Next Level Practices

Influx Marketing

Brought to you by Influx Medical Marketing, Next Level Practices is the show where we discuss ideas, strategies, and tactics to help you take your medical practice to the next level. As one of the leading digital marketing agencies for plastic surgeons and private medical practices, we have up-to-date insight into the ever-changing world of digital marketing and online patient acquisition. On this show, you'll hear how we're evolving our approach to keep our clients ahead of the curve. You'll also hear valuable insights from industry leaders, medical entrepreneurs, and some of the top marketing minds in our industry. Welcome to Next Level Practices.

  1. E47. Chad Sawyer of DrWell on the New Era of Wellness, Telehealth, and Patient Access

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    E47. Chad Sawyer of DrWell on the New Era of Wellness, Telehealth, and Patient Access

    Chad Sawyer, COO of DrWell, joins us to unpack the rapid changes happening in wellness, weight management, and modern patient access. Chad explains how DrWell evolved from a GLP-1–focused platform into a full weight and wellness ecosystem offering more than 200 compounded medications. We get into how patients move along their “GLP-1 journey,” why providers want to offer more longevity and wellness-focused options, and how DrWell helps practices deliver these services responsibly, without adding more work for staff. Chad also breaks down one of the biggest shifts happening right now: the rise of asynchronous consultations. He explains how patients can now complete legally compliant intake forms online, without always needing a live visit, and why this opens the door for practices to compete with direct-to-consumer brands like Hims & Hers. We also touch on why wellness programs are becoming essential parts of aesthetic practices. This is a fascinating look at where patient care, convenience, and technology are heading next, a must listen for anyone in the aesthetics space! Get a Free Website Analysis: https://www.influxmarketing.com/ Instagram: https://www.instagram.com/influxmarketing/ Twitter: https://twitter.com/influxmarketing LinkedIn: https://www.linkedin.com/company/influx-marketing-co Get a Free Website Analysis: https://www.influxmarketing.com/ Instagram: https://www.instagram.com/influxmarketing/ Twitter: https://twitter.com/influxmarketing LinkedIn: https://www.linkedin.com/company/influx-marketing-co

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  2. E46. Tyler Terry of NexTech on Trends Shaping the Med Spa Industry

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    E46. Tyler Terry of NexTech on Trends Shaping the Med Spa Industry

    Tyler Terry of NexTech joins us at The Aesthetic Meet in Austin to break down the trends he's seen that are reshaping the med spa and aesthetics space. From the rise of hybrid wellness–med spa models to the explosive demand for IV therapy and injectable add-ons, Tyler explains how practices are expanding their service lines and creating new cross-sell opportunities.  He also shares why wellness clinics are becoming med spas — and why med spas are just as quickly moving into wellness — as patient expectations shift toward convenience and comprehensive care.| We also dive into the rapid evolution of technology in aesthetics, including NexTech’s AI-driven approach to improving clinical photography.  Tyler walks through how AI is helping practices achieve consistent lighting, angles, and expressions in before-and-after photos without altering results — and why authentic, standardized imagery will become a competitive advantage. We also explore the industry-wide race to build the first fully integrated, end-to-end tech stack and what practices should expect as software, AI, and patient engagement tools converge.  As we've to come to expect from Tyler, this conversation is packed with insights for anyone navigating the next chapter of aesthetic medicine! Get a Free Website Analysis: https://www.influxmarketing.com/ Instagram: https://www.instagram.com/influxmarketing/ Twitter: https://twitter.com/influxmarketing LinkedIn: https://www.linkedin.com/company/influx-marketing-co Get a Free Website Analysis: https://www.influxmarketing.com/ Instagram: https://www.instagram.com/influxmarketing/ Twitter: https://twitter.com/influxmarketing LinkedIn: https://www.linkedin.com/company/influx-marketing-co

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  3. E45. Dr. Brent Robinson on Authentic Marketing and the Future of Aesthetic Surgery

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    E45. Dr. Brent Robinson on Authentic Marketing and the Future of Aesthetic Surgery

    We sit down with Dr. Brent Robinson of Salt Lake City for our now annual catch-up at The Aesthetic Meet 2025. A lot has changed for him this year — including a transition into a larger, growth-minded practice — and we dig into what that shift has meant for his work and the patient experience. Dr. Robinson shares how joining a team with a strong social media presence opened his eyes to the real power of digital content. From educational videos that answer patients’ biggest pre-op questions, to organically generated “patient journey” videos, he talks about why authenticity wins and why he avoids incentivized influencer content. His stance: social media works best when it's educational, honest, and rooted in real patient stories — not gimmicks or forced trends. We also get into what patients are actually watching before they walk into the consult room, how user-generated content impacts trust, and why even low-view videos can convert exceptionally well. Plus, Dr. Robinson shares his thoughts on where surgical trends are heading, and what the coming wave of AI-driven search might mean for surgeons in competitive markets. Get a Free Website Analysis: https://www.influxmarketing.com/ Instagram: https://www.instagram.com/influxmarketing/ Twitter: https://twitter.com/influxmarketing LinkedIn: https://www.linkedin.com/company/influx-marketing-co

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  4. E44. Dr. Narges Horriat on Building Trust and Staying Grounded in Plastic Surgery

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    E44. Dr. Narges Horriat on Building Trust and Staying Grounded in Plastic Surgery

    Dr. Horriat joins us on Next Level Practices at the Aesthetic Meeting 2025 in Austin to share her remarkable journey: from aesthetic surgery fellow to becoming the first female associate at the Bengtson Center in Grand Rapids, MI. Dr. Horriat shares how aligning with a practice that values natural, elegant, and sophisticated results has shaped her career, and how her identity as a young, female surgeon resonates with patients seeking subtle, athletic beauty. We talk about the growing demand for female providers, the evolving trends toward "yoga bodies" and minimalist results, and the role injectables and non-invasive procedures play in building long-term relationships with patients. Plus, we also dive into: • The impact of AI in aesthetics, both as a clinical tool and a credibility challenge • How younger surgeons can learn from the past without being stuck in it • Why humility and patient connection are non-negotiables for success in private practice If you're a provider navigating your early years in practice or curious about where aesthetics is heading in 2025 and beyond, this episode is a must-listen! Get a Free Website Analysis: https://www.influxmarketing.com/ Instagram: https://www.instagram.com/influxmarketing/ Twitter: https://twitter.com/influxmarketing LinkedIn: https://www.linkedin.com/company/influx-marketing-co Get a Free Website Analysis: https://www.influxmarketing.com/ Instagram: https://www.instagram.com/influxmarketing/ Twitter: https://twitter.com/influxmarketing LinkedIn: https://www.linkedin.com/company/influx-marketing-co

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Brought to you by Influx Medical Marketing, Next Level Practices is the show where we discuss ideas, strategies, and tactics to help you take your medical practice to the next level. As one of the leading digital marketing agencies for plastic surgeons and private medical practices, we have up-to-date insight into the ever-changing world of digital marketing and online patient acquisition. On this show, you'll hear how we're evolving our approach to keep our clients ahead of the curve. You'll also hear valuable insights from industry leaders, medical entrepreneurs, and some of the top marketing minds in our industry. Welcome to Next Level Practices.