guests across all things digital marketing

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