The masculine urge to drive a pickup truck, with Lucy von Sturmer

This week on Non-toxic we're talking about the state of advertising in the age of the climate crisis with Lucy von Sturmer, greenwashing guru and founder of Creatives for Climate. Lucy charts her journey from fossil fuel hack to climate activist and breaks down how ads continue to tap into the sexual insecurities and desires of men and women to sell them on the idea of sustainability—or undermine it. From electric pickup trucks that won't quit until their payload is delivered to Kim Kardashian's pointy nipple bras that are somehow connected to melted glaciers.

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Links

The forgotten oil ads that told us climate change was nothing

France outlawed fossil fuel ads. Why can't we?

Premature Electrification Ram Truck Superbowl ad

Mobil 1 explains their bizarre anti-EV ad

The Skims Ultimate Nipple Bra (now with extra plastic!)

The Creatives for Climate free greenwashing watch course

Guest bio:

Lucy von Sturmer is the founder of award-winning impact consultancy The Humblebrag and the initiator of Creatives for Climate, a global network of creatives, activists, and policy-makers working collaboratively to drive action and awareness on the climate emergency.

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