No Grey Suits Podcast

Anastasia Geneave
  • 0.0 (0)
  • Marketing

No Grey Suits is a podcast for small business owners who want to show up, be seen, and grow without squeezing themselves into a shiny, corporate, or “perfect” version of success. Hosted by Anastasia, each episode blends practical marketing and content advice with honest conversations about confidence, visibility, business growth, and the messy middle of running a small business. Some episodes are tactical. Some are reflective. Some are just the conversations we should be having but rarely do. If you want marketing that feels human, content that actually sounds like you, and permission to do business your way – you’re in the right place.

Episodes

  1. Why your social media isn't getting you sales (it's not what you think)

    May 22

    Why your social media isn't getting you sales (it's not what you think)

    If you've ever posted on Instagram for your business, watched the post sit there awkwardly with three likes (one of them from your mum), and decided social media doesn't work for you, this episode is for you. Anastasia gets her ranty pants on to talk about the very specific gap that's making small business owners disappointed in social media: the mismatch between why you're on there as a business owner, and why your audience is on there as humans scrolling at the doctor's surgery, on the train, or while ignoring their kids for ten minutes. Hate to tell ya: nobody is scrolling Instagram hoping to find a debt collector. In this episode: Why your business coach telling you to "just post twice a week" is setting you up for disappointmentWhat humans are actually doing on social media (and why your perfectly designed Canva post isn't going to interrupt their cat-video session)The real job of organic social media for small business owners, and why it has almost nothing to do with strangers stumbling onto your feedHow social media works as a trust checkpoint, not a discovery toolWhy your page exists for stalkers (the good, professional kind) who heard your name in a Facebook mums' group or met you at networkingThe difference between paid social and organic social, and why treating organic like ads is why you keep getting frustratedHow to shift your goals so social media actually does something useful for your businessIf you've been posting and posting and waiting for the sales to come, and they haven't, this one might explain why - and give you a much more realistic way to use the platforms without resenting them.

    16 min
  2. Why Everyone Hates LinkedIn (And Why They're Wrong)

    Apr 20

    Why Everyone Hates LinkedIn (And Why They're Wrong)

    Everyone says they hate LinkedIn. But what if the problem isn't the platform - it's how you're using it? In this episode, I sit down with Emma Clark, executive coach and LinkedIn strategist, to talk about why LinkedIn is actually gold for small business owners (and why most of us are doing it wrong). We cover: ☕ Why your LinkedIn feed is boring (and how to fix it in minutes) 🐢 The "just send it" connection request strategy that actually grows your network 🦩 Why vanity metrics on LinkedIn are lying to you 🎬 Personal profile vs business page - where to actually put your content 📎 How to download your connections and turn them into an outreach strategy 🙈 LinkedIn lurkers - and why they might be your best future clients Whether you love LinkedIn, hate it, or only log in when you get a promotion, this one's worth a listen. Find Emma:LinkedIn: Emma Clark (Malica) Book a call with Emma: empoweringhumans.com.au/booking-calendar/strategy-call Website: empoweringhumans.com.au ****************🦖 Website: nogreysuits.com.au🦙 Try monday: https://try.monday.com/hdova97afgi0🦩 Facebook: facebook.com/nogreysuits🐧 Instagram: instagram.com/no.grey.suits/❤️💛🖤I would like to acknowledge the Dharug people, the Traditional custodians of the lands on which I live and work today.I pay my respects to elders past, present and future for they hold the memories, traditions, culture and hope of Aboriginal Australians.

    1 hr
  3. Stop Beating Yourself Up About Consistency. Here's What It Actually Means.

    Mar 21

    Stop Beating Yourself Up About Consistency. Here's What It Actually Means.

    "Just be consistent" is the advice every social media guru hands out like lollies - and it's not wrong, exactly. But it's not the whole story either. In this episode, Anastasia breaks down why posting consistently bad content is worse than posting nothing at all, what consistency actually means for small businesses, and the one shift that matters more than your posting schedule. TIMESTAMPS: 00:00 Consistency Myth 00:49 Forced Content Fails 04:28 Life Happens No Shame 06:57 Be Consistently You 09:12 Brand Whiplash Risks 13:46 Batch Create System 17:18 Keep It Simple 18:58 Humans Over Algorithm🦖 Website: nogreysuits.com.au🦩 Facebook: facebook.com/nogreysuits🐧 Instagram: instagram.com/no.grey.suits/❤️💛🖤I would like to acknowledge the Dharug people, the Traditional custodians of the lands on which I live and work today.I pay my respects to elders past, present and future for they hold the memories, traditions, culture and hope of Aboriginal Australians.

    19 min
  4. Your Content Problem Isn't What You Think

    Mar 1

    Your Content Problem Isn't What You Think

    If you’ve ever sat down to “do your socials” and suddenly forgotten every smart thing you’ve ever said… same. This episode is about making social media content creation easier. Not more strategic. Not more intense. Just easier. You’ll learn how to: Stop forcing content ideasCapture questions clients already ask youBuild a simple idea library you can pick from anytimeRepurpose one idea into multiple postsBecause you don’t have a content problem. You’ve got a capturing problem. 📘 Grab the workbook: https://www.amazon.com.au/dp/B0GN97QHM9 CHAPTERS: 00:00 Make Content Easier 00:53 The Idea Notebook 01:28 Questions Become Posts 02:50 Build a Swipe File 04:10 Capture Your Answers 05:19 One Idea Many Formats 07:31 Make It a Habit 08:45 Beat Ego and Overthinking 10:23 Entertainment Counts Too 10:38 Swipe File Trend Example 13:38 Stop Forcing New Ideas 14:24 You Already Have Ideas 🦖 Website: nogreysuits.com.au 🦩 Facebook: facebook.com/nogreysuits 🐧 Instagram: instagram.com/no.grey.suits/ ❤️💛🖤I would like to acknowledge the Dharug people, the Traditional custodians of the lands on which I live and work today.I pay my respects to elders past, present and future for they hold the memories, traditions, culture and hope of Aboriginal Australians.

    15 min
  5. Two social media rules I tell clients to break

    Feb 5

    Two social media rules I tell clients to break

    Sometimes I give clients advice that makes them pause and say,“Huh… that’s not what we’ve heard?!” In this episode of No Grey Suits, I’m sharing two unpopular opinions I give my clients all the time. Opinions that, for now anyway (because social media is always changing), I absolutely stand by. And yes, I’m telling you why. Timestamps:00:00 Introduction and Unpopular Opinions Overview 00:28 Start Where You're Comfortable on Social Media 01:46 Understanding Platform Nuances 04:30 Building Confidence and Consistency 09:35 Transitioning to New Platforms 12:56 The Pitfalls of Over-Scheduling Content 17:28 The Importance of Relevance and Flexibility 22:49 Creating a Content Library 25:33 Conclusion and RecapMore from No Grey Suits: 🦖 Website: nogreysuits.com.au🦩 Facebook: facebook.com/nogreysuits🐧 Instagram: instagram.com/no.grey.suits/#socialmediatips #smallbusiness ❤️💛🖤I would like to acknowledge the Dharug people, the Traditional custodians of the lands on which I live and work today.I pay my respects to elders past, present and future for they hold the memories, traditions, culture and hope of Aboriginal Australians.

    26 min
  6. The Internet Is Full. Connection Is Empty.

    Jan 23

    The Internet Is Full. Connection Is Empty.

    People keep saying “add more value” on social media.And most business owners hear that as:Post more tips. Teach more. Create more educational content.But value doesn’t (always) look like that anymore.In this episode of No Grey Suits, I unpack how value has shifted from education to connection, why we’re all a bit course-ed out, and what audiences are actually craving in a world full of AI, automation, and overly polished content.We talk about: Why tips alone aren’t building trust anymoreWhat people really mean when they say they want “value”How inspiration, relatability, and community now outperform educationWhy imperfect, human content is beating pretty Canva graphicsHow to start showing up without oversharing or making a fool of yourselfSimple ways to build connection on social media without a full production setupI also touch on the bigger shifts happening across platforms, including Instagram’s renewed focus on social connection, and why even industry giants like Amy Porterfield stepping back from flagship courses is a massive signal that the landscape has changed.If you’ve been feeling stuck, invisible, or like your “helpful” content isn’t landing anymore, this episode will help you reframe what matters now.Less perfect.More human.Way more effective.CHAPTERS: 00:00 Introduction to Social Media Value01:21 The Shift in Online Value01:53 The Decline of Online Courses03:12 Building Community on Social Media04:45 Authenticity Over Perfection09:29 Practical Tips for Real Connection12:01 Conclusion and Encouragement What is Uncanny Valley? https://www.verywellmind.com/what-is-the-uncanny-valley-4846247 Adam Mosseri: https://www.instagram.com/p/DExLMjZzfdv/?hl=en Amy Porterfields Announcement: https://youtu.be/9jKMqaqgbRI?si=OxLrMIDj9j7pV3FF...and lastly, where to find more about me! 🦖 Website: nogreysuits.com.au🦩 Facebook: facebook.com/nogreysuits🐧 Instagram: instagram.com/no.grey.suits/❤️💛🖤I would like to acknowledge the Dharug people, the Traditional custodians of the lands on which I live and work today.I pay my respects to elders past, present and future for they hold the memories, traditions, culture and hope of Aboriginal Australians.

    12 min

  7. Jan 13

    Am I Hot Enough to Show Up Online? Beauty, Social Media & Business

    In this first episode of the new No Grey Suits season, I’m talking about the thing we all think about but rarely say out loud: beauty, visibility, and whether you need to be conventionally attractive to show up online for your business. Do you ever stop yourself from posting because you don’t look good enough today? Maybe after the next haircut. Maybe once you lose five kilos. Maybe on a better lighting day. Maybe… maybe… maybe… never. In this first episode of the new No Grey Suits season, I’m talking about the thing we all think about but rarely say out loud: beauty, visibility, and whether you need to be conventionally attractive to show up online for your business. Yes, humans are naturally drawn to beauty. That’s biology. Yes, some people have it easier on camera. But attention is not the same thing as trust. In this episode, I unpack: • why “just show up” advice often misses the mark • how perfection keeps capable business owners quiet • why relatability beats polish every time • and how showing up as yourself builds trust with the right people This conversation is for small business owners who are tired, passionate, capable, and done waiting for permission to take up space. You are allowed to show up.Even now.Especially now. HERE ARE THE 3 KEY TAKEAWAYS FROM THIS EPISODE:1️⃣ Beauty Might Stop the Scroll, But Relatability Builds Trust People may pause for aesthetics, but they stay for connection. The content that converts isn’t perfect, it’s human. 2️⃣ Perfection Creates Distance, Not Credibility Over-polished content can unintentionally intimidate your audience. When people can’t see themselves in you, trust breaks down. 3️⃣ You Don’t Need to Earn the Right to Be Visible Waiting until you look “better” only delays connection. Your audience doesn’t need flawless. They need real. SUBSCRIBE & REVIEWIf this episode resonated with you, please subscribe and leave a review on Apple Podcasts or Spotify. It helps more small business owners hear conversations like this. No Grey Suits Podcast RSS

    14 min
  • 7 Episodes

About

No Grey Suits is a podcast for small business owners who want to show up, be seen, and grow without squeezing themselves into a shiny, corporate, or “perfect” version of success. Hosted by Anastasia, each episode blends practical marketing and content advice with honest conversations about confidence, visibility, business growth, and the messy middle of running a small business. Some episodes are tactical. Some are reflective. Some are just the conversations we should be having but rarely do. If you want marketing that feels human, content that actually sounds like you, and permission to do business your way – you’re in the right place.

Information

  • Creator
    Anastasia Geneave
  • Years Active
    2024 - 2026
  • Episodes
    7
  • Rating
    Explicit
  • Copyright
    © Anastasia Geneave
  • Show Website
    No Grey Suits Podcast