100 episodes

There is a shadow industry driving the growth of ALL global brands: Localization. Let’s talk globalization, localization, translation, interpretation, language, and culture, with an emphasis on how it affects your business, whether you have a scrappy start-up or are working in a top global brand.

Topics are taken from the most recently published market research from Nimdzi Insights (and other sources) and will feature guest speakers from time to time.

Nimdzi LIVE‪!‬ Nimdzi Insights

    • Business

There is a shadow industry driving the growth of ALL global brands: Localization. Let’s talk globalization, localization, translation, interpretation, language, and culture, with an emphasis on how it affects your business, whether you have a scrappy start-up or are working in a top global brand.

Topics are taken from the most recently published market research from Nimdzi Insights (and other sources) and will feature guest speakers from time to time.

    AI for translation & interpretation: What makes sense and what doesn’t

    AI for translation & interpretation: What makes sense and what doesn’t

    In this episode, we dive once more into the world of AI and its impact on the translation and interpretation industry. Our expert guests, Whitney Douglass, Vice President of Coordinated Services at GLOBO, Kristin Hoffman, Director of Translation at GLOBO, and Ewandro Magalhaes, the renowned writer, former United Nations staff, and conference interpreter, join host Tucker Johnson to separate fact from fiction when it comes to using AI for translation and interpreting services.Whitney Douglass brings her extensive experience in compliance, quality assurance, and business development within the interpreting field to the discussion. She shares insights on how AI can enhance service delivery, client experience, and Deaf consumer satisfaction, while also addressing the challenges and limitations of AI in interpreting, particularly in the context of American Sign Language (ASL) education and medical interpreting.Kristin Hoffman, with her unique background as an attorney and her focus on serving marginalized communities, provides valuable perspectives on the role of AI in document and audiovisual translation. She explores how AI can be leveraged to create positive impact while ensuring language access best practices are maintained, especially in the context of Title VI compliance and serving low-wage immigrants and migrant farm workers.Ewandro Magalhaes, drawing from his diverse experiences as a writer, UN staff member, conference interpreter, and career coach, shares his thoughts on the promising field of remote interpretation and how AI is shaping its future. He offers insights on the potential benefits and drawbacks of AI-assisted interpretation, as well as strategies for language professionals to adapt and thrive in this evolving landscape.Laura Holcomb is a professional interpreter, interpreter trainer, and partner at String & Can Multilingual Online, specializing in online simultaneous interpreting and tech services. She holds a Master in Conference Interpreting from Glendon College and works with English, Spanish, and Portuguese, focusing on coffee and agriculture. As an adjunct professor at GleAbout Nimdzi LIVE: A shadow industry is driving the growth of ALL global brands: Localization. Let’s talk about globalization, localization, translation, interpretation, language, and culture, emphasizing how they affect your business, whether you have a scrappy start-up or are working for a top global brand.Would you like to be a guest on Nimdzi Live? Or do you know somebody who should? Email live@nimdzi.com or reach out to info@nimdzi.com so we can coordinate!

    • 1 hr
    AI and Media L10n - Deluxe and Apptek announce strategic partnership

    AI and Media L10n - Deluxe and Apptek announce strategic partnership

    In this episode, we take a look at a a real application of how a major localization company is partnering with AI to enhance their Multimedia localization services as we discuss Deluxe's strategic partnership with AI technology leader AppTek.Deluxe, a major provider of media localization services, has acquired an interest in AppTek and will become the exclusive reseller of AppTek's products to the global media and entertainment industry. We explore how the combined expertise of the two companies will allow them to develop cutting-edge AI solutions to empower translators, voice artists and other creative professionals. The goal is to leverage AI sensibly to make more diverse content accessible to audiences worldwide, while still keeping human creativity at the center. Deluxe can now offer custom high-performance AI tools that integrate directly into customer workflows.This partnership combines AppTek's award-winning R&D with Deluxe's decades of media localization experience. Tune in for an insightful discussion with Belén Agulló García, Ph.D., and Evgeny Matusov on how this major industry collaboration aims to push the boundaries of what's possible with AI-enabled localization.We'll cover the key points of the deal and what it means for the future of global media distribution and access.About Belén: she has over a decade of experience in the localization industry, starting in game localization with various roles. She later focused on training, teaching game localization, and subtitling technologies in master's programs across Europe. While completing her PhD in subtitling for virtual reality content, she took on roles as a lead media researcher and VP of learning at Nimdzi Insights. She works as a community builder at Deluxe Media, supporting a global team of over 5,000 freelance subtitlers to enhance their professional growth and ensure top-quality client experiences.About Evgeny: is a seasoned professional with a passion for advancing the field of machine translation. As the Lead Science Architect at AppTek, he leads a team of experts in developing cutting-edge solutions that bridge language barriers.About Nimdzi Live: A shadow industry is driving the growth of ALL global brands: Localization. Let’s talk globalization, localization, translation, interpretation, language, and culture, emphasizing how it affects your business, whether you have a scrappy start-up or are working in a top global brand.Would you like to be a guest on Nimdzi Live? Or do you know somebody who should? Email live@nimdzi.com or reach out to info@nimdzi.com so we can coordinate!

    • 1 hr
    Building Your First Sales Team - From Zero to Growth feat. Kaarina Kvaavik

    Building Your First Sales Team - From Zero to Growth feat. Kaarina Kvaavik

    Scaling up an organization inevitably reaches an inflection point where founding teams can no longer fuel customer acquisition alone. Yet constructing a sales engine to stimulate growth eludes many leaders lacking exposure beyond their functional expertise.
    On this week's episode, host Tucker welcomes Kaarina Kvaavik, an accomplished sales leader renowned for architecting high-performance teams across prominent translation providers to demystify building revenue engines. Kaarina shares field-tested tips steering fledgling language service companies from fragmented founder-led sales motions to scalable specialized teams driving repeatable results.
    Through candid advice forged over the years developing top sales producers across providers, Kaarina offers actionable guidance for expansion-focused language services CEOs taking the leap to fund and form dedicated commercialization drivers.
    Tune in to hear field-forged wisdom equipping novice leaders to architect income engines powering the next chapter of organizational maturity and market leadership.

    • 56 min
    Let's talk about VAMOS JUNTOS!

    Let's talk about VAMOS JUNTOS!

    In March, JUNTOS proudly presents "VAMOS JUNTOS 2024," its highly anticipated second summit set amidst the vibrant backdrop of Lima, Peru. This dynamic two-day affair is tailor-made for language service providers across Latin America and the Caribbean, offering a premier platform for thought leadership, interactive discussions, and unparalleled networking opportunities.
    Don't miss your chance to gain invaluable insights and insider perspectives with Rick Antezana, Kristin Gutierrez, and Charles Campbell. Join us as we explore the pivotal role of collaboration and innovation in driving transformative change within the language services landscape.
    About Rick: is the CEO of Dynamic Language and former President of the Association of Language Companies of the United States. Based in Seattle, Rick has been in the language industry for more than 25 years.About Kristin: is the author of the best selling book "Be a Better Sales Leader" and is Vice President of Sales and Marketing at Language Network. Kristin is a frequent keynote speaker, coach and mentor.About Charles: is Founder and President of tbo. and a founding member of JUNTOS, the association representing translation, localization and interpreting companies in Latin America and the Caribbean.About Nimdzi LIVE: There is a shadow industry driving the growth of ALL global brands: Localization. Let’s talk globalization, localization, translation, interpretation, language, and culture, with an emphasis on how it affects your business, whether you have a scrappy start-up or are working in a top global brand.
    Would you like to be a guest on Nimdzi Live? Or you know somebody who should? Email live@nimdzi.com or reach out to info@nimdzi.com so we can coordinate!

    • 38 min
    Transform your business to run without you - now! feat. Michele Hecken

    Transform your business to run without you - now! feat. Michele Hecken

    Want to Transform Your Business to Run Without You and Scale Faster in 2024?
    Are you tired of feeling like a prisoner in your business, drowning in tasks, and struggling to achieve the ever-elusive work-life balance?
    Imagine a life where you can call the shots, focus on what truly matters, and watch your business thrive without you. Michèle Hecken is an ex-CEO, Public Speaker, Author, and Advisor to high-performing leaders. An entrepreneur for over 25 years, Michèle has founded, built, and scaled a global, multi-million-dollar translation company, culminating in a high-7-figure exit in 2019, all while working less than 10 hours a week!
    Through The Art of Offboarding, her proprietary methodology, Michèle shifts the paradigms of a high-performing leader's “expected” work and life. As a result, Michèle helps create profitable, productive, powerful change that results in exceptional operations and life leaders could hardly dream of.
    A sought-after certified Global Speaker and member of the Entrepreneurs Organization (EO), Michèle delivers keynotes, workshops, and talks to exceptional organizations worldwide. She has been featured in media outlets, including Inc. Magazine, the Financial Post, and numerous podcasts, including Built to Sell Radio. Her first book, the co-authored “Lead Like a Woman: Audacity,” was a #1 best-selling book on Amazon within seven days of its release in 2023. Today, Michèle helps high-performing leaders design an organization where each person works on things they love and that create the most value.

    • 56 min
    ELIA Together - Perfect Harmony feat. Carlos la Orden Tovar

    ELIA Together - Perfect Harmony feat. Carlos la Orden Tovar

    Join us at ELIA - European Language Industry Association’s Together 2024 in Riga (Feb 22-23), the premier European event uniquely serving freelancers and language service companies. This year, in its eighth edition, we embrace the theme "Perfect Harmony," focusing on fostering partnerships and balancing technology with the human touch. Our event becomes increasingly vital as the interest in AI grows, providing an interactive platform to explore best practices and collaborative opportunities. Engage in enriching sessions, vibrant social events, and a dynamic job fair designed to strengthen provider-freelancer collaboration.Hear from Carlos la Orden Tovar, freelancer, trainer, and member of the Together Program Committee, as he shares his valuable insights on the evolving landscape of the language industry and the growing significance of such events.

    • 31 min

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