Next in Nonprofits

Next in Nonprofits
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Next in Nonprofits interviews nonprofit leaders and service providers to keep you up to date with the best ideas in social good. Learn more at nextinnonprofits.com/podcast

  1. ٢٦ أغسطس

    Website Optimization with Lou Kotsinis

    Lou Kotsinis is the CEO and Co-Founder of BCS Interactive, a digital marketing agency that "helps non-profits, foundations and educational institutions make their mark on the world." Lou chats with host KD Bauer about concepts that nonprofits should consider when it comes to their organization's website. Describing a website as a "living, breathing organism," Lou explains why a clear understanding of your website's audience is the first step in telling your organization's unique story. Ensuring your site works correctly is just the start-- compelling photos, impact numbers, and new content builds an optimized, engaging user experience (and yes, it definitely leads to MORE donations).  Listen now by clicking the player above, download the file for later here, or subscribe to the podcast on your phone for automatic updates. Get more details on how to subscribe on our podcast page. Browse BCS Interactive's Blog for more digital marketing strategies, or sign  up for BCS Interactive's monthly blog sent directly to your inbox.

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  2. ٢٩ يوليو

    Next in Nonprofits 207 - Ballot initiatives with Chris Melody Fields Figueredo

    Chris Melody Fields Figueredo is the executive director of the Ballot Initiative Strategy Center, "a nationwide movement-building infrastructure organization that leverages ballot measures across the United States to strengthen democracy; center people of color, queer, low-income, immigrant, Indigenous, and other marginalized communities; advance racial equity; build and transform power; and galvanize a new progressive base." Chris joins host Steve Boland to talk about how nonprofits may consider using ballot initiatives to move their missions forward. Chris discusses tools at both state and local levels, how organizing campaigns can think about longer time-frames, and how "anything beautiful is created in coalition." Chris talks about the extended benefits of campaigns outside the ballot deadline, talking to funders about supporting the work, and more. Additional information and tools are available at the Ballot Initiative Strategy Center website.

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  3. ١٥ يوليو

    Data enrichment with Todd Baylis

    Todd Baylis is the Chief Customer Officer of Bloomerang, a data management system designed to "manage your entire constituent ecosystem, including donors, volunteers, sponsors, grant givers, and more. Your result: higher fundraising revenue and less donor attrition. " Todd joins host Steve Boland to talk about encouraging your audiences (supporters, first-time donors, recurring donors...) to share more information with your charity to improve your connections and outcomes. Todd talks about how much information to ask for at the outset, a willingness to come back to audiences and request more information over time, communications preferences, and much more. Todd emphasizes the maxim that "if it's not in the database, it didn't happen" - meaning an emphasis on recording interactions with community (phone calls, personal meetings, handwritten notes) in a data tool allows a better connection over time.

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  4. ١ يوليو

    Responding to attacks with Greg Harrell-Edge

    Greg Harrell-Edge is the founder of Proimpact Project, which is "Supporting nonprofit leaders with content and a community to scale impact." Greg talks to host Steve Boland about the need for early response, and more frequent responses, when nonprofits and social good missions are attacked. Keeping the tone authentic about your work and the real impact of your work, helps shift the conversation away from demonizing the whole sector. Greg mentions his influence in emphasis on impact from Dan Pallotta's TED talk. Greg further suggests tying fundraising support messages when appropriate, with speedy reactions helping to close funding gaps which may be caused, in part, but these attacks. Greg also cites the variable calls to action and results in campaigns such as Kony 2012.

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  5. ١٧ يونيو

    Advocacy, 501 (c) 3 and 501 (c) 4 with Kat Rohn of Outfront Minnesota

    Kat Rohn is the Executive Director of Outfront Minnesota, as well as Outfront Minnesota Community Services! Kat joins host Steve Boland to talk about advocacy in the nonprofit sector with a focus on the differences between 501 (c) 3 organizations (purely public charities with tax deductible contributions) and 501 (c) 4 nonprofits (social welfare organization where gifts are not tax deductible). All nonprofits can be engaged in some kinds of advocacy, and the conversation references some help on understanding this from the Minnesota Council of Nonprofits. Kat talks about Outfront Minnesota's experience managing both types of legal entities. The two organizations share staff and other resources (accounting services for example) but have separate incorporations and records. Maintaining two entities is more work, but provides some additional options to advocate for political change against having just the 501 (c) 3 organization. Kat also addresses the donor experience (spoiler: Most donors don't itemize, so tax deductions are not a decision factor for many).

    ٤٣ من الدقائق

  6. ٢ يونيو

    The Rebranding Journey with James Dismond

    James Dismond, CEO of Mirasol Health chats with host KD Bauer about a 2-year rebranding journey the organization recently undertook. James shares insights in how the organization collaborated across teams, stakeholders, and community to identify where audiences' perceptions and experiences misaligned with elements of the 40-year old brand. From surveys to focus groups, James shares how his team worked to develop a new brand (values, mission, vision, imagery) that elevates the legacy and history of the organization, while at the same time connecting with a deep level with its staff, and leading to an increase in patients and clearer understanding of services. While sometimes happens (especially when 2 marketing nerds enter the same podcast), some terminology is thrown around. Below is a list of terms (and samples) that might be relevant to organizations considering a brand refresh.  SWOT Analysis of your Current Brand (James recommends keeping this on a wall during the process!)  Brand Recall / Recognition Brand Analysis Brand Guide (Sample: Mirasol's OFFICIAL New Brand Guide!)  Listen now by clicking the player above, download the file for later here, or subscribe to the podcast on your phone for automatic updates. Get more details on how to subscribe on our podcast page.

    ٤٦ من الدقائق

  7. ٢٠ مايو

    Next in Nonprofits 202 - Community Centric Fundraising with Faviola Ramirez and Brooke Thomson

    Faviola "Favi" Ramirez is a community organizer, often with BIPOC outdoors. Brooke Thomson is the development director at Abortion Care Network. Favi and Brooke have been part of the Community-centric fundraising movement, including a group sharing and based in Minnesota. Favi and Brooke join the podcast to talk about the origins of community-centric fundraising, and help to define it with some of the ten principles defined on the CCF website. Concepts of indigenizing giving and grant-making, beginning the work with an audit of existing donor pages of website looking at terms of "we" rather than "you", valuing all contributions including those of time rather than money, and much, much more! Favi mentions TRUTH project the as one community-centric process that recognizes the colonial nature of land-grant universities but looks to indigenize the conversation.

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  8. ١٣ مايو

    Receiving non-cash gifts with Patrick Kincade

    Patrick Kincade is Regional Director at Stonebridge Capital Advisors, a firm offering portfolio management services and related advising to nonprofit organizations as well as businesses and individuals. Patrick talks with host Steve Boland about a range of ways nonprofits can be ready to receive larger gifts, especially gifts that may not be cash. Gifts could be donations of stock, or gifts of value like real-estate or even new classes of assets like cryptocurrency. Patrick talks about planning, tools to have at the ready, and when it may be time to decline some more complex gifts. This podcast expresses the views of Patrick Kincaid as of the date indicated and may not represent the views of Stonebridge Capital Advisors, LLC (“Stonebridge”). These views are subject to change without notice and Stonebridge has no duty or obligation to update the information contained herein. Past performance is not an indication of future results. Moreover, wherever there is the potential for profit there is also the possibility of loss. This podcast is being made available for educational purposes only and should not be used for any other purpose. The information contained herein does not constitute and should not be construed as an offering of advisory services, investment advice, or an offer to sell or solicitation to buy any securities or related financial instruments in any jurisdiction. Certain information contained herein concerning economic trends and performance is based on or derived from information provided by independent third-party sources.

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Next in Nonprofits interviews nonprofit leaders and service providers to keep you up to date with the best ideas in social good. Learn more at nextinnonprofits.com/podcast

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