No Operating Manual

Erin O'Brien

No Operating Manual is a podcast about building healthcare companies when there’s no clear path and no one tells you what comes next. Each episode features candid conversations with founders and operators working at the earliest stages, where decisions are made with incomplete information and roles are undefined. The focus is on the real work: what you learn, what you have to unlearn, and what it actually takes to make healthcare companies function in the real world.

  1. 3d ago

    Dr. Louis Harrison: The Accidental Founder Fixing the Cancer Consultation

    Dr. Louis Harrison spent decades as a radiation oncologist at Moffitt Cancer Center, Memorial Sloan Kettering, and Beth Israel. Since childhood, he'd known he was a visual learner working in a profession built on words. As cancer care grew more complex, he watched patients leave consultations frightened, overwhelmed, and unable to explain their own diagnosis to their families. So at 65, instead of retiring, he founded MyCareGorithm. In this episode of No Operating Manual, Lou equates how no one gives a business presentation without slides, while doctors still deliver life-altering news with nothing but conversation. He walks through what a consultation looks like with the tool: anatomical graphics showing where the tumor sits, side-by-side treatment comparisons, resource libraries, and a full visual record sent home with the patient. He shares results from ten pilots across six major cancer centers, including a Moffitt pilot where every patient said the tool influenced their decision to stay for care, and 75% said it influenced them greatly. Lou also talks about being a prostate cancer patient himself, and having to go home and explain his own options to his wife and kids. That experience made the product better.  Lou shares the biggest lesson he's learned in health tech: the patient benefits, the doctor uses it, but the institution writes the check, and being clearly good for patients is not enough to close a sale. He shares his advice to founders, the plan to expand into pediatric sports medicine, and why there's a long distance to travel between a good idea and a good business.

    Dr. Louis Harrison: The Accidental Founder Fixing the Cancer Consultation
  2. Jun 15

    The Other 364 Days: How Seth Merritt Is Rebuilding Chronic Care from the Outside In

    Most chronic disease patients see their doctor for 15 minutes, once or twice a year. Seth Merritt, co-founder and CEO of Welby Health, thinks that's absurd. And he's building the infrastructure to fill the other 364 days. In this episode of No Operating Manual, Erin O'Brien sits down with Seth to talk about a truly unlikely origin story: college dropout, aspiring rock musician, healthcare executive, and now startup founder trying to fix part of the American healthcare system. Seth shares how a $50 Facebook ad campaign became proof of concept, why founders should never hand off sales too early, and what he had to unlearn after years inside large health plans before he could build something new. He walks us through the Welby model, a "clinical operating layer" that embeds virtual care teams directly inside physician practices, and explains why the biggest bottleneck in chronic care isn't technology. It's people. You'll also hear Seth's candid take on the hard lessons of hiring for startups (hint: corporate success doesn't always translate), why he believes the healthcare system can't fix itself from the inside. In this episode: Why value-based care often just "shuffles money around" without fixing anythingHow Seth validated his idea with $50 in ads before writing a business planThe "pod" model that makes Welby feel like part of the practiceWhy AI triage is about getting the right patient to the right human at the right timeWhat Seth's boss told him that changed the trajectory of his career

    The Other 364 Days: How Seth Merritt Is Rebuilding Chronic Care from the Outside In
  3. Apr 28

    The Consent Conundrum: How Carol Robinson Is Giving Patients Control of Their Health Data

    No Operating Manual | Episode featuring Carol Robinson, Founder & CEO of Midato Health What happens when a healthcare policy veteran interviews thousands of stakeholders and keeps hearing the same problem? She builds a company to solve it. Carol Robinson spent years in Oregon state government shaping health IT infrastructure before launching Cedar Bridge Group, a consulting firm that brought her face-to-face with one of healthcare's most persistent — and overlooked — problems: patient consent. Specifically, the near-impossible challenge of getting sensitive behavioral health and mental health data to flow safely between providers who need it most. In this episode, Carol shares the origin story of Midato Health and its flagship product, ShareApprove, a consent management platform designed to put patients back in the driver's seat of their own health data. We dig into what it actually takes to build a compliant, scalable software product in healthcare, why data privacy is getting more complicated (not less), and why Carol believes patients deserve to be more than "the football" in the healthcare team sport. In this episode: How Carol went from state government to startup founderThe real barriers blocking integrated behavioral and primary careHow ShareApprove works, and why scalability was everythingNavigating data privacy in a landscape of rising bad actorsThe financial reality of building healthcare-grade software from scratch

    The Consent Conundrum: How Carol Robinson Is Giving Patients Control of Their Health Data

About

No Operating Manual is a podcast about building healthcare companies when there’s no clear path and no one tells you what comes next. Each episode features candid conversations with founders and operators working at the earliest stages, where decisions are made with incomplete information and roles are undefined. The focus is on the real work: what you learn, what you have to unlearn, and what it actually takes to make healthcare companies function in the real world.

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