No Broke Behavior Analysts

Sarah Burby
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Sarah Burby was a practicing BCBA with a full caseload, solid credentials, and a creeping feeling that she was massively undercharging for her expertise. So she started applying what she already knew, behavior analysis, data, what actually moves people, and built a seven-figure business. No Broke Behavior Analysts is the weekly show where she teaches other BCBAs exactly how to do the same thing. Marketing, pricing, building an audience, attracting clients, all of it mapped to skills you already have and use every day. Follow the show and see how close you already are.

  1. Ep. 40. Is Your Offer Too High?

    May 27

    Ep. 40. Is Your Offer Too High?

    Is Your Offer Too High? Pricing, Confidence, and Knowing Your Worth | Ep. 40 If you freeze every time someone questions your pricing, this episode is for you. Sarah dives into one of the biggest mindset struggles new coaches and business owners face: charging confidently for the value they provide. From underpricing out of fear to learning how to hold your ground when people push back, this conversation is packed with practical mindset shifts and business strategy. WHAT YOU'LL LEARN Why underpricing yourself actually leads to burnout and resentmentThe real reason new coaches panic when someone questions their ratesHow confidence in your pricing changes the energy of every sales conversationThe “$15 million beach house” analogy that will completely shift how you think about your offersHow to reverse engineer your pricing based on your income goals and client capacityWhy charging significantly less than others in your niche can actually hurt trust instead of helping itEPISODE SUMMARYSarah shares exciting updates about the future of the podcast, including the transition into video content and her continued focus on business and mindset conversations for entrepreneurs and coaches. She reflects on how the show has evolved over time and why leaning into this next phase feels aligned with where both she and the audience are headed. The core of this episode centers around pricing confidence and why so many new coaches struggle to confidently state what they charge. Sarah explains that when people question your pricing, it does not automatically mean your offer is overpriced. More often, it simply means that particular person is not your ideal client or is not in the right season to invest. Using the analogy of a $15 million beachfront home, Sarah explains how ridiculous it would feel to walk into an open house and ask to pay a tiny fraction of the asking price. Yet many coaches do the equivalent when they immediately slash their rates after one objection. Your pricing is not supposed to adjust based on someone else's budget. Sarah also breaks down why pricing too low becomes unsustainable. When you undercharge, you eventually become exhausted, resentful, and unable to grow your business long term. Instead, she encourages listeners to look realistically at their financial goals, determine how many clients they can actually serve, and reverse engineer pricing from there. The episode wraps with practical advice on researching your market, understanding the range other professionals charge, and avoiding the trap of pricing yourself dramatically lower just to become the “cheap option.” The goal is not to copy others, but to position yourself appropriately while building a sustainable business that actually supports your life. TIMESTAMPS00:00 — Introduction and podcast updates02:00 — Why Sarah is adding video to the podcast04:00 — The pricing confidence problem new coaches face05:00 — The $15 million beach house analogy06:30 — Why underpricing leads to burnout and resentment07:30 — Sarah’s thoughts on investing in business support10:30 — Why different offers require different pricing models11:30 — The “fancy restaurant” analogy for coaching prices13:00 — Handling pushback and objections confidently15:00 — Reverse engineering your income and pricing goals17:00 — Researching competitors and understanding market pricing18:30 — Final encouragement to charge your worth RESOURCES MENTIONED Love FREE high quality CEUs? Join our free community by ⁠⁠clicking here.⁠⁠Want a step-by-step framework to make attracting your first client feel easy? Download ⁠it here⁠!Thinking of joining our 32 CEU coaching program? Grab your exclusive podcast discount here. Follow me on social: ⁠⁠@sarahburby ⁠⁠⁠⁠@mindbodybehavioranalysts SUBSCRIBE + REVIEWIf you are building a business and a life you actually love, subscribe so you don't miss the next episode. If this one helped, a quick review helps other BCBAs and entrepreneurs find the show.

    21 min
  2. Ep. 39. Failure vs. Defeat

    May 20

    Ep. 39. Failure vs. Defeat

    Failure vs. Defeat: The Mindset Shift That Keeps You Moving Forward | Ep. 39 Most people think failure and defeat mean the same thing. They don't. If you've ever launched something that flopped, set a goal you abandoned, or stopped talking about a dream because it didn't pan out fast enough, you may have crossed from failure into defeat without realizing it. This episode breaks down exactly how that switch happens and how to stop it. WHAT YOU'LL LEARN How to tell the difference between failure as an event and defeat as a decisionThe exact 6 signs you've slipped from failing into defeat (and most people miss all of them)Why your brain is neurologically wired to turn failure into identity and how to interrupt that pattern before it settles inHow to process failure with intention instead of ruminating or bypassing it entirelyWhy waiting until you feel "ready" to try again is actually just defeat dressed up as cautionEPISODE SUMMARY Failure is something that happened. Defeat is something you decide. That one distinction changes everything about how you respond to setbacks in your business and your life. Sarah unpacks why the two are so easy to confuse and what it actually costs you when you do. What is the difference between failure and defeat? Failure has a date, a context, and a lesson. Defeat is a state of mind. It is what happens when you take one outcome and decide it means you should stop. Sarah uses the GPS analogy: a wrong turn is failure. Pulling over, turning off the car, and deciding you were never meant to reach the destination is defeat. Same journey, same wrong turn, completely different response. Why do people slip into defeat after a setback? Your brain's negativity bias encodes painful experiences more deeply as a survival mechanism. But the bigger culprit is learned helplessness: after enough unprocessed failure, your nervous system concludes that effort does not lead to results and shuts down trying altogether. Sarah explains how those neural pathways can be rewired and why awareness is always the first move. How do you bounce back from failure without giving up on your goals? Sarah walks through three mistakes people make after failure: making it mean something about their identity, skipping processing and jumping straight to moving on, and waiting until they feel ready before trying again. The fix is processing with intention, sitting with the failure long enough to extract the lesson, then moving forward. Confidence does not come before the attempt. It builds in the going. TIMESTAMPS00:00 — Introduction02:15 — Failure is an event, defeat is a decision06:30 — The neuroscience: negativity bias and learned helplessness12:00 — 6 signs you have crossed from failure into defeat22:45 — How defeat gets installed: 3 mistakes to avoid after a setback34:00 — Sarah's personal examples from building her business37:30 — Your action step for this week RESOURCES MENTIONED Love FREE high quality CEUs? Join our free community by ⁠clicking here.⁠Want a step-by-step framework to make attracting your first client feel easy? Download it here!Thinking of joining our 32 CEU coaching program? Grab your exclusive podcast discount here. Follow me on social: ⁠@sarahburby ⁠⁠@mindbodybehavioranalysts SUBSCRIBE + REVIEW If you are building a business and a life you actually love, subscribe so you don't miss the next episode. And if this one helped, a quick review helps other BCBAs and entrepreneurs find the show.

    23 min
  3. Ep. 38. Quantum Leaps Part 2

    May 13

    Ep. 38. Quantum Leaps Part 2

    A quantum leap doesn’t happen by accident—it starts with a decision. In Part 2 of this series, Sarah goes deeper into what it actually looks like to live through a quantum leap in real time. From major business investments and rebranding to identity shifts and nervous system recalibration, she shares the behind-the-scenes reality of becoming the next version of yourself before there’s proof it will work. This episode is all about moving from “maybe someday” into full-body certainty. You’ll learn why the biggest breakthroughs require decisive action, how your environment shapes your growth, and what it means to leap from a new identity instead of waiting to earn it. What You’ll Learn in This Episode Why a quantum leap begins with a decision—not circumstanceThe difference between leaping to an identity vs. leaping from onHow identity shapes your actions and rewires your brainWhy waiting for proof keeps people stuckWhat Sarah’s current quantum leap looks like in real lifeHow to tell the difference between fear and expansionThe role environment plays in your growth and successHow to stop wasting energy in indecision and “the messy middle”Why your body often knows before your brain doesHow small daily actions create massive identity shifts over timeRESOURCES MENTIONED Love FREE high quality CEUs? Join our free community by ⁠⁠clicking here.⁠⁠Want a step-by-step framework to make attracting your first client feel easy? Download ⁠it here⁠!Thinking of joining our 32 CEU coaching program? Grab your exclusive podcast discount here. Follow me on social: ⁠⁠@sarahburby ⁠⁠⁠⁠@mindbodybehavioranalysts ⁠SUBSCRIBE + REVIEW If you are building a business and a life you actually love, subscribe so you don't miss the next episode. And if this one helped, a quick review helps other BCBAs and entrepreneurs find the show.

    26 min
  4. Ep. 37. Quantum Leaps in Personal Transformation

    May 6

    Ep. 37. Quantum Leaps in Personal Transformation

    What if the biggest changes in your life don’t happen gradually but all at once? In this episode, Sarah breaks down the concept of “quantum leaps” in personal growth those moments where everything suddenly shifts, and you step into a completely new version of yourself. While it may look instant from the outside, these transformations are actually built through unseen momentum, internal rewiring, and consistent inner work. You’ll learn how to recognize when you’re on the edge of a breakthrough, why discomfort is a sign of growth (not failure), and how to avoid the common traps that keep people stuck right before everything changes. RESOURCES MENTIONED Love FREE high quality CEUs? Join our free community by ⁠⁠clicking here.⁠⁠Want a step-by-step framework to make attracting your first client feel easy? Download ⁠it here⁠!Thinking of joining our 32 CEU coaching program? Grab your exclusive podcast discount here. Follow me on social: ⁠⁠@sarahburby ⁠⁠⁠⁠@mindbodybehavioranalysts ⁠SUBSCRIBE + REVIEW If you are building a business and a life you actually love, subscribe so you don't miss the next episode. And if this one helped, a quick review helps other BCBAs and entrepreneurs find the show.

    32 min
  5. Ep. 36. Imposter Syndrome Safety Stories & Actionable Steps

    Apr 29

    Ep. 36. Imposter Syndrome Safety Stories & Actionable Steps

    Imposter syndrome isn’t just a mindset issue—it’s a pattern of “safety stories” your brain tells to keep you comfortable, even if it means staying stuck. In this episode, Sarah breaks down how imposter syndrome actually shows up in your day-to-day life, why it feels so real, and most importantly—how to move forward even when it doesn’t go away. This isn’t just awareness. You’ll walk away with clear, practical steps to identify your own safety stories, understand the fear underneath them, and start taking action anyway. What You’ll Learn in This Episode What “safety stories” are and why your brain creates themHow imposter syndrome subtly dictates your behavior (often without you realizing it)The 5 types of imposter syndrome and how to identify yoursWhy your fears didn’t start where you think they didHow to build willingness instead of waiting for confidenceA step-by-step framework to take action—even when you feel unreadyHow to use fear as data instead of something to avoidRESOURCES MENTIONED Love FREE high quality CEUs? Join our free community by ⁠⁠clicking here.⁠⁠Want a step-by-step framework to make attracting your first client feel easy? Download ⁠it here⁠!Thinking of joining our 32 CEU coaching program? Grab your exclusive podcast discount here. Follow me on social: ⁠⁠@sarahburby ⁠⁠⁠⁠@mindbodybehavioranalysts ⁠SUBSCRIBE + REVIEW If you are building a business and a life you actually love, subscribe so you don't miss the next episode. And if this one helped, a quick review helps other BCBAs and entrepreneurs find the show.

    23 min
  6. Ep. 35. Retreat Recap

    Apr 23

    Ep. 35. Retreat Recap

    What happens when you finally bring an online community into real life? In this episode, Sarah reflects on her first-ever in-person retreat—from the initial idea to the emotional, transformative experience it became. She shares the behind-the-scenes thoughts, fears, breakthroughs, and lessons that came with hosting a space designed for connection, clarity, and alignment. This isn’t just a recap, it’s a reminder of what’s possible when you challenge your own rules, trust your vision, and create spaces that truly reflect who you are. What You’ll Learn in This Episode Why the “rules” you create might be the very thing holding you backThe difference between hosting a conference vs. creating a transformational experienceHow stepping out of your professional identity can unlock deeper clarityThe power of being “in the room” with the right peopleWhy your environment and community directly impact your energyWhat it really feels like to build a deeply aligned, supportive communityHow to move through imposter syndrome in high-stakes momentsThe importance of protecting your mental energy and who you surround yourself withRESOURCES MENTIONED Love FREE high quality CEUs? Join our free community by ⁠⁠clicking here.⁠⁠Want a step-by-step framework to make attracting your first client feel easy? Download⁠ ⁠it here⁠⁠!Thinking of joining our 32 CEU coaching program? Grab your exclusive podcast discount here. Follow me on social: ⁠⁠@sarahburby ⁠⁠⁠⁠@mindbodybehavioranalysts ⁠SUBSCRIBE + REVIEW If you are building a business and a life you actually love, subscribe so you don't miss the next episode. And if this one helped, a quick review helps other BCBAs and entrepreneurs find the show.

    23 min
  7. Ep. 34. Lead with Client Outcomes, Not Your Credentials

    Apr 15

    Ep. 34. Lead with Client Outcomes, Not Your Credentials

    In this episode of Let’s Chat, Sarah continues diving into the business side of growth and challenges a belief that many professionals and entrepreneurs hold onto: “My credentials are what will get me clients.” But what if that’s actually the thing holding you back? Sarah breaks down why leading with your certifications, degrees, and experience might not only be ineffective—but could actually be turning potential clients away. Drawing from her own journey, she shares how relying on credentials often comes from a place of self-protection rather than true connection. This episode explores the powerful shift from talking about yourself to focusing on your client’s transformation. Sarah explains why people don’t buy based on your resume—they buy because they feel seen, understood, and confident that you can solve their specific problem. She walks through how to communicate what you do in a way that resonates, builds trust quickly, and positions you as the clear solution—without sounding like a “walking LinkedIn bio.” If you’ve been struggling to convert conversations into clients or feel like your messaging isn’t landing, this episode will help you simplify your approach and focus on what actually matters. In This Episode Sarah Discusses… Why leading with credentials doesn’t attract clientsThe difference between proving expertise and communicating valueHow talking about yourself can disconnect potential clientsWhy clients care more about outcomes than qualificationsThe importance of showing how you solve a specific problemHow to shift your messaging to focus on client transformationWhy connection and recognition build trust faster than credentialsThe role of specificity in helping clients feel seen and understoodHow two people with the same credentials can have completely different resultsWhy vague messaging leads to confusion and lack of conversionsThe psychology behind why people buy (hint: it’s emotional)How to rewrite your introduction to be client-focusedThe importance of asking better questions instead of listing qualificationsWhy niching down and speaking to one person is more effective than speaking to everyoneHow over-explaining your credentials can be a form of self-protectionThe difference between confidence and overcompensating in your messagingRESOURCES MENTIONED Love FREE high quality CEUs? Join our free community by ⁠⁠clicking here.⁠⁠Want a step-by-step framework to make attracting your first client feel easy? Download⁠ ⁠it here⁠⁠!Thinking of joining our 32 CEU coaching program? Grab your exclusive podcast discount here. Follow me on social: ⁠⁠@sarahburby ⁠⁠⁠⁠@mindbodybehavioranalysts ⁠SUBSCRIBE + REVIEW If you are building a business and a life you actually love, subscribe so you don't miss the next episode. And if this one helped, a quick review helps other BCBAs and entrepreneurs find the show.

    23 min
  8. Ep. 33. Why You're Not Getting Clients (And What To Do Instead!)

    Apr 7

    Ep. 33. Why You're Not Getting Clients (And What To Do Instead!)

    In this episode of Let’s Chat, Sarah shifts into the business side of growth and tackles one of the biggest frustrations for new and aspiring entrepreneurs: “Why am I not getting clients?” If you’ve been putting yourself out there, posting content, building offers—and still hearing crickets—this episode breaks down exactly why that’s happening (and what to do differently). Sarah shares one of the most important lessons she learned while building her own business: trying to help everyone actually results in helping no one. Through her own experience of struggling to “niche down,” she explains why clarity around your ideal client isn’t optional—it’s essential. This episode dives deep into what it really means to know your ideal client—not just surface-level demographics, but their thoughts, emotions, fears, desires, and daily struggles. Sarah walks you through how to define the exact problem you solve, how to communicate it clearly, and why vague messaging is one of the biggest reasons clients aren’t converting. She also introduces her “depth framework,” a practical way to understand your audience on a deeper level so your messaging actually resonates—and converts. If you’ve been feeling frustrated, overwhelmed, or questioning whether people are even willing to pay for your services, this episode will help you refocus, simplify, and start attracting the right people. In This Episode Sarah Discusses… Why trying to help everyone makes it harder to attract clientsThe real reason people aren’t buying (it’s not what you think)What “niching down” actually means—and why it’s so powerfulHow vague messaging confuses your audience and hurts conversionsThe importance of clearly defining the exact problem you solveHow to describe your ideal client in a specific, relatable wayWhy you should intentionally attract the right people—and repel the wrong onesThe “Italian restaurant vs. diner” analogy for positioning your businessHow to understand your client’s thoughts, emotions, and daily strugglesWhy people buy based on emotion, not just logicHow to uncover your client’s deepest desires and fearsThe importance of identifying objections—and addressing them in your messagingWhat a “client persona” is and how it helps your marketingWhere to find real insights about your audience (Facebook groups, Reddit, conversations)Why aesthetics (logos, websites) matter less than clarity in the beginningHow to simplify your offer and focus on one clear solutionRESOURCES MENTIONED Love FREE high quality CEUs? Join our free community by ⁠⁠clicking here.⁠⁠Want a step-by-step framework to make attracting your first client feel easy? Download⁠ ⁠it here⁠⁠!Thinking of joining our 32 CEU coaching program? Grab your exclusive podcast discount here. Follow me on social: ⁠⁠@sarahburby ⁠⁠⁠⁠@mindbodybehavioranalysts ⁠SUBSCRIBE + REVIEW If you are building a business and a life you actually love, subscribe so you don't miss the next episode. And if this one helped, a quick review helps other BCBAs and entrepreneurs find the show.

    25 min
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5
out of 5
8 Ratings

About

Sarah Burby was a practicing BCBA with a full caseload, solid credentials, and a creeping feeling that she was massively undercharging for her expertise. So she started applying what she already knew, behavior analysis, data, what actually moves people, and built a seven-figure business. No Broke Behavior Analysts is the weekly show where she teaches other BCBAs exactly how to do the same thing. Marketing, pricing, building an audience, attracting clients, all of it mapped to skills you already have and use every day. Follow the show and see how close you already are.

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