NINKI TALKS

NINKI Content Marketing

If you’re a marketing manager, CEO or thriving business owner. This podcast is for you. NINKI TALKS offers marketing tips, insights and advice from industry professionals who know their shit. If you dig the podcast, subscribe and share it. But for now, sit back, relax and enjoy your show.

  1. 09/09/2025

    Brand psychology and the power of positioning with Tara Ladd

    Tara Ladd founded Your One & Only because she was fed up with brands that looked pretty but felt completely empty. Using behavioural psychology and a knack for spotting what everyone else completely misses, she creates brands that don’t just stand out, they actually stand for something real. With over 18 years in the industry, including 8 running her own studio and a decade working with massive brands like Coca-Cola, McDonald’s, and Telstra, Tara knows her way around strategy. But her real passion? Wellness work that actually matters. We’re talking mental health advocacy, neurodivergence support, chronic illness navigation, reproductive health conversations, disability access, and healthcare system reform. Based in South Western Sydney, she’s a big-thinking creative who isn’t afraid of the messy stuff. Her studio specialises in brands that tackle the topics other people whisper about; the ones calling out medical bias, making space for bodies and minds that don’t fit the “wellness industry” mould, fighting for better systems instead of just prettier packaging. As a neurodivergent entrepreneur with ADHD, Tara gets it. Thinking differently isn’t just a nice-to-have, it’s a superpower. She’s also a mum of 2 neurodivergent kids (one’s a transplant recipient), which means she’s seen firsthand how broken some of our systems really are. She’s not here to create another ‘safe’ brand that says nothing. She’s here to help you build something that makes people stop, think, and feel like they finally found their people. In this episode, we talk about brand psychology and the power of positioning. Be sure to review and subscribe if you love it! Visit the Your One and Only website here - https://youroneandonly.com.au/the-gap-strategy/ Connect with Tara on LinkedIn here - https://www.linkedin.com/in/tarajoyaldd/

    59 min
  2. 12/02/2024

    Unlocking your human potential with Brett Robbo Robinson

    For over 12 years Robbo has been a guiding light for World Class athletes, esteemed executives, and visionary business leaders on their journey to transcend limitations and realise their potential. Robbo’s hunger for unleashing elite performance stems from his life as a former professional sprinter, transitioning into coaching Olympic and Paralympic athletes, culminating in being named Australian Paralympic athletics coach of the year in 2018.   Robbo has since focused his skills in service of the business and corporate world, harnessing insights from his collaboration with top-tier psychologists alongside elite performance techniques and cutting-edge neuroscience. This fusion of disciplines has supported some of his clients back from the edge, dismantling disempowering beliefs and transforming both their professional and personal worlds.   Robbo’s dynamic presence and down-to-earth communication skills have established him as a thought leader. Most importantly, empowering individuals to believe in their own communication, both positive self-talk and the ability to coherently communicate in high-stakes situations. This skill is highlighted by his Top-Rated Podcast.   With over 200 episodes under the belt, Robbo has become a trusted voice for world-renowned thinkers, athletes, and eminent business minds to share vulnerabilities and how they’ve overcome adversity to thrive. These conversations delve deep into the fabric of success, unravelling the threads binding high achievers and illuminating the path to what Robbo would call an Unbeatable Mindset. Beyond sports and the business world, Robbo is a devoted father to two beautiful kids and a loving husband to wife, Mari.   The Robbo’s currently live their dream life together with lots of big belly laughs while honouring and living their top two values of health and adventure. Some people call Robbo ‘the happiest man alive.’ His giving, humble attitude and addiction to gratitude make him a highly sought-after coach, working from the sunny Gold Coast to the Australian outback, supporting often overlooked remote communities to rediscover health and vitality.   Connect with Brett on LinkedIn Visit HUPO's website Follow Brett on Facebook Follow Brett on Instagram

    50 min

About

If you’re a marketing manager, CEO or thriving business owner. This podcast is for you. NINKI TALKS offers marketing tips, insights and advice from industry professionals who know their shit. If you dig the podcast, subscribe and share it. But for now, sit back, relax and enjoy your show.