NIL Edge

NILNewsstand/ Digital Sport by Hot Paper Lantern
  • 5.0(3개의 평가)
  • 스포츠 뉴스
  • 격주 업데이트

NIL Edge is a new interview series from NILNewsstand and Digital Sport by Hot Paper Lantern that spotlights the professionals shaping the future of college sports. From NIL directors to athletic directors, brand executives, and policy shapers, these conversations provide exclusive insights into how the industry is evolving in the NIL and revenue-sharing era.

  1. 5월 8일

    NIL Edge Interview - Lisa Hake - Winmark - Chief Marketing Officer

    A conversation with Lisa Hake, the Chief Marketing Officer of Winmark Corporation, the parent company of brands including Play It Again Sports, Plato’s Closet, Once Upon A Child, Style Encore, and Music Go Round. The discussion explores how major consumer brands think about athlete partnerships, what makes NIL opportunities stand out internally, and why authenticity and audience alignment matter more than simple follower counts. Lisa also shares insights into how brands approach storytelling, community engagement, and long-term partnership strategy as college athletics continues evolving in the revenue-sharing and NIL era. What to expect: How major consumer brands evaluate athlete and school partnershipsWhy authenticity and audience alignment matter more than vanity metricsPractical takeaways for NIL professionals, athletes, and brands building sponsorship strategies

    26분

  2. 4월 24일

    NIL Edge Interview - Justin DiTolla - California - Associate Athletics Director, NIL

    In this episode of NIL Edge, we sit down with Justin DiTolla, Associate AD for NIL at Cal, to break down what it actually looks like to operate an NIL and revenue share model inside a Power Four athletic department. With a background in compliance and now leading Cal’s NIL efforts, Justin offers a real-world perspective on how roles, responsibilities, and priorities have rapidly evolved. At the center of the conversation is a major shift: NIL is no longer just education and brand-building—it’s now intertwined with revenue sharing, contract management, and cap strategy. That evolution is forcing departments to operate more like professional front offices, often without a clear blueprint. We also explore how schools are approaching athlete education, where real NIL opportunities are coming from, and how departments are thinking about “above the cap” strategies in an increasingly competitive landscape. What to Expect (Key Takeaways): Why NIL roles are evolving into full-scale front office positions, including contract negotiation and cap managementHow athlete education, branding, and revenue share are all connected in building a complete compensation modelWhere the most realistic NIL opportunities exist today—and why local businesses remain a key driver

    36분

  3. 3월 20일

    NIL Edge Interview - Josie Leinart - WeAreNIL Practice Lead & Sports Law Attorney

    In this episode of NIL Edge, we sit down with Josie Leinart, WeAreNIL Practice Lead & Sports Law Attorney, to break down the realities of navigating NIL in today’s rapidly shifting college athletics landscape. With experience advising athletes, schools, and brands, Josie offers a clear-eyed view into where the industry is working—and where it’s falling short. At the center of the conversation is a simple but critical issue: many athletes are entering NIL opportunities without fully understanding the implications. That gap is shaping everything from deal structures to long-term decision-making, and it’s forcing the industry to rethink how education, access, and support are delivered. We also explore emerging topics like international athlete restrictions, the growing conversation around athlete employment, and how legal perspectives are evolving alongside the business of college sports. What to Expect (Key Takeaways): Why many athletes are still navigating NIL without a full understanding of their opportunities and risks The biggest blind spots in NIL deals—and how they can impact athletes long-term Where the industry is heading next: athlete employment, international challenges, and shifting legal frameworks Disclaimer: This is a paid interview in partnership with WeAreNIL.

    32분

  4. 3월 6일

    NIL Edge Interview: Brennan White - Assistant Athletic Director/General Manager & NIL Administration - Illinois State

    In this episode of NIL Edge, we sit down with Brennan White, Assistant AD / General Manager for NIL Administration at Illinois State, to explore how NIL strategy looks outside the Power Four — and what it really takes to build sustainable opportunities for student-athletes at the FCS level. Brennan shares lessons from Illinois State’s recent football success, the realities of operating with limited resources, and why relationships remain the foundation of effective NIL programs. What you’ll learn in this episode: How Illinois State built an effective NIL strategy at the FCS level — focusing on relationships, local partnerships, and intentional resource allocation rather than chasing volume. The role of community and local businesses in NIL success, and why regional partnerships often drive the most authentic and sustainable opportunities for student-athletes. How NIL leaders manage expectations and educate athletes, helping them understand value, ROI for businesses, and what “true NIL” looks like outside the Power Four ecosystem. This conversation offers a practical look at how NIL programs can succeed without massive budgets — and why people, process, and trust still matter most in the evolving NIL landscape.

    42분

  5. 2월 20일

    NIL Edge Interview: Maya Bulger - Mississippi State - Assistant A.D./NIL Administration & Partnerships

    On this episode of NIL Edge, Sterling Randle sits down with Maya Bulger to go inside the day-to-day realities of running NIL at an SEC institution — and how Mississippi State is building a program rooted in education, authenticity, and strategic partnerships. From revenue share logistics and third-party NIL operations to brand alignment and creative activations, Maya shares how her team is navigating the evolving NIL landscape and creating meaningful opportunities for student-athletes across all sports. Listeners will learn: How Mississippi State structures its NIL program around three core pillars: education, brand enhancement, and deal management What goes into matching student-athletes with brands in ways that feel authentic and drive long-term value Why creativity and authenticity are becoming the biggest differentiators for successful NIL programs

    32분

  6. 2월 6일

    NIL Edge Interview: Travis Hansen - BYU - Senior Associate Athletic Director - Revenue Sharing and NIL

    In this episode of NIL Edge, we’re joined by Travis Hansen, Senior Associate Athletic Director - Revenue Sharing and NIL at BYU, for a deep dive into how one of college sports’ most unique institutions approaches NIL through a transformational—not transactional—lens. Travis shares how BYU aligns athlete identity, education, faith, and purpose with brand partnerships, and why the future of NIL must extend beyond endorsements into mentorship, life skills, and long-term development. What you’ll learn in this episode: How BYU builds an athlete-first NIL ecosystem centered on identity, purpose, and personal development Why transformational NIL partnerships outperform purely transactional endorsement models The major NIL and revenue-sharing trends Travis is watching as college sports moves toward front-office style operations

    34분

  7. 1월 23일

    NIL Edge Interview: Jack Adler - Out2Win

    In this episode of NIL Edge, we sit down with Jack Adler, Founder & CEO of Out2Win, to unpack how data, authenticity, and scalable strategy are reshaping athlete brand partnerships. Jack shares how Out2Win evolved from facilitating early NIL deals into a full-scale athlete marketability intelligence platform—and why brands, universities, and agencies can no longer afford to rely on guesswork. From micro-athlete ambassador programs to measuring real ROI, this conversation dives into what actually makes NIL work in today’s rapidly maturing ecosystem. Key takeaways from this episode: Why data beats intuition in NIL — and how brands are using performance metrics to build smarter, repeatable athlete campaigns What separates good vs. great NIL activations, including the role of authenticity, creative freedom, and long-term partnerships How universities can professionalize NIL by operating more like marketing partners—not just deal facilitators

    37분

  8. 1월 9일

    NIL Edge Interview: Jeremiah Carter - Minnesota - Executive Associate AD / NIL and Risk Management

    What does a sustainable, athlete-centric NIL operation actually look like inside a Big Ten athletic department? In this episode of The NIL Edge, Sterling Randle sits down with Jeremiah Carter, Executive Associate AD for NIL & Risk Management at the University of Minnesota, to break down how Minnesota is building NIL systems that balance compliance, creativity, and competitive advantage. From “play better, post better” to aligning collectives, MMR partners, and brands, this is a masterclass in practical NIL strategy. Big Takeaways: NIL is career development, not a shortcut. Minnesota treats NIL like a job—focusing on personal branding, content creation, and long-term professional skills rather than one-off payouts. Alignment beats chaos. Real NIL success comes when the athletic department, multimedia rights partner, and collective each stay in their lane—and communicate constantly. Value creation is non-negotiable. As NIL and revenue sharing evolve, deals must clearly deliver value to brands—or they won’t clear in the new regulatory environment. If you want a grounded, realistic look at where NIL is headed—and how departments can stay competitive without losing their identity—this episode is a must-watch.

    51분
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소개

NIL Edge is a new interview series from NILNewsstand and Digital Sport by Hot Paper Lantern that spotlights the professionals shaping the future of college sports. From NIL directors to athletic directors, brand executives, and policy shapers, these conversations provide exclusive insights into how the industry is evolving in the NIL and revenue-sharing era.

정보

  • 제작진
    NILNewsstand/ Digital Sport by Hot Paper Lantern
  • 방송 연도
    2025년 - 2026년
  • 에피소드
    16
  • 등급
    전체 연령 사용가
  • 저작권
    © NILNewsstand/ Digital Sport by Hot Paper Lantern
  • 웹사이트 보기
    NIL Edge

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