Not So CEO Talkshow

Not So CEO

For the creatives in the space with style and grace, The Not So CEO Talkshow is from desk of CBO and Founder of The Idea Girl, Brittany Antoinette, who shares her trials and triumphs from freelancer to founder in the Concrete Jungle. Through guest interviews to bite-sized branding lessons; we cover all bases when it comes to aligning our lives spiritually, physically, and professionally for a new era of multi-hyphenate Not So CEOs.

  1. 09/19/2024

    25. Discovering the North Star In Your Business with Shani Syphrett-Haynes of Jamila Studio

    Join us in this enlightening conversation as we sit down with Shani Syphrett-Haynes, an award-winning global marketer, business strategist, and creative executive coach. Shani shares her insights on building an inner compass and smart strategies to maximize value while maintaining integrity in a rapidly changing world. She offers valuable advice on how entrepreneurs can identify their brand's North Star to guide decision-making and foster meaningful growth. About Shani Syphrett-Haynes Shani is an award-winning marketer and business strategist who leads brand marketing campaigns for Pinterest. She’s also the founder of Jamila Studio, a boutique consulting firm dedicated to supporting underestimated yet remarkably creative women of color in living abundant lives doing meaningful work. Shani’s approach focuses on simplifying practices that move things from good to great and removing barriers for more creative professionals to thrive. Her expertise lies in helping companies and individuals build strategies that are both effective and aligned with their core values. In This Episode We Discuss Balancing corporate roles and entrepreneurship, and the key lessons learned along the way. The concept of a North Star and how it can serve as a guiding force for your brand’s direction and decisions. How to define and uncover your brand’s North Star amidst market noise and competition. Practical strategies for staying aligned with your brand’s core purpose and avoiding distractions. Chapters 0:00 Intro 2:42 Shani’s Background 7:24 Pivoting Professionally 10:57 Paving the Way for Black Women and WOC 19:57 Community is the Cheatcode 22:55 Navigating Career Challenges 25:43 Putting Yourself First Through Self Care 27:50 What Is Your Brand’s North Star 29:43 The Best Method For Discovering Your Brand’s North Star 35:15 Examples of Brands With Strong North Stars 43:26 Making Business Decisions Around Your North Star 44:15 Avoiding Distractions and Detours 49:18 Don’t Burn It All Down, Repurpose Follow Shani on Instagram https://www.instagram.com/shanisyphrett/ Connect With Shani & Jamila Studio https://shanisyphrett.com/ https://www.jamilastudio.com/coaching Get the Making the Brand Workbook HERE Book a 1:1 officehrs session with Brittany of Not So CEO HERE Subscribe to the Not So CEO newsletter The Paper HERE Follow Not So CEO on Instagram and Tiktok

    54 min
  2. 09/05/2024

    24. officehrs: How to Tell It's Time For A Rebrand

    Ever feel like your brand just isn't hitting the mark anymore? In today’s officehrs segment, we tackle the signs that tell you it might be time for a brand refresh—or a complete overhaul. From declining sales and low social media engagement to messaging that’s all over the place, we cover the red flags that signal your brand is losing its spark. We also explore strategies for auditing your brand’s health, updating your identity, and reestablishing brand resonance to reconnect with your audience. SIGN UP for our Making the Brand Audit, a FREE interactive workshop in which we'll break down your brand's strengths and weaknesses with a fun, gamified experience. Whether your brand is winning or needs a revamp this workshop will help you pinpoint what’s working and what needs a little TLC. Register for the Making the Brand Audit Workshop lu.ma/8o5y1354 In This Episode We Discuss: Why brand resonance matters in today’s market. 13 red flags that signal it’s time for a rebrand. How to audit your brand for alignment and relevance. Common pitfalls to avoid when rebranding. Chapters 0:00 Introduction 2:35 The Importance of Brand Relevance 4:16 Red Flags That Signal That It’s Time For a Rebrand 14:46 IRL Examples of Successful Businesses That Rebranded 15:38 A Guide on How to Approach a Rebrand 18:50 Common Rebranding Pitfalls Get the Making the Brand Workbook HERE Book a 1:1 officehrs session with Brittany of Not So CEO HERE Subscribe to the Not So CEO newsletter The Paper HERE Follow Not So CEO on Instagram and Tiktok

    25 min
  3. 08/29/2024

    23. Standing On Your Business Strategy with Muna Ikedionwu

    Join us in this insightful conversation as we sit down with Muna Ikedionwu, a startup expert and seasoned business strategist. With a passion for making business easier for underrepresented founders, Muna offers practical advice and key strategies for startups in the beauty, wellness, and tech industries to launch, scale, and exit successfully. About Muna Muna is a startup expert, seasoned marketer, and founder of strategic advisory firm M.KEDI (editor's note: pronounced em-KAY-dee). She started her career early at just 17 years old and over the past ten years has worked with Madewell, Warby Parker, Gucci, Topicals, Chillhouse, TikTok, and the WNBA among others. She's extremely passionate about making business easier for underrepresented founders and now works with beauty, wellness, and tech startups to help them launch, scale, and exit with ease. She's also the Executive Director of Sad Girls Club, a global mental health organization providing cultural mental health resources for Gen Z and millennial women and girls of color. Since moving part-time to Paris in 2023, Muna also hosts Le French Conversation, a meetup group for cool girls learning French in NYC. In This Episode We Discuss: The importance of a solid business strategy and what investors are really looking for. Essential elements to include in your business plan to attract investment. Challenges that women-owned and BIPOC founders face and strategies to overcome them. Fundraising tips for first-time founders, including the differences between investors, angel investors, and VCs. Tips on securing grants and navigating the ins and outs of brand partnerships. Chapters 0:00 Intro 3:20 Muna’s Background 21:11 Balancing Executive Director Role at Sad Girls Club 27:32 The Importance of a Business Strategy 31:16 What Investors Are Looking For 35:17 Important Things To Include In Your Business Plan 40:03 Difference Between Customers & Consumers 41:30 Challenges Women Owned & BIPOC Founders Face and Strategies to Overcome Them 47:47 Tips On Fundraising For First-Time Founders 52:39 Difference Between Investors, Angel Investors, and VCS 57:15 Most Important Step When Securing Grants 01:00:05 The Ins and Outs of Brand Partnerships Stay Connected with Muna Follow Muna on Instagram Follow Muna on Linkedin Stay Up to Date with Le French Conversation Get the Making the Brand Workbook HERE Book a 1:1 officehrs session with Brittany of Not So CEO HERE Subscribe to the Not So CEO newsletter The Paper HERE Follow Not So CEO on Socials Instagram Tiktok

    1h 10m
  4. 08/15/2024

    22. Turning Your Passion Into Profit with Kemetria Lilly of Lilly's Kloset

    Join us in this inspiring conversation as we sit down with Kemetria Lilly, a trailblazing boutique industry veteran and educator, who has turned her passion for fashion into a multi-million dollar empire. Kemetria shares her remarkable journey from launching Lilly’s Kloset in 2012 with just $2,500 to grossing over $30 million in sales. With over a decade of experience in retail and small business development, Kemetria offers practical advice and key strategies for aspiring entrepreneurs on how to turn their dreams into reality. About Kemetria Lilly Kemetria Lilly is the powerhouse behind Lilly’s Kloset, a women’s apparel brand known for offering fashion-forward clothing without compromising on quality, cost, or comfort. With a background rich in retail and small business development, Kemetria has established herself as a leading authority in the boutique industry. She has built a thriving business and empowered countless entrepreneurs through her educational venture, Learn With Lilly, where she shares her knowledge on everything from trend forecasting to marketing strategies. In This Episode We Discuss: Practical, cost-effective ways for entrepreneurs to gain the necessary skills to build a successful business. Steps to turn your idea into a reality to go from passion to profit. Strategies for building a strong online presence and engaging with followers on social media. Financial advice for new entrepreneurs on managing and scaling investments. Tips for maintaining customer loyalty and creating a brand that resonates with your audience. Chapters 0:00 Introduction 2:47 How We Met 7:32 Lilly’s Background 10:28 Searching For Purpose After College 12:24 Taking the Reigns and Building Lilly’s Kloset 14:57 Scaling into a Multi-Million Dollar Brand 16:25 Creating Her Own Lane 19:03 Overcoming Key Challenges to Ensure Success 20:47 Effective Ways for Entrepreneurs to Educate Themselves 26:17 How to Turn Your Passion Into Profit 29:48 Strategies for Building a Strong Online Presence 32:16 Financial Advice for Scaling a Business 35:22 Tips on Creating Customer Loyalty 38:33 Insights on Curating Product Collections That Meet Customer Expectations 41:31 Building a Brick & Mortar Store 44:48 How to Integrate Your Mission Into Your Business Model Keep Up With Lilly Online https://www.instagram.com/accordingtolilly/ https://www.instagram.com/lillyskloset/ Learn From Lilly Learn With Lilly Boutique Bootcamp Get the Making the Brand Workbook HERE Book a 1:1 officehrs session with Brittany of Not So CEO HERE Subscribe to the Not So CEO newsletter The Paper Follow Not So CEO on Socials Instagram Tiktok

    54 min
  5. 08/01/2024

    21. Using Astrology to Unlock Your Professional Potential with Dossé-Via Trenou of KnowTheZodiac

    Join us in this compelling episode as we sit down with Dossé-Via Trenou, a renowned West African astrologer, actress, author, and entrepreneur. Dossé-Via shares her remarkable journey from her diverse academic background to becoming a leading figure in the world of astrology with her platform KnowTheZodiac. With her cosmic wisdom and dedication to empowering others, Dossé-Via offers invaluable guidance and advice for entrepreneurs and creatives looking to unlock their professional potential through astrology. About Dossé-Via Trenou Dossé-Via Trenou is a West African astrologer, actress, author, and entrepreneur who views astrology as a tool for empowerment and healing. She helps people live their best lives by sharing astrological insights, creating musical meditations, and hosting spiritually awakening trips to the Motherland. Her platform and app, KnowTheZodiac, has cultivated a following of over 1 million readers, including notable figures like Miguel, Drake, Kendall Jenner, and Jaylen Brown. KTZ offers in-depth birth chart readings and wildly accurate horoscopes to clients worldwide. Dossé-Via attended the University of Southern California, where she double majored in Narrative Studies and French with a minor in Songwriting. After earning her Master’s degree in English Education from Columbia University, she pursued her passion for entrepreneurship and creativity. She is also the founder of Magic & Melanin, a travel agency that provides healing homegoing experiences to the Motherland for people of African descent. Additionally, Dossé-Via's EP of mantras and meditations, "Dream with Dossé-Via," and her upcoming children's book, "Melanin Magic: A Young Mystic's Guide to African Spirituality," showcase her multifaceted talents and commitment to spiritual growth and healing. In This Episode We Discuss: - The basics of astrology and its relevance to everyday life. - How understanding one's birth chart can unlock self-awareness, and professional potential, and help individuals achieve their career goals. - Specific astrological insights, placements, and techniques recommended for entrepreneurs and creatives looking to align their business ventures with their cosmic paths. - The concept of Astrocartography and how it can guide you in choosing the best locations for personal and professional success. - The significance of Saturn Return and its impact on personal and professional transformation. - The roles of the North Node and South Node in understanding life purpose and past influences. - Practical advice on integrating astrology into daily routines to enhance professional lives and overall well-being. Chapters 0:00 Introduction 3:28 Dossé-Via’s Background 9:35 Early Beginnings in Astrology & Building Know the Zodiac 24:08 The Journey to Becoming a First-Time Author 28:30 On Launching A Travel Agency Connecting People Back to Their Roots 40:43 Launching a Meditation EP 49:34 Understanding the Basics of Astrology 54:29 Diving Deep Into Chart Rulers & Rising Signs 01:04:01 A Breakdown of House Placements 01:07:41 The North & South Nodes 1:13:26 Planetary Placements for Entrepreneurs & Creatives 1:16:10 The Role of Your Midheaven & 10th House in Your Career 1:24:01 How Astrocartography Can Impact Your Personal & Professional Livlihood 1:28:29 All About Your Saturn Return 1:34:02 Integrating Astrology Into Your Routines 1:39:00 How to Support Dossé-Via Stay Connected with Dossé-Via Trenou Follow @Dossé-Via and @KnowTheZodiac on Instagram Download the KnowTheZodiac App Stream "Dream with Dossé-Via" Pre-order Dossé-Via's Upcoming Children's Book: "Melanin Magic: A Young Mystic's Guide to African Spirituality" Pre-order the paperback edition of The Essential Signs & Skymates and get a FREE Compatibility Chart Reading* Get the Making the Brand Workbook HERE Book a 1:1 officehrs session with Brittany of Not So CEO HERE Subscribe to the Not So CEO newsletter The Paper HERE Follow Not So CEO on SocialsInstagramTiktok

    1h 44m
  6. 07/25/2024

    20. Managing Your Mental & Emotional Health Through EFT Tapping with Lotus La Loba

    In this episode of the Not So CEO podcast, we dive deep into the transformative power of Emotional Freedom Technique (EFT) Tapping with the distinguished trauma-informed practitioner and energy healer, Lotus La Loba. Lotus shares her profound insights and practical advice on managing mental and emotional health through EFT Tapping, especially for entrepreneurs, creatives, and founders. She emphasizes the importance of creating safe spaces, cultivating mindfulness, and incorporating holistic healing practices into daily routines to enhance overall well-being and resilience. About Lotus La Loba Lotus La Loba (she/her/hers) is a renowned trauma-informed practitioner, energy healer, and acclaimed speaker born and raised in NYC. With over a decade of expertise in curating events, teaching classes, and leading corporate wellness sessions, Lotus is dedicated to empowering creatives to unlock their fullest potential and express themselves authentically. Her personal encounters with chronic diseases and mental health challenges have shaped her approach to healing, making her an advocate for cultivating a sense of safety within our bodies and minds. As an Afro-Latinx millennial woman, Lotus transforms her own healing journey into a narrative of deep pleasure and triumph, guiding others—especially Black womxn—back to the Feminine Divine to experience beauty within and around them. Her impact extends to building global communities through her podcast, "LOTUSLIKE," which explores mental and spiritual wellness through ancestral storytelling. Certified in various modalities including NLP, EFT/TFT, Quantum Reiki, and Hypnotherapy, Lotus empowers Black creatives through energy work, meditation, and EFT. She hosts weekly EFT and meditation sessions on platforms like Insight Timer, reaching a global audience and providing tools for overcoming generational traumas and accessing inner strength. In This Episode We Discuss: Lotus's background, including her childhood, professional journey, and personal experiences that influenced her approach to healing. An introduction to Emotional Freedom Technique (EFT), including what it is, how it works, and common issues it can help address. A walkthrough of a basic EFT tapping session, including key points to focus on. Practical tips for incorporating EFT into daily routines and using it to overcome generational traumas and access inner strength. Advice for entrepreneurs, creatives, and founders on maintaining mental and emotional well-being while navigating the demands of their careers. Chapters 0:00 Show Intro 3:32 How We Met 4:48 Lotus’s Journey 11:13 Diagnosed With an Autoimmune Disease & Mental Health Illness 19:21 Certification in Various Healing Modalities 21:00 Uplifting BIPOC Creatives 22:44 The Power of Self-Healing 24:27 Building a Community of Conscious Beings 26:59 A Deep Dive into EFT Tapping 35:48 Using EFT to Combat Stress & Anxiety 37:21 Using EFT to Overcome Generational Trauma 41:48 The Role of Mindfulness in EFT Practice 43:57 Getting Started with Incorporating EFT Into Your Self-care Routine 51:23 Advice on Maintaining Mental and Emotional Well-being While Navigating the Demands of Your Career 55:05 Stay Connected With Lotus Keep Up With Lotus Instagram Insight Timer Spotify Apple Podcasts Get the Making the Brand Workbook HERE Book a 1:1 officehrs session with Brittany of Not So CEO HERE Subscribe to the Not So CEO newsletter The Paper HERE Follow Not So CEO on Socials Instagram Tiktok

    1 hr
  7. 07/17/2024

    19. How to Bounce Back From Burnout with Amanda Baudier

    In this episode of the Not So CEO podcast, we dive deep into the crucial topic of burnout and recovery with Amanda Baudier. Amanda shares invaluable insights and practical advice on recognizing, managing, and recovering from burnout, particularly for entrepreneurs and founders. She emphasizes the importance of integrating mindfulness, meditation, and spirituality into daily routines to foster resilience and enhance overall well-being. About Amanda Amanda Baudier is a "Becoming Coach" who works with Founders & Executives at the intersection of business and spirituality. Amanda spent 20 years scaling globally recognized companies including Tao Group, Sakara Life, and Melissa Wood Health. Concurrently, she immersed herself in studying spirituality and wellness -- receiving certifications in Mindfulness, Meditation, Yoga Therapy, Holistic Nutrition, Somatic Experiencing, and more. She is also the co-host of the Full Plate Full Cup podcast where she interviews inspirational creatives and businesspeople to go behind the scenes of their "hero's journey." After 21 years in NYC, Amanda recently moved with her husband and 2 children to a 20-acre homestead in the Shawangunk Mountains where she runs a private coaching practice and leads healing retreats. A forever student, Amanda is currently apprenticing under a local shaman and soaking up the endless wisdom of nature. In This Episode We Discuss: Amanda's journey from being burnt-out to Becoming Coach. Recognizing burnout early and identifying the signs to take preventative action. Immediate actions for recovery when feeling burnt out, especially for entrepreneurs and founders. The role of mindfulness and meditation in managing stress and preventing burnout, with recommended techniques and routines. Explanation of somatic experiencing and its benefits for burnout recovery. Integrating spirituality into daily life to enhance well-being and build resilience against burnout, with practical tips for fostering a supportive spiritual practice. Chapters 0:00 Show Introduction 4:05 Amanda’s Story & Background 11:45 The Beginning of Burnout 14:07 Diagnosis & Heart Surgery 17:17 The Journey to Healing 25:35 Making Rest a Responsibility 28:30 The Connection Between the Parasympathetic Nervous System and Digestive System 35:27 High Functioning Anxiety and Hypervigilance 42:59 On Being a Becoming Coach and Working With Founders 52:40 Recognizing Early Signs of Burnout 55:14 Immediate Actions to Recover From Burnout 1:05:46 Meditation & Mindfulness Tools to Combat Burnout 1:10:58 How Somatic Experiencing Helps You Recover From Burnout 1:16:56 Connect or Work with Amanda Follow Amanda Online Amanda's Instagram Amanda's Website Get the Making the Brand Workbook HERE Book a 1:1 officehrs session with Brittany of Not So CEO HERE Subscribe to the Not So CEO newsletter The Paper HERE Follow Not So CEO on Instagram and Tiktok

    1h 23m
4.9
out of 5
43 Ratings

About

For the creatives in the space with style and grace, The Not So CEO Talkshow is from desk of CBO and Founder of The Idea Girl, Brittany Antoinette, who shares her trials and triumphs from freelancer to founder in the Concrete Jungle. Through guest interviews to bite-sized branding lessons; we cover all bases when it comes to aligning our lives spiritually, physically, and professionally for a new era of multi-hyphenate Not So CEOs.